Articles about SMS marketing

20-02-18-SMS_marketing2 (1)

Klaviyo SMS Marketing vs. Omnisend SMS Marketing: Functionality and Pricing Comparison for 2020

Marketing Tips  | February 18, 2020 Karolina Petraškienė Karolina Petraškienė

2019 was a significant year for SMS marketing. Like a phoenix, this marketing channel rose from ashes and caught the attention of ecommerce merchants.

At Omnisend, ecommerce marketers sent more SMS campaigns on Black Friday 2019 than ever before, sending over 1 million campaigns over the week of Thanksgiving.

SMS marketing reveals its versatile opportunities: merchants send bulk SMS campaigns, segment, automate them, and combine them with other marketing channels to create a smooth and seamless omnichannel experience for their customers.

According to the Omnisend yearly report, omnichannel campaigns that involved SMS at some point in the process were 47.7% more likely to end in conversion. Read more

dtc-marketing-featured

DTC Marketing 2020 Guide: 5 Trends Brands Need to Follow

Marketing Tips  | February 11, 2020 Whitney Blankenship Whitney Blankenship

2019 was a year of success and failure for the retail industry.

DTC marketing brands seized an even larger share of the market (18% over last year) while native brick-and-mortar shops plummeted, with 9,300 closing.

The future seems to be brighter than ever: but is that so? With the rising costs and the ever looming Amazon and its knock-offs, will direct to consumer marketing still be viable in 2020?

Yes, and here’s why. Read more

20-02-04-Text_message_marketing

The Essentials of Text Message Marketing for Small Business

Marketing Tips  | February 11, 2020 Karolina Petraškienė Karolina Petraškienė

SMS marketing is slowly breaking away from its reputation of being inaccessible to small business owners. Indeed, the availability of SMS-capable marketing software has made it a useful channel not only for commerce behemoths but also for SMEs with limited budgets.

If you use it correctly, text messaging can quickly be your most cost-effective platform for boosting sales and conversions. Read more

20-01-22-Automated_text_messages

5 Automated Text Messages Necessary for Every Ecommerce Site

Marketing Tips  | January 24, 2020 Karolina Petraškienė Karolina Petraškienė

Automated text messages are small, yet powerful marketing tools that can help brands boost their customer engagement and prolong their lifetime value. Almost absolute open rate (98%) and a 29% engagement rate makes SMS a must-have marketing channel for every ecommerce site.

Two out of every three people in the world use a mobile phone to send and receive text messages. Surprisingly, SMS marketing has been underestimated for a long time for no reason. Read more

SMS_marketing_software_update

Best SMS Marketing Software for Ecommerce in 2020

Marketing Tips  | January 14, 2020 Karolina Petraškienė Karolina Petraškienė

SMS marketing has a huge reach and stunning engagement results. Although this channel isn’t necessarily your “all-in” bet, short text messages are a powerful add-on to your existing marketing strategy.

At Omnisend, we see that SMS is gaining momentum: more and more ecommerce sites are looking for the best scenarios to integrate this short text messages channel into their communication flows.

If you are reading this article, you probably see the same unexplored SMS marketing opportunities as we do. So let’s see which SMS marketing software could meet your current expectations for this new channel. Read more

SMS Marketing for Ecommerce

SMS Marketing : The Ultimate Guide for 2020

Marketing Tips  | January 8, 2020 Whitney Blankenship Whitney Blankenship

SMS marketing is far from a ground-breaking new concept. While SMS marketing has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before.

In fact during the recent holiday shopping season:

While this was one season, it’s indicative of trends we’ve been seeing year round. SMS is experiencing a rebirth, a kind of renaissance, and marketers are seeing the value that this channel has to offer.

And today, we’re going to explore just what that value is, and how to get it for your own ecommerce store. Read more