Articles about SMS marketing

20-03-23-Omnichannel_marketing

How SMS Can Propel Your Omnichannel Marketing Strategy

Inspiration  | March 23, 2020 Whitney Blankenship Whitney Blankenship

Adding SMS marketing to your email automation workflow may be the best thing you do for your marketing strategy in 2020 and beyond.

Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies.

Why now? Why SMS?

There are plenty of things that lead to the rise in SMS marketing, and why marketers are now integrating it alongside their email strategies.

In this piece, we’ll explore how the climate between generational adoption of text-based messaging, plus how the climate in the marketing and ecommerce industry paved the way for SMS to take more than a supporting role in omnichannel marketing strategies.

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20-03-03-Free_SMS

Unleash More with Free SMS: Our New Offer for (Real) Omnichannel Marketers

Omnisend News  | March 4, 2020 Rytis Rytis

Ever since we added SMS to Omnisend in 2018, we’ve seen growing interest in this channel. More and more brands are turning to text messaging to engage their shoppers in a more personal way.

Watching this channel emerge, we could also see that the most successful marketers using it were the ones who found a way to combine SMS with their existing email strategies, where the two channels complement each other. In fact, according to recent data we’ve analyzed, automations involving SMS with email were 47.7% more likely to convert.

Today, we’re sticking to the innovative spirit with an offer unique to the ecommerce industry. Read more

20-02-18-SMS_marketing2 (1)

Klaviyo SMS vs. Omnisend SMS: Functionality and Pricing Comparison for 2020

Marketing Tips  | February 18, 2020 Karolina Petraškienė Karolina Petraškienė

2019 was a significant year for SMS marketing. Like a phoenix, this marketing channel rose from ashes and caught the attention of ecommerce merchants.

At Omnisend, ecommerce marketers sent more SMS campaigns on Black Friday 2019 than ever before, sending over 1 million campaigns over the week of Thanksgiving.

SMS marketing reveals its versatile opportunities: merchants send bulk SMS campaigns, segment, automate them, and combine them with other marketing channels to create a smooth and seamless omnichannel experience for their customers.

According to the Omnisend yearly report, omnichannel campaigns that involved SMS at some point in the process were 47.7% more likely to end in conversion. Read more

dtc-marketing-featured

DTC Marketing 2020 Guide: 5 Trends Brands Need to Follow

Marketing Tips  | February 11, 2020 Whitney Blankenship Whitney Blankenship

2019 was a year of success and failure for the retail industry.

DTC marketing brands seized an even larger share of the market (18% over last year) while native brick-and-mortar shops plummeted, with 9,300 closing.

The future seems to be brighter than ever: but is that so? With the rising costs and the ever looming Amazon and its knock-offs, will direct to consumer marketing still be viable in 2020?

Yes, and here’s why. Read more

20-02-04-Text_message_marketing

The Essentials of Text Message Marketing for Small Business

Marketing Tips  | February 11, 2020 Karolina Petraškienė Karolina Petraškienė

SMS marketing is slowly breaking away from its reputation of being inaccessible to small business owners. Indeed, the availability of SMS-capable marketing software has made it a useful channel not only for commerce behemoths but also for SMEs with limited budgets.

If you use it correctly, text messaging can quickly be your most cost-effective platform for boosting sales and conversions. Read more

20-01-22-Automated_text_messages

5 Automated Text Messages Necessary for Every Ecommerce Site

Marketing Tips  | January 24, 2020 Karolina Petraškienė Karolina Petraškienė

Automated text messages are small, yet powerful marketing tools that can help brands boost their customer engagement and prolong their lifetime value. Almost absolute open rate (98%) and a 29% engagement rate makes SMS a must-have marketing channel for every ecommerce site.

Two out of every three people in the world use a mobile phone to send and receive text messages. Surprisingly, SMS marketing has been underestimated for a long time for no reason. Read more

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