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Articles about SMS statistics

20-03-23-Omnichannel_marketing

How SMS Can Propel Your Omnichannel Marketing Strategy

Inspiration  | March 23, 2020 Whitney Blankenship Whitney Blankenship

Adding SMS marketing to your email automation workflow may be the best thing you do for your marketing strategy in 2020 and beyond.

Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies.

Why now? Why SMS?

There are plenty of things that lead to the rise in SMS marketing, and why marketers are now integrating it alongside their email strategies.

In this piece, we’ll explore how the climate between generational adoption of text-based messaging, plus how the climate in the marketing and ecommerce industry paved the way for SMS to take more than a supporting role in omnichannel marketing strategies.

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20-03-03-Free_SMS

Unleash More with Free SMS: Our New Offer for (Real) Omnichannel Marketers

Omnisend News  | March 4, 2020 Rytis Rytis

Ever since we added SMS to Omnisend in 2018, we’ve seen growing interest in this channel. More and more brands are turning to text messaging to engage their shoppers in a more personal way.

Watching this channel emerge, we could also see that the most successful marketers using it were the ones who found a way to combine SMS with their existing email strategies, where the two channels complement each other. In fact, according to recent data we’ve analyzed, automations involving SMS with email were 47.7% more likely to convert.

Today, we’re sticking to the innovative spirit with an offer unique to the ecommerce industry. Read more

20-02-04-Text_message_marketing

The Essentials of Text Message Marketing for Small Business

Marketing Tips  | February 11, 2020 Karolina Petraškienė Karolina Petraškienė

SMS marketing is slowly breaking away from its reputation of being inaccessible to small business owners. Indeed, the availability of SMS-capable marketing software has made it a useful channel not only for commerce behemoths but also for SMEs with limited budgets.

If you use it correctly, text messaging can quickly be your most cost-effective platform for boosting sales and conversions. Read more

SMS Marketing for Ecommerce

SMS Marketing: Guidelines and Examples for 2020

Marketing Tips  | January 8, 2020 Whitney Blankenship Whitney Blankenship

SMS marketing is far from a ground-breaking new concept. While SMS marketing has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before.

In fact during the recent holiday shopping season:

  • Ecommerce brands earned a 14% CTR with SMS
  • SMS also earned 592% higher order rates than email
  • We saw 21% more orders coming from SMS vs email
  • 47.7% of omnichannel campaigns involving SMS ended in conversion

While this was one season, it’s indicative of trends we’ve been seeing year round. SMS is experiencing a rebirth, a kind of renaissance, and marketers are seeing the value that this channel has to offer.

And today, we’re going to explore just what that value is, and how to get it for your own ecommerce store. Read more

black friday 2019

Black Friday Emails: 2019 Statistics

Marketing Stats, Omnisend News  | September 2, 2019 / Featured Whitney Blankenship Whitney Blankenship

Black Friday is always the highlight of the online shopping industry, as it’s the period that can make or break an online store’s profits for the year.

So every year, we study Black Friday emails and marketing channels: what’s different? What trends are appearing? How are consumers changing?

All so we can keep up with the latest ecommerce trends and stay on top of what our customers want and need.

We studied 200 million messages that were sent out by our key customers during the shopping holiday and we’re here to give you the latest Black Friday statistics.

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