Adding SMS marketing to your email automation workflow may be the best thing you do for your marketing strategy in 2020 and beyond.
Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies.
Why now? Why SMS?
There are plenty of things that lead to the rise in SMS marketing, and why marketers are now integrating it alongside their email strategies.
In this piece, we’ll explore how the climate between generational adoption of text-based messaging, plus how the climate in the marketing and ecommerce industry paved the way for SMS to take more than a supporting role in omnichannel marketing strategies.