Articles about SMS

20-02-04-Text_message_marketing

The Essentials of Text Message Marketing for Small Business

Marketing Tips  | February 11, 2020 Karolina Petraškienė Karolina Petraškienė

SMS marketing is slowly breaking away from its reputation of being inaccessible to small business owners. Indeed, the availability of SMS-capable marketing software has made it a useful channel not only for commerce behemoths but also for SMEs with limited budgets.

If you use it correctly, text messaging can quickly be your most cost-effective platform for boosting sales and conversions. Read more

SMS_marketing_software_update

Best SMS Marketing Software for Ecommerce in 2020

Marketing Tips  | January 14, 2020 Karolina Petraškienė Karolina Petraškienė

SMS marketing has a huge reach and stunning engagement results. Although this channel isn’t necessarily your “all-in” bet, short text messages are a powerful add-on to your existing marketing strategy.

At Omnisend, we see that SMS is gaining momentum: more and more ecommerce sites are looking for the best scenarios to integrate this short text messages channel into their communication flows.

If you are reading this article, you probably see the same unexplored SMS marketing opportunities as we do. So let’s see which SMS marketing software could meet your current expectations for this new channel. Read more

SMS Marketing for Ecommerce

SMS Marketing : The Ultimate Guide for 2020

Marketing Tips  | January 8, 2020 Whitney Blankenship Whitney Blankenship

SMS marketing is far from a ground-breaking new concept. While SMS marketing has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before.

In fact during the recent holiday shopping season:

While this was one season, it’s indicative of trends we’ve been seeing year round. SMS is experiencing a rebirth, a kind of renaissance, and marketers are seeing the value that this channel has to offer.

And today, we’re going to explore just what that value is, and how to get it for your own ecommerce store. Read more

SMS_campaigns_101

SMS Campaigns 101: Things To Know Before Starting (With Examples)

SMS text messages are living their renaissance. In Omnisend, over Thanksgiving week alone, ecommerce merchants sent more than one million SMS campaigns, and that was more than ever before.

DTC brands and ecommerce retailers invest in SMS heavily for a reason. According to VoiceSage, over 90% of SMS messages are read within 3 minutes of receipt. Engagement rate is 3-7 times higher than emails’ and SMS campaigns generate an almost six times higher order rate, at least for Black Friday 2019. None of the other marketing channels can brag about such results. Read more