Articles about Social Media

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How To Integrate Your Email Marketing And Social Media Efforts

Marketing Tips  | July 5, 2019 Guest Post Guest Post

Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 billion, at last count.

Email offers your business a level of access to those prospective customers which is incomparable with other platforms.

Together, they’re like Batman and Robin. Peanut butter and jelly. Steph Curry and Klay Thompson.

Sure, one is great. But together? Together you can generate an AOV (average order value) of $66.31 – 13% higher than with a single channel.

This article will give you a step-by-step guide to how you can integrate email marketing and social media to drive monumental business growth.

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How to Increase Your Ecommerce Revenue by Leveraging Social Commerce

Marketing Stats  | April 16, 2019 Guest Post Guest Post

Running an ecommerce store in the ‘hotly contested’ digital marketplace is a tricky affair. Everyone is working hard to outdo each other – investing in the best ecommerce platform software, employing ‘topnotch’ marketing strategies and offering the best customer experiences.

Businesses want to stand out. They want to dominate our competitors. But most importantly, they want to get more value for every single coin ploughed into their business. One of the ways to stay on top is by increasing ROI your social media marketing by leveraging social commerce. Read more

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How to Make Social Commerce the Key to Unlocking Customer Loyalty

Marketing Tips  | March 18, 2019 Guest Post Guest Post

The average US millennial spends more than eleven hours a day consuming media. They’re well versed in moving from one app to another and are ambivalent about which platforms they perform actions on.

As a result, there are more and more digital spaces becoming vital sales channels. Nearly 25% of business owners are selling through Facebook and 40% are using social media to generate sales. Not only does social media influence what people buy, but 30% of customers say they would make a purchase directly through these channels.

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8 Ways to Boost Your Ecommerce Sales During the Holidays

8 Ways to Boost Your Ecommerce Sales During the Holidays

Marketing Tips  | October 13, 2017 Bernard Bernard

Merchants are in a hurry now to get ready for the highest ecommerce sales of the year, starting with Black Friday and ending only after Christmas.

If you’ve had your shop for a while then you know it’s the best opportunity to make the majority of your yearly sales. But if you miss the important preparation strategies, then you’ll probably miss your shot.

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How to Build Real, 100% Authentic Influence Using Video and Facebook

How to Build Real, 100% Authentic Influence Using Video and Facebook

Inspiration, Marketing Tips  | October 3, 2016 Guest Post Guest Post

By now you’ll have noticed the sheer volume of video content online. Once concentrated to YouTube and other video-centric platforms, our growing bandwidths and extending grasp of the digital domain has led to a huge proliferation of videos, be it from live-streaming or content distributors like Netflix.

The tipping point has been the introduction of native video on social networks like Twitter and Facebook. Read more

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10 Simple Changes That Will Instantly Improve Your Social Media Content

Marketing Tips  | September 1, 2016 Guest Post Guest Post

Social media has, quite literally, taken the world by storm. These platforms started out with extremely humble beginnings, but now they are some of the biggest companies in the world. At this point, having a social media strategy is practically required for any business to find true success.

I mean, the internet has 3.17 billion users, and 2.3 billion of them are active on social media. Read more

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Using Social Networks for Long-form Content: Pros, Cons

Marketing Tips  | August 15, 2016 Guest Post Guest Post

To some, it might seem slightly crazy – perhaps we could say ‘counterintuitive’ – but a trend that’s been gathering momentum in content marketing is publishing longer stretches of online content on social networks.

This is the kind of extended content you’re most used to seeing in blogs or longer journalistic features, a type of content known to marketers and journalists alike as ‘longform’. Read more