Articles about Social Media

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How To Integrate Your Email Marketing And Social Media Efforts

Marketing Tips  | July 5, 2019 Guest Post Guest Post

Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 billion, at last count.

Email offers your business a level of access to those prospective customers which is incomparable with other platforms.

Together, they’re like Batman and Robin. Peanut butter and jelly. Steph Curry and Klay Thompson.

Sure, one is great. But together? Together you can generate an AOV (average order value) of $66.31 – 13% higher than with a single channel.

This article will give you a step-by-step guide to how you can integrate email marketing and social media to drive monumental business growth.

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How to Increase Your Ecommerce Revenue by Leveraging Social Commerce

Marketing Stats  | April 16, 2019 Guest Post Guest Post

Running an ecommerce store in the ‘hotly contested’ digital marketplace is a tricky affair. Everyone is working hard to outdo each other – investing in the best ecommerce platform software, employing ‘topnotch’ marketing strategies and offering the best customer experiences.

Businesses want to stand out. They want to dominate our competitors. But most importantly, they want to get more value for every single coin ploughed into their business. One of the ways to stay on top is by increasing ROI your social media marketing by leveraging social commerce. Read more

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How to Make Social Commerce the Key to Unlocking Customer Loyalty

Marketing Tips  | March 18, 2019 Guest Post Guest Post

The average US millennial spends more than eleven hours a day consuming media. They’re well versed in moving from one app to another and are ambivalent about which platforms they perform actions on.

As a result, there are more and more digital spaces becoming vital sales channels. Nearly 25% of business owners are selling through Facebook and 40% are using social media to generate sales. Not only does social media influence what people buy, but 30% of customers say they would make a purchase directly through these channels.

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8 Ways to Boost Your Ecommerce Sales During the Holidays

8 Ways to Boost Your Ecommerce Sales During the Holidays

Marketing Tips  | October 13, 2017 Bernard Bernard

Merchants are in a hurry now to get ready for the highest ecommerce sales of the year, starting with Black Friday and ending only after Christmas.

If you’ve had your shop for a while then you know it’s the best opportunity to make the majority of your yearly sales. But if you miss the important preparation strategies, then you’ll probably miss your shot.f

For the longevity of your business, it’s important to know how to boost ecommerce sales in the busiest time of the year.

Here are some ideas on how you can get your piece of the huge ecommerce sales pie this holiday season.

1. Draw up the list of the 3 Fs: friends, family and fools

It shouldn’t surprise you that those closest to you make the first purchases at your store to support your business idea.

However, if you’ve made sure that you’re selling great products, why shouldn’t those 3 Fs come back to buy from you once again and help you boost your ecommerce sales? This is especially true for the holiday, when everyone buys presents and you’re offering great deals.

Make a list of all the people you know. Have you approached them recently? Have a small talk with them and remind them about your store.

You can also make a special offer to brand supporters to promote you on social media for friends and page fans only.

2. Approach influencers

Influencer marketing is trending and this is happening for a simple reason: people trust recommendations by other customers.

Using Buzzsumo, or manually exploring hashtags, you can find influencers who are relevant to your brand and can recommend your product. With the right influencer, you can make a small investment ($75-$400) to get a huge increase in your  ecommerce sales.

So when you contact an influencer, what should you offer them? It depends on their willingness to help, how relevant your product is for them personally, how many followers they have, etc.

For some, it’s enough for you to give them your product so they can try it—if they like it, they will post about it. Others, however, might ask you for money. One way or another—it’s worth trying.

You’ll see how much these kinds of posts will boost your sales.

Omnisend (previously Soundest) client Organic Aromas recently tried the following marketing campaign on Instagram with Organic Bunny, an influencer with more than 114,00 followers.

They offered an exclusive 20% discount for @OrganicBunny followers and were delighted with the results of the campaign. The numbers of followers, subscribers and purchases have all increased dramatically.

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You can also check out how we helped Organic Aromas boost their signups by 150% with a few simple tweaks.

3. Reward your customers for referring your products to friends

Word of mouth influences 92% of all consumers to make a purchase. That’s why you should consider launching your own referral/loyalty programs.

By launching them you will benefit twice: when the new customer makes a purchase because of a recommendation, and when your old customer returns to your store to cash their loyalty points and make a purchase.

The most important part of your customer lifecycle—and therefore your ecommerce sales—is to not just get new customers, but also to create repeat customers.

Tools like Loyalty Lion can help you easily set up rewards for referring systems.

4. Launch a contest and increase your brand awareness

Contests on social media can help you boost traffic to your store and build up your email list. This is particularly important before your Black Friday email campaigns are set to start.

There are a few important ways to increase your brand awareness to ultimately hep your ecommerce sales.

Gleam is a tool used to organize contests on social media. If you visit their blog, you’ll see they have a bunch of success stories to tell.

Here is one example from the Beard Brand.

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5. Offer a deal for targeted online communities

Promoting your products to undefined audiences on Facebook will probably not work very well. You’ll spend a lot of money for a few clicks and the only metric that will increase will be the bounce rate.

Instead, approach communities of people who will really care about your products. This is a great and often untapped tool to help you get increases in your holida ecommerce sales.

In order to do that, you should prepare a catchy post with a special offer. Find online communities that are relevant to your brand, such as forums for moms, fishermen or vegans, closed Facebook groups, etc.

Approach their administrators and offer a special deal only for community members. Be sure to ask the admins and moderators for permission to post.

If you post a deal without admin approval, you will be banned and your post will be deleted without discussion.

6. Eliminate abandoned carts

Abandoned carts are the scourge of ecommerce sales, and we’ve already written about them many times.

To understand how important it is to address this issue, remember that 7 out of 10 carts are abandoned. Such a cruel world, huh?

Enabling an automated abandoned cart series will dramatically help you recover your carts. This kind of email is specific and it performs much better than any other ecommerce email.

The average click rate for promotional newsletters is 4%. Meanwhile, cart recovery emails enjoy a 7% click rate.

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If you’re not actively working on building your email list, you’re leaving a lot of money on the table when it comes to ecommerce sales.

For successful email list building you need to do two things: generate traffic to your store and capture leads when your visitors are browsing.

With the promotional campaigns we discussed above, the first part will be taken care of. Meanwhile, for capturing leads, don’t forget to set up your signup forms.

Based on our experience, popups with discounts perform better than those without discounts. Most visitors are impatient. They want to benefit right away, so they are more likely to subscribe if you offer them a discount.

Some people find popups annoying. To avoid this, you can set up exit-intent popups or ones that pop up only after few clicks.

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Get inspired with this exit-intent gallery for ideas on how you can set up your own popups.

8. Set up reactivation emails to follow up on customers

Don’t let your customer become a one-time buyer. Some people don’t return to your store simply because they forgot about you. Send them a reminder, say that you miss them and invite them to come back.

Set up reactivation campaigns just before the traffic flood. These automated emails will be sent between 30-90 days (depending on your buying cycle) after the initial purchase and will help you generate new orders.

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As I mentioned above, reactivation campaigns and finding ways to extend your customer’s lifetime value are crucial for your ecommerce sales. After all, if they were willing to buy from you the first time (and their experience was good), they’ll probably be very willing to buy from you again.

They just need you to nudge them toward that sale. The Black Friday through Christmas holiday sales season is a great opportunity for that.

Takeaways for how to boost ecommerce sales

If you want to know how to boost ecommerce sales effectively, you’ll need to use a personal approach to different target groups.

Here are some more great ideas for how you can get ready for the ecommerce holiday season.

Customers know and expect that the holiday season means lots of great discounts, so use them in order to be able to compete with other retailers.

Targeted campaigns and contests on social media, referral programs and influencers can help you generate traffic to your store. However, you should be aware that at this time you’ll be looking to spend more on your ads as the mad rush has already begun from the big retailers.

After all, for both big and small online shops, the number one goal now is to boost ecommerce sales as much as possible. This will be a bit easier if you’ve got a really specific niche, where the big names are less likely to focus their attention on.

Once you have your traffic, popups, cart recovery and reactivation emails will do their job in increasing conversion rates.

I cannot overemphasize the importance of converting your visitors into subscribers. After all, only about 3% of visitors ultimately buy from you. With email marketing, you’ll have more occasions to turn that remaining 97% into actual buyers, then repeat buyers.

But, you know, the best part is that it’s all within reach. You can make this holiday a special time to celebrate for both you and your customers. They want great deals on amazing products, and that’s exactly what you should be offering them.

If you follow these 8 strategies listed above, you’ll be able to boost your ecommerce sales this holiday season.

Head on over to Oberlo’s blog for even more creative marketing ideas, especially for Black Friday.

Good luck!

How to Build Real, 100% Authentic Influence Using Video and Facebook

How to Build Real, 100% Authentic Influence Using Video and Facebook

Inspiration, Marketing Tips  | October 3, 2016 Guest Post Guest Post

By now you’ll have noticed the sheer volume of video content online. Once concentrated to YouTube and other video-centric platforms, our growing bandwidths and extending grasp of the digital domain has led to a huge proliferation of videos, be it from live-streaming or content distributors like Netflix.

The tipping point has been the introduction of native video on social networks like Twitter and Facebook. Read more

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10 Simple Changes That Will Instantly Improve Your Social Media Content

Marketing Tips  | September 1, 2016 Guest Post Guest Post

Social media has, quite literally, taken the world by storm. These platforms started out with extremely humble beginnings, but now they are some of the biggest companies in the world. At this point, having a social media strategy is practically required for any business to find true success.

I mean, the internet has 3.17 billion users, and 2.3 billion of them are active on social media. Read more

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Using Social Networks for Long-form Content: Pros, Cons

Marketing Tips  | August 15, 2016 Guest Post Guest Post

To some, it might seem slightly crazy – perhaps we could say ‘counterintuitive’ – but a trend that’s been gathering momentum in content marketing is publishing longer stretches of online content on social networks.

This is the kind of extended content you’re most used to seeing in blogs or longer journalistic features, a type of content known to marketers and journalists alike as ‘longform’. Read more