I have to be honest with you, after my last newsletter to our subscribers, I was down for the rest of the day. I put so much effort into those articles and only 24.5% of our audience opened the email to read.

My heart was bleeding – I felt a strong urge to understand our customers and discover what works for them.

Before starting my own research, I Googled what had been done already. I found very interesting data in MailChimp resources, providing email campaign statistics by industry. Read more