Articles about Subscribers
Currently, most of our clients are in a rush – they are improving their email marketing toolkits and preparing for customer traffic during the season sales.
One of the key features in this toolkit is an automated welcome email or welcome series (3 emails). It is sent to new subscribers immediately after they have signed up.
This article concerns how to be hospitable to new subscribers, make them convert, and avoid them ignoring your welcome emails. Learn how to make them attractive and converting!
According to surveys, 74.4 % of customers expect a welcome email when they subscribe. Therefore companies send it.
A primer opt-in process is the best way to add subscribers to your mailing list, but it’s not enough for having buyers engaged. We should train the newbies for our brand and encourage them to break the ice with their first purchases.
You can be slightly surprised, but welcome emails generate 3 times higher open and click rates, and even 5 times higher revenue in comparison with other promotional emails. Such email automation is one of the easiest ways to take your marketing tactics to the next level. Read more
Today we’re introducing you to email deliverability troublemakers: BOUNCES.
In general, an “email bounce” means that the email that you have sent to a specific address is not delivered – the mail server sends it back.
The bounce rate is one of the most important metrics that you have to monitor after you’ve launched an email campaign. Read more
Segmentation can get your way to newsletters being more opened, read and better resulted in sales.
This post will show a difference between sending a mass newsletter to the whole list of recipients and few targeted ones to several segments. Read more