You have just sent your promotional newsletter to your subscriber list. There’s only an 18% chance that it will ever be opened. Actually, the open rate is often even lower.
Articles about Welcome Series
In 2019, email marketing remains the most effective marketing channel. A promising ROI of $40 per $1 spent keeps marketers head over heels for this channel. Furthermore, it’s the most personal and flexible way you can approach your customers.
Sending emails is not rocket science, and you will definitely manage to integrate this marketing channel into your brand communication. However, there are things that you should know or do before spinning off your email marketing strategy and sending your first campaign. Read more
8 out of 10 customers expect to receive a welcome message after they sign up for a mailing list.
Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you.
If you still don’t send these emails because of whatever reason, you should definitely ditch your modesty and start proudly introducing your brand with awaited and well-performing welcome messages.
But let’s first things go first. Read more
Ecommerce success in 2019 is about more than just throwing up a few ads. You need to give each and every customer an amazing experience in order to stand out.
Yet according to Bain & Company research:
- 80% of CEOs believe they deliver an excellent service;
- while only 8% of customers actually agree.
So how do you close that gap?
One of the most simple (yet powerful) ways is to send better emails. Providing an opportunity for ecommerce brands to both deliver a quality customer experience and reap a high ROI.
In this post, we’ll show you five ways to do exactly that.
Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.
Today, I’m going to go over what email automation is and how you can use it to boost your ecommerce marketing.
Omnisend is excited to present our brand-new infographic on our Ecommerce Email Marketing Statistics for 2018.
We analyzed data from over 128,000 email campaigns and automated emails sent by 7,200 brands (more than 964 million emails in total) using Omnisend’s ecommerce marketing automation platform.
According to surveys, 74.4 % of customers expect a welcome email when they subscribe. Therefore companies send it.
A primer opt-in process is the best way to add subscribers to your mailing list, but it’s not enough for having buyers engaged. We should train the newbies for our brand and encourage them to break the ice with their first purchases.
You can be slightly surprised, but welcome emails generate 3 times higher open and click rates, and even 5 times higher revenue in comparison with other promotional emails. Such email automation is one of the easiest ways to take your marketing tactics to the next level. Read more