Articles about Welcome Series


Ecommerce Email Marketing Guide for Small Businesses

Omnisend has just launched “A Guide to Ecommerce Email Marketing for Small Businesses“.

This comprehensive publication covers all the parts of promotional newsletters, the best time for them, introduction to email automation and many other must-know things for small online business owners.

Guide material is mainly based on Omnisend experience and primary data from our customers, Email Lab experiments. However, we have invited to contribute a few competent authors – Grant Thomas, marketing manager and strategist of driving and converting website traffic at Justuno and Sujan Patel, growth & content marketer and co-founder of Mailshake & Web Profits. So big thanks to them! Read more


5 Ideas For Top-Notch Welcome Emails

Inspiration, Marketing Tips  | October 13, 2015 Karolina

Currently, most of our clients are in a rush – they are improving their email marketing toolkits and preparing for customer traffic during the season sales.

One of the key features in this toolkit is an automated welcome email or welcome series (3 emails). It is sent to new subscribers immediately after they have signed up.

This article concerns how to be hospitable to new subscribers, make them convert, and avoid them ignoring your welcome emails. Learn how to make them attractive and converting!

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20 Email Marketing Statistics You Might Be Interested In

Marketing Stats  | October 2, 2015 Karolina

All the buzz made by social media marketers about the death of email marketing seems to remain on speculation level only.

Although, this marketing channel sometimes may be seen as outdated, it is still the most effective way to reach your customer. And it’s not only big words. Reality proves: email keeps the leading position among such digital marketing channels, as social media, SEO and paid search. Read more