sender reputation warming cover

How to Use Sender Reputation Warming for Better Email Deliverability

Uncategorized  | March 23, 2019 Whitney Blankenship Whitney Blankenship

You’ve just switched email marketing platforms, and you’ve set up all your mailing segments and you’re itching to send that first campaign to ALL of your subscribers.

But wait- have you warmed up your sender reputation?

Sender reputation warming is critical to maintaining great email deliverability. And neglecting this important step is a good way to damage your reputation.

But I’m going to show you exactly how you can warm up your sender reputation and get more ROI out of your email marketing efforts.

Let’s jump in:

Read more

Mailchimp shopify

Mailchimp for Shopify: What to Do for Ecommerce Email Marketing When the App Is No Longer Available

Uncategorized  | March 22, 2019 Whitney Blankenship Whitney Blankenship

We’ve all heard the news.

As of May 12, 2019, or sooner, Mailchimp will no longer have native integration with Shopify. The statement released today by Mailchimp states that they will try to offer integration until Shopify’s new terms are in effect on May 12th, but the cut may happen sooner.

If you’re a Shopify ecommerce marketer who uses Mailchimp, this might feel like having the rug pulled out from under you. You’re probably struggling to find the best workaround or alternative to help make this transition smoother.

But the truth is this: if you use Shopify, Mailchimp is no longer a viable option.

While things might be in upheaval for you right now, I’m here to tell you that there’s a solution.

Read more


How to Add Push Notifications to Your Ecommerce Marketing Toolbox

Every day new channels are emerging in the digital sphere, and while push notifications aren’t new per se, they are beginning to catch on for a lot of retailers.

Today, I’m happy to announce that now you can add push notifications to your omnichannel marketing toolbox with Omnisend. You can now add this channel to your existing automations and send segmented push campaigns to your list of subscribers.

In this article, I’m going to run through a couple of effective tactics to using push notifications for ecommerce, and how you can make the most of this channel.

Read more

alternative to mailchimp

An Open Letter to the Shopify Team

Uncategorized  | November 26, 2018 Rytis Rytis

There has been quite a bit of uncertainty over the past few days about Shopify and MailChimp integrations.

While MailChimp is back, for the moment, it might be time to think about potential alternatives. Because if we’ve learned one thing from this event, even MailChimp isn’t immune to sudden change.

We understand what you’re going through. We understand that you want to help your customers make the best decision for their ecommerce stores, and we understand that you’re trying to make the best recommendations for their email marketing needs.

Have we got a solution for you.

Read more


3 Benefits of a Loyalty Program

Uncategorized  | March 19, 2015 Guest Post Guest Post

A great way to build customer loyalty is through regular and personalised communication – you’re already doing this with Omnisend.

Another way to build loyalty is with your own customised loyalty program. Below you’ll find three benefits, some advice and ways to use LoyaltyLion with Omnisend.

Here are three ways a loyalty program can help your business. Read more


Holiday Email Marketing Sprint Starts Now

Uncategorized  | November 6, 2014 Omnisend Team Omnisend Team

Three weeks left until Black Friday, which marks the start of holiday shopping season, but the most dedicated sales hunters are already trying to find out what deals their favorite stores will be offering.

Holiday season is almost here and it promises big opportunities to online stores like yours. For retailers, it’s the most profitable time of a year, as consumer spending increases.

According to eMarketer’s estimates, in US e-commerce sales will grow 16.6% this holiday season, up from 15.3% rise last year. The trend is clear: more people do their holiday shopping online.

Great! Plan your email marketing campaigns to turn it into success to your store. Read more