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Canada’s Anti-Spam Law Is Coming into Force

Uncategorized  | June 26, 2014 Omnisend Team Omnisend Team

Only few days left until Canada’s Anti-Spam Law, shortly called CASL, comes into force on the 1st of July.

“I’m not a spammer, so this does not apply to me”, you may think. Wrong. As you’re sending promotional email newsletters that fall into category of commercial electronic messages (or CEMs), this new legislation will affect your e-business. Read more

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Pictures for the newsletters have never been more important

Uncategorized  | April 29, 2014 Omnisend Team Omnisend Team

It goes both for emails and your online store. You have probably heard that “picture is worth a thousand words”, but besides that, it can convince to click and spark a buying interest.

In your online store, pictures take a role of visual merchandising, which is done to attract attention and create an appealing look in physical retailing. In email newsletters, pictures are your main hooks to get subscribers interested and click-through.

Few things that might encourage subscribers to click on your newsletters: Read more

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Omnisend launches email marketing service for Tictail

Uncategorized  | January 28, 2014 Omnisend Team Omnisend Team

Omnisend, the email marketing provider for e-commerce, today announced the launch of an oversimplified email marketing service for Tictail stores.

It features a completely new way of building and sending promotional emails that will cut the time spent on newsletter preparation by up to 10 times. The Omnisend service is available today and is offered free of charge.

The key feature of the service is its unique in-store email builder. Users of the Omnisend app on the Tictail platform can create an email newsletter while simply browsing their store and selecting products for the next promotion.

Information on chosen products is automatically detected, formatted and added to the newsletter in seconds. The new service allows retailers to build beautiful promotional newsletters up to 10 times faster than previously and with less effort. Read more

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