I remember 4 years ago, as I was sitting in a business conference, that the presenter asked us what our professional dreams were.
We’d been talking about how dreams had the ability to shape our behavior and set us on a path to structured success. But we also discussed how we should be daring and confident in our dreams—not something we know we can do, but something we hope against hope can happen.
So my dream was, at that time, audacious:
No matter what the time was, I wanted that the sun would always be shining in our clients’ offices. That means that if it’s night time in Europe, we would have clients in Sydney, California, New Delhi, and other places around the world, working and using our platform to help them work better, smarter and more profitably.
Four years ago, that was a crazy dream.
Today, that dream is our reality.
Currently, we have more than 30,000 clients in 130 countries all over the world using our marketing platform at all times of the day.
We also happen to be the number 1 marketing choice for Shopify merchants, with our reviews discussing how powerful yet easy-to-use Omnisend is.
It really is a dream come true.
But when you fulfill one dream, it’s time to start creating the next one.
What’s Next 2018
Last year, with our What’s Next roadmap for 2017, we wanted to create a holistic platform that could meet all of our merchants’ needs.
With those goals now fully achieved, we’re ready to set the roadmap for What’s Next in 2018.
And that’s going to be built around one dream we have for this year:
We want to be the #1 marketing automation platform for small and medium-sized ecommerce stores around the world.
That doesn’t mean that we want to have the most clients or make the most revenue.
No. Instead, we want to be the go-to platform for when small and medium-sized ecommerce stores need powerful, effective ways to boost their sales, reach their customers and build strong relationships with them.
This puts our What’s Next 2018 roadmap in line with our larger mission for Omnisend: to help our customers build stronger, longer-lasting relationships with their customers.
So let’s see some of what we have in store for this year.
In the first quarter, we’ve got some audacious goals: automated order updates, insightful web tracking, and browse abandonment emails.
With automated order updates, you’ll be able to send automatic updates to your customers about their orders. This will let them know when their orders are shipped or when they’re cancelled.
Our insightful web tracking features will let you see what your visitors are doing while they’re browsing your store with live-feed visitor profiles. You’ll be able to see where they go, what they click, and where they drop off—meaning a better understanding of their behavior based on facts, not guesswork.
Lastly, we’re introducing browse abandonment emails. Seeing as the visitors who abandon your site don’t all add items to their cart first, by only sending cart abandonment emails you’re missing out on a lot of other potential sales.
With browse abandonment, you’ll be able to communicate with any subscriber that browses through your products. That way, you can send them targeted emails even if they didn’t add anything to cart.
I think this one is going to be a game-changer, since you’ll open your campaigns up to so many more subscribers. By combining the new web tracking with our powerful automation, you’ll be able to have a lot more options for your campaigns.
The GDPR rolling out this year means merchants will have to update their policies when it comes to marketing to anyone in Europe.
Luckily for you, we’re taking care of that by updating the way you do your marketing to make sure it’s GDPR-proof.
We’re also introducing mobile messaging so you can send targeted campaigns to your customers on their mobile phones, as well as Facebook Custom Audiences. With this, you’ll be able to use customer data you collected through Omnisend and import it as a Custom Audience.
In the third quarter, we’re improving our popups so that you can create smarter onsite messaging. This will allow you to offer dynamic, highly personalized content and offers that will increase your conversions.
We’re also introducing precise targeting that will help you to use your Omnisend customer data to show highly personalized retargeting ads.
This quarter will also bring timely feedback requests, which allow you to find the best time in your customer’s journey to ask for product reviews or NPS evaluation.
Our 4th quarter is–historically–our most ambitious quarter. For What’s Next 2017, we introduced not only flexible automation and automated product recommendations, but also smarter, more intuitive segmentation.
And for 2018, we’re just as ambitious.
We’re planning on rolling out features that allow our merchants to interact with their audiences on their favorite instant messaging apps, such as Facebook Messenger and Viber. With greater open and conversion rates, this feature will help you increase sales while staying in contact with your customers.
We’re also improving our reports, making them more actionable so you can analyze your customer and shopper data, see the channels with the greatest sales and potential, and help provide relevant content.
We’re also ending 2018 with a bang—every store using Omnisend will be able to send real-time push notifications to their visitors. Push notifications are known for fantastic interaction with visitors, helping you to initiate contact and answer your visitors’ questions without needing their email addresses.
Dreaming big for 2018
So as you can see, 2018 is going to be one big year for our merchants through omnichannel marketing automation—more communication channels, greater targeting and personalization, and lots of exciting features all rolled into one platform.
These features will help our merchants to reach their own dreams, however simple or audacious they may be.
There’s an amazing video that I love, from a speech that Kobe Bryant gave when the LA Lakers retired his jersey. Addressing his daughters, he said—and I’m paraphrasing:
“If you can understand that the dream is not in the destination, but in the journey—the times when you get up early and work hard, when you stay up late, when you think you’re just too tired to work—you’ll see that your dreams won’t come true. Something greater will.”
Here’s to dreaming big for 2018 and beyond!
To get more details about our 2018 roadmap, be sure to check out our What’s Next 2018 page. If you have any more ideas of features you’d like to see us incorporate, please let us know in the comments below.