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At Omnisend, it’s our mission to help ecommerce businesses make their marketing relevant by sending personalized messages to the right person, at the right time, using the right channel. For shoppers, that means tailored messaging and unique online shopping experience. And for marketers, the power to rise above the promotional noise and get better results than ever.
About the role
Omnisend is looking for an experienced and dynamic Demand Generation professional to lead our global B2B marketing efforts for Omnisend. In the last few years, we’ve experienced tremendous growth, and we’re looking to bring on a marketing leader that can grow and scale our business through 2020 and beyond.
The Director of Demand Generation will guide and build a world-class team of marketers across growth marketing, demand generation, account-based marketing (ABM), and paid acquisition. This person will report to the VP of Marketing and drive a global acquisition strategy throughout the marketing funnel. This person will collaborate cross-functionally with the Marketing team, Partner and Business Development, and Sales teams to deliver world-class marketing programs that drive new brand acquisition and engagement.
This role is a remote role and will include limited travel, both domestic and international.
What you’ll do @ Omnisend:
Drive and own all demand generation strategy and execution including online and offline channels.
Manage and understand the entire marketing and sales cycle, from acquisition to close, to improve pipeline growth and velocity across the funnel in partnership with a growing Sales team.
Build and execute effective marketing programs across the customer journey to optimize and accelerate pipeline generation and achieve MQLs targets.
Manage and optimize lead management including lead generation, scoring, lead routing, and efficient handovers processes to the Sales team.
Lead a team of marketing specialists in all facets of demand generation including paid acquisition, email, social media, online events, offline field marketing, and other direct marketing activities.
Leverage data to make intelligent, informed recommendations, decisions, and forecasts regarding our demand generation strategies, target account plans, and paid investments.
Augment, refine, and evangelize our measurement of success. Create best practices to streamline reporting processes and drive effective communications to get information to the right stakeholders in a timely manner.
We expect that you’ll bring:
5+ years of professional experience with at least 2+ years leading a team in demand generation, growth marketing, or digital marketing preferably at a startup with SaaS-based solutions in ecommerce. Martech’s experience is a bonus.
A love of analytics and a proven track record of analyzing campaign performance and identifying actionable insights to achieve your key metrics.
Deep understanding of CRM, ideally Hubspot.
Proficiency in marketing automation platforms and integrating them with other technologies to facilitate a deep understanding of data-driven directives and insights.
Big picture thinking and meticulous attention to detail–you’re able to quickly understand overall business objectives, create a well-aligned marketing strategy and drive yourself and your team towards execution.
Exceptional ability to lead, influence, and work across organizational boundaries with a strong track record building excellent relationships with a broad range of peers and executives.
Agile and able to adapt quickly, operating in a high growth business.
The ability to multi-task and handle a multitude of different responsibilities at one time.
Foster a productive, collaborative, and invigorating team environment for your immediate and surrounding teams across time zones and borders.
What we offer in return:
Chance to join a fast-growing tech start-up with a great team of inspiring colleagues
A friendly yet professional atmosphere where you can learn quickly, deepen your knowledge in the industry, and learn something new every day from experienced colleagues
Up to date working methods, best practices, and top-notch technologies
A solid budget for training
Health Reimbursement Arrangement for Major Medical Health Insurance (100% of the employee’s premium, but not more than 300 USD.) – USA only
Fully covered Supplemental Benefits: Short Term Disability Income, Accident, Life, and Cancer Insurances – USA only
Retirement Plan (Omnisend Inc. will contribute 5% of an employees salary(pre-tax) to their account on their behalf regardless of the employee contributes or not.) – USA only