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Omnisend is a powerful marketing automation platform built for growing ecommerce businesses that have graduated past the basic email marketing tools. Our platform combines rich customer data with an omnichannel approach that empowers smart marketers to generate more sales by sending highly personalized messages on various channels. Omnisend is now used by more than 50,000 brands in 130 countries all over the world, sending millions of messages every single day.
We’re looking for an experienced Lead Nurturing Specialist to join Omnisend’s Marketing Team, who will own email and marketing automation campaigns that turn our leads into customers.
Establish properly working lead nurturing processes with email and marketing automation platform
Design automated marketing campaigns for different segments to nurture leads depending on their source channel and level of intent, leveraging all available data
Create a lead-scoring model that identifies main call-to-actions: when someone needs to be contacted by the sales team or nurtured further
Perform A/B tests to increase effectiveness, improve performance, and gain insights for further tests
Constantly optimize campaigns and report on the results
Think of new ideas on how to get higher quality leads and implement those ideas in collaboration with colleagues from Marketing and Sales Team
Work closely with colleagues in Marketing and Sales Team to better understand our customer journey and properly map all the touchpoints
Proven hands-on experience with email and marketing automation platforms for SaaS or ecommerce business
Strong background in customer journey mapping, lead management, and demand generation
Strong analytical skills with a creative attitude – confident to dive into data for insights and then turn those insights into actionable new ideas
Basic knowledge of HTML
Self-starter who is willing to take full responsibility and ownership of a project
Fluent in English
Why should you apply?
Chance to join a fast growing tech startup
Chance to quickly develop professionally and learn from experienced colleagues
Opportunity to deepen your knowledge in marketing automation