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A majority of your visitors that add items to their carts will end up abandoning them, but that doesn’t mean you should give up once they leave. Instead, remind them of what they left behind with one or a sequence of emails. These messages allow you to reconnect with your shoppers and give them another chance to finish their purchase and see the value you have to offer. With Omnisend, you can track visitors who abandoned carts not only after they’ve entered their email addresses, but also from cookies in the shopper’s browser. This will help you send better cart recovery emails and win back more sales.
Abandoned cart emails can lead to greater conversions, higher revenue, and even extend your customer’s lifetime value. In fact, our data shows that automated cart recovery emails lead to 22x more orders than regular promotional emails.