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RETENTION ANALYTICS

Drill down into your customer loyalty

Improve your new and existing customer understanding with our retention analytics. Keep track of your retention rate, gain new insights about your customer behavior and adjust your retention strategy based on data.
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Connect your store and use for free. No credit card required.

Keep track of key retention metrics

Get a holistic understanding of your new and repeat customer behavior with all key retention metrics presented in a single dashboard. Compare your performance over time, spot areas of improvement and build a more sustainable repeat customer base.
  • Returning customer rate

  • Revenue from returning customers

  • Returning customers AOV

  • Revenue split by first-time/returning customers

  • Customer count split by first-time/returning customers

Gain clarity with personalized insights

No time to sort through the metrics? Take a look at our personalized, aggregate insights about your retention trends and performance. Think of them as short, easy-to-digest bites of information about your customer behavior, value and retention. You can use these as your guiding light towards a data-driven performance improvement plan.
RETENTION BENCHMARKS NEW

Stack up your rates with benchmarks

Built-in benchmarks remove the guesswork and make it easy to stack up your retention metrics against similar merchants in your industry. Instead of having only your own historical data to compare yourself to, you’ll be able to get a clear picture of where you stand in your vertical and act on it with data-driven confidence.
CUSTOMER LIFECYCLE STAGES

Take action on your retention

Omnisend’s customer lifecycle stages make it easy to take action on improving your retention numbers:
  • The real-time, dynamic lifecycle stage map shows you which specific customer groups need re-engagement.

  • It enables you to easily personalize your tactics based on customer value and shopping recency.

  • You get built-in best-practices on the best ways to engage different types of customers.

LEARN MORE ABOUT LIFECYCLE STAGES
Track, compare and improve your retention metrics with Omnisend
Connect your store and use for free. No credit card required.