Omnisend gives you the right information easily visible when you go to your Automation reports dashboard. There you’ll see the automation workflow overview, which shows you how many people have entered, are currently in, and have exited a particular workflow. You can also track the open, click and unsubscribe rates for your automation workflows.
You can look at the data for any period of time to help you understand how your workflows are helping to change your business. Compare the last 7 days to the previous 7 days, or see how this month compared to last month. This will help you determine the success of your workflows and let you decide what you need to change in order to make your workflows even better.