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Personalize your messages based on your contacts shopping behavior and improve your conversions using Omnisend's intuitive, ecommerce-tailored segmentation.Start free
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Omnisend has been designed primarily for ecommerce businesses, therefore our segmentation allows you to filter your audience based on a variety of transactional events and purchase behaviors. Thanks to our full-integration with ecommerce platforms, you can leverage all of your data and segment your customers based on the items they’re buying, their average order value, their purchase recency and so much more.
Our customer lifecycle based segmentation takes the guesswork out of retention marketing. Omnisend dynamically assigns each customer a lifecycle stage and presents this data in an easy-to-read lifecycle stage map. That way, you can prioritize and personalize your retention strategies to the most valuable shoppers, keeping your brand top of mind and driving more repeat purchases.Learn more about customer lifecycle stages
The lifecycle stage map is an incredible opportunity for a small business. This is the kind of thing that, otherwise, takes a marketing team to be able to do. It’s a simple way to see our customers’ shopping or purchasing habits in one place, and it’s really helped us to be able to target different groups. We’re competing with larger businesses, and this allows us to have that reach at the right time.
Holding full data on your audience engagement and using that for segmentation helps you build a more thoughtful sending schedule and improves all your key metrics–from getting more opens to maintaining a healthy delivery rate. Think weekly deals for your most engaged contacts or regular win-back campaigns for lapsed customers–all available with Omnisend’s easy segmentation.
Whether it's your first time building an audience segment or you're the personalization pro already, you'll find that Omnisend's segmentation is both easy to use and robust. You can combine multiple rules, choose from a variety of filters and narrow down your targeting to very specific contacts who will find your messaging most relevant.
Use our Segment Suggestions as your shortcut to building your first segments, reaching more inboxes, and reactivating more contacts
No need for manual or complex imports anymore–your saved segments are automatically updated in real-time.
Organize your contacts with tags - an extra layer of contact information for hyper-personalized messaging.
Improve your PPC targeting and tap into new, high-affinity audiences by using Omnisend's built-in audience sync with:
Use segmentation to target your messaging across all Omnisend channels.
Include or exclude segments in your newsletters and email automations.Learn more
Keep SMS as a more personal channel by sending only the most relevant, customer-tailored texts.Learn more
Untap the potential of push with targeted offers and event-based automations.Learn more