When you get your subscriber list in Omnisend, you don’t need to just have one mega list. Instead, you can set it up so that different signup forms will create different lists. That way, you’ll be able to send the right message to the right people based on how they signed up to your campaigns.
Lists allow you to make sure you’re sending the right emails to the right people. If your subscribers signed up from a landing page for a free ebook, then they’ll go to a separate list than subscribers that signed up for a discount. You can then create content and offers that both lists will love and help you build strong relationships with them while leading them on their customer journey.