Reveal the Power of Marketing Automation to Its Full Potential

Even if you’re sending automated messages, chances are you’re leaving money on the table. Seventy-five-percent of marketers claim they use marketing automation in their email marketing strategy, yet many fail to utilize automated messages to their full potential. This paper will explore not only the essential lifecycle messages every retailer needs to attract and retain customers but also how to use them to stand out and differentiate from the competition.