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2021 Holiday Email Marketing Lookbook: Fashion & Apparel

Hey fashion and apparel marketers! We notice your fabulous lookbooks, and we’re inspired. We designed a lookbook for you, the merchants, to help you increase your email marketing sales. We curated ideas for creating attention-grabbing emails and SMS messages during the holiday season, illustrated specifically with examples from fashion and apparel.

White paper

In this lookbook, you will find:

  • Subject lines that stand out amid a crowded inbox
  • How to promote value-adds to increase sales
  • Flash sales, tiered discounts and mystery events
  • GIFs and designs that dazzle


SMS marketing prompted 2.9% of recipients to make a purchase during the 2020 holiday season.

- We’ve analyzed more than 92,000 email campaigns.