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Blog
Email and SMS marketing insights, ecommerce resources, and the latest Omnisend news.

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Latest trends & stats about omnichannel marketing.

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Our collection of ebooks and whitepapers full of best practices for ecommerce marketers.

Podcast
Featuring insights and analysis into all aspects
of DTC ecommerce.

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2021 Holiday Email Marketing Lookbook: Fashion & Apparel

Hey fashion and apparel marketers! We notice your fabulous lookbooks, and we’re inspired. We designed a lookbook for you, the merchants, to help you increase your email marketing sales. We curated ideas for creating attention-grabbing emails and SMS messages during the holiday season, illustrated specifically with examples from fashion and apparel.

In this lookbook, you will find:

Subject lines that stand out amid a crowded inbox
How to promote value-adds to increase sales
Flash sales, tiered discounts and mystery events
GIFs and designs that dazzle

SMS marketing prompted 2.9% of recipients to make a purchase during the 2020 holiday season.

- We’ve analyzed more than 92,000 email campaigns.