The 10 Best Mailchimp Alternatives for 2022 (Free & Paid)

Mailchimp used to be a great email marketing platform, especially for Shopify stores.

But not anymore.

Now, this app has an unimpressive 3.4-star Shopify rating, a host of frustrated users, and poor reviews.

Here’s why people are switching to Mailchimp alternatives:

• Increasing costs. Mailchimp raised its prices multiple times—most recently, on February 1, 2022.
• Limited free plan. Mailchimp has restrictions for every feature in the free subscription—you even get email support for only 30 days.
• Limited A/B testing. Users report not being able to split test automation or isolate emails within tests.
• Poor support with the free plan. Mailchimp limited customer support by email to 30 days, which leaves free users without proper help unless they upgrade
• Unimpressive email templates. Mailchimp’s free plan has only basic, generic-looking templates—not the best way to impress customers.
• Limited reporting and analytics. Mailchimp is missing real-time reporting and analytics features that users need to understand audiences better.
• Data privacy problems with Shopify. Mailchimp refused to comply with Shopify’s data usage rules, which resulted in a messy breakup back in 2019. Mailchimp became available again only recently—but the app’s performance is still subpar.

Mailchimp’s competitors have been watching, and many have developed better solutions. Let’s see what the best ones are.

Here are the 10 services like Mailchimp, along with their prices, intended users, and extra marketing features, all compared side-by-side. Scroll down for the full reviews.

Now that you have a better idea of email services like Mailchimp, let’s dive into the 10 best alternatives.

• Omnisend — Better for ecommerce businesses
• Moosend — Excellent analytics for retailers
• Sendinblue — Easier contact management with CRM
• MailerLite— More advanced features in the free plan
• Klaviyo — Data science and machine learning features
• AWeber — Seven times larger template library
• HubSpot — Better for customer support
• ConvertKit— Higher deliverability rate
• GetResponse — Unique ecommerce features
• ActiveCampaign — Solutions for both B2B and B2C users

Let’s cut to the chase: with Omnisend, you’ll pay less for better email marketing features. Users say that this Mailchimp alternative is the best for ecommerce: 3,700+ 5-star Shopify reviews and 500+ 5-star G2 reviews are proof.

Omnisend beats Mailchimp with a better free version, fairer pricing, and more sophisticated ecommerce features. For one, you can add product recommendations, discounts, and even scratch cards to emails—something Mailchimp is lacking.

Moving to Omnisend is also easy thanks to its built-in Mailchimp migration tool. This allows you to easily sync your Mailchimp contact data, including properties, tags, segments, and engagement stats automatically. That way, you’ll have your contacts ready in no time.

But do Mailchimp users choose Omnisend as an alternative?

You bet! Just take a quick look at their experiences on Omnisend’s Shopify page:

G2, a top review platform, also analyzed user reviews of both Mailchimp and Omnisend.

Here are their conclusions:

Why Omnisend is the best Mailchimp alternative:

• More affordable. Omnisend’s Pro plan costs from $59/month while Mailchimp’s premium plan costs from $299/month.
• Better free plan. Omnisend provides access to all premium features in the free plan while Mailchimp only lets you test out some.
• Better automation. With Omnisend, you get automation features like custom events, workflows, splits and A/B testing even in the free version, while Mailchimp offers only very basic, one-step automations.
• Extra marketing features. Mailchimp has only emails, but Omnisend gives extra growth opportunities with SMS marketing, push notifications and other channels.
• Professional email templates. Omnisend provides professionally-made templates even in the free plan while Mailchimp has basic, amateur-looking ones.
• Better support in the free plan. With Mailchimp, you can get email support for only 30 days as a free user. On the other hand, Omnisend excels in terms of customer support—high ratings from users are proof.
• Email editor is more user-friendly. Creating emails is simpler with Omnisend, whose drag-and-drop email editor has been tested by thousands of beginners.

Features:

• Simple email editor
• Pre-built automation workflows
• Professionally-made email templates
• Email list building tools (popups, signup forms, landing pages)
• Advanced customer segmentation and analytics
• SMS marketing and push notifications
• Google & Facebook retargeting
• Sales & campaign performance reports
• Advanced A/B testing
• Full integration with ecommerce platforms

Pricing:

• Free plan (up to 500 emails & push notifications/mo)
• Standard plan: starts from $16/mo
• Pro plan: starts from $59/mo

I won’t go any deeper into why Omnisend is a better Mailchimp alternative. You can see for yourself—try all the premium features for free (no commitment).

Start Free

“Moosend is the cheapest alternative to Mailchimp!” This is something we often read this in email marketing reviews. Indeed, Moosend has more features and is more friendly to beginners, but their pricing is similar: $16 for 1,000 subscribers…there’s no free plan.

Why Moosend is a good alternative to Mailchimp:

• Unlimited emails in the Pro plan
• Better overall campaign automation
• More powerful analytics: Google Analytics, email heatmaps

Features:

• Professional campaign editor
• Subscription forms and popups
• Real-time reporting and analytics
• Email personalization features
• Ecommerce AI tool

Pricing:

• Free trial for 30 days (unlimited emails)
• Pro plan: starts from $9 (for up to 500 subscribers)
• Enterprise plan (custom pricing)

Sendinblue is a good Mailchimp alternative with comparable features. This app has good analytics and integration with ads that could prove helpful for experienced marketers. That’s why using Sendinblue may require some background in email marketing.

Why choose Sendinblue as an alternative to Mailchimp:

• Unlimited contacts in the free plan
• Advanced segmentation even in the free plan
• Integration with Facebook to reach more customers

Features:

• Mobile-friendly email editor
• Customizable signup forms
• Professional email segmentation
• Workflow editor for automation
• Sales CRM for easier contact management

Pricing:

• Free plan (up to 2,000 contacts)
• Lite plan: starts from $25/mo
• Premium plan: starts from $65/mo
• Enterprise plan (custom pricing)

MailerLite is a popular alternative to Mailchimp with a generous free plan and a simple landing page editor. One area in which Mailerlite excels is user support: even free users get unlimited 24/7 email service—Mailchimp commits to only 30 days in the free plan.

Why MailerLite is a good alternative to Mailchimp:

• Simpler email marketing reporting dashboard
• More accessible email support in the free version
• Unlimited email sends per month in all premium plans

Features:

• Email segmentation
• Drag-and-drop email editor
• Popups for lead generation
• Quality email templates
• A/B campaign testing

Pricing:

• Free for 1,000 subscribers
• $10/mo for 1,000 subscribers
• $15/mo for 2,500 subscribers
• $30/mo for 5,000 subscribers
• $50/mo for 10,000 subscribers

Want a Mailchimp alternative with advanced analytics? Klaviyo might be the tool for you. It’s the first alternative to Mailchimp with data science and machine learning capabilities. If you’re a retailer looking to target large audiences, those features can be very useful.

Why consider this Mailchimp-like service:

• More API integrations to give you customer data
• Clearer pricing based on the number of subscribers
• More ecommerce features (coupon codes, back-in-stock automation, etc.)

Features:

• One-click Shopify integration
• Robust segmentation engine
• Customer profiles for better insights
• Integration with social media and in-app
• SMS marketing features

Pricing:

• Free plan (up to 500 emails/mo)
• $30/mo for 1,000 contacts
• $60/mo for 2,000 contacts
• $100/mo for 5,000 contacts

Don’t have design experience but want great-looking emails? Check out Aweber. This Mailchimp competitor’s email editor integrates well with Canva, a popular graphic design tool. It also has excellent deliverability and even built-in free stock images.

Why AWeber is a good Mailchimp alternative:

• Better email designs thanks to its Canva integration
• 700 email templates compared to Mailchimp’s 100
• Comparable set of ecommerce features

Features:

• Signup forms
• Drag-and-drop email editor
• Landing page editor
• Email segmentation
• Automated email campaigns
• Web push notifications

Pricing:

• Free plan (up to 500 subscribers)
• $19.99/mo for up to 500 subscribers
• $29.99/mo for up to 2,500 subscribers
• $69.99/mo for up to 10,000 subscribers

Among the Mailchimp alternatives, HubSpot is good for those looking for a complete customer support solution for their business. You get email marketing, CRM, and free live chat—so the tool is designed to be used by both sales and support teams.

Why HubSpot is a good alternative to Mailchimp:

• More advanced email automation
• Easier customer management thanks to CRM
• Extra customer support features (live chat and chatbots)

Features:

• Landing page editor
• A/B testing and analytics
• Signup forms and popups
• Basic email segmentation
• Integration with CRM, chat, and chatbots

Pricing:

This alternative to Mailchimp is free to use by itself (up to 2,000 emails/mo).

HubSpot only charges for premium features, which is very likely because the solution is part of a larger marketing platform. The Starter CRM (the cheapest marketing plan) starts at $50/mo for 1,000 contacts.

If you’re a blogger or a content creator, ConvertKit is the best alternative to Mailchimp for you. Although its pricing is comparable to Mailchimp, you get a great suite of content-focused features to grow your website.

Why ConvertKit is a worthy alternative to Mailchimp:

• Tailored features for content creators
• Easy segmentation based on customer journeys

Features:

• Signup forms and popups
• Automatic email customization
• User-friendly email campaign statistics
• Lead magnet delivery
• A/B testing

Pricing:

• Free plan (for up to 1,000 subscribers)
• Creator plan: starts from $15/mo
• Creator Pro: starts from $29/mo

Where GetResponse shines is its unique ecommerce-related features. For example, this Mailchimp alternative has pre-made campaign funnels designed to move leads to purchases with targeted content. Also, there’s a live chat option to speed up customer support.

Why GetResponse is a good Mailchimp alternative:

• Unique campaign templates designed to help sell more
• Live chat, webinars and other advanced customer support features
• Approximately 99% deliverability rate for 106 countries

Features:

• Automated email sequences
• Drag-and-drop email creator
• Free stock photos and GIFs
• Professionally-designed email templates
• Transactional emails as a paid add-on

Pricing (for 1,000 subscribers):

• Free plan (for up to 500 subscribers)
• Basic plan: from $15/mo
• Plus plan: from $49/mo
• Professional plan: from $99/mo
• Enterprise plan (custom pricing)

This Mailchimp alternative wins in several areas. First, the tool provides more intuitive list management and segmentation, which makes it more user-friendly. Also, with ActiveCampaign, you get advanced campaign workflows for less money. The only drawback is that this alternative lacks a free plan.

Why ActiveCampaign is a good alternative to Mailchimp:

• More flexible pricing
• Larger email template library
• Lead scoring helps to identify warm leads
• Automations are more advanced and easier to set up

Features:

• Site and event tracking
• Signup forms and popups
• Over 600 templates for campaign automation
• Individual customer analytics and scoring
• Detailed campaign and automation reports

Pricing:

• Lite plan: starts from $15/mo
• Plus plan: starts from $70/mo
• Professional plan: starts from $187/mo
• Enterprise plan: starts from $323/mo

Below, we answer some of the most frequent questions about Mailchimp alternatives.

1. What are the free alternatives to Mailchimp?

Most alternatives to MailChimp have free plans. But Omnisend, Mailerlite, and Sendinblue provide more features for free. With Omnisend, for example, you get unlimited contact list size, 500 monthly emails, popups, automations, SMS, web push, professional email templates, and A/B testing.

2. How much does Mailchimp actually cost?

Mailchimp has a free plan for up to 2,000 contacts and basic email marketing features. There’s also an Essentials plan for 500 contacts for $11 per month.

For advanced automation and marketing CRM, you’ll have to pay $17/mo for 500 contacts and $59/mo for up to 2,500 contacts. The Premium plan with all the professional features costs $299/mo.

3. What are cheaper alternatives to Mailchimp?

Several email marketing alternatives are cheaper than Mailchimp—including Omnisend, AWeber, and others. They also have better free plans (except ActiveCampaign and Moosend).

Another way to save: buy an annual subscription. You can save up to 20% off the total cost of the tool for an entire year. But be sure to try the chosen Mailchimp alternative for free or use the free version for a while to know it meets your needs.

4. What is the best alternative to Mailchimp?

The best Mailchimp alternatives for email include Omnisend, Mailerlite, Moosend, Klaviyo, Aweber, Sendinblue, ConvertKit, and others. Omnisend, however, stands out with the features you can expect from Mailchimp, a better free plan, and fair pricing.

The best alternative to Mailchimp for your business depends on your goals.

If you want to grow your ecommerce business with emails, Omnisend should be your choice. This email marketing app has a generous free plan, advanced features to engage customers, and a cheap paid plan.

But if you’re a content creator or a blogger, MailerLite alternative and ConvertKit are the best alternatives to Mailchimp. In both, you’ll find useful content promotion features, including lead magnet delivery—a super handy option for lead generation.

For retailers, we recommend considering Omnisend and Moosend. Your emails will look great and you’ll have plenty of features to engage large customer groups.

If you’re after an email marketing app with a CRM, then Sendinblue and HubSpot are Mailchimp’s competitors to check out.

Once you’ve chosen an app that works for you better than Mailchimp, feel free to read our expert guides to get started with email marketing:

• Best practices for email marketing
• Email marketing advice from 32 experts
• 12 email marketing automation workflows