Email and SMS marketing insights, ecommerce resources, and the latest Omnisend news
Featuring insights and analysis into all aspects of DTC ecommerce
Educational video and live training to help you make the most out of Omnisend.
Want to pay less for your email campaigns? Mailchimp might not be the best app to use.
The company just announced yet another price increase, prompting many users to look to Mailchimp alternatives. Combined with limited features and poor support, the change proved to be the last straw.
Those looking for a Mailchimp alternative have many options. If you’re here for them, scroll down for the 10 best Mailchimp alternatives for email (as of June 2023).
Based on user reviews, pricing, and features, the best Mailchimp alternatives are:
Here’s why people are switching to Mailchimp alternatives.
Mailchimp used to be a great email marketing platform, especially for Shopify stores. But not anymore. Now, this app has an unimpressive 3.4-star Shopify rating, a host of frustrated users, and poor reviews.
Here’s a quick but complete Mailchimp alternatives comparison table.
Focusing on the most important aspects to make sure you make the best choice.
We jumped on the Mailchimp bandwagon before finding Omnisend. Mailchimp was fine, but now that we know what Omnisend can do, we realized what we were missing. We also didn’t have the customer service aspect with Mailchimp that we get with Omnisend.
Here are the 10 services like Mailchimp, along with their prices, intended users, and extra marketing features, all compared side-by-side in an image you can easily download.
Below, we answer some of the most frequent questions about Mailchimp alternatives.
Most alternatives to MailChimp have free plans. But Omnisend, Mailerlite, and Sendinblue provide more features for free. With Omnisend, for example, you get unlimited contact list size, 500 monthly emails, popups, automations, SMS, web push, professional email templates, and A/B testing.
Mailchimp has a free plan for up to 2,000 contacts and basic email marketing features. There’s also an Essentials plan for 500 contacts for $11 per month. For advanced automation and marketing CRM, you’ll have to pay $17/mo for 500 contacts and $59/mo for up to 2,500 contacts. The Premium plan with all the professional features costs $299/mo.
Several email marketing alternatives are cheaper than Mailchimp—including Omnisend, AWeber, and others. They also have better free plans (except ActiveCampaign and Moosend). Another way to save: buy an annual subscription. You can save up to 20% off the total cost of the tool for an entire year. But be sure to try the chosen Mailchimp alternative for free or use the free version for a while to know it meets your needs.
The best Mailchimp alternatives for email include Omnisend, Mailerlite, Moosend, Klaviyo, Aweber, Sendinblue, ConvertKit, and others. Omnisend, however, stands out with the features you can expect from Mailchimp, a better free plan, and fair pricing.
The best alternative to Mailchimp for your business depends on your goals.
If you want to grow your ecommerce business with emails, Omnisend should be your choice. This email marketing app has a generous free plan, advanced features to engage customers, and a cheap paid plan.
But if you’re a content creator, blogger or nonprofit, MailerLite alternative and ConvertKit are the best alternatives to Mailchimp. In both, you’ll find useful content promotion features, including lead magnet delivery—a super handy option for lead generation.
For retailers, we recommend considering Omnisend and Moosend. Your emails will look great and you’ll have plenty of features to engage large customer groups.
If you’re after an email marketing app with a CRM, then Sendinblue and HubSpot are Mailchimp’s competitors to check out.
Once you’ve chosen an app that works for you better than Mailchimp, feel free to read our expert guides to get started with email marketing: