Ahyoung Stobar, a fashion designer and entrepreneur, started Joah Love in 2008 to create stylish, high-quality children’s clothing. Joah Love sold the majority of its products wholesale, selling to high-end boutiques and large retailers like Nordstrom and Saks Fifth Avenue.
While wholesaling was an effective strategy for many years, Stobar also wanted to move more merchandise by selling directly to consumers online. Stobar knew that selling directly to consumers could contribute substantially to the business’s bottom line and recently expanded its products, adding masks and adult clothing to the lineup.
As Joah Love grew its DTC efforts, the team began to focus more and more on email marketing. The result? More traction, a dedicated audience, and an increase in revenue.
As Joah Love experienced rapid DTC sales growth, it was initially difficult to balance wholesale customers and meet the needs of direct consumers.
Stobar wanted to keep her wholesale customers happy while also finding smart ways to engage customers that wanted to buy directly from the Joah Love website.
Stobar realized that the most important tool for building long-lasting customer relationships was an email marketing platform. She needed something that would help her capture new subscribers, segment lists, send automated messages, pair messages with social media campaigns, and allow her to send SMS messages.
“I realized more than ever how important the direct consumer relationship is to my brand, and how valuable email subscriptions are in maintaining that connection.”
“I have a personal connection to customers, and email helps me access my customers and develop relationships.”
Initially, Joah Love was using Mailchimp to manage direct-to-consumer email marketing efforts, but the team quickly learned they needed a more robust platform that could handle more automation, advanced segmentation, and SMS. This is when Joah Love found and started using Omnisend.
Here are some of the ways the Joah Love team uses Omnisend to connect with customers:
“SMS messaging is really important. If I send an email blast and want to capture the people who didn’t open the email, I can follow up with a text message.”
With the help of Omnisend, Joah Love has been able to shift its focus to DTC and successfully engage its new audience.
One of the most impressive metrics related to this shift is that Joah Love increased its email subscribers from 18,000 to over 100,000 in less than one year—allowing them to rapidly increase email-generated sales. Here are some ways Joah Love is finding success with their email marketing program:
Omnnisend has helped Joah Love effectively turn its attention to its new group of direct consumers, and the metrics show the success of their efforts. The rapid growth in email subscribers and the automated and segmented campaign capabilities allow Joah Love to increase sales, nurture customer relationships, and outfit more kids with clothes they love to wear.
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