Welcome EmailAll automation features
What is Welcome Email?
A Welcome email is an automated email sent to new subscribers after they signup to receive your newsletter. The mission of this email is to welcome new community members, to introduce your brand and to invite members to make a first purchase.
How does it work?
A welcome email is sent immediately after your online store visitor enters their email address in the subscription form. Usually, companies welcome a new member to introduce the benefits of upcoming email campaigns and invite them to shop. Here are some examples of such emails.
What are the benefits?
- By sending welcome emails you say "Hello" personally to every one of your new subscribers. It is something that consolidates the credibility of your online store and confirms the membership of a new member. 74.4% of customers expect a Welcome email when they subscribe.
- It is a great opportunity to build your relationship with new subscribers and ensure engagement with your brand.
- The revenue ($) per welcome email is 6X higher than for promotional emails on average. Customers tend to buy from welcome emails. Take advantage of it!
How can I achieve better results?
Be conversational and friendly. Clearly introduce the benefits of belonging to your community and offer an incentive for the first purchase. Whether this is free shipping or a small discount, it depends on you. Last but not least, don't forget a clear call-to-action button leading to your store.
Introduce yourself to your customers
Level up your email marketing. No long-term commitments or contracts.