The Marketer’s

COOKBOOK

Timeless recipes are not just about a pinch of this and a teaspoon of that — they’re also tried and true ways to get great results over and over again. 2023 has been a standout year, filled with many successes, milestones reached, and unique memories created. Let’s look back at your year in ecommerce, with the help of Omnisend.

Start exploring

#1

Recipe

You & Omnisend

This is how you’ve used email, SMS & push marketing throughout the year to build deeper relationships with your new and existing customers.

SERVES:
150K+

brands and counting

Ingredients:
23B+

messages sent by Omnisend customers so far in 2023

24M+

orders via email, SMS and web push notifications

result:

$6.04
made on average from every subscribed contact*
*for US merchants
#2

Recipe

You & Black Friday

This November, you doubled down on the tried & true recipes to build customer loyalty, get in touch with new customers, and increase your sales.

Ingredients:
2.6B+

messages sent in November 2023, including Black Friday through Cyber Monday

3.2M+

orders made throughout November 2023

42%

of all automated sales came from Abandoned carts (great job recovering those sales!)

result:
192k+

orders per day on BFCM

11.92%

average conversion rate during BFCM

The timeless recipe for ecommerce

British Christmas Pudding
Ingredients:
  • 1 cup (200g) dried figs, chopped
  • 1 cup (200g) pitted dates, chopped
  • 1 cup (200g) prunes, chopped
  • 1/2 cup (100g) dried cherries or cranberries
  • 1 apple, grated
  • Zest and juice of 1 orange
  • 1/2 cup (100ml) dark rum or brandy, plus extra for feeding
  • 1/2 cup (100g) unsalted butter, softened
  • 1 cup (200g) dark brown sugar
  • 3 large eggs, beaten 1 1/4 cups (150g) all-purpose flour
  • 1/2 teaspoon baking powder
  • 1 teaspoon ground cinnamon
  • 1 teaspoon ground ginger
  • 1 cup (100g) fresh white breadcrumbs
  • 1/2 cup (50g) chopped almonds
instructions:

In a large bowl, mix together the chopped figs, dates, prunes, cherries/cranberries, grated apple, orange zest and juice. Pour over the rum or brandy, cover, and let soak overnight.

The next day, cream the butter and brown sugar together in a separate bowl until fluffy. Gradually beat in the eggs. Sift the flour, baking powder, cinnamon, ginger, and cloves into a separate bowl. Gradually fold the flour mixture into the creamed butter and sugar. Then add the soaked fruit mixture, breadcrumbs, and chopped almonds. Stir well to combine.

Grease a 2-pint (1.2-liter) pudding basin. Spoon the pudding mixture into the basin and smooth the top.Cover with a circle of parchment paper, then a larger circle of foil, pleated in the middle. Tie securely with string.

Place the basin in a large steamer or a pot with boiling water halfway up the side of the basin. Steam for 5 hours, topping up with water as necessary.

After steaming, let the pudding cool, then replace the parchment and foil and store in a cool, dry place. Optionally, feed with a little extra rum or brandy every week or so. On Christmas Day, steam the pudding again for about 2 hours. Turn it out onto a plate, flame with brandy, and serve with your choice of accompaniment.

Enjoy!

client’s
story

When the business first started, we had 1 order a week. In September, we hit 100K orders…and that was really amazing

- Alex from Flory’s Online
#3

Recipe

You & the community

Whether through our free, 24/7 live chat or email support, our extensive Knowledge Base, videos or articles, you found the help you needed with Omnisend, fast.

Ingredients:
96k+

new conversations
started in 2023

3m 52s

average time to respond
to your questions

7h 29m

average time to completely
close your questions

160+

partner tech
integrations offered

result:

A team that's there whenever you need them

That works together for you

A global team for customers anywhere

Celebrating wins that bring more value

Plus a few great laughs

Finding ways to help customers on more platforms

#4

Recipe

Your support at Omnisend

When you need support, you find it with Omnisend’s 24/7 live chat & email support for everyone. This year, we helped answer your questions even faster (and got a few awards for it).

Shopify Plus
Certified partner

We help ecommerce merchants grow their sales by providing high levels of quality, service, performance, privacy and support.

BigCommerce

Elite Technology Partner

Capterra Top 25

for email marketing, SMS marketing,
& more in 2023

G2 Leader

Winter, Spring, Summer, Autumn 2023

GetApp

Category Leaders 2023

THE GREATEST OF ALL AWARDS

Over 4,900
five-star reviews
on Shopify's app store
Grandma Szafranski’s Irish Soda Bread Recipe
Ingredients:
  • 1 cup (200g) dried figs, chopped
  • 1 cup (200g) pitted dates, chopped
  • 1 cup (200g) prunes, chopped
  • 1/2 cup (100g) dried cherries or cranberries
  • 1 apple, grated
  • Zest and juice of 1 orange
  • 1/2 cup (100ml) dark rum or brandy, plus extra for feeding
  • 1/2 cup (100g) unsalted butter, softened
instructions:

Sift dry ingredients. Cut in the margarine. Add raisins and caraway (optional). Mix well. Add eggs, sour cream and/or the buttermilk. Mix well. Put into 2 greased loaf pans. Make “sign of the cross” in dough on the top. Bake at 350°F (180°C) for 1 hour. Butter tops after coming out of oven.

Enjoy!

#5

Recipe

The people of Omnisend

Your store isn’t the only thing that’s growing. Omnisenders worked even harder this year, donated more, and spent more time learning to find more ways to help merchants like you.

Ingredients:
$28,000+

spent to learn more ways to help our customers better

$106,615

donated to charities

1,100 lbs

of coffee drunk so far in 2023

Result:

275+
new features & updates launched
Gmail annotations

Merchants love that they can display discount coupons visually in their customers’ Gmail inboxes.

A/B testing for Forms

Testing different popups and forms to see which ones work the best was a really valuable feature we rolled out this year.

Countdown timer in Forms

The countdown timer adds urgency to our merchants’ forms, encouraging quicker engagement.

New Forms targeting

The ability to target existing customers and new ones with separate forms was a game-changer this year.

Improved Campaign Booster

Merchants got more flexibility when giving their customers a second chance to engage with their messages.

New prebuilt segments

Merchants got tons of value this year from new BFCM-focused pre-built segments, like Window shoppers, Last-minute shoppers and Deal hunters..

Close
most valuable features
Vape Superstore &
Omnisend

This is Vape Superstore. Vape Superstore helps people quit smoking by providing quality vaping supplies, no matter where they are in their journey.

What we were paying just for the email solution over at Klaviyo is nearly the same as what we’re paying for Omnisend with SMS.

- Dan Judd
Head of Digital at Vape Superstore
77%

better signup rates with Omnisend compared to Klaviyo

80%

of online visitors are on mobile, which is why they’re focusing on email & SMS

And even more
shared success

Most affordable out there, especially for smaller shops. Their customer service is amazing. Luiz and others helped me with with a problem I had and Luiz didn't stop working with me until we got it resolved
Terra Cotta Gorge Co.
Super great service and fast. They even provided me with a personalised video resolving my particular issue. I got pretty impressed by that! I have been working with many services but this exceeded my expectations. Thanks for your hard work!! Keep it up!!
Vezorla
I tried multiple email apps before and Omnisend is the best. The support team is fantastic and their rate is more affordable than other comparable apps. They have all of the necessary features needed and creating email newsletters is easy. Highly recommend!
Vani Cosmetics
I have really enjoyed using Omnisend as part of our marketing strategy. I am not someone who was trained in design or coding, so a platform that makes it easy to create, follow up and keep track of our email efforts is vital, and Omnisend does just that.
Maria Alejandra G.
Gin & tonic
recipe
Ingredients:
  • 2 oz (60 ml) gin
  • 6 oz (175 ml) tonic water
  • Ice cubes
  • Lime wedge, grapefruit, sliced cucumber or herb for garnish
instructions:

Start by filling a highball glass with ice cubes. Slowly pour 2 oz of tonic over the ice, the 2 oz gin, then the remaining tonic. Gently stir the drink and then garnish.

Enjoy!
(and start planning your amazing 2024!)

This last one is for you. You did amazing work this year, and you’re in good company. Here’s to the next one.

You & Omnisend.
Strong alone, beautiful together.