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See how ecommerce brands like yours are succeeding with Omnisend

Get real stories of how Omnisend's email & SMS marketing platform is helping ecommerce brands like yours boost sales, get more subscribers, keep customers for longer & improve deliverability — all while doing less work.

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See how Omnisend customers are performing

Want to see how Omnisend customers in different industries perform? Or want to see how your brand compares? Get average click rates, open rates, and conversion rates for various industries on different ecommerce platforms.

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Average open rate
Average open rate Average click rate Average conversion rate


Food & Drink (All)
Adult Arts & Entertainment (All) Arts > General Arts & Entertainment Arts > Comics & Animation Arts > Humor Arts > Movies Arts > Music & Audio Arts > Music & Audio (Genre music) Arts > Music Equipment & Technology Arts > Online Media Arts > Performing Arts Arts > Visual Art & Design Arts > Photography & Digital Arts Autos & Vehicles (All) Autos > Autos & Vehicles General Autos > Vehicle Parts & Services Beauty & Fitness (All) Beauty > Fitness Fashion & Style Beauty > Hygiene & Toiletries Beauty > Beauty & Fitness General Beauty > Body Art Beauty > Cosmetic Procedures Beauty > Face & Body Care Beauty > Make-Up & Cosmetics Beauty > Perfumes & Fragrances Beauty > Skin & Nail Care Beauty > Body & Facial Hair Removal Beauty > Fitness Beauty > Hair Care Beauty > Spas, Beauty & Massage Services Beauty > Weight Loss Books & Literature Business & Industrial (All) Business > Business Services Business > Ecommerce Services Business > Office Supplies Business > Business & Industrial General Computers & Electronics Finance Food & Drink (All) Food > Food & Drink General Food > Restaurants Food > Beverages Food > Cooking & Recipes Food > Food Games Health (All) Health > Vitamins & Supplements Health > Health General Hobbies & Leisure (All) Hobbies > Crafts Hobbies > Hobbies & Leisure General Home & Garden (All) H & G > Home & Garden General H & G > Bed & Bath H & G > Gardening & Landscaping H & G > Home & Interior Decor H & G > Home Furnishings H & G > Home Improvement H & G > Kitchen & Dining Internet & Telecom Jobs & Education Law & Government News Online Communities People & Society Pets & Animals Sensitive Subjects Shopping & Apparel (All) Shopping > Shopping General Shopping > Antiques & Collectibles Shopping > Apparel General Shopping > Athletic Apparel Shopping > Children's Clothing Shopping > Clothing Accessories Shopping > Costumes Shopping > Eyewear Shopping > Footwear Shopping > Headwear Shopping > Men's Clothing Shopping > Swimwear Shopping > Undergarments Shopping > Women's Clothing Shopping > Gifts & Special Event Items Shopping > Flowers Shopping > Gifts Shopping > Tobacco Products Shopping > Toys Sports & Sporting Goods Travel


brands that


are on Shopify
are on BigCommerce are on API are on Shopify are on Wix

open rate

Note: Data is not available for all industries on all platforms. This data is for educational purposes only, and not a guarantee of future results. The data was collected from January 1, 2021 to January 1, 2023.


Read the real success stories, straight from the brands

Go in-depth to see how brands are using Omnisend’s email & SMS marketing to connect with their customers, generate sales, and improve their customer retention.

How Creality recaptured abandoned carts and increased repurchase rates
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How LEGO Colombia’s strategic shift to Omnisend drove sales and engagement
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How Vape Superstore found SMS success after Klaviyo
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How 123Presets improved their deliverability & doubled their revenue
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How Organic Aromas boosted signups by 150%
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How The Cake Store increased conversions 32x
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Omnisend was paying for itself in the first 2 weeks of use. Now, we're seeing a 40x return across all campaigns and automations.

Marc Trimble

Digital marketing manager at Duke Cannon

How INGLOT Canada uses Omnisend as part of its long-term retention strategy
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How Snatcher made over $120K with automation
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How Silver Street Jewellers expanded online and made $100K in the first 3 months
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How Island Olive Oil uses Lifecycle Stages and automation to deliver the boutique touch
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Baking Steel after Mailchimp: Complete reporting, 1-to-1 support, and increased sales
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How Kerrits increased its revenue-per-email by 50% with Omnisend
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