
Drive sales on autopilot with ecommerce-focused features
See FeaturesAs of 2025, there are 8,000+ apps on the Shopify App Store, so the experience of finding the best Shopify apps can definitely become an overwhelming one. Many offer overlapping features and have similar ratings, making it hard to know which ones are really worth your time and money. So it’s a good thing you’ve clicked on this article.
Selecting the right apps can extend your store’s capabilities beyond what Shopify includes by default, adding features like email marketing, inventory management, and live chat that improve customer experience, generate revenue, and help you scale faster.
We’ve sifted through the clutter to bring you the 21 best apps for Shopify marketing, customer service, store design, analytics, and SEO, plus free apps with generous features. We’ll also show you how to evaluate apps effectively so you feel confident picking the right ones for your business.
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Our top picks: The best Shopify apps for your store
Browse our top Shopify apps list below and click the links to jump to detailed reviews:
Shopify app | Best for | Standout feature |
---|---|---|
Omnisend | Email, SMS, and push notification automations | Pre-built automated workflows for abandoned carts and cross-sells |
FBP | Fast Bundle Product | Bundles, upsells, and volume discounts | AI-powered |
Loox ‑ Product Reviews App | Product reviews with photos and videos | Video testimonials that appeal to TikTok audiences |
PH Multi Carrier Shipping Label App | Shipping with real-time rates, label printing & order tracking | Prints 100s of shipping & return labels with one click |
Track123 Order Tracking | Branded tracking page builder with real-time sync | Dropshipping mode hides Chinese origins and carrier names |
Order Fulfillment Guru OMS | Splitting and routing orders | Multi-store order splitting sends line items to different partners |
Moose: Live Chat FAQ Whatsapp | Centralizing messenger and social media chats | Omnichannel inbox manages multiple platforms from one dashboard |
Richpanel: AI Customer Support | Self-service customer portals | Claims to resolve up to 50% of customer issues without human intervention |
Return Prime:Return & Exchange | Managing returns and exchanges | Store credit incentives encourage customers to keep money in store |
PageFly Landing Page Builder | Creating high-converting pages | CRO-optimized templates provide 100+ pre-built pages and sections |
Personizely: A/B Testing & CRO | Conversion rate optimization | Price A/B testing compares different pricing strategies |
Hyperspeed EXTREME | Increasing site speed and Google PageSpeed scores | Smart preloading anticipates customer navigation patterns |
Lifetimely LTV & Profit by AMP | Tracking lifetime value and profits | Predictive lifetime value models calculate customer worth |
BR ‑ Better Reports | Analyzing sales and customers with custom reports | Complementary report service builds custom reports for you |
Propel Replay & Session Record | Session recording and watching customers shop live | Visitor IP tracking helps identify and block bots |
Sherpas: Smart SEO | Complete website optimization | AI-powered meta tag generation uses ChatGPT-4 Turbo |
BOOSTER SEO IMAGE OPTIMIZER | Optimizing media | AI AutoPilot finds and fixes SEO issues automatically |
Ilana's JSON‑LD for SEO (TM) | Optimizing for Google Rich Results, Rich Snippets, and Merchant Center | Schema.org structured data automatically updates with theme changes |
Judge.me | Collecting reviews | Permanent free plan includes unlimited review collection |
Kite: Discount & Free Gift | Offering one discount or free gift | Free plan supports one active campaign permanently |
Hextom: Free Shipping Bar | Adding a customizable top banner to your store | Progressive messaging updates automatically as customers add items |
How to choose the best Shopify app
Follow these considerations to choose the best Shopify apps for your store:
Shopify app price
Many apps offer free trials or basic plans so you can test their core features. Always check what the free tier includes. Some are generous, but others limit key functions and hope you’ll upgrade after wooing you with a slick onboarding process.
Your first instinct might be to grab every free app you can find. But instead of asking, “What’s free?” ask yourself, “What’s my actual need?”
Free apps can be fantastic, but the primary question should be whether they solve your problem without creating extra work elsewhere.
Shopify app reviews
Star ratings give you quick insights into an app’s quality, with newer reviews weighted more heavily. Look for review summaries powered by Shopify Magic on select apps — these condense feedback pages into digestible points.
Only active Shopify merchants who installed the app can leave reviews, ensuring feedback comes from real users. If you spot suspicious reviews, you can report them.
Some apps might have coverage outside of Shopify on YouTube, Reddit, forums, and blogs — it’s worth checking out anything published in the last few months for additional insight, provided it isn’t a paid promotion.
Shopify app support
Check the developer’s FAQs and support website to determine how complex the app is to set up and troubleshoot. See if it’s compatible with all Shopify plans or only Shopify Plus.
A strong knowledge base means solving many problems yourself without waiting for support. Pay attention to whether the app needs manual code installation, which requires extra time and potentially developer help.
The best free apps provide detailed setup guides, active support channels, and clear documentation that grows with new features. Regular updates and improvements show the developer is committed to maintaining the app long-term.
Must-have Shopify apps in 2025
Check out all the Shopify apps you need below:
Best Shopify apps for marketing & sales
Marketing and sales apps can help you reach more customers and sell more products via new channels, such as SMS, and with tactics like upsells and bundles.
1. Omnisend — best for email, SMS, and push notification automations

Shopify rating: 4.7/5 (based on 2,800+ reviews)
Omnisend lets you send targeted email campaigns, SMS messages, and push notifications that automatically trigger based on customer behavior. You can build your subscriber list with popups and create campaigns using drag-and-drop templates.
Features
- Pre-built automated workflows for abandoned carts, welcome series, cross-sells, and browse abandonment emails
- Add SMS and push messages to your automation flows, set delays, and reach your customers on all devices
- 250+ email templates with a drag-and-drop builder require no coding skills to customize
- Popup forms with exit-intent triggers and gamified designs (such as the Wheel of Fortune) capture more email subscribers
- Product review collection and display tools build social proof
- Campaign and automation analytics, plus A/B testing tools, help you optimize marketing performance and engagement
Pros
- Excellent deliverability rates keep emails out of spam folders
- The intuitive interface makes short work of building complex flows
- Affordable pricing compared to Klaviyo and Mailchimp competitors
- Segmentation capabilities target the right customers
- Its comprehensive feature set covers list-building, list management, campaigns, and automations, eliminating the need for multiple tools
Cons
- It doesn’t integrate with all CRM platforms
- Designed for ecommerce, less suitable for non-ecommerce businesses
Pricing
- Free: 250 contacts, 500 emails/month, no standard feature restrictions
- Standard: $16/month for 500 contacts, 12x list size email sends
- Pro: $59/month for 2,500 contacts, unlimited emails, bonus SMS credits equal to the price of your monthly plan
Discover more email marketing platforms:
Best email marketing apps for Shopify: Top 16 tools for 2025
2. FBP | Fast Bundle Product — best for bundles, upsells, and volume discounts

Shopify rating: 4.9/5 (based on 1,300+ reviews)
FBP | Fast Bundle Product groups related products and offers quantity discounts that motivate customers to spend more per order. Its ability to add bundle deals, volume pricing tiers, and promotional offers makes it one of the best Shopify apps for increasing sales.
Features
- Mix-and-match bundles let customers choose from product combinations with customizable pricing rules
- Volume discount tiers apply quantity breaks to encourage larger purchases
- BOGO and “Buy X, get Y” promotions create compelling offers
- AI-powered “Frequently bought together” suggestions recommend complementary products at checkout
- Product add-ons allow customers to upgrade their purchase with optional extras
- Subscription bundles let you generate recurring revenue with automated rebilling for repeat customers
Pros
- Works directly in the Shopify admin without external redirects
- Handles inventory tracking across bundled products
- Supports multiple currencies and languages for international stores
- Real-time analytics show bundle performance and revenue impact
- Responsive customer support with fast resolution times
Cons
- Pricing tiers based on bundle revenue can get expensive for high-volume stores
- Limited customization options for bundle display layouts
Pricing
- Free: Available for development stores with all bundle types and 24/7 support
- Standard (1K): $19/month for up to $1,000 monthly bundle sales with unlimited AI recommendations
- Standard (3K): $49/month for up to $3,000 monthly bundle sales
- Standard (10K): $139/month for up to $10,000 monthly bundle sales with full feature access
3. Loox ‑ Product Reviews App — best for product reviews with photos and videos

Shopify rating: 4.9/5 (based on 7,300+ reviews)
Loox collects customer feedback via automated review requests and displays social proof widgets across your store. It syncs with Google Shopping, the Shop App, and Meta Shops. Plus, it can show video testimonials that appeal to TikTok audiences.
Features
- Customizable review display widgets include carousels, popups, badges, and sidebar feedback reels that match your brand
- Review syndication pushes content to the Shop App, Google Shopping, Meta Shops, and social platforms
- Automated review collection sends customized email requests after purchase with timing controls
- Photo and video review incentives offer discount codes to customers who submit visual content
- Import functionality transfers existing reviews from Judge.me, Yotpo, Okendo, and other platforms
- It integrates with Omnisend to send follow-up emails (such as thank you messages) after successful review submissions
Pros
- Visual reviews improve conversion rates over text-only testimonials
- Works directly within the Shopify admin dashboard
- Multiple widget types provide flexibility for different page layouts
- Review importer saves time when switching from other platforms
- Merchants report excellent customer support experiences with fast response times
Cons
- Higher pricing tiers are necessary for video reviews
- Limited customization options on lower-tier plans
- There’s no free plan, although all plans offer a seven-day free trial
Pricing
- Beginner: $12.99/month for 100 review requests, photo incentives, and basic widgets for up to 500 orders
- Scale: $39.99/month, includes video reviews, Google Shopping sync, referrals, and no app branding
- Unlimited: $299.99/month, adds unlimited review requests, referrals, and upsells with all features
Best Shopify apps for shipping & fulfillment
Shipping and fulfillment apps can automate rate comparison, order routing, tracking notifications, and delivery logistics to get products to your customers.
These are the best Shopify apps to consider:
4. PH Multi Carrier Shipping Label App — best all-in-one Shopify shipping solution with real-time rates, label printing & order tracking

Shopify rating: 4.9/5 (based on 516+ reviews)
The Shopify Multi-Carrier Shipping Label App streamlines your entire shipping workflow, from displaying real-time shipping rates at checkout to printing shipping labels and tracking orders directly within your Shopify dashboard. Supporting over 25+ global carriers, this app is a one-stop shipping solution designed for seamless integration with Shopify.
Features
- Print 100s of shipping & return labels with one click
- Automatically email customers with tracking updates
- Display estimated delivery dates on the checkout page
- Adjust shipping rates with handling fees or discounts
- Select the cheapest shipping option automatically for fulfillment
- Manage pickups and generate manifests directly from the Shopify dashboard
- Choose from weight-based or box-based packing methods
- Supports both domestic and international shipping
Pros
- Seamless integration with the Shopify dashboard, no need to leave your store
- Supports a wide range of global shipping carriers
- Reduces manual errors by auto-filling shipping data
- Helps lower shipping costs with the cheapest rate selection
- Simplifies returns with return label support
- Real-time order tracking improves customer satisfaction
- Print shipping labels without manual clicks
Cons
- Requires a paid plan after the free trial to continue using core features
- You’ll need to connect your carrier accounts to start shipping
Pricing
- Basic – $9/month: 100 shipping labels, 1 carrier, live shipping rates, email support
- Starter – $19/month: 200 shipping labels, 2 carriers, 30,000 API calls, email & call support
- Popular – $29/month: 1000 shipping labels, all carriers, 50,000 API calls, email & call support
- Premium – $49/month: 3000 shipping labels, all carriers, 100,000 API calls, email & call support
- Enterprise – $99/month: 15,000 shipping labels, all carriers, 300,000 API calls, email & call support
- Need more than 15,000 labels? Custom pricing available on request
5. Track123 Order Tracking — best branded tracking page builder with real-time sync

Shopify rating: 4.9/5 (based on 1,200+ reviews)
Track123 Order Tracking creates customized tracking pages that match your brand design and update customers about their shipment progress. It helps reduce support tickets with real-time delivery information and cross-sell products during the tracking experience.
Features
- Branded tracking pages with custom colors, logos, and messages that match your store design
- Real-time synchronization pulls updates from 1,500+ carriers, including USPS, FedEx, UPS, and DHL
- Dropshipping mode hides Chinese origins and carrier names to maintain brand credibility
- Product recommendation widgets display related items on tracking pages
- Automated email notifications trigger when shipment status changes, or delivery occurs
- Analytics dashboard shows carrier performance, delivery times, and customer engagement metrics
Pros
- Reduces “Where is my order?” customer service inquiries
- Builds trust with a branded experience for tracking
- Works with dropshipping business models
- PayPal, Stripe, and Apple Wallet integrations
- Multilingual support handles international customers
Cons
- Limited carrier support for specialized freight services like LTL shipping
- Loading speeds can be slow when accessing tracking links
Pricing
- Starter: Free for 50 orders/month with branded pages, notifications, and basic analytics
- Growth: $9/month for 300 orders with Apple Wallet integration and custom notifications
- Advanced: $49/month for 2,000 orders and AI product recommendations
- Enterprise: $699/month for 60,000 orders with custom integrations and onboarding
6. Order Fulfillment Guru OMS — best for splitting and routing orders

Shopify rating: 5/5 (based on 90+ reviews)
Order Fulfillment Guru OMS splits multi-item orders and routes them to different warehouses, vendors, or third-party logistics providers based on custom rules. Your products ship from optimal locations with the most suitable partners.
Features
- Configurable order routing rules assign orders to locations based on product type, geography, or inventory levels
- Multi-store order splitting sends individual line items to different Shopify stores or fulfillment partners
- Real-time inventory synchronization keeps stock levels accurate across all connected stores and warehouses
- Email and web portal notifications send order details directly to vendors and third-party logistics providers
- Prepaid shipping labels and custom pricing support wholesale operations and B2B payment terms
Pros
- Handles manual order processing for complex multi-location businesses
- Perfect solution for dropshipping operations with multiple suppliers
- Handles unlimited fulfillment partners without additional per-partner fees
- Works with Shopify Managed Markets for international expansion
- Configurable rules accommodate unique logistics requirements
Cons
- There’s a learning curve to set up complex routing rules initially
- Limited to the Shopify ecosystem for store-to-store order routing
Pricing
- Free: Receive orders from other Shopify stores and export products to connected stores
- Starter: $9.95/month for 100 purchase orders with email and web portal routing
- Essential: $19.95/month, adds prepaid shipping labels and ShipStation integration for 100 orders
- Professional: $29.95/month, includes advanced routing rules and Shopify store connections for 100 orders
Best Shopify apps for customer service
Customer service apps can add helpdesks, live chat, AI chatbots, ticketing systems, and return and exchange functionality to your Shopify store.
Here are the best Shopify apps to improve your customer service:
7. Moose: Live Chat FAQ WhatsApp — best for keeping chats and social media communication in one place

Shopify rating: 5/5 (based on 280+ reviews)
Moose centralizes WhatsApp, Facebook Messenger, Instagram, and live chat conversations into one inbox for customer support management. You can chat with customers across multiple platforms without juggling different apps.
Features
- Omnichannel inbox manages live chat, WhatsApp, Facebook Messenger, Instagram, and email from one dashboard
- Redirect buttons connect customers to preferred communication channels, including WhatsApp, Calendly, and phone support
- AI-powered translation for multilingual FAQ searches and customer support
- FAQ builder includes pre-built templates and sections with one-click setup options
- Mobile app allows customer support from anywhere without being tied to desktop computers
Pros
- Helps to reduce customer frustration from switching between apps to reach support
- Web and mobile apps to manage support requests
- Holds the Built for Shopify badge, ensuring it meets the highest standards for integration
- Order tracking lets customers check shipment status directly in chat widgets
Cons
- Its paid plans haven’t launched yet, although early bird users get access to all current features for free forever
- Limited third-party integrations
Pricing
- Early Bird (limited time): Free forever for all current features
- Upcoming paid plans: Pricing structure coming soon, with some new features requiring a paid subscription
8. Richpanel: AI Customer Support — best for self-service customer portals

Shopify rating: 4.7/5 (based on 120+ reviews)
Richpanel: AI Customer Support provides self-service portals that resolve customer issues and lets you manage multi-channel support from one dashboard. It works best if you’re drowning in repetitive support tickets and need AI employees to handle routine inquiries.
Features
- The self-service portal lets customers track orders, process returns, and find answers without contacting your support team
- AI handles repetitive queries and provides instant resolutions
- Multi-channel inbox manages email, chat, Facebook, Instagram, and phone supports
- Social media AI monitors and responds to comments across Facebook and Instagram
- Migration service transfers data from Zendesk, Gorgias, Help Scout, and other platforms
Pros
- Significant cost savings compared to hiring additional support staff
- Onboarding experience with dedicated migration assistance
- No separate charges for AI features
- Analytics provides actionable insights into support performance and bottlenecks
- With the Self Service plan, it can resolve up to 50% of customer issues without human intervention
Cons
- All paid plans are expensive, with per-user pricing
- AI responses may lack nuance for sensitive customer situations requiring human empathy
Pricing
- Pro: $89/month per user for email, phone, chat, Facebook, and Instagram integrations with basic AI features
- Pro Max: $119/month per user, adds SMS channel, social media AI responses, and satisfaction surveys
- Self Service: $119/month for up to 20,000 orders with an automated issue resolution portal
9. Return Prime:Return & Exchange — best for managing returns and exchanges

Shopify rating: 4.9/5 (based on 650+ reviews)
Return Prime: Return & Exchange automates return requests and converts potential refunds into exchanges or store credit to retain revenue. Consider this app if you handle returns manually and want to transform them from revenue losses into opportunities for additional sales.
Features
- Automated return approval and rejection rules based on product type, value, reason, or timeframe
- Store credit incentives encourage customers to keep money in your store rather than requesting cash refunds
- Branded self-service return portal lets customers initiate returns without contacting your support team
- Upsell recommendations during the return process suggest alternative products to convert refunds into new purchases
- Custom return label generation integrates with Australia Post, Canada Post, DHL, UPS, and other carriers
Pros
- Reduces customer service tickets with returns management
- Account management is available on higher plans
- Integrates with existing WMS and logistics systems
- Analytics shows return trends and revenue impact metrics
- Customizable email templates maintain brand consistency throughout the returns process
Cons
- The free plan limits you to five returns per month
- API access is only available on the highest-tier plan
Pricing
- Always free: Five returns per month with automated labels and unlimited return reasons
- Grow: $19.99/month, adds store credit refunds and revenue conversion tools
- Grow – Boost: $49.99/month, includes in-store returns and multi-language portal support
- Scale: $149.99/month, provides an account manager and API access for custom integrations
Best Shopify apps for store design & optimization
Shopify store design and optimization apps can help you customize your storefront without purchasing an expensive theme. Some have pre-built page templates and sections to create high-converting pages without design expertise.
We recommend these top apps for Shopify to build and optimize pages:
10. PageFly Landing Page Builder — best for creating high-converting pages

Shopify rating: 4.9/5 (based on 6,000+ reviews)
PageFly Landing Page Builder creates custom landing pages, product pages, and storefronts without coding skills using drag-and-drop editor tools. If your Shopify theme lacks templates and customization, this app lets you build pages with complete design control over layouts and elements.
Features
- Drag-and-drop editor lets you build pages with complete control over any element
- CRO-optimized templates provide 100+ pre-built pages and sections
- A/B testing identifies winning page variations and tracks performance data
- Countdown timers, trust badges, upselling sections, and conversion-focused widgets
- Integration with 130+ apps, including Omnisend, for email marketing
Pros
- The pre-built page templates are of high quality and require minimal editing
- It frees you from hiring developers for page updates and customizations
- 24/7 customer support provides hands-on help with page design and optimization
- Custom designs load quickly without slowing down your site performance
Cons
- There’s a learning curve to master layout and design features
- The pay-per-page pricing model can become expensive if you have many custom pages
Pricing
- Free: One published page with all features and 24/7 live chat support
- Pay as you go: $24/month starting at five published pages with all features included
- Unlimited: $99/month for unlimited published pages with an annual billing discount available
11. Personizely: A/B Testing & CRO — best for conversion rate optimization

Shopify rating: 4.9/5 (based on 90+ reviews)
Personizely: A/B Testing & CRO tests different product prices, content variations, and popup designs to identify what converts visitors into buyers. If you want your pages to have the highest conversion rates, use this app to make data-driven decisions instead of guessing what works.
Features
- Price A/B testing compares different pricing strategies to find the sweet spot that maximizes revenue per visitor
- Theme and content testing split traffic between variations to measure conversion rate differences across store elements
- Exit intent popups trigger when customers attempt to leave, offering last-chance discounts or incentives to complete purchases
- Cross-sell and upsell offers display related products during checkout
- Website personalization shows different content based on visitor behavior, location, or previous shopping patterns
- Integration with Omnisend connects conversion data with follow-up campaigns
Pros
- Prevents costly website redesigns based on assumptions rather than customer behavior
- Saves time with popup, testing, and personalization functions in one dashboard
- Supports exit intent popup offers that reduce cart abandonment
- The interface shows winning variations without requiring statistical expertise
- The responsive support team can assist with experiment setup and optimization
Cons
- A/B testing features only available on Premium plans starting at $59/month
- Requires significant traffic volume to generate statistically meaningful test results
Pricing
- Essential: $19/month for 5,000 visitors with upsells, cross-sells, and exit intent popups
- Premium: $59/month for 10,000 visitors adds A/B testing and website personalization features
- Premium Plus: $149/month for 50,000 visitors with all features included
12. Hyperspeed EXTREME — best for increasing site speed and Google PageSpeed scores

Shopify rating: 4.9/5 (based on 160 reviews)
Hyperspeed EXTREME improves your store loading times with code minification, image compression, and JavaScript deferral techniques. Install it when slow loading speeds hurt your Google rankings, and customers abandon carts because pages take too long to load.
Features
- Code minification and JavaScript deferral eliminate unnecessary file weight that slows down page rendering speeds
- Unlimited image compression reduces file sizes without sacrificing visual quality across product and collection pages
- App optimization minimizes performance impact from third-party Shopify apps
- Critical CSS inlining loads above-the-fold content immediately and defers non-essential styling elements
- Smart preloading anticipates customer navigation patterns and loads pages before clicks happen
Pros
- Improves your Core Web Vitals and PageSpeed scores
- Creates a more pleasant customer experience with faster loading times
- Provides “incredible” support, according to reviewers
- Integrates with leading Shopify SEO apps, including BOOSTER SEO and Avada SEO
- Handles complex optimization scenarios that manual code editing cannot solve
Cons
- The single pricing tier isn’t the cheapest for small stores with limited revenue
- Might not result in passing Google PageSpeed Insights (further manual optimizations could be necessary)
Pricing
- Essentials: $49/month, includes unlimited image compression, LazyLoad, critical CSS, minification, and app optimization
Best Shopify apps for analytics & reporting
Analytics and reporting apps track additional metrics, such as customer lifetime value, profit analysis, and purchasing journeys, to help you grow.
Check out these Shopify must-have apps for greater insight into your sales:
13. BR ‑ Better Reports — best for in-depth reporting of your sales, customers, and inventory

Shopify rating: 4.9/5 (based on 1,000+ reviews)
BR generates reports from your Shopify data using pre-built templates and custom fields for sales, inventory, and customer analysis. It lets you track performance across products, locations, and periods.
Features
- Pre-built report templates cover sales performance, inventory levels, customer segmentation, and payment analysis
- Custom report builder lets you create tailored analytics using meta fields, tags, and custom metrics
- Automated report scheduling sends PDF, Excel, or CSV files via email or Google Sheets integration
- Multi-store reporting consolidates data from multiple Shopify locations into unified dashboards
- POS integration tracks sales performance across physical locations and individual employees
- Complementary report service builds custom reports when you lack time or technical expertise
Pros
- Works within the Shopify admin without switching between platforms or external tools
- Provides immediate access to data that would require complex spreadsheet formulas or database queries
- Handles multi-currency and multi-location reporting without manual conversion or consolidation
- Offers extensive data export options, including Google Sheets for real-time collaboration
Cons
- It only supports B2B if you have a Shopify Plus plan
- The pricing scales with your Shopify plan, making it expensive for Plus merchants at $299/month
Pricing
Note: All plans share the same features. Pricing changes depending on your paid Shopify plan.
- Basic Shopify: $19.90/month
- Shopify: $39.90/month
- Advanced Shopify: $149.90/month
- Shopify Plus: $299.90/month
14. Lifetimely LTV & Profit by AMP — best for tracking lifetime value and profits

Shopify rating: 4.8/5 (based on 380+ reviews)
Lifetimely tracks customer lifetime value and profit margins across channels, identifying your most valuable customers and products. Use this app when you need financial analytics beyond Shopify’s basic reporting for making growth decisions based on profitability data.
Features
- Real-time profit and loss dashboard combines Shopify and Amazon data with automated financial reporting
- Predictive lifetime value models calculate customer worth for audience segments and marketing campaigns
- Cohort analysis reveals customer acquisition cost and revenue trends across different periods and channels
- Product analytics track purchasing journeys, helping you identify which items influence repeat purchases and customer retention
- Marketing attribution connects ad spending with revenue through anomaly detection and campaign performance breakdowns
Pros
- Eliminates guesswork from marketing budget allocation
- Saves hours of manual calculation and spreadsheet work
- Provides benchmarking data for comparing performance against industry standards
- Integrates with Google Ads, Facebook, and TikTok attribution visibility
- Offers account management and training on higher plans for optimization guidance
Cons
- The free plan caps at 50 orders/month, limiting its usefulness for growing businesses
- Advanced support features require expensive premium plans starting at $299/month
- A learning curve exists for interpreting cohort data and lifetime value predictions
Pricing
- Free: Up to 50 orders/month with predictive LTV, behavior analytics, and profit tracking
- M: $149/month for 3,000 orders with full features and 24/7 support
- L: $299/month for 7,000 orders, adds custom onboarding and Slack channel access
- XL: $499/month for 15,000 orders, an account manager, and monthly training sessions
15. Propel Replay & Session Record — best for session recording and watching customers shop live

Shopify rating: 4.9/5 (based on 420+ reviews)
Propel Replay & Session Record shows you how customers navigate your store with live session recordings and heatmap data. If you want to understand why visitors abandon carts or where they struggle during checkout, watch their mouse movements and clicks in real-time.
Features
- Session recordings capture live and recorded customer browsing sessions to show where shoppers encounter problems
- Heatmaps reveal click patterns and scroll behavior to identify which page areas receive attention or get ignored
- Survey tools collect customer feedback and satisfaction ratings directly from shoppers after purchase or abandonment
- Visitor IP tracking helps identify and block bots that waste your advertising spend on fake traffic
- Country and traffic type filters sort recordings to focus on segments that matter most to your business
- Error tracking highlights technical issues that prevent customers from completing purchases successfully
Pros
- Reveals conversion blockers that analytics data cannot identify or explain
- Zero impact on site loading speed despite recording all visitor interactions continuously
- Bot detection saves advertising budgets from click fraud and competitor research
- The intuitive interface requires no technical knowledge to understand customer behavior patterns
- Data storage keeps recordings accessible for trend analysis over multiple months
Cons
- Privacy concerns may require disclosure notices about session recording to customers
- Large volumes of recordings can be time-consuming to review and analyze effectively
Pricing
- Free Sampler: 2,000 pageviews per month with one survey, one heatmap, and 30-day storage
- Basic: $9.90/month for 20,000 pageviews with live replays and unlimited surveys
- Plus: $14.90/month for 30,000 pageviews with up to 10 heatmaps
- Premium: $39.90/month for 80,000 pageviews with 20 heatmaps and advanced filtering
Best SEO apps for Shopify
SEO apps can improve your appearance in search results as well as your customer experience with faster load times. All Shopify stores need optimization to rank, and an app that automates or guides your efforts will help you attract more visitors.
Check out these best SEO apps for Shopify:
16. Sherpas: Smart SEO — best for complete website optimization

Shopify rating: 5/5 (based on 870+ reviews)
Sherpas: Smart SEO handles meta tags, image compression, broken links, backlinks, and structured data from one dashboard. You can optimize every aspect of your site’s SEO performance without switching between multiple apps or external tools.
Features
- AI-powered meta tag and alt text generation uses ChatGPT-4 Turbo for product descriptions and image optimization
- Image compression and page speed optimization
- JSON-LD structured data markup helps search engines understand your product and business information
- Automated broken link detection finds and fixes dead URLs across your site and external references
- Backlinks reporting provides insights into your link-building opportunities and current link profile
- File renaming tools organize image files with SEO-friendly naming conventions
Pros
- ChatGPT integration creates content faster than manual writing for extensive product catalogs
- Backlink tracking reveals which domains link to your store for relationship-building opportunities
- Multi-language support covers 20 regions without translation services or additional setup
- The free tier includes generous quotas that smaller stores may never exceed
- Built-in review platform compatibility saves integration time with existing customer feedback systems
Cons
- AI-generated content will need manual review for brand voice consistency
- Usage quotas on paid plans may require overage fees for high-volume optimization
Pricing
- Free: 100 broken link checks, 50 image optimizations, 20 AI generations with meta tag optimization
- Pro: $9.99/month, includes 1,000 broken links, 1,000 images, JSON-LD, and automation features
- Business: $19.99/month, includes 2,500 broken links, 3,000 images, file renaming, and backlink reports
- Premium: $29.99/month, includes 6,000 broken links, 5,000 images, and dedicated support access
17. BOOSTER SEO IMAGE OPTIMIZER — best for optimizing media

Shopify rating: 4.9/5 (based on 4,380+ reviews)
BOOSTER SEO compresses images and fixes meta tags using AI automation that handles optimization tasks without manual intervention. Use this app when large image files slow your site loading times, and you need automated SEO improvements across multiple pages.
Features
- Bulk image compression engine reduces file sizes while maintaining visual quality
- AI AutoPilot finds and fixes SEO issues based on customizable rules you set
- Meta tag optimization generates title tags, descriptions, and alt text for products
- Broken link monitoring detects and redirects dead URLs that damage search rankings
- Google Search Console integration provides sitemap management
- Alt text optimization works with product images and connects with review platforms like Judge.me
Pros
- Continues working after setup without requiring ongoing manual optimization tasks
- Operates within the Shopify admin rather than requiring external platform management
- Offers a permanent free plan with basic features instead of limited trial periods
- Provides 24/7 live chat support with human agents rather than automated responses
Cons
- The most expensive plan only offers 5GB of image storage
- AI automation may not capture nuanced optimization requirements
Pricing
- Free: Basic SEO features, alt text optimization, and weekly image sync with 24/7 chat support
- Pro: $39/month, adds complete optimization, AutoPilot fixes, and broken link management
- Premium: $69/month, includes image compression, 5GB storage, and URL keyword optimization
18. Ilana’s JSON‑LD for SEO (TM) — best for optimizing for Google rich results and Merchant Center

Shopify rating: 4.9/5 (based on 420 reviews)
Ilana’s JSON-LD adds structured data markup that helps Google display your product information, reviews, and business details in search results. It’s perfect if you want your listings to show up in rich results with pricing, ratings, and availability.
Features
- Schema.org structured data automatically updates when you change or update themes
- Google Merchant Center integration connects required fields
- Review display compatibility works with Judge.me, Stamped.io, and over 20 platforms
- Product markup includes condition status, subscriptions, and minimum quantity requirements
- Breadcrumb, blog, homepage, recipe, and video structured data expand beyond product pages to optimize your entire Shopify store
Pros
- Removes technical knowledge requirements for structured data markup
- Includes a video training course covering Shopify SEO fundamentals
- Works across theme changes without requiring reconfiguration or code updates
- Covers multiple content types beyond products for complete site optimization
Cons
- Annual pricing is expensive, with no option to spread the cost
- Limited customization options if you have unique structured data requirements
Pricing
- Annual Pro: $399/year includes expanded Schema markup, rich results monitoring, and structured data audit
Best free Shopify apps
Free Shopify apps can be completely free or premium tools with free plans. The point is that you shouldn’t need to upgrade to access the features your store requires.
These apps are free on Shopify and have fantastic reviews:
19. Judge.me — best for collecting reviews

Shopify rating: 5/5 (based on 29,400+ reviews)
Judge.me gathers product and store reviews via automated email campaigns, SMS requests, and QR codes without charging for basic functionality. The permanent free plan includes unlimited review collection, photo uploads, and Google rich snippets.
Features
- Automated review collection sends requests via email, SMS, and QR codes
- Photo and video review uploads allow customers to share visual product experiences
- Review display widgets include star ratings, carousels, and UGC media grids for product pages
- Review importing transfers existing feedback from Amazon, Etsy, AliExpress, Loox, and Yotpo platforms
- Shop app integration syndicates reviews and ratings across Shopify’s native shopping platform
Pros
- The free plan includes unlimited reviews, photos, and videos
- Supports over 100 app integrations, including Omnisend
- Processes reviews in multiple languages automatically without translation service requirements
- Provides 24/7 customer support even on the free tier instead of limiting assistance to paid users
Cons
- Advanced customization options like A/B testing require upgrading to the $15/month plan
- The free plan lacks some display options, such as Q&A sections and advanced snippet formats
Pricing
- Forever Free: Unlimited reviews, photo/video uploads, widgets, carousels, SEO snippets, and Shop app sync
- Awesome: $15/month, adds 100+ integrations, advanced display options, Google Shopping push, and social media syndication
20. Kite: Discount & Free Gift — best for offering one discount or free gift

Shopify rating: 5/5 (based on 340+ reviews)
Kite creates BOGO promotions, volume discounts, and gift campaigns with progress bars that show customers their savings goals. The free plan supports one active campaign permanently, making it ideal for testing promotional strategies without subscription costs.
Features
- “Buy X, get Y” promotions reward customers with discounted or free items based on purchase quantities
- Gift campaigns automatically add products or allow manual selection via cart widgets
- Progress bars display goals for earning discounts, gifts, or shipping thresholds
- Volume discounts create tiered pricing like “Buy 2, get 10% off” or percentage savings at spending levels
- Customer and country targeting filters restrict promotions to audiences or geographic regions
Pros
- The free plan provides ongoing promotional capabilities without forcing paid upgrades
- Replaces Shopify’s deprecated Script Editor with modern discount logic
- Works within existing checkout flows without requiring separate landing pages
Cons
- Free plan limitation to one active campaign restricts simultaneous promotional testing
- Advanced features like multi-language support require paid plans starting at $19/month
Pricing
- Free: One active campaign with basic features for Basic and Grow Shopify plans
- Basic/Shopify: $19/month for 25 automatic campaigns and advanced features
- Advanced/Plus: $49/month for Advanced and plan stores with the same features as Basic/Shopify plan
- Pro: $99/month, adds custom functions integration and priority support
21. Hextom: Free Shipping Bar — best for adding a customizable top banner to your store

Shopify rating: 4.9/5 (based on 3,230+ reviews)
Hextom: Free Shipping Bar shows your customers how much more they need to spend for free shipping with real-time cart updates. The free plan includes full customization and device targeting to ensure everyone sees the right banner.
Features
- Messaging updates automatically as customers add items, showing the remaining amounts needed for free shipping
- Targeting options include geolocation, Shopify Markets, customer segments, pages, products, and device types
- Add emojis and links to your bar
- Scheduling functionality lets you plan promotional banners for events like Black Friday
- One-click activation requires no coding knowledge and works across all themes
Pros
- The free plan works perfectly if you want to display one banner across your store
- It encourages customers to spend more
- Supports 10 languages without additional translation services
- Maintains consistent performance across different themes and device types
Cons
- The free plan limits you to one active banner at a time
- Customization features like background images require a paid plan
Pricing
- Basic: Free with customizable banner, device targeting, page targeting, and emoji support
- Premium: $9.99/month, adds unlimited bars, geo-targeting, auto currency conversion, scheduling, and bar background images
Conclusion
The right Shopify apps will take your store from basic to brilliant without requiring technical expertise or massive budgets.
Start with essentials like email marketing with Omnisend, then add review collection via Judge.me and SEO optimization with Sherpas Smart SEO. These foundational tools handle the heavy lifting while you focus on growing your business.
Free apps like Kite for promotions and Hextom for shipping bars prove you don’t need premium subscriptions to drive results.
However, investing in tools like Lifetimely for tracking profits and PageFly for custom pages can give you a fantastic return on investment.
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FAQs
Choose apps based on your most significant pain points, like email marketing for customer retention or SEO tools for search visibility.
Judge.me offers unlimited reviews forever, Hextom provides free shipping bars, and Kite handles discount campaigns without subscription costs.
Email marketing comes first, then reviews for social proof, followed by SEO optimization and analytics, once you have steady traffic.
This article was researched and written by our experts following a precise process.
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