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See FeaturesSearching for the best Shopify themes will lead you to explore paid and free options. Premium themes like Xtra offer more advanced features and customization, while free themes like Craft provide solid foundations for new stores.
Each category has standout choices depending on your specific needs — whether you’re running a fashion boutique, art gallery, or wholesale business.
Once you’ve picked a Shopify theme and set it up, you can add marketing apps like Omnisend to automate email and SMS campaigns and recover abandoned carts.
Join us below to discover the 10 best Shopify themes in 2025.
What is a Shopify theme?
A Shopify theme is a pre-built website template that controls how your online store looks and feels. It defines your store’s layout, design, and functionality, letting you customize colors, fonts, and features without needing to build a website from scratch.
How do you choose a Shopify theme?
Focus on how well it aligns with your business needs, technical capabilities, and brand vision. These steps will help you choose the best Shopify theme:
Speed and performance
Your theme should be lightweight before you add any content or apps. Check the demo store’s performance in GTmetrix and PageSpeed Insights. A fast-loading template gives you more flexibility to add your products, images, and functionality while maintaining good performance.
Mobile responsiveness and design flexibility
Ensure your theme adapts seamlessly across all devices without breaking layouts. Check how product galleries, menus, and checkout processes work on mobile. The theme should offer flexible content blocks and customization options without requiring custom code.
Built-in SEO capabilities
Look for themes that support clean URL structures, customizable meta titles and descriptions, structured data markup, and proper heading hierarchy. These features help search engines better understand your content and improve rankings.
App compatibility and integrations
Your theme should work smoothly with essential Shopify apps for reviews, email marketing, analytics, and inventory management. Check if popular apps are pre-integrated or easily added without conflicts.
Content management features
Consider how the theme handles product variants, collection pages, blog posts, and custom landing pages. Built-in features for size charts, ingredient lists, or product comparisons can save you time and development costs later.
Best paid Shopify themes for 2025
Here are five of the best paid Shopify themes based on user reviews, demos, developer support, and in-built features:
1. Xtra
Shopify rating: 99% from 260 reviews
Overview
Xtra combines merchandising features with extensive promotional tools, letting you build everything from dynamic product pages to custom landing pages.
The theme’s standout strength is its integrated conversion tools, which include quick-buy options, promotional popups, multi-language support, and advanced product filtering. Users mention it’s one of the best converting Shopify themes.
Key features
- Built-in app blocks for product connections and stock urgency displays
- Multiple promotional tools, including countdowns and trust badges
- Enhanced product filtering with infinite scroll
- Comprehensive language support (EN, FR, IT, DE, ES)
Pricing
$400 one-time payment after an unlimited free trial period. Only pay when you publish.
Best for
Merchandisers and retailers that want to go big on product discovery using features like enhanced search, infinite scroll, mega menu, and recommended products. Works excellently for international stores with built-in language support.
“This theme is probably the most versatile theme I have come across on Shopify. The theme has so many bells and whistles. Plus, the support staff is awesome.”
— Shopify reviewer
2. Impulse
Shopify rating: 95% from 1,097 reviews
Overview
Impulse is a high-performance theme built for fashion and high-volume stores. Its modern design includes customizable promotional banners, timed product drops, and cross-selling features to help you showcase products and drive sales effectively.
You can select from Modern, Clean, and Bold theme styles with one click. Plus, it integrates product zoom, size charts, videos, and more without additional apps.
Key features
- 20+ customizable sections for all pages with drag-and-drop functionality
- Advanced promotion designer available across all templates
- Quick view and product filtering with sidebar options
- Built-in video support and meta-field integration
Pricing
After an unlimited free trial period, you’ll pay a $380 one-time payment.
Best for
High-volume merchants and physical retailers that need store pickup features. The theme shines when showcasing products through photos and videos, managing promotions, and helping customers navigate extensive collections with filters.
“We bought Impulse a few years ago and are very satisfied with the capabilities, the regular updates, the integration with other tools, as well as the quick AND efficient support they provide in case you have questions. We absolutely don’t regret making that decision.”
— Shopify reviewer
3. Avenue
Shopify rating: 97% from 244 reviews
Overview
Avenue is one of the best Shopify themes for dropshipping thanks to its powerful product filtering and efficient ordering features for high-volume sellers.
Customers can easily compare up to five products, use multi-dropdown filters, and place quick bulk orders. It also includes pre-order capabilities, gift-wrapping options, and built-in stock counters to drive urgency, making it one of the best Shopify themes for clothing stores.
Key features
- Multi-dropdown filtering on the homepage and collection pages
- Product comparison tool supporting up to five items with 20 custom fields
- Sub-collection navigation with integrated breadcrumbs and sliders
- Quick order list functionality for bulk purchases
Pricing
$280 one-time payment after an unlimited free trial period. Only pay when you publish.
Best for
Perfect for dropshippers and large catalog merchants who need robust product filtering. Suitable for stores where customers need to compare product specifications or order multiple items quickly. Ideal for quick launches with minimal setup time.
“Avenue is a great and highly functional theme with responsive customer support. I haven’t found very much that I need to customize in Liquid or CSS, but doing so is straightforward. Recommended.”
— Shopify reviewer
4. Symmetry
Shopify rating: 94% from 348 reviews
Overview
Symmetry merges visual merchandising with conversion features. The theme offers extensive customization through drag-and-drop sections, combining lookbooks and image galleries with product filtering and promotional tools.
High-volume Shopify stores will appreciate its quick buy, sticky cart, in-menu promos, promo banners, stock counters, and countdown timers.
Key features
- Multiple promotional tools, including in-menu promos and banners
- Advanced image features with hotspots, rollover, and lookbooks
- Comprehensive product filtering with color swatches
- Multi-language support with right-to-left text capability
Pricing
$380 one-time payment after an unlimited free trial period. Only pay when you publish.
Best for
It is perfect for fashion retailers, beauty stores, and visual brands wanting extensive product presentation options. It is also ideal for merchants who need strong promotional tools and those selling products where color, size, and style variations matter.
“We absolutely love the Symmetry theme for our Shopify store! It’s versatile, beautifully designed, and easy to customize.”
— Shopify reviewer
5. District
Shopify rating: 100% from 694 reviews
Overview
District is a versatile Shopify theme designed for visual storytelling. It offers extensive merchandising features, including high-resolution images, lookbooks, and product videos.
The theme is well-suited for high-volume stores and dropshippers, providing robust product filtering, promo tools, and quick-buy functionality. It’s one of the best Shopify themes for ecommerce if you want a media-rich site.
Key features
- High-res images, image rollover, lookbooks, product videos, tabs, and size charts
- Mega menu, breadcrumbs, collection navigation, product filtering, and sorting
- Promo banners, popups, tiles, badges, and trust badges
- Cart notes, in-store pickup, quick buy, and sticky cart
Pricing
$220 one-time payment after an unlimited free trial.
Best for
District is an ideal Shopify theme for visual brands, high-volume merchants, and dropshippers expecting to process many transactions. Its extensive merchandising, product discovery, marketing, and cart/checkout features make it a top choice.
“Exceptional customer service; truly above and beyond. Always responsive and ready to support. I am far from a coder or a backend developer, but I know I can work confidently in developing the store. The team will always be there to support me and help solve whatever problems come my way.”
— Shopify reviewer
Best free Shopify themes for 2025
If you don’t have hundreds of dollars to drop on a paid Shopify theme, these are the best free Shopify themes to get your store running:
1. Craft
Shopify rating: 59% from 22 reviews
Overview
Craft takes only a few minutes to configure, thanks to its pre-built product and category page templates. It’s a fantastic theme for brand storytelling with image zoom, galleries, slideshows, and video functionality.
You can configure recommended products, cross-sell on product pages, and add promo banners to your site. Enhanced search, mega menu, and product filtering make it a top free Shopify theme for new Shopify stores.
Key features
- Refined design with spacious layouts and elegant typography that emphasizes content presentation and readability
- Advanced storytelling capabilities with specially designed sections and templates for sharing brand narratives and values
- Comprehensive merchandising tools, including image galleries, zoom features, lookbooks, and product videos
- Flexible customization options that allow you to achieve your desired design without coding knowledge
Best for
Brands seeking an elegant, customizable platform to showcase products and tell visual stories, plus merchants needing quick setup with merchandising and marketing tools.
“This theme just keeps getting better and better and better and better. Each update just keeps knocking it outta the ballpark. Thank you for providing this theme free of charge for small struggling businesses.”
— Shopify reviewer
2. Dawn
Shopify rating: 34% from 202 reviews
Overview
Dawn is one of the most popular Shopify themes. It is known for putting product images front and center with features like galleries and image zoom for detailed product views and enhanced search and product filtering capabilities.
Its popularity stems from regular updates and the Shopify team’s responsiveness to user feedback. According to users, minor modifications to Dawn can create a high-converting storefront that needs minimal ongoing maintenance.
Key features
- Large-scale product imagery and galleries with zoom functionality, designed for a minimalist storefront that puts products in the spotlight
- Enhanced search capabilities and product filtering tools to help customers find items quickly and efficiently
- Advanced customization options that let store owners achieve their desired look without needing to modify code
- Comprehensive merchandising features, including color swatches, image rollovers, size charts, and product videos to showcase items effectively
Best for
Dawn is ideal for merchants seeking a quick store launch and those focused on visual brand storytelling. Its minimal setup requirements and strong image-showcase features effectively support both these use cases.
“Dawn is awesome, especially for nothing. With a little skill and a little modification, it is a high-converting, clean, and leading-edge theme that is constantly kept up to date by Shopify.”
— Shopify reviewer
3. Trade
Shopify rating: 45% from 20 reviews
Overview
Trade is for wholesale and B2B commerce with professional layouts and advanced features optimized for high-volume business transactions.
The theme combines timeless, professional design elements with efficiency-focused features that cater to wholesale buyers. It also offers Shopify Plus merchants advanced quantity rules and volume pricing capabilities.
Key features
- Professional layouts and quick order functionality for wholesale purchasing patterns
- Advanced wholesale features, including quantity rules, volume pricing options, and members-only access controls
- Comprehensive product discovery tools with enhanced search, filtering, and mega menu options for large catalogs
- Quick-action features like slide-out cart, stock counter, and quick view to streamline the buying process
Best for
B2B wholesalers and distributors who manage high-volume orders and restricted memberships. It particularly suits businesses that need advanced bulk pricing, quantity rules, and secure member-only purchasing features.
“I just started using Shopify again a few weeks ago, and this theme is perfect for me. Interesting and modern design and a lot of cool features, very easy to use.”
— Shopify reviewer
4. Spotlight
Shopify rating: 45% from 28 reviews
Overview
Spotlight’s bare-essential design strips away complexity, focusing solely on core selling features like product galleries, search, and inventory management.
The theme prioritizes rapid deployment by removing advanced customization and layouts with a simple landing page builder. It offers a streamlined structure with quick-add products, simple brand messaging, and fast store launch capabilities.
Key features
- Minimalist single-column layout designed for rapid deployment
- Basic customization options focused only on essential brand elements
- Standard ecommerce tools, including image galleries and product filtering
- Quick-action features like slide-out cart, quick buy, and enhanced search support
Best for
Getting your store up and running quickly when you want to focus on selling rather than design. It’s a clean, functional storefront without complex customization or elaborate branding features.
“This is a really good theme. I like the clean look, very smooth and easy theme to design. I recommend this app. I haven’t had any issues with it so far.”
— Shopify reviewer
5. Studio
Shopify rating: 52% from 25 reviews
Overview
Studio combines sophisticated typography and colorful design elements to highlight art collections with specialized features for presenting curated works and artist profiles.
The theme integrates collection-based navigation, creator filters, and dedicated spaces for galleries and new arrivals, all designed to create an engaging art marketplace experience.
Key features
- Collection-focused layout with dedicated spaces for featured galleries, new arrivals, and artist profile sections
- Sophisticated filtering system including creator filters and collection-based navigation for art discovery
- Visual presentation tools with stylish typography, color accents, and high-resolution image display
- Comprehensive merchandising features, including lookbooks, image zoom, and product options tailored for art sales
Best for
Art marketplaces and online galleries with features for showcasing collections and artists. It’s also one of the best free Shopify themes for curators and creative businesses that need strong visual presentation and artist-focused features.
“I find this theme extremely user-friendly, better than many paid ones that lack customization. I’ve been working on it for about more than three months, making continuous improvements to create a stunning store rather than shifting to a paid theme.”
— Shopify reviewer
Tips for customizing Shopify themes
Shopify’s theme editor lets you change colors, fonts, images, block layouts, and add new sections without coding. Here’s a screenshot of the theme editor — notice the blue options to Add block and Add column:
To access the theme editor:
- Go to Online Store > Themes in your Shopify admin
- Click Customize on your chosen theme
Once you’re there, follow these Shopify tips to improve your store:
Use appropriate spacing
Customize section spacing using the theme editor’s padding and margin controls. Consider adding breathing room between elements, typically 40-60px for desktop and 24-32px for mobile, to improve visual hierarchy and readability.
Color psychology for conversions
Deploy your brand colors strategically — use primary colors for CTAs and important buttons, secondary colors for accents, and neutral tones for text. Test different color combinations for add-to-cart buttons to find what drives the best conversion rates.
Mobile-first optimization approach
Review every page on multiple mobile devices to ensure consistent design. Pay special attention to text size (minimum 16px) and button size (at least 44x44px), and ensure proper spacing between clickable elements to prevent accidental taps.
Navigation flow enhancement
Structure your menu items based on user behavior data. Place your best-selling categories first, limit top-level items to a maximum of seven entries, and use descriptive labels. Consider adding a sticky header for improved navigation on longer pages.
Consistency across touchpoints
Maintain visual cohesion across your Shopify store by documenting hex codes, font pairings, and spacing rules in a simple style guide. Apply these consistently across your Shopify templates, emails, and social media to build brand recognition.
Use appropriate apps
Shopify apps will add new functionality to your store, but not all are created equal. Whether you need dropshipping, order tracking, product bundles, or email marketing apps, choose solutions that integrate seamlessly with your theme.
Take advantage of free trials to thoroughly test features, read recent reviews on support quality and theme compatibility, and fully explore settings before committing to a paid plan.
How Omnisend can enhance your Shopify store
Omnisend is a marketing platform that helps your Shopify store grow sales by automatically sending customers personalized emails and text messages.
Here’s how it enhances your store:
Building your store’s email list
Build your customer list through targeted popups and signup forms that match your store’s design. Offer incentives like Wheel of Fortune discounts or welcome deals to grow your email subscribers, turning casual browsers into potential buyers.
Abandoned cart recovery
Turn abandoned carts into sales with automated follow-ups. Your customized recovery sequence sends perfectly timed reminders showing the items left behind, with product images and buy-now links.
Test different timing windows, personalize your automated emails based on cart value, and strategically introduce discounts to maximize recovery rates.
Email and SMS integration
Coordinate your email marketing efforts with SMS to reach customers at their most responsive moments.
Drive early-season sales with image-rich email newsletters showcasing your latest collections, then boost urgency through targeted SMS alerts about limited-time offers or low stock.
For significant sales events like Black Friday, schedule automated email teasers to build anticipation, followed by SMS notifications when deals go live.
Product-focused campaigns
Pull products directly from your store inventory into email campaigns with current prices and availability. You can quickly create and send targeted campaigns when running sales or launching new items without manually updating product details.
Campaign analytics and tracking
Track every aspect of campaign performance to optimize your marketing. Monitor open rates to gauge which subject lines grab attention, click rates to see if your content and offers resonate, and sales performance to see if your efforts work.
Here’s the Sales performance dashboard in action:
To spot trends, compare campaign performance across daily, weekly, or monthly views. See which products get the most clicks, what times generate the highest engagement, and how different customer segments respond to your messages.
Conclusion
The best Shopify themes are easy to configure, adapt seamlessly to mobile screens, and prioritize performance with fast loading times.
Before purchasing a theme, review its features and documentation carefully to avoid wasting time on options that do not provide essential functionality for your store.
Look specifically for features that match your business needs, such as advanced product filtering, size charts, infinite scroll, mega menus, and customizable promotional tools that work without requiring custom code.
FAQ
Dawn is the most popular free Shopify theme, with over 200 reviews, and Impulse is the most popular paid theme, with over 1,000 reviews.
There are hundreds of successful Shopify stores, including Taylor Stitch, Gymshark, Allbirds, Steve Madden, and Chubbies.
To change your Shopify theme, go to Online Store > Themes in your admin panel, then add a free theme, try/buy a paid theme from the Theme Store, or upload a custom theme ZIP file.
Paid Shopify themes require a one-time payment. Most have an unlimited free trial, with payment due on launch. However, additional apps (e.g., for email marketing or dropshipping) often come with monthly subscription fees.
You can check the website’s source code in your browser. Right-click on the website page and select View Page Source or Inspect. Look for Shopify.theme or theme_store_id. Alternatively, use a theme detector tool.
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