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19 best Shopify themes to increase your sales

Reading Time: 9 minutes

Shopify offers free and paid themes to help you build impressive and attractive online stores. But how do you choose the right ones for your business?

This is crucial to creating a seamless shopping experience for your customers, and increasing sales.

In this article, we’ll analyze the 19 best Shopify themes suitable for your store and also share expert tips on choosing the right theme for you.

Elevate the marketing efforts for your Shopify store with Omnisend.

How to choose the right Shopify theme

The right Shopify theme determines how easily customers can navigate your store to find the products they need.

As a great Shopify tip, your theme should create a good first impression. With the right theme, your store will look professional and appealing.

However, the question is, how do you make the right choice? To do so, you need to consider these factors:

Business niche: Different themes offer exclusive features based on your niche. So, pick one that fits your category, whether a clothing store, a cosmetic store, or a general store.

Size of your product catalog: Do you have a few products, or dozens? Choose a theme that can handle your inventory volume efficiently without overwhelming your customers.

Desired features: Prioritize built-in features that are important to your business, such as customizable layouts, quick load times, and mobile responsiveness. It’s also important to streamline your customer journey.

Competitor analysis: Analyze successful competitors and see their themes. This will give insights into elements that resonate with your target audience.

For instance, if you’re into fashion and clothing, you can check the best Shopify clothing stores. See what’s working so you can adjust accordingly.

Budget: Free themes are a great starting point. However, premium Shopify themes often provide advanced features and customization options. They enhance the aesthetic appeal of your shop as well as offer a better customer experience.

Technical expertise requirements: Some top Shopify themes might require more customization than others. So, discover how much technical knowledge is needed to utilize a theme fully.

Best Shopify themes overview

Selecting the right Shopify theme is crucial to your online store’s growth. To help, we’ve curated the best Shopify themes across different sectors including fashion, storytelling, sports, and technology.

We’ll discuss free and premium Shopify themes catering to different budgets.

Each theme serves diverse business needs. Whether you prefer a minimalist aesthetic or bold dynamics, there’s a theme for you. You can also access excellent customization features tailored to your branding.

Best free Shopify themes

Here are some of the best free Shopify themes available.

1. Sense

Free Shopify theme by Sense
Image via Shopify

Sense is a visually pleasing theme. It’s suitable for stores whose brand story is the core of their marketing strategy. Its intuitive navigation and clean design make it ideal for fashion, luxury, health, and beauty stores.

It helps you showcase images that support visual brand telling. It has customization settings and a flexible design that doesn’t require writing any code.

Price: Free

Key features:

  • Customizable homepage sections
  • Mobile responsiveness
  • Mega menu
  • Enhanced search
  • Sticky header
  • Product sorting and filtering
  • Product videos
  • Image galleries
  • Product reviews
  • Blogs

2. Dawn

Free Shopify theme by Dawn
Image via Shopify

Dawn is one of the most popular Shopify themes because of its minimalist style, which lets your product images take center stage. It’s ideal for apparel and fashion luxury brands.

With its media-forward product, you can use large images to showcase your products. This lets customers see what they look like in more detail.

Price: Free

Key features:

  • Blogs
  • Promo banners
  • Enhanced search
  • Lookbooks
  • Product options
  • High-resolution images
  • Product reviews
  • Cross-selling

3. Craft

Free Shopify theme by Craft
Image via Shopify

Craft is one of the best Shopify ecommerce themes for handmade goods, artisanal products, and home and decor brands. It has a subtle but refined design with elegant typography and generous spacing.

It has a modern aesthetic and a product-focused layout.

Price: Free

Key features:

  • Sticky header
  • Size chart
  • Enhanced search
  • Product sorting and filtering
  • Easy-to-navigate menu
  • Image zoom
  • Cart notes
  • High-resolution images

4. Publisher

Free Shopify theme by Publisher
Image via Shopify

This theme is ideal for studios and publishers selling books, music, or art. Its contemporary typefaces and design leave plenty of room for brands to tell their story.

It seamlessly integrates product pages with engaging content, making it ideal for storytelling brands.

Price: Free

Key features:

  • Sticky header
  • Mega menu
  • Progressive design
  • Image zoom
  • Lookbooks
  • Slideshow
  • Image rollover

5. Studio

Free Shopify theme by Studio
Image via Shopify

Studio is one of the best Shopify templates for artists, influencers, and other creative professionals. Its minimalist layouts focus on visual content, making it ideal for businesses that rely heavily on aesthetics.

Studio has colorful accents and a stylish topography. This theme lets you showcase your curations and frame collections and products.

Price: Free

Key features:

  • Flexible accents and frames
  • Sticky header
  • Collection-based navigation
  • Creator filters
  • Product options
  • Featured collections for galleries and new arrivals

6. Ride

Free Shopify theme by Ride
Image via Shopify

Ride has a dynamic and distinct layout. It’s one of the best Shopify website designs for businesses focusing on sporting equipment and accessories.

The theme effectively combines accent colors, bold typography, and a dark background. It also has asymmetrical layouts and page templates for showcasing teams and products.

Price: Free

Key features:

  • Customizable homepage sections
  • Responsive design
  • Accent colors
  • Bold typography
  • Press coverage
  • Collection page navigation
  • Cross-selling
  • Promo banners
  • Long-form text sections

7. Origin

Free Shopify theme by Origin
Image via Shopify

Origin is a stylish Shopify theme suitable for high-end and luxury fashion brands. It offers businesses a sophisticated design and an elegant layout. The theme is ideal for clothing and accessory stores.

It also pairs a neutral color palette with a peculiar typography, giving your store a touch of fun.

Price: Free

Key features:

  • Stock counter
  • Stylish design
  • Image galleries
  • Product videos
  • Recommended products
  • Cart notes
  • Sticky header
  • Mega menu
  • Neutral color palette
  • Structured layout
  • Enhanced search

Best paid Shopify themes

Shopify offers 160+ impressive paid themes for businesses of all kinds.

8. Mojave

Free Shopify theme by Mojave
Image via Shopify

Mojave is a modern and flexible theme designed by DigiFist. Its contemporary design makes it one of the best Shopify paid themes. It suits clothing, apparel, health and beauty, and fashion brands.

This theme offers a conversion-optimized product page, minimalist fonts, clean lines, and large imagery. This helps grab and hold customers’ attention, driving conversions and increasing sales.

Price: $350

Key features:

  • Customizable product pages
  • Flexible layouts
  • Supports Online Store 2.0 capabilities
  • Responsive design
  • Quick view functionality
  • Color swatches
  • EU translations for English, Spanish, French, Italian, and German
  • Sticky cart
  • In-menu promos
  • Image hotspot
  • Image zoom
  • Collection page navigation
  • Enhanced search

9. Blum

Shopify theme Blum
Image via Shopify

Blum is among the top Shopify themes for businesses in the fashion, beauty, and home decor sectors. Its design is accelerated sales with visually stunning and lightning-fast Shopify stores designed for a bold, modern user experience.

The Blum theme offers a variety of visual elements and multiple presets to enhance visual appeal.

Price: $170

Key features:

  • EU translations (EN, FR, IT, DE, ES)
  • Mega Menu
  • Sticky header
  • Promo popups
  • Countdown timer
  • Product filtering and sorting
  • Color swatches
  • Product videos
  • Image zoom
  • Quick buy 
  • Recommended products
  • Customizable contact form
  • FAQ page
  • Collection page navigation

10. Electro

Shopify theme Electro
Image via Shopify

Electro is a top-choice Shopify theme for electronic brands, offering unmatched speed and user-friendliness. This theme excels in presenting complex product specifications effortlessly, making it ideal for stores that feature high-tech gadgets and electronics.

With features designed for simplicity and reliability, Electro ensures a modern shopping experience that turns visitors into buyers. Its streamlined interface and powerful capabilities help any electronics store stand out in a competitive market.

Price: $170

Key features:

  • EU translations (EN, FR, IT, DE, ES)
  • Mega Menu
  • Sticky header
  • Promo popups
  • Quick view, Quick buy 
  • Color swatches
  • Image Hotspot
  • Slideout cart
  • Store Locator
  • Stock counter
  • FAQ page

11. Impact

Free Shopify theme by Impact
Image via Shopify

Maestrooo is the brains behind this typography-oriented and colored theme. It’s suitable for businesses focused on visuals. It offers a dynamic and bold layout to showcase products.

You can use gradients to create unique-looking stores and large headings to grab visitors’ attention. You can also add subtle animations to bring your store to life.

Price: $380

Key features:

  • In-menu promos
  • Quick view
  • Unique color swatches
  • Cross-selling
  • Animation
  • Sticky header
  • Full-width product images
  • Customizable homepage sections
  • Seamless integration with Shopify-compatible apps
  • 30+ collapsable sections
  • Pre-order functionality
  • Multiple presets

12.  Impulse

Free Shopify theme by Impulse
Image via Shopify

Impulse is a flexible and fashionable Shopify theme for businesses that run promotion campaigns. You can show custom promotions on multiple pages in your store.

This theme also comes with advanced features like pickup availability, as well as custom collection sidebar features, collection sub-listing, and homepage menu lists.

Price: $380

Key features:

  • Custom promotion designer
  • Intuitive navigation
  • Grid-style layout
  • Customizable contact form
  • Product videos
  • Animation
  • Promo features
  • Age verifier
  • Countdown timer
  • Color swatches
  • Size and price sidebar filters
  • Product page tabs
  • Sales points
  • Metafields

13. Pipeline

Free Shopify theme by Pipeline
Image via Shopify

Pipeline is a feature-rich and fashionable theme for luxury brands. It has the new filtering tool from Online Store 2.0, as well as subcollections for organizing your catalog.

You can use drag-and-drop sections on any page. There’s access to pre-made starter templates for building contact, team, and about pages.

This minimalist theme also comes with three unique styles and parallax scrolling.

Price: $360

Key features:

  • Store locator
  • EU translations
  • Stock counter
  • Quick view
  • Subcollections and filters
  • Multiple drag-and-drop sections
  • Pre-order option
  • Customizable contact form
  • FAQ page
  • Mega menu
  • Mobile device compatibility
  • Well-designed, flexible blocks

14. Testament

Free Shopify theme by Testament
Image via Shopify

Testament is a mobile-optimized, conversion-focused theme with a classic design with a clean layout for showcasing your products. It’s suitable for businesses with high-volume products.

Testament has collections and mega menus to keep things simple. It has an intuitive selection of options built into each section. Overall, the theme is a good option for small shops and large businesses.

Price: $300

Key features:

  • Age verifier
  • Color swatches
  • Countdown timer
  • Free updates and support
  • Trust badges
  • Promo tiles
  • In-menu promos
  • Before/after image slider
  • Lookbooks
  • Visual storytelling elements
  • Advanced product filtering

15. Ella

Free Shopify theme by Ella
Image via Shopify

Ella is an all-in-one paid Shopify theme suitable for clothing and fashion brands. It offers a variety of product pages, sub-themes, category pages, and homepage layouts.

This theme allows you to create a unique and customized online presence. It has  features like multiple currencies and languages, quick edit carts, upsell bundles, and product recommendations.

Price: $89

Key features:

  • Multiple homepage skins and layout
  • Product variations
  • Compatible with popular Shopify apps
  • Multiple footers and headers
  • Smart search
  • Quick update cart
  • Quick shop

16. Paper

Free Shopify theme by Paper
Image via Shopify

Paper is a feature-rich, simple, and elegant theme. Brickspace Lab designed the theme for businesses with large catalogs.

Its conversion-boosting design gives your customers an enjoyable shopping experience. Its drag-and-drop sections and loading speed optimize your store’s performance.

The Paper theme provides a clean design featuring in-depth brand customization and large imagery. You can even build custom templates and use the new Online 2.0 features.

Price: $320

Key features:

  • Customizable content sections
  • Product zoom functionality
  • Slide-out cart
  • Sticky cart
  • Performance-optimized loading speed
  • Trust badges
  • In-menu promos
  • Image zoom
  • Countdown timer
  • Age verifier
  • EU translations

17. Local

Free Shopify theme by Local
Image via Shopify

Local is a Shopify theme, ideal for the food industry, local stores, as well as age-restricted products such as alcohol and tobacco. It offers industry-specific features like age restriction popups, quick buys, cross-selling, and interactive icons.

It has a clean and straightforward design and 20+ sections with different customization options. With this theme, you can get your desired look for customers online and in person.

Price: $360

Key features:

  • Customizable homepage sections
  • Age verifier
  • Event calendar
  • Quick view
  • EU translations
  • In-store pickups
  • Stock counter
  • Trust badges
  • Product reviews
  • Usage information
  • Back-to-top button

18. Kingdom

Free Shopify theme by Kingdom
Image via Shopify

Kingdom is a premium Shopify theme with a modern design. The theme is suitable for high-volume businesses with a strong brand identity. Its customizable layout allows you to showcase your products effectively.

It also has navigation elements in an interactive sidebar that make it easier for you to fit more information, and for customers to scan through easily.

You can shine the spotlight on your preferred featured products with the theme’s unique collection page.

Price: $260

Key features:

  • Back-to-top button
  • Sticky header
  • Stock counter
  • Quick view
  • EU translations
  • Advanced product filtering

19. Honey

Free Shopify theme by Honey

Honey is one of the best Shopify themes for ecommerce stores. It’s an ideal theme for stores that sell pet food and accessories, toys and games, arts and crafts, fashion and clothing, and other products.

It provides QuickShop options and a “Shop the Look” section to showcase specific products. With Honey, you can easily turn visitors into customers.

Price: $390

Key features:

  • Promotional sections
  • Product bundling
  • In-store pickups
  • Store locator
  • Drop-down mega menu
  • Gift wrapping
  • Infinite scroll
  • Product videos
  • Promo tiles

Wrap up

You now have a list of the best Shopify themes to get your online store up and running.

Many success stories prove that Shopify is a great choice for your online shop. These themes allow you to customize your store to fit your business needs, target an audience, and increase sales.

Once set up, use Omnisend’s pre-built ecommerce workflows to track every step of your customer’s journey.

This helps you improve your conversions, customer engagement and reduce cart abandonment.

Experience the power of email and SMS marketing to skyrocket your growth this year.
Bernard Meyer
Article by
Bernard Meyer

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.


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