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Email Marketing · 2 min read
iOS 15 will end the era of the email marketing open rate. See how Omnisend CEO Rytis Lauris views the future of ecommerce marketing now that opens are dead.
Jun 16, 2021
Email Marketing
iOS 15’s Impact on Email Marketing: A Letter From Omnisend
How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention
Email Marketing · 7 min read
Customer lifecycle marketing can revitalize your marketing. We explore how Omnisend helps merchants, with high-impact lifecycle marketing tactics examples.
Jun 16, 2021
Omnisend vs. Jilt: A Feature-for-Feature Comparison
Email Marketing · 7 min read
Jilt is shutting down. Read our Omnisend vs. Jilt comparison of features, automation, pricing and more, and why you should probably make the switch today.
Jun 10, 2021
How to Use an RFM Analysis to Take Segmentation to the Next Level
Email Marketing · 6 min read
An RFM analysis tells you which of your customers are your best, and which you're in danger of losing. Here's how to implement it for ecommerce.
Jun 03, 2021
What an Email Marketing Specialist Is and What They Need to Know
Email Marketing · 5 min read
We dive into what an email marketing specialist is, their roles and responsibilities, what they need to know (including tools) and how much they are paid.
Jun 02, 2021
How to Use Demographic Segmentation in Ecommerce
Email Marketing · 11 min read
Demographic segmentation helps merchants group customers by certain variables. We explore demographic marketing along with demographics examples.
Jun 01, 2021
Behavioral Segmentation: How it Boosts Customer Engagement
Email Marketing · 9 min read
Behavioral segmentation makes it easier to know how, when, and who to market to. We explore this, along with examples that create higher engagement rates.
May 31, 2021
The Best Affiliate Email Marketing Programs Available Today
Email Marketing · 6 min read
Find out which are the best affiliate email marketing programs that pay amazing commissions. We also show you killer strategies to make your campaigns succeed.
May 27, 2021
4 Customer Segmentation Examples for Ecommerce
Email Marketing · 9 min read
When thinking about the first steps of marketing to an audience, considering different customer segmentation examples helps. We explore each type in detail.
May 26, 2021
The Ultimate Email Send Checklist for Your Next Marketing Campaign
Email Marketing · 5 min read
What if your emails could be perfect every time? Try our email send checklist to double-check each element and send a great campaign!
May 18, 2021
Omnisend vs Marsello: a Feature-by-Feature Comparison
Email Marketing · 5 min read
There are many tools for email marketing to use for your ecommerce business. Here is a detailed comparison between two in particular: Omnisend and Marsello.
May 11, 2021
7 Email Marketing Mistakes You’re Probably Making (& How to Avoid Them)
Email Marketing · 10 min read
Email marketing mistakes are an unfortunate part of learning email marketing—but they're avoidable. Here's the top email mistakes, and how to avoid them.
May 10, 2021
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