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The 50+ best Shopify stores for your inspiration

Reading Time: 22 minutes

Your Shopify store inspiration journey starts here.

From minimalist backpacks to high-protein brownies, successful Shopify stores sell anything you might need. Checking out the best examples of stores can give you great ideas on how to jump-start your own store.

Since there are 100,000+ Shopify stores around, we’ve put together this list of top performers to save your time. We analyzed their websites and practices, and only the best ones made the list.

Without further ado, here are the 50+ best Shopify stores.

Best Shopify stores: Clothing & fashion

In this section, you’ll find some of the most popular Shopify clothing stores whose successes include getting loads of investment and six-figure revenues.

1. Allbirds

Allbirds clothing store on Shopify
  • Headquarters: United States, California, San Francisco
  • Revenue: >$1.0B

Allbirds is a $1.4 billion clothing company with an unmatched commitment to sustainability. Despite selling a comparably limited product range, this brand disrupted the market’s practices by pioneering environmental practices.

What they’re doing well: Allbirds achieved brand differentiation thanks to sustainable production, which is something 80% of customers value. Their gorgeous Shopify store is in line with their mission, mentioning sustainable practices almost everywhere.

2. Stitch Fix

Stitch Fix Shopify store
  • Headquarters: United States, California, San Francisco
  • Revenue: >$1.0B

When Stitch Fix was launched in 2011, it became an immediate success. Why? They were the first to master personal styling, which is usually an in-person experience. Now, this Shopify store is a prime destination for inspiring, personalized styles.

What they’re doing well: One thing that makes this Shopify website stand out is how easy it is to order a clothing box. The secret: a super simple quiz. Arguably one of the top Shopify stores for personal style service.

3. Asphalte

Asphalte eshop
  • Headquarters: France
  • Revenue: $1.0M – $5.0M

Founded in 2016, this great Shopify store reflects the brand’s unique pre-order business model. The goal: manufacture top-quality men’s clothing with no waste. How do they know what clothing to make, by the way? Their customers tell them.

What they’re doing well: The product survey on this Shopify store engages visitors in setting fashion trends and lets them personalize their clothing. Visit once, and you may never want to buy clothes from other Shopify stores.

4. Chubbies

Chubbies Shopify store for sport shorts
  • Headquarters: United States, California, San Francisco
  • Revenue: $100.0M – $200.0M

The brand’s founders are on a mission to bring short shorts to every man’s wardrobe. Their Shopify store is a merge of high-quality marketing, unique brand building, and user-friendly, intuitive navigation—a perfect combination for strong results.

What they’re doing well: This Shopify store creates a bond with visitors thanks to creative product images and entertaining descriptions. The large photos on the homepage set the positive style for the rest of the shop.

5. Helm Boots

Helm Boots store
  • Headquarters: United States, Texas, Austin
  • Revenue: $1.0M – $5.0M

This elegant Shopify shop uses a clean design to convey the brand’s mission: create classic, unbeatable shoes. Want to see how cool having those bad boys is? See the embedded Instagram feed showcasing Helm boots in action.

What they’re doing well: Right on the homepage, you’ll meet plenty of hesitation-destroying trust factors. This Shopify store promises (and delivers) perfect shoes for every occasion, with risk-free shipping and returns.

6. Dixxon

dixxon shopify store
  • Headquarters: United States, Arizona
  • Revenue: <$5 Million

Boasting a rugged and “getting-hands-dirty” vibe, Dixxon prides itself on being a streetwear brand for everybody. This Shopify store sells some of the coolest flannel shirts you’ll ever see. Despite being photo-heavy, it feels more captivating than cluttered. 

What they’re doing well: Dixxon designs their top-quality products from scratch and sells them only once. The Shopify shop does an amazing job promoting them, too—just look at the product images and their integrated Instagram feed.

Success tip from Dixxon:  

Use automated email campaigns to announce releases and sales.  

This strategy allows Dixxon to get up to 25% of the revenue from emails. Details: Dixxon email marketing case study

7. Taylor Stitch

Taylor Stitch store for clothes
  • Headquarters: United States, California, San Francisco
  • Revenue: $1.0M – $5.0M

This successful Shopify store is another pioneer in sustainable fashion. A relentless focus on improving customer experience and reducing environmental impact earns Taylor Stitch $5 million in annual revenues.

What they’re doing well: Product images, fonts, graphics—this best Shopify website looks as classy as anything. It’s got a nice design layout with beautiful typography and looks like a page from a luxury magazine.

8. Dryrobe

Dryrobe eshop
  • Headquarters: United States, Illinois, Harwood Heights
  • Revenue: $5.0M – $10.0M

As a surfer in his youth, Gideon Bright was given a change robe by his mom. About 30 years later, he took that idea to make a dryrobe—a garment with unmatched performance. This colorful Shopify store is the place to get it.

What they’re doing well: Evoking the sense of adventure. No matter which page you visit, you’ll see pictures of customers warming themselves up with dryrobes on their trips. The overall design of this cool Shopify store will inspire you to book a mountain retreat or go surfing.

9. Kith

Kith clothing store
  • Headquarters: United States, New York, New York City
  • Revenue: $75.0M – $100.0M

This Shopify store greets you with a full-screen homepage animation. Browse around and you’ll see a minimalist design full of large, professional product photos. Also, stop by the blog to watch cool videos—in this one, the Chamber Orchestra of New York performs a Star Wars theme song in Kith clothes.

What they’re doing well: Kith is a brilliant example of a Shopify store reinforcing branding through the website. Combining the minimalist design and branded content, Kith makes visitors feel like insiders in ten seconds.

Best Shopify stores: Art & decor

If you want to sell art or decor products, Shopify is a solid choice. Check out the list of Shopify stores below to see for yourself.

10. Uppercase Magazine

Uppercase Magazine store
  • Headquarters: Canada, Alberta
  • Revenue: <$5 Million

Uppercase Magazine is a publisher whose beautiful Shopify website engages from the first moment. The homepage video takes us through the latest issue, drawing us into the product immediately. If you’re looking for a Shopify store with a truly unique experience, this is the one.

What they’re doing well: Colorful images, interesting videos, and messages from the founder—this successful Shopify store invites us to connect with the brand in many ways. That’s the right decision since Uppercase Magazine has only a few products to sell.

11. Leif

Leif Shopify store for home decor
  • Headquarters: United States, New York, Brooklyn
  • Revenue: $12 Million

This is an example of a Shopify store with a very soft artsy look. White, gold, and light pink colors dominate the design, accompanied by delicate patterns and elements. A simple, yet unique and inviting Shopify store.

What they’re doing well: Amazing ecommerce photography. 

“We prefer to have lifestyle photography. The more you can see a product in context the better you can translate that in-store experience,” says Stacy Longenecker, Leif’s founder.

12. Lulu & Georgia

Lulu & Georgia eshop
  • Headquarters: United States, California, Los Angeles
  • Revenue: $1.0M – $5.0M

This example of an elegant Shopify store lets the products speak for themselves thanks to the large, beautiful images on the homepage. The smart layout ensures logical content organization, so it’s easy to browse and get inspired by the amazing designs.

What they’re doing well: The layout has a magazine-like structure, giving this Shopify website a sophisticated look. Also, the blog is worth mentioning, as it’s inspiring, colorful, and full of stories about design and inspiration.

13. Jungalow

Jungalow ecommerce website
  • Headquarters: United States, Florida, Miami
  • Revenue: <$1.0M

This Shopify store conveys the artistic vision of its founder, Justina Blakeney. She believes in self-expression and creativity, which resulted in a uniquely designed Shopify website. Even the email popup there looks like a dome.

What they’re doing well: Besides the unique design, this popular Shopify store shows how to optimize conversions. Easy navigation, a fascinating brand story, fast checkout process, and photos from happy customers on every product page—no surprise that it’s one of the most successful Shopify stores.

14. Parachute

parachute
  • Headquarters: United States, California, Culver City
  • Revenue: $15.0M – $25.0M

Think fluffy thoughts. Parachute does an amazing job engaging visitors immediately thanks to a full-screen homepage video and the warm, inviting message. Scroll down to see only three simple categories to choose from, so visitors can quickly decide where to go.

What they’re doing well: This Shopify store portrays the texture of products thanks to an elegant white theme spread through pink palettes, which beautifully complements the product visuals. Plenty of photo reviews from customers deliver more motivation to buy.

15. Chairish

Chairish Shopify store
  • Headquarters: United States, California, San Francisco
  • Revenue: $5.0M – $10.0M

Colorful, rich, and inviting—Charish is everything Shopify stores for art should be. Visitors can shop by product category, designer, featured tastemaker, staff picks, and collection. Oh, and if you’re not sure if something will fit your decor, try the mobile VR app.

What they’re doing well: Encouraging visitors to explore their Shopify shop with multiple avenues for reaching products. Even better, Chairish does that in a non-pushy way, unlike other furniture retailers.

16. Snowe

Snowe shopify store
  • Headquarters: United States, Pennsylvania, Philadelphia
  • Revenue: $1.0M – $5.0M

Snowe was born from the idea that luxury homeware should be affordable. The brand made their products more accessible by partnering with quality manufacturers directly. So far, the strategy is working perfectly: this Shopify store makes $2.76 million with several employees.

What they’re doing well: Emphasizing their main value for customers. You’ll find price comparisons, press mentions, and brand values throughout this top Shopify store. So, Snowe makes it clear why visitors need to switch to their products.

17. Hem

Hem Shopify store
  • Headquarters: Sweden, Stockholm
  • Revenue: $15.0M – $25.0M

This Swedish brand keeps doubling its revenue. And we get why: their website is one of the most elegant, engaging, and well-designed Shopify stores we’ve seen. As far as we’re concerned, the product images here do most of the selling for the brand.

What they’re doing well: This Shopify-powered website with a classy feel makes it super easy to find products. Needless to say, the straightforward navigation has a huge impact on conversions.

Getting sales on Shopify can be a challenge. If your store gets visitors but no orders, check out this guide: Traffic but no sales on Shopify: Seven reasons

18. Emma Bridgewater

Emma Bridgewater website
  • Headquarters: United Kingdom, Stoke-on-Trent
  • Revenue: $50.0M – $75.0M

This top Shopify store is a flagship name in the world of ceramics. The brand’s products are instantly recognizable for the traditional sponge-painted designs, a technique which Emma Bridgewater revived herself in the 1980s.

What they’re doing well: Engaging website design. This Shopify store is an explosion of color and creativity, which the target customers surely appreciate. Visiting Emma Bridgewater is like looking at a personalized Pinterest feed with inspiration.

Best Shopify stores: Electronics & gadgets

Although electronics are not the most popular category among Shopify stores, we found some amazing examples. The ones you’ll find below knock it out of the park in terms of creativity, branding, and visitor engagement.

19. Burga

Burga Shopify store
  • Headquarters: Lithuania
  • Revenue: $14 Million

Burga sells accessories for electronics. The brand’s mission is to “take everyday boring items and turn them into lifestyle & fashion accessories you’ll be psyched to wear.” Indeed, their cool-looking Shopify store proves they live up to the mission.

What they’re doing well: This Shopify has a stylish professional look that appeals to its target customers. There’s also a cool Instagram feed with social proof—a must for all the best Shopify stores.

Success tip from Burga 

Burga’s Instagram has 415K followers. Check their profile for insights on engaging social media users in an organic way.

Burga instagram

20. Spigen

Spigen wesbite on Shopify
  • Headquarters: United States, California, Irvine
  • Revenue: $25.0M – $50.0M

Spigen is a South Korean brand whose cases protect millions of smartphones worldwide. Toughness and durability are two major competitive advantages of Spigen’s products, and their Shopify store makes sure visitors understand that, too.

What they’re doing well: Emphasizing product quality. Even on the homepage, we see Spigen’s cases stepped on, dropped to the ground from forklifts, and launched from a plane in the hand of a parachute jumper. If that doesn’t scream durability, nothing will.

21. U-Turn Audio

U-Turn Audio store
  • Headquarters: United States, Massachusetts, Woburn
  • Revenue: $5.0M – $10.0M

Are turntables dead? According to this Shopify store, they’re alive and kicking. U-Turn sells only two products: their own Orbit Turntable and speakers, and their Shopify site does a great job of making vinyl cool again.

What they’re doing well: This top Shopify store is a powerful two-product website. Because the product is so unique, U-Turn Audio focuses on customer education—a great decision to attract the attention of visitors.

22. Ember

Ember ecommerce store
  • Headquarters: United States, California, Westlake Village
  • Revenue: $15.0M – $25.0M

Like many other top Shopify stores, Ember sells an original product. This time, it’s a mug that keeps beverages “perfectly hot.” That’s why the homepage is focused on the originality and advantages of the product.

What they’re doing well: Ember puts their advantages front and center of this great-looking Shopify store. For example, the brand claims that its products are “smarter than your thermos” and you can “control it with a smartphone.”

Best Shopify stores: Accessories

Considering selling backpacks, wallets, bags, or other accessories? Check out these successful Shopify stores for best practices.

23. WP Standard

WP Standard store
  • Headquarters: United states, Texas
  • Revenue: $5 Million

WP Standard, run by Ryan Barr, caters to a well-defined audience with a small range of quality, durable accessories. The brand controls the design and production process, which helps them stay unique and keep loyal customers.

What they’re doing well: This Shopify store example is a must-see to know how to align your website layout and product promotion. The combination of the clean layout and beautiful product images is truly one of a kind.

“Email is the only channel you really own. Facebook, Instagram, and Google search are all very fickle and those companies will make you pay for access to the people.” —Ryan Barr, founder of WP Standard 

Here’s how to grow with email marketing: 

24. Rebecca Minkoff

Rebecca Minkoff store
  • Headquarters: United States, New York, New York
  • Revenue: $75.0M – $100.0M

Want to see how powerful images can be? In this great-looking Shopify store, crisp, magazine-like product images take up most of the space. Why? To make visitors want to explore and feel like they’re shopping in a luxurious boutique.

What they’re doing well: Making customers imagine having those products. Browse this stunning Shopify store a bit, and you’ll definitely want to replicate the looks of Rebecca Minkoff’s models.

25. Bison Coolers

bison coolers
  • Headquarters: United states, Texas
  • Revenue: <$5 Million

Bison Coolers is an award-winning business producing coolers, drinkware, and travel gear. According to the brand’s founder, the recipe for success includes “American-made quality, an unparalleled warranty, plentiful features and endless customization options.”

What they’re doing well: This Shopify store emphasizes the founder’s vision by including plenty of information about their promise in a simple way. Take a quick look at the blog, too—you’ll even get tips to hunt deer in Texas.

“The offer is leaving town…”

Bison Coolers has some of the most creative abandoned cart recovery emails we’ve seen. 

If you need help recovering sales with emails: 

26. Sunday Somewhere

Sunday Somewhere site
  • Headquarters: Australia, New South Wales
  • Revenue: <$5 Million

This next Shopify store on our list has an eye-catching design and easy navigation. It utilizes just the right amount of visuals and text to make visitors interested in their cool-looking products.

What they’re doing well: Celebrity endorsements. While on this Shopify website, drop by the As Worn By section to see the brand’s products used by Elizabeth Banks, Jessica Alba, Anne Hathaway, and others.

27. Crown & Caliber

Crown & Caliber website
  • Headquarters: United States, Georgia, Atlanta
  • Revenue: $25.0M – $50.0M

Crown & Caliber has bought and resold over 80,000 watches through their store on Shopify. To get where they are, the brand’s founders made sure their buy-and-sell platform was working (and looking) like a fine Swiss watch.

What they’re doing well: Building trust with customers through the Shopify store. Convincing someone to mail in their watches is no easy task, but the website gives enough trust signals to keep their business going.

28. RSVP

RSVP Shopify store
  • Headquarters: France, Paris
  • Revenue: <$5 Million

This Shopify store uses high-resolution, close-up images to show off its products. The images beautifully emphasize quality materials and stylish designs—any visitor looking for accessories would be intrigued.

What they’re doing well: Creating a unique brand experience. Unconventional branding elements, playful copy, unexpected illustrations—if you’d like a fun and quirky website with easy navigation, you should definitely visit RSVP.

Best Shopify stores: Food

Starting a food or beverage business with Shopify is easy—so, there are many examples of websites from this category. Let’s dive into the best ones.

29. Partake Foods

Partake Foods site
  • Headquarters: United States, New Jersey, Jersey City
  • Revenue: $1.0M – $5.0M

Denise Woodard started this Shopify store to make allergen-free cookies more accessible. The journey wasn’t easy: 86 investors rejected her idea until Jay Z’s Marcy Ventures came along. Now, the business is thriving, bringing in millions in revenue every year.

What they’re doing well: It’s a Shopify website where the design helps show how Partake Foods makes allergen-free foods, creating trust in their customers.

30. Eat Me Guilt Free

Eat Me Guilt Free store
  • Headquarters: United States, Florida, Miami
  • Revenue: <$5 Million

Is there a healthier alternative to brownies? Yes! This Shopify website is the place to get it. Eat Me Guilt Free is a unique business selling an amazing range of brownies, bread, tortillas, and other products made with original recipes.

What they’re doing well: Integrating the Shopify store and social media marketing. The brand has built a network of ambassadors on Instagram and showcases posts through an embedded feed on the website. That’s a great move, considering that 37% of customers buy products they see on social media.

Besides social media, Eat Me Guilt Free focuses on building a list of email subscribers. 

Their strategy managed to increase their email list by 900% in just one month. The secret: well-timed promotions and deals shared by its on-site marketing tools. 

Get the details: Eat Me Guilt Free case study

31. Pipcorn 

Pipcorn Shopify store
  • Headquarters: United States, New York
  • Revenue: <$5 Million

This top Shopify store captures the brand’s vibrant personality and showcases the value of their products. Their website experience immerses us in the brand’s world through lively animation, colorful illustration, and lifestyle photography. 

What they’re doing well: Creating a unique website experience. Be sure to check out the illustrations and animations on this Shopify website—it’s truly a Pipcorn world down there.

32. Wandering Bear Coffee

Wandering Bear Coffee website
  • Headquarters: United States, New York
  • Revenue: <$5 Million

If you’re planning to sell coffee, this great-looking Shopify store should give you a lot of inspiration. Bold, bright colors, lots of negative space, interesting fonts—these are the things to note.

What they’re doing well: This Shopify store shows how important text is to website design. Visitors are met with “Big strong coffee with a smooth side” to let them know the brand’s main value. Browse some more, and you’ll see how the writing helps set the tone for the website.

33. To’ak Chocolate

To’ak Chocolate site
  • Headquarters: Ecuador
  • Revenue: <$5 Million

Ecuador-based To’ak has been serving some of the rarest and tastiest chocolate in the world. This business is dedicated to transforming the way we consume dark chocolate by aging it like whisky and using ancient cacao traditions.

What they’re doing well: Succeeding in a luxury chocolate niche. To’ak Chocolate can cost up to $450. But the price is a part of the strategy because it reflects the real cost of production as well as the rarity of the product. That’s why the business also invests in customer education to explain the price tags.

A big reason for To’ak Chocolate’s success? 

Effective customer education and lead nurturing with emails. 

This Shopify store generates almost 40% of email revenues on autopilot thanks to automated campaigns. 

Details: To’ak Chocolate case study

34. SkinnyMe Tea

SkinnyMe Tea site
  • Headquarters: Australia, Victoria
  • Revenue: $6 Million

An easy-to-navigate, functional Shopify store optimized for conversions. You’ll find a great blog, plenty of customer reviews, and even a free detox program for all customers. Together, they are a powerful tool to overcome any objections and hesitations in visitors. 

What they’re doing well: Social proof. This Shopify website has a large section with photo reviews from clients, which the site calls “Results.” Such content is critical for a health-related product to win the trust of potential customers.

35. PRESS Foods

PRESS Foods store
  • Headquarters: United Kingdom, London
  • Revenue: $5.0M – $10.0M

This Shopify store example comes from a leader in the meal subscription services market. This is a great store to get inspiration from if you’re planning to open a similar business. 

What they’re doing well: Explaining the benefits of the service on the homepage. The info is simple and logical, and it’s a great example to follow for Shopify stores offering subscription services.

36. Death Wish Coffee

Death Wish Coffee shop
  • Headquarters: United States, New York, Saratoga Springs
  • Revenue: $15.0M – $25.0M

Another coffee shop on our list of the best Shopify stores. Rich dark and red colors come together to create a clean and refreshing website design. Hinting on the product’s strength, this palette is ideal to convey the brand’s uniqueness.

What they’re doing well: Thanks to captivating videos and images, being on this Shopify store feels like you’re in a coffee roasting place. You’ll get a sneak peek at roasting, packaging, and other processes up close. 

Best Shopify stores: Jewelry

The global jewelry market is supposed to increase by $176 billion over the next several years. These great Shopify stores will be among those driving the growth.

37. Silver Street Jewelers

Silver Street Jewelers store
  • Headquarters: Canada

This Shopify store uses a lot of white space—a smart idea to accommodate plenty of product images on menu pages. If you’re considering selling a large range of products, try to follow a similar content organization strategy.

What they’re doing well: Conveying credibility rather than style. Silver Street Jewelers isn’t aiming to be the most stunning Shopify store. Instead, the brand does a great job nurturing customer trust. Customer reviews, live chat, links to reputable sites, and other trust signals are there, which is critical in this industry.

Silver Street Jewelers uses Omnisend to grow with email marketing. Here are 36 Shopify apps to increase sales if you need to update your tool stack. 

38. Pura Vida Bracelets

Pura Vida Bracelets site
  • Headquarters: United States, California, La Jolla
  • Revenue: $50.0M – $75.0M

Pura Vida is one of the most successful websites on Shopify. It’s a fantastic example of how to sell an extensive range of products without a hint of design cluttering. Their website navigation is also amazing, and makes it easy to find products.

What they’re doing well: Product descriptions. They’re super positive and use casual, conversational language, which is perfectly in line with the brand’s communication style. 

39. Missoma

Missoma site
  • Headquarters: United Kingdom, London
  • Revenue: $10.0M – $15.0M

Subtle animations, quality photos, a vintage feel—this Shopify store feels like a classy lookbook from an awesome brand. And it kinda is, since Missoma is adored by famous clients, including Meghan Markle and Margot Robbie.

What they’re doing well: Combining social media and the Shopify store in one marketing strategy. According to the brand’s founder, Missoma really took off when she made a decision to focus on social media engagement and driving visitors to the shop.

40. Vitaly

Vitaly store
  • Headquarters: Canada, Etobicoke
  • Revenue: $1.0M – $5.0M

Vitaly is an experimental design studio that sells genderless accessories. Bold images are the most memorable part but the website is also professionally optimized for sales. In 2022, there were remarks of this top Shopify store’s revenue reaching $4.69 million

What they’re doing well: To keep the site user-friendly, Vitaly has only four product categories on the homepage. This content structure makes navigation and exploration much easier.

41. Ana Luisa

Ana Luisa Shopify store
  • Headquarters: United States, New York, Brooklyn
  • Revenue: $1.0M – $5.0M

“High-quality jewelry shouldn’t cost the planet.” This is the mission of Ana Luisa, a carbon-neutral jewelry shop with a commitment to sustainability. All the details about their sustainability projects are described in the Our Planet section, so Ana Luisa isn’t all talk.

What they’re doing well: The customer loyalty program at this Shopify store is a good one. It’s easy to join and earn points—this is critical since 69% of customers say loyalty programs are difficult to participate in. For example, you can get 150 points for following the brand on Instagram and 200 more for subscribing to SMS updates.

Best Shopify Stores: Beauty and health

Creating great-looking Shopify stores in this market is no walk in the park. But these successful examples will give you plenty of inspiration to get started the right way.

42. Meow Meow Tweet

Meow Meow Tweet store
  • Headquarters: United States, New York, Accord
  • Revenue: $1.0M – $5.0M

Inspired by their cats and art, the brand’s founders Jeff and Tara made a unique line of soaps with an amazing name. Their website is just as unique.

What they’re doing well: Brand differentiation. This company has done a superb job of using Shopify to create an awesome, unique website. Their illustrations of animals deserve a special mention.

Meow Meow Tweet converts visitors with some of the most creative email popups

Build your email list with popups: 

43. Beardbrand

Beardbrand site
  • Headquarters: United States, Texas, Austin
  • Revenue: $5.0M – $10.0M

When you become a Beardbrand customer, you become part of an active, unique community. You get special, personalized tips (and products) to take care of that beard of yours—all packed in this unique Shopify store.

What they’re doing well: Meeting the needs of an underestimated target audience. The business is on a mission to help men take care of their beards—and their Shopify store’s content is centered on that idea.

Ecommerce marketing breakdown: Beardbrand 

Almost 80% of customers trust online reviews. 

Besides its Shopify store, Beardbrand also adds reviews to emails (see example on the right) to build trust. 

More about this strategy: 

44. Blume

Blume shop
  • Headquarters: United States, Illinois, East Peoria
  • Revenue: $15.0M – $25.0M

Blume is a self-care brand selling products made without harmful ingredients. Their product quiz is a great example of personalized customer experience in ecommerce. The strategy is paying off, as this Shopify store averages 45% month-over-month sales increases.

What they’re doing well: Helping visitors learn about their business’s value and mission. The homepage of this Shopify store example gives a sense of the brand’s values, unique proposition, and purpose.

45. Kylie Cosmetics

Kylie Cosmetics shop
  • Headquarters: United States, California, Oxnard
  • Revenue: $200.0M – $1.0B

One of the most successful Shopify stores is led by the “ultimate influencer” Kylie Jenner. Although not particularly stunning in web design, the website provides a quick and seamless buying experience.

What they’re doing well: Attracting and utilizing social proof. This Shopify store example has the most customer reviews we’ve ever seen. Example: The complete Kylie Skin Set has 6,200+ reviews.

Considering influencer marketing for your Shopify store? This Guide to the basics of influencer marketing has tips for creating an effective strategy.

46. Inglot Canada

Inglot Canada Shopify store
  • Headquarters: Canada, Ontario
  • Revenue: <$5 Million

One of the most successful retail Shopify websites, Inglot offers plenty of info on the homepage to guide visitors. To make navigation more intuitive, the menu is divided into simple sections like “Eyes,” “Lips,” and “Face.” Combined with plenty of content, the navigation makes it difficult to leave for shoppers of cosmetics.

What they’re doing well: Omnichannel customer engagement and retention. Inglot Canada takes care of engaging customers via email, SMS, and push notifications. This strategy helped the business achieve a whopping 2,130% increase in revenue-per-message (see the case study below for more details).

Ecommerce marketing tip: Inglot Canada 

Inglot Canada captures visitors’ emails with spin-the-wheel popups

This strategy allowed them to build a massive email list and generate higher revenues. 

Details: Inglot Canada case study

47. L’ange

L’ange shop
  • Headquarters: United States, California, Chatsworth
  • Revenue: $15.0M – $25.0M

L’ange is making the most out of their homepage. There are notifications about sales, promo codes, best sellers, and more—yet, the page doesn’t feel cluttered. Still, customers who need help can simply take a hair quiz to get personalized recommendations.

What they’re doing well: Personalizing customer experience. L’ange offers a free one-on-one consultation with a professional stylist—a fantastic way to differentiate yourself in an extremely hard niche. There’s also a hair quiz for those who wish to get personalized recommendations.

48. Holo Taco

Holo Taco store
  • Headquarters: United states, New Jersey

Cristine Rotenberg, a famous YouTuber, started Holo Taco as a side hustle to her job in the Canadian government. A year later, her Shopify store is a success and a shining example of gorgeous design.

What they’re doing well: Reinforcing brand identity. Rotenberg’s love for holographic nail polish is reflected in the shiny website and playful copy.

Other best Shopify stores

We still have plenty of successful Shopify stores to share. So, if your product category is different from those we reviewed, check out the examples below.

49. Tattly

Tattly store
  • Headquarters: United States, New York, Brooklyn
  • Revenue: $5.0M – $10.0M

Like many other top Shopify stores, Tattly wants us to dive into their website and dig through product categories. There’s an image-based website menu, some product images, and their brand mission—plenty to explore.

What they’re doing well: Motivating visitors to keep clicking. To achieve that engagement, this Shopify store uses large, quality images, lots of white space, and great-looking illustrations.

50. Baking Steel

Baking Steel Shopify store
  • Headquarters: United States, Massachusetts, Hanover
  • Revenue: $5.0M – $10.0M

When you visit this Shopify store, you’ll immediately realize you’re onto a winning product, thanks to “Bakery-quality bread at home” and other texts. Indeed, the product was even covered by The Wall Street Journal.

What they’re doing well: Instilling a sense of trust. Visitors are met with a story from the founder, who has 20+ years of cooking experience, and headlines from media mentions, like Men’s Fitness calling Baking Steel “essential cookware.”

A big share of Baking Steel’s revenue comes from a few automated email campaigns. Learn more: Baking Steel email marketing case study

51. Gymshark

Gymshark store
  • Headquarters: United Kingdom, Solihull
  • Revenue: $200.0M – $1.0B

Gymshark is a $1 billion fitness brand that was started by 19-year-old Ben Francis. Looking back at his success story, Francis says that launching a Shopify store was the decision that made the difference. Mre specifically, It helped the brand to grow revenues 10 times faster.

What they’re doing well: Social media marketing. Gymshark drives lots of traffic through useful content, collaborations with influencers, and customer-generated posts. The brand’s Instagram account, for example, has 5.6 million followers.

52. Ugmonk

Ugmonk store
  • Headquarters: United States, Pennsylvania, Downingtown
  • Revenue: $5.0M – $10.0M

Fresh out of college, Jeff Sheldon started his business with 200 screen-printed t-shirts. Now, his Shopify store is a go-to destination for quality lifestyle products.

What they’re doing well: Word-of-mouth. Sheldon says this continues to be the primary marketing strategy. Not only does Ugmonk engage social media followers, but it also builds a community through partnerships—one of the highlights was being featured in a Demi Lovato music video.

53. BioLite

BioLite website
  • Headquarters: United States, New York, Brooklyn
  • Revenue: $15.0M – $25.0M

Biolite is a team of engineers and designers on a mission to help people cook, charge, and light off the grid. Their Shopify store sells mobile stoves, grills, solar panels, lamps, and power banks created for harsh conditions.

What they’re doing well: Showing how the brand is making a difference. Biolite hits home the importance of its mission through powerful numbers. The homepage says the business helped avoid emissions of 651+ tons of CO2 and save $173 per year for families living below the poverty line.

54. Endy

Endy website
  • Headquarters: Canada, Ontario
  • Revenue: $19 Million

Endy is a fantastic Shopify site example for retailers. This business focuses on high-quality photos with an uncluttered and good-looking design that puts the products first. Overall, the website feels professional and to the point.

What they’re doing well: Demonstrating the commitment to customer satisfaction and product quality. Visitors are met with info about materials, customer reviews, satisfaction guarantees, and awards won by the brand.

Shopify stores: Summary

Visiting some of the best Shopify stores can give priceless insights into their best practices. Each example here has something unique and interesting to offer to a potential store owner, and we hope our analyses were helpful to discover that.

As you can see, you shouldn’t stick to popular product categories like clothing to have a successful Shopify store. We can find examples of popular stores in virtually every category, so you have a lot of freedom in choosing—as long as your market analysis supports you.

Bernard Meyer
Article by
Bernard Meyer

Bernard is the Director of Content at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.


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