Ecommerce Strategies

How to create lookalike audiences on Facebook and Google Ads
Learn how to create lookalike audiences for Facebook Ads or similar audiences for Google Ads with Omnisend's segments.
How to create five key segments to sync with Facebook or Google Ads
Learn how to use your ESP (like Omnisend) to segment your audience and create a lookalike or similar audience for Facebook or Google ads.
The ultimate guide to mobile commerce for better sales
Mobile commerce or m-commerce is a necessity for online stores today. Here's a full guide to m-commerce with easy tips to follow.
Instagram for ecommerce: The definitive guide
Should you use Instagram for ecommerce? Yes! But—to build your Instagram store the right way, you have to apply these strategies.
Tiktok for ecommerce: Tips and best practices
TikTok for ecommerce is the future of online shopping. Here you’ll learn how to use TikTok ecommerce the right way to get the most out of it.
Pricing strategy guide: How to set the best prices for your ecommerce store in 2022
An ecommerce pricing strategy is more than just a number—it's a marketing strategy that will make your products more attractive. Examples + Tips.
Conversational commerce: What it is and how to use it (+4 examples)
Conversational commerce helps ecommerce businesses talk to their customers while they're shopping. Find the best examples and techniques for your business.
14 Marketing channels you should focus on in 2022
Which marketing channels should you use to drive sales? Discover the 14 channels that will increase your reach, boost conversions, and more.
Ecommerce marketing 2022: killer tips and strategies
Ecommerce marketing can be difficult if you don't know where to start. Get these killer tips and strategies from our years of experience.
The 13 best examples of testimonial advertising
Learn how testimonial marketing might be beneficial for your brand. Find perfect testimonial advertising examples to help you get started.
Omnichannel vs. multichannel: how to know the difference
Omnichannel vs. multichannel marketing has key differences. Find out what they are and which one you should be using in your business.
9 advertising techniques you should be using in 2022
Looking for advertising techniques that actually work? These are 9 of the most effective advertising strategies to try in 2022 and beyond.
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