Email Essentials

The highest converting subject lines for Black Friday campaigns

We've analyzed more than 10 000 Black Friday campaigns to find out which subject lines will bring you the best results for BFCM weekend.

Sep 20, 2022

Email Essentials— 8 min read

The all-time best Black Friday email examples & templates

Get inspired for the huge shopping season with these all-time best Black Friday email examples and templates. Use them in your next email campaigns.

Sep 19, 2022

Email Essentials— 5 min read

35 best holiday email subject lines & most popular emojis

We have analyzed the most common words, and discounts that contributed to the best opens. Carry on reading & learn from the best holiday email subject lines

Sep 18, 2022

Email Essentials— 5 min read

The 63 best fall email subject lines (backed by research)

Make sure your fall campaigns are a success with these 63 high-converting, data-backed fall email subject lines you should be using right now to boost sales.

Aug 12, 2022

Email Essentials— 9 min read

How to insert a GIF into an email: The full guide

Inserting a GIF into an email adds a visually dynamic element to increase engagement and branding. Get the best practices and real-world examples.

Aug 10, 2022

Email Essentials— 7 min read

How to protect your website from spam bots and fake signups

Spam bots & fake signups cause problems and false metrics. We explore how to protect your website from spam bots and fake signups.

Aug 09, 2022

Email Essentials— 8 min read

The 101 on email blacklists (in plain English)

Learn all about email blacklists, how they work, how to know if you're blacklisted and how to avoid an email blacklist with this easy guide.

Aug 08, 2022

Email Essentials— 13 min read

Newsletter design tips & examples: create the best email design for 2022

The high-converting email newsletter design ideas to boost your newsletter engagement and sales. Proven guidelines, examples, and trends.

Aug 04, 2022

Email Essentials— 7 min read

How to use emojis in subject lines [updated for 2022]

Emojis for email: before using emojis, you should check out this guide! Best practices for emoji icons and symbols in email subject lines

Jul 28, 2022

Email Essentials— 7 min read

The email preheader: what it is and 10 best practices

The subject line and email preheader are crucial elements for email success. Find out the best practices and suggestions for preheader text.

Jul 05, 2022

Email Essentials— 8 min read

11 reasons why your email goes to spam

If your email goes to spam, you're probably making one of these 11 mistakes. Learn to identify those email mistakes and fix them in no time.

Jun 07, 2022

Email Essentials— 7 min read

How to create powerful email CTAs that actually work

Find out which email CTA shows the best results, the different types of email CTAs, and 10 great examples of real email CTAs to inspire you.

Jun 07, 2022