Email Essentials

The highest converting subject lines for Black Friday campaigns
We've analyzed more than 10 000 Black Friday campaigns to find out which subject lines will bring you the best results for BFCM weekend.
The all-time best Black Friday email examples & templates
Get inspired for the huge shopping season with these all-time best Black Friday email examples and templates. Use them in your next email campaigns.
35 best holiday email subject lines & most popular emojis
We have analyzed the most common words, and discounts that contributed to the best opens. Carry on reading & learn from the best holiday email subject lines
The 63 best fall email subject lines (backed by research)
Make sure your fall campaigns are a success with these 63 high-converting, data-backed fall email subject lines you should be using right now to boost sales.
How to insert a GIF into an email: The full guide
Inserting a GIF into an email adds a visually dynamic element to increase engagement and branding. Get the best practices and real-world examples.
How to protect your website from spam bots and fake signups
Spam bots & fake signups cause problems and false metrics. We explore how to protect your website from spam bots and fake signups.
The 101 on email blacklists (in plain English)
Learn all about email blacklists, how they work, how to know if you're blacklisted and how to avoid an email blacklist with this easy guide.
Newsletter design tips & examples: create the best email design for 2022
The high-converting email newsletter design ideas to boost your newsletter engagement and sales. Proven guidelines, examples, and trends.
How to use emojis in subject lines [updated for 2022]
Emojis for email: before using emojis, you should check out this guide! Best practices for emoji icons and symbols in email subject lines
The email preheader: what it is and 10 best practices
The subject line and email preheader are crucial elements for email success. Find out the best practices and suggestions for preheader text.
11 reasons why your email goes to spam
If your email goes to spam, you're probably making one of these 11 mistakes. Learn to identify those email mistakes and fix them in no time.
How to create powerful email CTAs that actually work
Find out which email CTA shows the best results, the different types of email CTAs, and 10 great examples of real email CTAs to inspire you.
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