Articles written by Bernard

IP Warming: How to Use It to Improve Your Email Deliverability

IP Warming: How to Use It to Improve Your Email Deliverability

Marketing Tips  | July 9, 2019 Bernard Bernard

Email deliverability is one of the keystones in the overall email marketing foundation.

Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment.

A great rate of email deliverability depends on a complex of elements, such as service provider, sender’s domain, quality of email list, email frequency, overall sender’s reputation profile, etc.

The better sender’s reputation, the more emails will avoid ending up in the SPAM folder or stop being delivered at all.

Just like your real-life reputation, your email reputation can’t be created in just one day.

It requires time and effort—and a plan.

This is where IP warming comes in. Read more

The 63 Best Fall Email Subject Lines (Backed by Research)

The 63 Best Fall Email Subject Lines (Backed by Research)

Marketing Stats  | September 19, 2018 Bernard Bernard

Based on our research, fall is the highest sales season of the year for most businesses, seeing as Black Friday falls at the end of November—which is why it’s crucial you use high-converting fall email subject lines.

It’s important to strike a different tone for this season. For clothing, seasonal changes are quite easy and logical. Read more

The 13 Best Magento Abandoned Cart Extensions for 2018

The 13 Best Magento Abandoned Cart Extensions for 2018

Marketing Tips  | September 18, 2018 Bernard Bernard

Today we’re going to look at the 13 best Magento abandoned cart extensions for 2018, based on quality of the extensions, its features, and of course price.

As you’re probably well aware, 70% of online shoppers at one point or another abandon carts.

This trend is even more emphasized during the high shopping seasons, like Black Friday, where shoppers are more likely to bounce around from one store to the next looking for the best deal. Read more

The Highest Converting Subject Lines For Black Friday Campaigns

The Highest Converting Subject Lines For Black Friday Campaigns

Marketing Stats, Marketing Tips  | September 18, 2018 Bernard Bernard

The biggest shopping period of the year is fast approaching and it’s important that you have a good strategy in place for your Black Friday campaigns.

For great open and conversion rates, you need appealing subject lines. We looked through our customer data from last year to see which subject lines worked the best so you can use the same tips for your Black Friday campaigns. Read more

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