Email deliverability is one of the keystones in the overall email marketing foundation.
Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment.
A great rate of email deliverability depends on a complex of elements, such as service provider, sender’s domain, quality of email list, email frequency, overall sender’s reputation profile, etc.
The better sender’s reputation, the more emails will avoid ending up in the SPAM folder or stop being delivered at all.
Just like your real-life reputation, your email reputation can’t be created in just one day.
It requires time and effort—and a plan.
This is where IP warming comes in. Read more