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15 best email marketing apps for Shopify in 2023

Reading Time: 13 minutes

Have you heard that email marketing is dead? If so, don’t worry: this myth is completely wrong, and email has the best ROI of any marketing channel. You probably know that email marketing is a great way to win new customers.

Fortunately, Shopify has hundreds of apps for that. But choosing the right one for your Shopify store can be tough.

To help get your store on track to drive more sales and traffic, we’ve updated our list of the 15 best Shopify email marketing apps for 2023. We’re looking at both the pros and cons, and including free alternatives that won’t break the bank.

In this article, we’ll cover:

  • How to choose the best email marketing app for Shopify
  • Omnisend
  • Drip
  • Mailchimp
  • Klaviyo
  • AWeber
  • Seguno
  • Privy
  • Automizely
  • Flowio
  • SmartrMail
  • Tiny Email
  • Shopify Email
  • ActiveCampaign
  • Campaign Monitor
  • Avada Email Marketing
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Best email marketing for Shopify: How to choose an app?

With so many email marketing apps available on Shopify, it’s not easy to decide which one’s the best for your particular store. 

Here’s what to look out for:

  • Ease of use. Your Shopify email marketing app shouldn’t be frustrating to use. Always check user reviews to see how other customers find it.
  • Features. The app should at least offer basic automation workflows for triggers like abandoned carts and order confirmation.
  • Pricing. Make sure to consider your budget—while email marketing is an affordable way to build your audience, some apps can quickly balloon your expenses as your contact list expands. Some have calculators so you can check the pricing for different audience sizes before you open an account.
  • Customer support. This is often discussed in reviews, which makes it easy to find the platforms that offer the best customer support. While most paid plans include it, some platforms don’t offer chat, email or phone support on free plans.
  • Deliverability. Not every email marketing app is able to deliver your messages to all of your customers. Higher email deliverability rates mean that your emails can reach more inboxes.
  • Analytics. The app should have robust analytics features that make it easy to see what works best, and which of your campaigns can be improved.
  • Pre-made templates. If you don’t want to spend time painstakingly creating your every email from scratch, the app should provide you with a good variety of pre-designed and easily customizable email templates.
  • Opt-in forms. A good email marketing app should offer you great opt-in forms to help you seamlessly grow your contact list.
  • Integration with Shopify. As a Shopify customer, one of your priorities will be seamless integration between the two platforms.
  • Shopify store rating. If the app is highly rated by other Shopify merchants, it’s a good indicator that you might like it as well.

With all that out of the way, let’s move on to our list of the best Shopify email marketing apps.

Best email marketing for Shopify: Top 15 apps

Free planPricingStandout features
OmnisendYesFrom $16/monthBuilt for ecommerce
DripNoFrom $39/monthExtensive automations
PrivyYesFrom $30/monthGreat for new ecommerce stores
KlaviyoYesFrom $20/monthPowerful & versatile
AWeberYesFrom $8/monthMassive library of email templates
SegunoYesFrom $10/monthMost affordable Premium plan
MailchimpYesFrom $13/monthVery generous Free plan
AutomizelyYesFrom $11/monthLightweight email marketing
FlowioYesFrom $9/monthPowerful features on a budget
SmartrMailYesFrom $19/monthSimple &powerful
TinyEmailYesFrom $15/monthNo subscriber limits or per-email charges
Shopify EmailYesFirst 10,000 emails
per month are free,
then $1 per 1,000 emails
By Shopify, for Shopify
ActiveCampaignNoFrom $49/monthEmail marketing + CRM
Campaign MonitorNoFrom $9/monthFor brands getting started
AvadaYesFrom $16/month5+ million stock image library

1. Omnisend — Built for ecommerce, trusted by over 100,000 brands


Shopify rating: 4.7 (based on 4,900+ reviews)

Omnisend dispels the myth that email marketing has to be expensive, as it offers a free-forever plan that includes the same features as its paid plans. Integrating with Shopify seamlessly, it takes just minutes to get your email campaigns up and running. Plus, you get an extensive suite of easy-to-use features to help you grow your sales. And you can incorporate SMS marketing and web push notifications as additional communication channels.

Key features:

  • Drag-and-drop email builder to create beautiful emails with ease
  • A/B campaign testing and robust reporting & analytics to see which messages work best
  • Pre-built automation workflows to send emails and drive sales on autopilot
  • Audience segmentation to tailor your emails to specific customer groups
  • Multiple marketing channels, including SMS and web push notifications
  • High deliverability ratings to ensure your emails actually reach your customers
  • Google ads and Facebook custom audiences integrations to find lookalike audiences and reach more potential customers.
  • 24/7, award-winning live support on every plan including the free tier

Who should use Omnisend:

Omnisend’s ecommerce marketing features, ease of use and affordable pricing plans make it the best fit for small and medium Shopify merchants. And if you’re just starting out, it’s hard not to recommend Omnisend as your first Shopify email marketing automation app.


  • Free: Up to 250 contacts and 500 emails
  • Standard plan: $16/month, 500 contacts + 6,000 emails
  • Pro plan: $59/month, unlimited contacts and emails

Success story 

To’ak Chocolate raised revenues from email marketing by 460% with Omnisend. 

Automating their email campaigns to nurture leads helped the brand achieve impressive open and click rates. 

Learn more:  To’ak Chocolate case study

Get started with Omnisend today and experience the seamless Shopify integration that thousands of other ecommerce brands rely on
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2. Drip — Extensive automations


Shopify rating: 4.7 (based on 70+ reviews)

Biggest advantage:

If you’re into micromanaging your workflows down to the smallest detail, Drip is the app you’re looking for. Its automations cover the entire customer journey, including triggers like order placement, total amount spent, or even what brand your customer bought.

Key features:

  • Detailed customer journey automation workflows
  • Tutorial videos to lessen the learning curve
  • A/B testing to see what works and what doesn’t
  • Audience segmentation


  • Some reviewers highlight poor customer support
  • No free tier, only a 14 day trial

Who should use this Shopify email marketing app:

Drip is a great Shopify email marketing app for experienced marketers. However, its lack of a free plan might make it a tougher sell for smaller Shopify merchants. 


Drip offers a 14-day free trial; the paid plan starts at $19/mo with up to 500 contacts and increases based on the number of subscribers and SMS messages sent.

3. Mailchimp — Very generous Free plan


Shopify rating: 3.4 (based on 460+ reviews)

Biggest advantage:

Mailchimp offers direct integration with Shopify via the Mailchimp app. While the Mailchimp platform itself is a great starting point for new email marketers, their Shopify app reportedly has some stability and integration issues, which seems to have lowered the Shopify user rating somewhat.

Key features:

  • Exceptionally generous free plan
  • Content optimizer with suggestions for more engaging emails
  • Great reporting features to track email campaign efficiency
  • Advanced automation to send triggered emails to subscribers


  • Some features, such as email scheduling, are not available on the free plan
  • Reported stability and integration issues with Shopify
  • Customers saw an average price increase of 11% in 2022
  • Except for email support for the first 30 days, free users are limited to the resource library for support and are not eligible for email, chat, or phone support

Who should use Mailchimp:

Mailchimp is a good pick for small merchants with fewer than 500 subscribers. Beyond that number, however, it can get quite expensive.


Mailchimp offers a generous free plan for up to 500 contacts. Paid plans begin at $13/mo, which include advanced features and increased contact lists.

Want to see how Mailchimp compares to Omnisend?

Here’s an in-depth guide: Omnisend vs Mailchimp: A feature-by-feature comparison

4. Klaviyo — Powerful & versatile


Shopify rating: 4.3 (based on 1,600+ reviews)

Biggest advantage:

Klaviyo is one of the best email marketing apps for Shopify. Just like Omnisend, it’s got all the features you might expect from a solid marketing platform—from email templates and segmentation, all the way to automation workflows and SMS marketing.

Key features:

  • Pre-built email templates to help you kickstart your campaigns
  • Well-rounded suite of marketing automation workflows 
  • 100+ integrations with services like Facebook, Smile and ShipStation
  • SMS marketing is available


  • SMS is only supported in the UK, USA, Canada, Australia, and New Zealand
  • Free customers only receive email support for the first 60 days

Who should use this email marketing app for Shopify:

Klaviyo hits the sweet spot if you’re a seasoned marketer or a mid-sized store owner. However, scaling your business with Klaviyo can get expensive quickly, and beginners may find their interface difficult to use.


Free for sending emails to a maximum of 250 contacts. Paid Klaviyo plans start at $20/mo.

Migrate to Omnisend for better deliverability, clear pricing and unrivaled customer support. Get 30% off your first 3 months by using the code READY4BETTER to get started!

Sign up with Shopify or your email today!

5. AWeber — Massive library of email templates


Shopify rating: 4.6 (based on 50+ reviews)

Biggest advantage:

AWeber’s stand-out selling point is its extensive library of pre-built email templates. With more than 700 options to choose from, it’s a time saver. The usual suspects, such as audience segmentation, email testing, and automation workflows, are also included in the Pro plan.

Key features:

  • 700+ pre-built email templates to choose from
  • Robust segmentation to target customers based on their behavior and location
  • Automation workflows to schedule your campaigns ahead of time


  • Automated workflows are basic
  • Paid users on the Lite plan can only have one email list and access to basic email templates
  • Support is limited to email on the free plan

Who should use AWeber:

AWeber is a great Shopify app if you have a small subscriber list and are just getting started with email marketing. Those who need more advanced features might want to look elsewhere.


30-day free trial; for up to 500 contacts paid Lite plan starts at $12.50/mo if billed annually, and Pro starts at $20/mo if billed annually.

We have more Shopify-related articles to share:

6. Seguno — Most affordable Premium plan


Shopify rating: 4.8 (based on 930+ reviews)

Biggest advantage:

Seguno is tailored to beginner marketers. It’s built specifically for Shopify and integrates with the platform really nicely, letting you build subscriber lists, create emails and automate them without leaving your Shopify dashboard.

Key features:

  • Reporting that integrates with Shopify to accurately measure the impact of your campaigns
  • Generated discount codes that are linked to your Shopify store
  • Solid library of pre-built automation workflows
  • Insert user-generated product ratings from Shopify and other platforms
  • Free plan offers unlimited email sends, as well as live chat


  • Free plan is limited to 250 contacts
  • Aimed at beginners, so lacks certain features more advanced users would look for e.g. advanced reporting and personalization

Who should use this Shopify email marketing app:

Seguno is perfect for email marketing beginners who want to keep it simple. If you need more complex features, however, there are better options out there.


Free for up to 250 subscribers, then +$10/mo per extra 1,000 subscribers.

7. Privy — Great for new stores


Shopify rating: 4.6 (based on 24,000+ reviews)

Biggest advantage:

Privy thoroughly covers ecommerce beginners’ needs. On top of great email templates and sign-up forms, Privy offers basic automations like welcome, order follow-up, abandoned cart emails, and more.

Key features:

  • Unlimited email sends on paid plans
  • A/B testing for multiple email campaigns
  • Dozens of audience segmentation and targeting rules
  • Basic email automation workflows


  • Free plan only allows 100 contacts
  • SMS is a paid add-on

Who should use this Shopify email app:

Privy might be the best Shopify newsletter app for ecommerce beginners who don’t use multiple marketing channels or sophisticated email automation tools for customer segmentation. 


Privy’s free plan lets you message up to 100 email contacts. Paid plans start from $30/mo for up to 1,500 mailable contacts.

8. Automizely — Lightweight email marketing


Shopify rating: 4.9 (based on 5,400+ reviews)

Biggest advantage:

Automizely offers a good variety of features for Shopify merchants, including email automations, SMS, web push notifications, and a live chat widget for Facebook Messenger to keep in touch with your customers.

Key features:

  • Website pop-ups and web push notifications to expand your subscriber list
  • A Facebook Messenger live chat widget to support your customers
  • A good variety of email automation workflows


  • User reviews have highlighted helpful features were removed for free users in 2022
  • User reviews also indicate customer support can be inconsistent

Who should use this email marketing app for Shopify:

Automizely is a lightweight email marketing app for Shopify merchants who want to build good-looking emails.


Free for up to 300 contacts, paid plans start at $11/mo and include unlimited email sends up to 500 contacts.

9. Flowio — marketing automation on a budget


Shopify rating: 4.9 (based on 500+ reviews)

Biggest advantage:

Flowio is a well-rounded service aimed at ecommerce businesses of all sizes. Its free plan includes up to 1,000 emails a month, SMS, live chat, and 24/7 support.

Key features:

  • Popup templates for easy list growth
  • Automated emails, SMS, and chat
  • Contact segmentation and sync with Google Ads


  • Users have reported slow response times for support requests
  • SMS is only supported in the US and Canada

Who should use this Shopify email marketing app:

Flowio offers an impressive feature set at appealing prices, making it a strong contender for small and medium businesses. Larger brands may find they need a platform with more features.


Free for up to 1,000 monthly email sends, paid plans start at $9 per month.

10. SmartrMail — Simple & powerful


Shopify rating: 4.9 (based on 540+ reviews)

Biggest advantage:

SmartrMail offers both email & SMS marketing features and allows you to easily automate your sends based on a variety of triggers and customer audience segments. 

Key features:

  • Automatic email design generation based on your existing Shopify store design
  • Smart audience segmentation for precise customer targeting
  • Automated product recommendation in your emails


  • SMS is only available in the US, Canada, and Australia
  • Free plan only offers email support
  • Reviews highlight a steep learning curve

Who should use SmartrMail:

SmartrMail is a solid choice for small store owners who are looking for an affordable and easy-to-use Shopify email marketing app.


SmartrMail has a 15-day free trial and a free plan for up to 1000 contacts and 5,000 monthly email sends. Paid plans begin at $19/mo.

11. Free Email Marketing by TinyEmail — No subscriber limits


Shopify rating: 5.0 (based on 50+ reviews)

Biggest advantage:

TinyEmail’s Free Email Marketing app for Shopify lets you send up to a whopping 25,000 branded emails a month to your customers, all with no subscriber limits or per-email charges. The catch? Email templates aren’t very eye-catching and the app isn’t super user-friendly.

Key features:

  • Remarkably generous free plan
  • Drag-and-drop editor to craft emails quickly
  • Automatic tracking for traffic, sales, and revenue conversions


  • Premium templates are restricted to paid plans
  • Custom segments are limited until the more expensive Pro plan

Who should use this best Shopify email marketing app:

TinyEmail’s Free Email Marketing app is geared towards very budget-conscious merchants who don’t mind having to wrestle with a somewhat clunky interface.


Free for unlimited contacts and up to 25,000 email sends a month. The paid plan charges $50/mo for up to 50,000 monthly email sends, unlocks additional features, and lets you remove TinyMail branding.

12. Shopify Email — By Shopify, for Shopify

Shopify Email

Shopify rating: 4.4 (based on 950+ reviews)

Biggest advantage:

Shopify Email is—obviously—Shopify’s own email marketing app, and. While it doesn’t offer features as advanced as Omnisend’s or Klaviyo’s, Shopify Email is incredibly beginner-friendly.

Key features:

  • An extensive collection of pre-built email templates
  • Audience segmentation for sending the right emails to the right customer
  • Easy and informative campaign tracking features
  • Create, send, and track branded emails from within Shopify


  • Reviews highlight bugs including instability
  • Users also highlight lacking customer support
  • Features are not as advanced as more powerful platforms

Who should use Shopify Email:

Small and up-and-coming Shopify store owners experimenting with email marketing, beginner marketers with small subscriber lists.


The first 10,000 monthly emails are free. Then, Shopify charges you $1 per 1,000 emails you send.

13. ActiveCampaign — Email marketing + CRM


Shopify rating: 4.5 (based on 390+ reviews)

Biggest advantage:

ActiveCampaign shines when it comes to customer relationship management. The app’s standout feature is its CRM functionality, which enables you to manage sales funnels and customer databases across different channels on top of email marketing.

Key features:

  • CRM functionality to manage sales funnels and customer databases
  • Integration with SMS marketing and customer Facebook audiences
  • Powerful segmentation tools to accurately target your customers
  • 600+ pre-built automation workflows


  • No free trial
  • Lacks SMS marketing
  • Lite plan does not include landing pages or popup forms

Who should use this Shopify email marketing app:

ActiveCampaign is a great choice for seasoned marketers with multiple ecommerce store domains who are looking for a solid CRM tool.


ActiveCampaign gives you a 14-day free trial, while paid plans start at $49/mo to use with Shopify.

14. Campaign Monitor — For brands getting started

Campaign Monitor

Shopify rating: 4.6 (based on 1,100+ reviews)

Biggest advantage:

Campaign Monitor is a solid addition to this list of best email marketing apps for Shopify. It has a great set of features, including robust segmentation and a great visual journey designer for building automations. Although Campaign Monitor isn’t perfect, it covers the basics pretty well.

Key features:

  • Great visual journey designer for building email automations
  • Good segmentation features to leverage customer data and increase sales
  • Basic marketing automation workflows


  • SMS is only available to contracted customers on an annual plan, and limited to the USA
  • No free plan

Who should use this email app for Shopify:

Campaign Monitor is a great Shopify email marketing app for small businesses just starting out and novice users exploring the ins and outs of email marketing.


Paid plans start at $9/mo, based on the number of contacts.

15. AVA Email Marketing — 5+ million stock image library for your emails

Avada email marketing & sms

Shopify rating: 5.0 (based on 990+ reviews)

Biggest advantage:

Avada’s AVA Email Marketing app is another full-featured marketing automation platform. Its standout offering is a library of 5+ million stock images to make your emails more appealing, along with a sizable feature set that includes SMS, push notifications, and WhatsApp.

Key features:

  • Pre-built automation workflows to follow up and convert your customers
  • Segmentation based on customer profiles and shopping behavior
  • A/B testing to gauge your campaign efficiency
  • Unlimited stock images to beautify your emails


  • Free plan only offers basic automations and email templates
  • Email and chat support is restricted to paid plans

Who should use this Shopify email marketing app:

Avada’s AVA Email Marketing app should appeal to larger businesses that would benefit the most from its advanced features and additional marketing channels.


Free for up to 500 contacts. Paid plans start from $16/mo, with extra fees based on the number of contacts.

Best email marketing for Shopify: Summary

Still unsure which of these top Shopify email marketing apps is the right one for you? 

Here’s a quick recap to help you decide.

If you’re just getting started on Shopify and want a simple and easy-to-use app to explore how email marketing works, Omnisend, Shopify Email, and Flowio are all great options.

If you’re looking for the most affordable option to help attract more customers to your Shopify store, TinyEmail’s Free Email Marketing app or Mailchimp will get the job done. 

If email marketing is already your bread and butter, apps like Omnisend, Klaviyo, and ActiveCampaign will help you easily set up and execute sophisticated marketing campaigns across multiple channels.

And if you’re looking for other ways to improve your Shopify store experience, make sure to take a look at our list of 36 best Shopify apps to sell more.

Once again, the best email marketing apps for Shopify are:

  • Omnisend (4.7)
  • Drip (4.7)
  • Privy (4.6)
  • Klaviyo (4.3)
  • Aweber (4.6)
  • Seguno (4.8)
  • Mailchimp (3.4)
  • Automizely (4.9)
  • Flowio (4.9)
  • SmartrMail (4.9)
  • Tiny Email (5.0)
  • Shopify Email (4.4)
  • Activecampaign (4.5)
  • Campaign Monitor (4.6)
  • AVA Email Marketing (5.0)
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Edvardas Mikalauskas
Article by
Edvardas Mikalauskas

Edvardas is a Content Marketing Manager at Omnisend. Besides writing and editing all things marketing by day, Edvardas is also an avid tech geek and history buff by night.

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