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How we wrote these reviews: We conducted extensive research on email marketing apps for Shopify and tested the features of several available options. We also considered customer reviews and ratings on the Shopify app store to choose the best email marketing apps.
Choosing the app with the best email marketing for Shopify can be a game-changer for store owners. However, with countless options available, finding the perfect platform to nurture leads, boost sales, and strengthen customer relationships can be overwhelming.
That’s where we come in.
In this article, we’ve curated a list of the 15 best email marketing platforms for Shopify in 2025. We’ve carefully evaluated each tool based on features, ease of use, pricing, and customer support to ensure they meet the needs of Shopify users.
Whether you’re looking to automate your campaigns, personalize customer interactions, or analyze performance metrics, our guide will help you find the perfect email marketing solution.
Effortlessly craft professional-looking emails with Omnisend, the best email marketing for Shopify stores
The best email marketing for Shopify offers a range of features to optimize marketing campaigns, including easy email automation, in-depth analytics and reporting, and a suite of other useful features.
The following table summarizes the standout features and pricing of the top email marketing for Shopify tools to help you choose the ideal one for your business.
Email marketing platform
Standout features for Shopify stores
Free plan
Pricing starts from
Omnisend
Powerful ecommerce features without the learning curve
✅
$16/month
Klaviyo
Advanced features for professionals
✅
$20/month
ActiveCampaign
Email marketing and CRM
❌
$15/month
GetResponse
Webinars, advanced features for traditional businesses
✅
$19/month
Mailchimp
Multiple integrations, smooth user experience
✅
$13/month
Seguno
Affordable email marketing
✅
$35/month
Yotpo
Multiple ecommerce features
✅
$15/month
Freshmarketer
New player in the field
✅
$15/month
Drip
Extensive automation
❌
$39/month
Brevo (formerly Sendinblue)
Multiple channels, extended functionality
✅
$9/month
SmartrMail
Simple and affordable
✅
$14/month
MailerLite
Effective and easy to use
✅
$10/month
HubSpot
Great for larger Shopify stores
✅
$16/month
Constant Contact
Beginner-friendly, event management functionality
❌
$12/month
Shopify Email
By Shopify, for Shopify
✅
$1/1,000 emails/month
Make the right choice
Choosing the best email marketing app for Shopify for your particular needs can help you form a closer connection with your customer base while also saving you time and money. Here's what you need to know when making the choice.
Top 15 email marketing apps for Shopify: A detailed guide
We conducted extensive research and analysis to curate this list of the top email marketing apps for Shopify. We evaluated each app based on user reviews, feature sets, and integration capabilities and considered pricing, ease of use, and customer support to ensure a well-rounded assessment of each tool.
Here’s a look at the top 15 email marketing apps for Shopify to help you achieve your marketing goals:
Why use Omnisend’s email marketing app for Shopify
Omnisend can help skyrocket your email marketing efforts instantly and at no cost, as its free plan includes the same features as its paid plans. This gives you all the tools and resources needed to grow your business, and you can advance to the paid plans as your customer base increases. Enjoy access to a wide variety of intuitive features that you can use to their full potential without having any coding skills.
Incorporating Omnisend into your Shopify marketing allows you to easily create professional-looking emails, thanks to its 250+ email templates. You can also start from scratch and customize every detail for complete personalization.
Shopify store To’ak Chocolate raised revenues from email marketing by 460% with Omnisend. Automating its email campaigns to nurture leads helped the brand achieve impressive open and click rates.
Klaviyo is one of the best email marketing apps for Shopify. Just like Omnisend, it has all the features you might expect from a solid marketing platform — from email templates and segmentation all the way to automation workflows and SMS marketing.
ActiveCampaign shines when it comes to customer relationship management. The app’s standout feature is its CRM functionality, which enables you to manage sales funnels and customer databases across different channels on top of email marketing.
Pricing
ActiveCampaign offers a 14-day free trial. Paid plans start at $15/month to use with Shopify.
Why use ActiveCampaign?
ActiveCampaign is a great choice for seasoned marketers with multiple ecommerce store domains looking for a solid CRM tool.
User review
Image via TrustPilot
Shopify-specific features
CRM functionality to manage sales funnels and customer databases
Integration with SMS marketing and custom Facebook audiences
Powerful segmentation tools to accurately target your audience
600+ pre-built automation workflows
ActiveCampaign cons
SMS is offered as an add-on
Lite plan doesn’t include landing pages or popup forms
Steep learning curve
4. GetResponse — Many features and automations
Image via Shopify App Store
Shopify rating: 1.0 (based on 1+ reviews)
Best for
GetResponse is a great tool for business owners who want an all-in-one email marketing and automation tool, live event functionality, and more. GetResponse is perfect for enterprise-level companies with an allocated marketing budget.
Pricing
GetResponse offers a free plan plus a 30-day trial with the full list of features. Pricing for its email marketing tools starts at $19/month.
Why use GetResponse?
GetResponse has everything you need to create an effective email marketing campaign. One of its innovative features is its AI email marketing tool, which can quickly optimize your emails based on specific keywords and industry specifics.
User review
Image via TrustPilot
Shopify-specific features
Marketing automation workflows based on customer actions
AI-suggested product recommendations to past customers based on their previous purchases
Email segmentation by factors like demographics and purchase history
Customizable, targeted popups for gathering customer information
GetResponse cons
Limited automation for entry-level pricing tiers
Ecommerce features for the higher-tier pricing plans only
No phone support
5. Mailchimp — Intuitive and lots of integrations
Image via Shopify App Store
Shopify rating: 3.3 (based on 560+ reviews)
Best for
MailChimp’s top selling point is arguably its ease of use and accessibility. Despite its relative simplicity, it also has powerful analytics and optimization tools, as well as one of the most extensive lists of integrations with other tools and platforms.
Pricing
MailChimp has a free plan that lasts for up to 14 days and allows up to 500 contacts. Regular pricing starts at $13/month, depending on how many contacts you want to interact with and how many emails you plan on sending each month.
Why use MailChimp?
MailChimp provides users with all the email marketing tools they need. Its easy-to-use interface appeals to beginners, and although it lacks some of Omnisend’s interactive email elements, it has all the features you’d expect from a top email marketing app.
User review
Image via TrustPilot
Shopify-specific features
Automation for welcome emails, cart abandonment emails, and others
Seamless integration with Shopify
Analytics for tracking key performance metrics
A/B testing tools for optimizing your emails
Mailchimp cons
It can get expensive as your customer list expands
Seguno is tailored to beginner marketers. It’s built specifically for Shopify and integrates really nicely with the platform, letting you build subscriber lists, create emails, and automate them without leaving your Shopify dashboard.
Pricing
The app is free for up to 250 subscribers, $35 for 251 to 2,500 subscribers in the Standard plan, then +$20/month per extra 2,500 subscribers.
Why use Seguno?
Seguno is perfect for email marketing beginners who want to keep it simple.
User review
Image via Shopify App Store
Shopify-specific features
Reporting that integrates with Shopify to accurately measure campaign performance
Generated discount codes that are linked to your Shopify store
Solid library of pre-built automation workflows
Ability to insert user-generated product ratings from Shopify and other platforms
Free plan offers unlimited email sends, as well as live chat
Seguno cons
Free plan is limited to 250 contacts
Aimed at beginners, it lacks certain advanced features, such as advanced segmentation, analytics and reporting, and list management features for large businesses
7. Yotpo — Comprehensive platform for ecommerce
Image via Shopify App Store
Shopify rating: 4.9 (based on 8,280+ reviews)
Best for
Yotpo is a digital marketing platform that provides Shopify store owners with tools to drive customer engagement and retention, including email and SMS marketing, product reviews, and loyalty programs. It’s easy to integrate with Shopify and customize for your particular needs.
Pricing
The app has a comprehensive free plan allowing users access to its email template library. Paid plans start from $15/month for up to 50 monthly orders and grow according to your needs.
Why use Yotpo?
Its email marketing features are easy to integrate with other tools like referral systems and loyalty programs. You can send review requests to your customers via email and SMS, even with the free plan.
User review
Image via TrustPilot
Shopify-specific features
Seamless integration with the Shopify platform
Easy to sync with Shopify’s customer data
Automated email campaigns based on specific customer characteristics and interactions
Extended functionality
Yotpo cons
May be challenging for inexperienced users
Focuses on ecommerce in general and not email marketing specifically
8. Freshmarketer — All-in-one sales and marketing tool
Image via Shopify App Store
Shopify rating: 4.0 (based on 20+ reviews)
Best for
Freshworks integrates multiple sales, marketing, and customer support features, making it an appropriate choice for small businesses looking for an all-in-one tool. The downside to this is that it lacks highly complex features.
Pricing
Freshworks’ Freshmarketer product is free for up to 500 monthly email sends and 100 contacts. The paid plan is $15/month and gives users access to the app’s AI-powered tools.
Why use Freshmarketer?
It’s a great app for those just starting out as ecommerce professionals due to its ease of use and all-in-one functionality. It’s particularly useful for those who want to focus on customer relationships and provide quick and effective support.
User review
Image via Shopify App Store
Shopify-specific features
Simple drag-and-drop email editor
Complex email analytics and large email template library
Easy integration with Shopify
Useful segmentation tools for targeted campaigns
Freshmarketer cons
Not the best tool if your main focus is email marketing
Lacks many features
9. Drip — Extensive automation
Image via Shopify App Store
Shopify rating: 4.6 (based on 80+ reviews)
Best for
If you’re into managing your workflows down to the smallest detail, Drip is the app you’re looking for. Its automations cover the entire customer journey, including triggers like order placement, the total amount spent, or even what brand your customer bought.
Pricing
Drip offers a 14-day free trial. Its paid plan starts at $39/month for up to 2,500 contacts and increases based on the number of subscribers.
Why use Drip?
Drip is an awesome Shopify email marketing app for experienced marketers. However, its lack of a free plan and higher price might make it tougher for smaller Shopify merchants to sell.
User review
Image via Shopify App Store
Shopify-specific features
Detailed customer journey automation workflows
Tutorial videos to lessen the learning curve
A/B testing
Audience segmentation
Drip cons
Some reviewers highlight poor customer support
No free plan, only a 14-day trial, high price
Wondering what’s better for your business: Drip or Omnisend?
10. Brevo (formerly Sendinblue) — Complex automation features
Image via Shopify App Store
Shopify rating: 3.5 (based on 10+ reviews)
Best for
Brevo (formerly Sendinblue) is a powerful email marketing tool with complex automation features and ease of use. Small and medium-sized Shopify stores may also appreciate its integrated CRM tool.
Pricing
Brevo’s free plan allows up to 300 daily emails and also offers customizable email templates and an intuitive drag-and-drop editor. Its paid plans start at $9/month, with higher tiers having more complex functions like A/B testing and advanced statistics.
Why use Brevo?
Brevo provides all the email marketing tools you need to reach your audience, including a drag-and-drop email editor and complex segmentation and targeting features. It also has extensive automation features that can help you create workflows based on specific events.
User review
Image via TrustPilot
Shopify-specific features
Feature-rich free plan
Powerful automation and segmentation features
Allows users to create complex automation workflows
Includes native CRM software
Brevo cons
Relatively basic email design tools
Some users report issues with customer support for lower-tier payment plans
Brevo setup for Shopify requires more time and effort than Yotpo, Klaviyo, or Omnisend.
11. SmartrMail — Simple and powerful
Image via Shopify App Store
Shopify rating: 4.8(based on 590+ reviews)
Best for
SmartrMail offers both email and SMS marketing features and allows you to easily automate your sends based on a variety of triggers and customer audience segments.
Pricing
SmartrMail has a 15-day free trial. It also offers a free plan for up to 250 contacts and 1,250 monthly email sends. Paid plans begin at $14/month.
Why use SmartrMail?
SmartrMail is a solid choice for small store owners looking for the best free email marketing app for Shopify that’s easy to use.
User review
Image via Shopify App Store
Shopify-specific features
Automated email design generation based on your existing Shopify store design
Smart audience segmentation for precise customer targeting
Automated product recommendations in your emails
SmartrMail cons
SMS is only available in the US, Canada, and Australia
Free plan only offers email support
Reviews highlight a steep learning curve
12. MailerLite — Effective and easy to use
Image via Shopify App Store
Shopify rating: 2.4 (based on 30+ reviews)
Best for
MailerLite’s strong point is its simplicity and ease of use. That, plus its generous free plan, makes it a celebrated tool for Shopify stores just starting out.
Pricing
The app has a great free plan that allows you to send 12,000 emails per month to up to 1,000 subscribers. Paid plans start at $10/month, and you can try out its Advanced $20/month plan for up to 30 days at no charge.
Why use MailerLite?
MailerLite is a strong pick for small Shopify stores. Despite its simplicity, it still offers good automation tools, segmentation options, and complex email-building features. In addition, Mailerlite offers beautiful email templates for multiple occasions and business cases.
User review
Image via TrustPilot
Shopify-specific features
User-friendly email builder with multiple templates and drag-and-drop interface
30-day free trial for its advanced features
Good segmentation features
MailerLite cons
Free plan doesn’t include email templates
May not be suitable for larger Shopify stores
13. HubSpot — Great for larger Shopify stores
Image via Shopify App Store
Shopify rating: 5.0 (based on 1+ reviews)
Best for
HubSpot is a suite of tools that can cover a Shopify store’s marketing, sales, and customer service needs. It also has its own CRM, seamlessly integrating with its marketing tools and giving you a comprehensive view of your customers’ journeys.
Pricing
HubSpot’s free plan includes all the basic tools to get you started but is only available for up to two users. Paid plans start at $16/month, and the pricing structure makes it easy to scale your business.
Why use HubSpot?
HubSpot may be an appropriate choice if you’re looking for a single tool to handle all your marketing, sales, and customer support efforts. Its advanced functions at higher price tiers also make it attractive for larger Shopify stores.
User review
Image via TrustPilot
Shopify-specific features
Excellent integration with Shopify
Great automation tools that work best for larger stores, with customizable workflows, behavioral tracking, and lead scoring
Strong reporting and analytics tools
HubSpot cons
May not be suitable for smaller Shopify stores
14. Constant Contact — Beginner-friendly
Image via Shopify App Store
Shopify rating: 3.3 (based on 30+ reviews)
Best for
Constant Contact is a substantial tool for small Shopify stores, mainly due to its user-friendly approach to email marketing and intuitive email template customization.
Pricing
Constant Contact doesn’t offer its users a free plan. A free trial allows you to try it out on up to 100 contacts for up to 60 days, plus a 60-day free trial on its paid plans. These start at $12/month.
Why use Constant Contact?
Constant Contact is solid if you’re an ecommerce beginner. Despite its user-friendly approach, it still comes with all the tools you need to build an effective email marketing strategy, including automation features, email builders, and segmentation options. It also offers unique features like online event management, making it an ideal choice if you have uncommon ecommerce needs.
User review
Image via TrustPilot
Shopify-specific features
Customizable email marketing templates for a wide variety of purposes
Automation tools that help you create automation workflows and trigger emails based on user actions
Social media integration
Excellent integration with Shopify and with other apps and tools
Constant Contact cons
Has no free plan
Pricing doesn’t scale well
15. Shopify Email — By Shopify, for Shopify
Image via Shopify App Store
Shopify rating: 4.6 (based on 2,100+ reviews)
Best for
Shopify Email is Shopify’s own email marketing app. While it doesn’t offer features as advanced as Omnisend’s or Klaviyo’s, Shopify Email is incredibly beginner-friendly.
Pricing
The first 10,000 monthly emails are free. Then, Shopify pricing starts at $1 per 1,000 emails/month.
Why use Shopify Email?
This app works best for small and up-and-coming Shopify store owners experimenting with email marketing and beginner marketers with small subscriber lists.
User reviews
Image via Shopify App Store
Shopify-specific features
A collection of pre-built email templates
Audience segmentation
Easy and informative campaign tracking features
Create, send, and track branded emails from within Shopify
Shopify Email cons
Reviews highlight bugs, including instability
Users also highlight a lack of customer support
Features aren’t as advanced as other platforms can offer
Does Shopify allow email marketing?
Yes, Shopify supports email marketing through its Shopify Email platform, which is a great starting point. However, as your Shopify store grows, you may want to switch to a third-party app.
How to choose the best email marketing app for Shopify
Choosing the best email marketing app for Shopify depends on your particular needs. Some variables you can consider include:
Easy integration with Shopify: The last thing you want is an app that doesn’t fit in well with Shopify. Regardless of your other goals, this should be a top priority.
Automation capabilities: Automating your email marketing efforts will free up lots of your time. Even if you’re just starting out, look for a tool with powerful automation features.
Personalization feature: The last thing you want is generic and forgettable emails. An appropriate email marketing app needs comprehensive personalization features for your marketing messages.
Advanced analytics: Having complex analytics tools can help you determine how to expand and grow. Consider this when choosing your email marketing app.
Scalability for growth: You probably plan on growing your business in the near future. Even if some email marketing apps for Shopify are great for startups, they may not scale well later on.
Usability for beginners and advanced users: If you’re an advanced user, you should look for optimal performance and complex features. If you’re just starting out, you should look for apps with easy-to-use and intuitive features.
Cost-effectiveness: As your Shopify store grows, so will your marketing expenses. Look for an email marketing app with a pricing plan that allows you to grow without putting too much of a dent in your budget.
Use our email pricing calculator below to quickly compare costs and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
Quick email provider pricing comparison
Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.
Total number of contacts:
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Compare prices for:
You can compare Omnisend and 2 more providers at once.
Omnisend
Klaviyo
Mailchimp
Drip
Moosend
Active Campaign
Get ResponseGetResponse
MailerLite
You can compare Omnisend and 2 more providers at once.
Consider taking these steps when setting up your email marketing for Shopify stores:
1. Select the right app for you
The first step is to find the best email marketing platform for your Shopify store. Using the criteria mentioned above, you should be able to pick a favorite out of this list. Omnisend’s excellent free plan and advanced email marketing features make it a good choice for Shopify stores of all sizes.
Now that you’ve made your choice, it’s time to start getting used to the app.
Most email marketing apps include a free plan or trial. If you’re using Omnisend, you’ll be able to register, connect it to Shopify, and start using it in a matter of minutes.
3. Start using the app
After setting up the account and linking it to your Shopify store, it’s time to start creating your email marketing strategy. Your first step can be designing a welcome email series to introduce your brand to new subscribers and welcome existing subscribers into your community. If you already have an audience, you can also start working on segmenting it based on relevant criteria and automating your email marketing.
Try to avoid overwhelming your audience with emails, as that can backfire.
You should also make sure you avoid any legal issues by looking up specific regulations, including CAN-SPAM compliance for U.S. recipients and GDPR for European ones.
Summary
Choosing the best email marketing app for Shopify depends on your business needs and experience.
Shopify Email, Seguno, and Constant Contact are great for beginners.
If you’re a more seasoned marketing professional, Omnisend will be able to match your needs and demands. Brevo, Klaviyo and HubSpot are also complex enough for larger Shopify stores.
Boost your online store’s sales by using Omnisend to implement an effective email marketing strategy
The answer to that depends on your Shopify store’s specific needs. As a whole, Omnisend provides the best mix of intuitive tools and power. Klaviyo is also a powerful tool but seems to be geared more toward data scientists. If you’re looking for advanced features and a smooth user experience, Omnisend and Yotpo are both attractive options.
What email should I use for Shopify?
When choosing your Shopify email address, it’s highly recommended that you use a custom domain name that includes the name of your store.
Does Mailchimp work with Shopify?
Yes, Mailchimp works with Shopify, though some users have reported issues with the synchronization between the two apps. You can use third-party apps to fix this or choose an email marketing app that seamlessly integrates with Shopify, such as Omnisend.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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