How we wrote these reviews: We conducted extensive research on email marketing apps for Shopify and tested the features of several available options. Additionally, we considered customer reviews and ratings on the Shopify app store to choose the best email marketing apps.
Choosing the best email marketing software for Shopify can be a game-changer for store owners. However, with countless options available, finding the perfect platform to nurture leads, boost sales, and strengthen customer relationships can be overwhelming. That’s where we come in.
In this article, we’ve curated a list of the 15 best email marketing software for Shopify in 2024. We’ve carefully evaluated each tool based on features, ease of use, pricing, and customer support to ensure they meet the unique needs of Shopify users.
Whether you’re looking to automate your campaigns, personalize customer interactions, or analyze performance metrics, our guide will help you find the perfect email marketing solution.
Let’s dive in.
Skip the list and get the best email software for Shopify with top features and over 5k 5-star Shopify reviews
The best email marketing for Shopify offers a range of features to optimize marketing campaigns. They include easy email automation, in-depth analytics and reporting, and other useful features.
Below is a table summarizing the standout features and pricing of the top email marketing for Shopify tools to help you choose the ideal one for your business.
Email marketing platform
Standout features
Free plan
Pricing starts from
Omnisend
Built for ecommerce
✅
$16/month
Sender
Unlimited automation workflows
✅
$15/month
Drip
Extensive automation
❌
$39/month
Privy
Great for new ecommerce stores
❌
$12/month
Klaviyo
Powerful and versatile
✅
$20/month
AWeber
Massive library of email templates
✅
$15/month
Seguno
Most affordable premium plan
✅
$35/month
Automizely
Lightweight email marketing
✅
$11/month
Flowio
Powerful features on a budget
✅
$9/month
SmartrMail
Simple and powerful
✅
$14/month
tinyEmail Marketing
No subscriber limits or per-email charges
✅
$15/month
Shopify Email
By Shopify, for Shopify
✅
Free for the first 10,000 emails per month, then $1 per 1,000 emails thereafter
ActiveCampaign
Email marketing + CRM
❌
$15/month
CM Commerce
For brands getting started
❌
$9/month
Avada
5 million+ stock image library
✅
$16/month
Make the right choice
The right email service provider can save you money, improve deliverability, and help you build better relationships with your customers. Here's everything you need to know to choose the best platform for you.
Use our email pricing calculator below to quickly compare costs and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
Quick email provider pricing comparison
Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.
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To come up with this list of the top email marketing apps for Shopify, we conducted extensive research and analysis. We evaluated each app based on user reviews, feature sets, and integration capabilities. We also considered pricing, ease of use, and customer support to ensure a well-rounded assessment of each tool.
Here’s a look at the top 14 email marketing apps for Shopify to help you achieve your marketing goals:
1. Omnisend — built for ecommerce, popular among Shopify store owners
Arguably the best email marketing platform for Shopify, Omnisend dispels the myth that email marketing has to be expensive.
Biggest advantage
Omnisend offers a free-forever plan that includes the same features as its paid plans. Integrating with Shopify seamlessly, it takes just minutes to get your email campaigns up and running.
Plus, you get an extensive suite of easy-to-use features to help you grow your sales. And you can incorporate SMS marketing and web push notifications as additional communication channels.
Omnisend also provides a powerful and user-friendly drag-and-drop email editor that lets you create stunning emails without any coding skills. You can choose from over 250+ email templates designed for different purposes and occasions. Or, you can start from scratch and customize every element to your liking.
Don’t just take our word for it — see what our users have to say about Omnisend being the best email marketing software for Shopify. Many small and mid-sized Shopify businesses have switched to Omnisend and experienced a boost in their email marketing performance.
They love how easy it is to create and send beautiful emails with Omnisend’s editor and templates. They also appreciate the responsive and helpful customer support always ready to assist. Here’s a typical review from our happy customers:
Key features
Drag-and-drop email builder to create beautiful emails with ease, with hundreds of templates to choose from
24/7, award-winning live support on every plan, including the free one
Multiple marketing channels, including SMS and web push notifications
Cons
Limited free SMS credits
Who should use this email marketing software for Shopify
Omnisend’s ecommerce marketing features, ease of use, and affordable pricing plans make it the best fit for small and medium-sized Shopify merchants. If you’re just starting out, Omnisend offers all that you need from your first Shopify email marketing automation app.
Pricing
Free: Up to 250 contacts and 500 emails
Standard: Starts at $16/month for 500 contacts and 6,000 emails
Pro: Starts at $59/month for 2,500 contacts and unlimited emails
Shopify store To’ak Chocolate raised revenues from email marketing by 460% with Omnisend. Automating its email campaigns to nurture leads helped the brand achieve impressive open and click rates.
Sender stands out for its beginner-friendly approach and rich feature set designed to make email marketing simple and effective. Whether you’re an experienced marketer or just getting started, the intuitive interface lets you create and send high-quality email campaigns without a hassle. Unlike many competitors, Sender offers a generous free plan, with unlimited automation and exceptional customer service.
Key features
Drag-and-drop email builder with responsive templates for effortless design
Unlimited automation workflows with pre-made templates for quick setup
Advanced audience segmentation and lead capture popups to target your customers effectively
Live reporting and newsletter heatmap to instantly understand your campaign’s performance
Seamless integration with Shopify and other tools to easily sync your store data and automate campaigns
Exceptional customer service, available even on the free plan, ensuring you always have support when needed
Cons
Sender’s branding on the Free Forever plan
Who should use this email marketing app for Shopify
If you’re a small business owner or a Shopify merchant looking for an affordable (yet powerful) email marketing solution, Sender is the perfect choice. With a focus on simplicity and affordability, it’s ideal for those who want to create professional campaigns without diving into complicated setups.
Pricing
Sender offers a Free Forever plan that includes up to 2,500 subscribers and 15,000 monthly emails, making it one of the most generous free offerings on the market. Paid plans start at just $15/month with more features like SMS campaigns.
If you’re into micromanaging your workflows down to the smallest detail, Drip is the app you’re looking for. Its automations cover the entire customer journey, including triggers like order placement, the total amount spent, or even what brand your customer bought.
Key features
Detailed customer journey automation workflows
Tutorial videos to lessen the learning curve
A/B testing
Audience segmentation
Cons
Some reviewers highlight poor customer support
No free plan, only a 14-day trial
Who should use this email marketing app for Shopify
Drip is a great Shopify email marketing app for experienced marketers. However, its lack of a free plan might make it a tougher sell for smaller Shopify merchants.
Pricing
Drip offers a 14-day free trial. Its paid plan starts at $39/month for up to 2,500 contacts and increases based on the number of subscribers.
Wondering what’s better for your business: Drip or Omnisend?
Klaviyo is one of the best email marketing apps for Shopify. Just like Omnisend, it’s got all the features you might expect from a solid marketing platform — from email templates and segmentation all the way to automation workflows and SMS marketing. For more information, dig into our detailed Omnisend vs. Klaviyo comparison.
Key features
100+ pre-built email templates to help kickstart your campaigns
Comprehensive suite of marketing automation workflows
350+ integrations with platforms like Meta, Square, and WooCommerce
SMS marketing
Cons
SMS is only supported in 12 countries, including the UK, USA, Canada, Australia, and New Zealand
Free customers only receive email support for the first 60 days
Who should use this email marketing app for Shopify
Klaviyo is perfect for seasoned marketers or mid-sized store owners. However, scaling your business with Klaviyo can get expensive quickly. Also, beginners may find their interface difficult to use.
Pricing
Klaviyo is free for sending emails to a maximum of 250 contacts. Paid plans start at $20/month.
Migrate to Omnisend for better deliverability, clear pricing, and unrivaled customer support.
AWeber’s stand-out selling point is its extensive library of pre-built email templates. With more than 700+ options to choose from, it’s a time saver. The usual suspects, such as audience segmentation, email testing, and automation workflows, are also included in the Pro plan.
Key features
700+ pre-built email templates
Robust segmentation to target customers based on behavior and location
Automation workflows to schedule your campaigns
Cons
Automated workflows are basic
Paid users on the Lite plan can only have one email list and access to basic email templates
Support is limited to email on the free plan
Who should use this email marketing app for Shopify
AWeber is a great Shopify app if you have a small subscriber list and are just getting started with email marketing. Those who need more advanced features might want to look elsewhere.
Pricing
The AWeber Email Shopify app by Combidesk comes with a 30-day free trial. Then, it costs $8/month. Meanwhile, AWeber’s main plans include a free plan for up to 500 subscribers, with paid plans starting at $15/month.
Seguno is tailored to beginner marketers. It’s built specifically for Shopify and integrates with the platform really nicely, letting you build subscriber lists, create emails and automate them without leaving your Shopify dashboard.
Key features
Reporting that integrates with Shopify to accurately measure campaign performance
Generated discount codes that are linked to your Shopify store
Solid library of pre-built automation workflows
Ability to insert user-generated product ratings from Shopify and other platforms
Free plan offers unlimited email sends, as well as live chat
Cons
Free plan is limited to 250 contacts
Aimed at beginners, it lacks certain advanced features, such as advanced reporting and personalization
Who should use this email marketing app for Shopify
Seguno is perfect for email marketing beginners who want to keep it simple. For more complex features, there are better options out there.
Pricing
The app is free for up to 250 subscribers, $35 for 251 to 2,500 subscribers in the Standard plan, then +$20/month per extra 2,500 subscribers.
Privy thoroughly covers ecommerce beginners’ needs. On top of great email templates and signup forms, Privy offers basic automations like welcome, order follow-up, abandoned cart emails, and more. For a look at how Privy stacks up against other options, see this comparison of Privy alternatives.
Key features
Unlimited email sends on paid plans
A/B testing for multiple email campaigns
Dozens of audience segmentation and targeting rules
Basic email automation workflows
Cons
SMS is a paid add-on
Who should use this email marketing app for Shopify
Privy might be the best Shopify newsletter app for ecommerce beginners who don’t use multiple marketing channels or sophisticated email automation tools for customer segmentation. For those who prefer advanced tools and features, this Omnisend vs Privy comparison shows why Omnisend can be an excellent alternative.
Pricing
Privy has a 15-day trial, with paid plans starting from $12/month for up to 10,000 monthly pageviews.
Useful resources to hone your email marketing skills on Shopify:
Automizely offers a good variety of features for Shopify merchants, including email automations, SMS, web push notifications, and a live chat widget for Facebook Messenger to keep in touch with your customers.
Key features
Website popups and web push notifications to expand your subscriber list
A Facebook Messenger live chat widget for customer support
User reviews have highlighted that helpful features were removed for free users in 2022
User reviews also indicate that customer support can be inconsistent
Who should use this email marketing app for Shopify
Automizely is a lightweight email marketing app for Shopify merchants who want to build visually appealing emails.
Pricing
This tool is free for up to 300 contacts. The paid plans start at $11/month and include unlimited email sends for up to 500 contacts. Additionally, a seven- day free trial is available for paid plans.
Flowio is a well-rounded service aimed at ecommerce businesses of all sizes. Its free plan includes up to 1,000 emails a month, SMS, live chat, and 24/7 support.
Key features
Popup templates for easy list-building
Automated emails, SMS, and chat
Contact segmentation and sync with Google Ads
Cons
Users have reported slow response times for support requests
SMS is only supported in the US and Canada
Who should use this email marketing app for Shopify
Flowio offers an impressive feature set at appealing prices, making it a strong contender for small and medium-sized businesses. Larger brands may find they need a platform with more features.
Pricing
This app is free for up to 1,000 monthly email sends. Paid plans start at $9/month.
SmartrMail offers both email and SMS marketing features and allows you to easily automate your sends based on a variety of triggers and customer audience segments.
Key features
Automated email design generation based on your existing Shopify store design
Smart audience segmentation for precise customer targeting
Automated product recommendations in your emails
Cons
SMS is only available in the US, Canada, and Australia
Free plan only offers email support
Reviews highlight a steep learning curve
Who should use this email marketing app for Shopify
SmartrMail is a solid choice for small store owners who are looking for the best free email marketing app for Shopify that’s easy to use.
Pricing
SmartrMail has a 15-day free trial. It also offers a free plan for up to 250 contacts and 1,250 monthly email sends. Paid plans begin at $14/month.
With the tinyEmail Marketing Shopify app, you can send up to 15,000 emails a month to your customers, all with no subscriber limits or per-email charges. The catch? The email templates aren’t very eye-catching and the app isn’t super user-friendly.
Key features
Remarkably generous free plan
Drag-and-drop editor to craft emails quickly
Automatic tracking for traffic, sales, and revenue conversions
Cons
Premium templates are restricted to paid plans
Custom segments are limited to the more expensive Pro plan
Who should use this email marketing app for Shopify
tinyEmail’s Free Email Marketing app is geared towards very budget-conscious merchants who don’t mind having to wrestle with a somewhat clunky interface.
Pricing
It’s free for 500 contacts and up to 15,000 email sends a month. Paid plans start at $15/month for unlimited subscribers and up to 15,000 monthly email sends plus extra features.
Shopify Email is Shopify’s own email marketing app. While it doesn’t offer features as advanced as Omnisend’s or Klaviyo’s, Shopify Email is incredibly beginner-friendly.
Key features
An extensive collection of pre-built email templates
Audience segmentation
Easy and informative campaign tracking features
Create, send, and track branded emails from within Shopify
Cons
Reviews highlight bugs, including instability
Users also highlight lacking customer support
Features aren’t as advanced as more powerful platforms
Who should use this email marketing app for Shopify
This app works best for small and up-and-coming Shopify store owners experimenting with email marketing and beginner marketers with small subscriber lists.
Pricing:
The first 10,000 monthly emails are free. Then, Shopify pricing starts at $1 per 1,000 emails per month.
ActiveCampaign shines when it comes to customer relationship management. The app’s standout feature is its CRM functionality, which enables you to manage sales funnels and customer databases across different channels on top of email marketing.
Key features
CRM functionality to manage sales funnels and customer databases
Integration with SMS marketing and customer Facebook audiences
Powerful segmentation tools to accurately target your audience
600+ pre-built automation workflows
Cons
SMS is offered as an add-on
Lite plan doesn’t include landing pages or popup forms
Who should use this email marketing app for Shopify
ActiveCampaign is a great choice for seasoned marketers with multiple ecommerce store domains who are looking for a solid CRM tool.
Pricing
ActiveCampaign offers a 14-day free trial. Paid plans start at $15/month to use with Shopify.
CM Commerce is a solid addition to this list of best email marketing apps for Shopify. It has a comprehensive set of features, including robust segmentation and a visual journey designer for building automated workflows. Should you decide to explore more options to get a better fit, you can start with this CM Commerce alternatives post.
Key features
Excellent visual journey designer for building automated email workflows
Good segmentation features to leverage customer data and increase sales
Basic marketing automation workflows
Cons
Some customers have reported poor customer service experiences
No free plan
Who should use this email marketing app for Shopify
CM Commerce is a great Shopify email marketing app for both small businesses just starting out and novice users exploring the ins and outs of email marketing.
Pricing
CM Commerce offers a free trial. Paid plans start at $9/month based on the number of contacts.
15. Avada Email Marketing — 5+ million stock image library for your emails
Avada Email Marketing app is another full-featured marketing automation platform. It makes it into our list of the best email marketing software for Shopify for its standout offering of a library of 5+ million stock images to make your emails more appealing. Avada also offers a sizable feature set that includes SMS, push notifications, and WhatsApp.
Key features
Pre-built automation workflows to convert your customers
Segmentation based on customer profiles and shopping behavior
A/B testing to gauge campaign efficiency
Unlimited stock images to beautify your emails
Cons
Free plan only offers basic automations and email templates
Email and chat support is restricted to paid plans
Who should use this email marketing app for Shopify
Avada Email Marketing app appeals to larger businesses that require advanced features and additional marketing channels.
Pricing
It’s free for up to 500 contacts. Paid plans start from $16/month, with extra fees based on the number of contacts.
Summary
Choosing the best email marketing app for Shopify depends on your business needs and experience.
For beginners, Omnisend, Shopify Email, or Flowio offer simplicity and ease of use. Meanwhile, budget-conscious retailers can explore tinyEmail’s Free Email Marketing app.
If you’re a seasoned marketer, you will appreciate the advanced features of Omnisend, Klaviyo, or ActiveCampaign for sophisticated multichannel campaigns.
Looking for more ways to improve your Shopify store experience? Make sure to check out our list of the 40 best Shopify apps to boost sales.
Maximize your Shopify store’s potential with Omnisend’s personalized email marketing features
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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