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Finding the best email marketing for Shopify is essential to your store’s success in 2025. The right app helps you create personalized campaigns, automate key messages, and drive more sales more effectively.

In this up-to-date guide, we’ve evaluated and compared the top 16 email marketing solutions for Shopify. We’ve analyzed what matters most to merchants: delivery rates, segmentation options, template quality, customer support, and overall value for money.

If you’re launching your first campaign or upgrading your current setup, this guide will help you choose the perfect Shopify email marketing platform for your specific needs and growth goals.

Why email marketing is crucial for Shopify stores

When done right, email marketing can drive sales and turn casual visitors into loyal customers for Shopify stores.

Here are a few more reasons why it’s worth investing in finding the best email marketing for Shopify:

Delivers a high ROI

According to Omnisend’s data, its merchants see an average ROI of $68 for every dollar spent, outperforming other marketing channels. Additionally, one in two people who click on certain automated emails go on to make a purchase.

Drives higher engagement 

Email allows you to build personal connections and engage directly with your audience. With Shopify data, you can personalize your emails based on purchase history, browsing behavior, and customer preferences, leading to higher open and engagement rates.

Increases customer retention and loyalty

With the best email marketing for Shopify, you can nurture customer relationships through post-purchase emails, exclusive offers, and loyalty programs. This will encourage repeat purchases and long-term loyalty.

How to choose the best email marketing app for your Shopify store

Selecting the right email marketing Shopify solution for your business directly impacts your marketing success. Here’s what to consider when making your choice:

Essential features and technical must-haves

• Email builder and templates: Look for an intuitive drag-and-drop builder with responsive templates. These should help you create emails that reflect your brand without requiring design skills.
• Automation capabilities: Prioritize platforms with pre-built workflows for welcome series and abandoned carts. These save time and maintain consistent customer communication throughout their journey.
• Segmentation and personalization: Choose tools that let you target customers based on their purchase history and browsing behavior. This approach helps deliver highly relevant messages that maximize conversions and engagement.
• Shopify integration depth: Ensure seamless data synchronization that automatically pulls product information and customer details. Strong integration creates cohesive shopping experiences across every customer touchpoint.
• Analytics and ROI tracking: Select platforms with comprehensive reporting that shows not just opens and clicks, but real revenue impact. Understanding what drives results helps you continuously improve your strategy.
• Deliverability: Verify the provider has a strong sender reputation and compliance tools for inbox placement. Your emails need to reach customers’ inboxes — not spam folders — to drive engagement and sales.

User experience and support considerations

• Intuitive interface: Choose a platform that’s powerful without being overly complex. You should be able to implement sophisticated marketing without getting lost in technical details.
• Reliable customer support: Prioritize providers offering responsive support through multiple channels like live chat, email, or a help center. Good support is essential when you’re new to email marketing or face technical issues.

Key business and strategic factors

• Pricing and scalability: Select a platform that offers good value at your current size while allowing room to grow. Your email tool should scale with your business, without forcing you to switch platforms later.
• Customer reviews and reputation: Research real user feedback about reliability, ease of use, and support quality from similar businesses like yours. Look beyond marketing claims to understand the real merchant experience with each platform.

Finding the perfect balance between these factors will lead to an email marketing platform that meets your current needs and adapts as your Shopify store grows.

Use our email pricing calculator below to quickly compare costs and features with those of other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them. 

16 best email marketing apps for Shopify in 2025: Comparison

This is our list of the best email marketing platforms for Shopify in 2025:

1. Omnisend — Built for ecommerce
2. Sender — For startups and small businesses
3. Klaviyo — For advanced analytics
4. ActiveCampaign — Email marketing and CRM
5. GetResponse — Many features and automations
6. Mailchimp — Intuitive with lots of integrations
7. Seguno — Affordable email marketing
8. Yotpo — Comprehensive platform for ecommerce
9. Freshmarketer — Powerful email marketing analytics
10. Drip — Extensive automation
11. Brevo — Complex automation features
12. SmartrMail — Simple and powerful
13. MailerLite — Effective and easy to use
14. HubSpot — Great for larger Shopify stores
15. Constant Contact — Beginner-friendly
16. Shopify Email — By Shopify, for Shopify

Best email marketing for Shopify: Overview

The best email marketing for Shopify offers a range of features to optimize marketing campaigns, including powerful email automation, in-depth analytics and reporting, and a suite of other useful features.

The following table summarizes the standout features and pricing of the top email marketing for Shopify tools to help you choose the ideal one for your business.

Top 16 email marketing apps for Shopify: A detailed guide

We conducted extensive research and analysis to curate this list of the top email marketing apps for Shopify. Each app was evaluated based on user reviews, feature sets, and integration capabilities. We also took pricing, ease of use, and customer support into account to ensure a well-rounded assessment of each tool.

Here’s a detailed look at the top 16 email marketing apps for Shopify to help you achieve your marketing goals:

1. Omnisend — Built for ecommerce

Shopify rating: 4.7 (based on 2,800+ reviews)

Best for

Omnisend makes email marketing powerful without being clunky, making it the best Shopify email marketing app for merchants of all sizes.

Pricing

• Free: Up to 250 contacts and 500 emails/month
• Standard: $16/month for 500 contacts and 6,000 emails
• Pro: $59/month for 2,500 contacts and unlimited emails, plus a monthly bonus of SMS credits equal to the value of your plan price
• Offers a “starter discount” of 30% off the monthly subscription price for the first three months (if paid for upfront)

For more details, see the full pricing.

Why use Omnisend’s email marketing app for Shopify

Omnisend can help skyrocket your email marketing efforts instantly and at no cost, as its free plan includes the same standard features as its paid plans. This gives you all the tools and resources needed to grow your business, and you can upgrade to the paid plans as your customer base increases.

Whichever plan you choose, you’ll enjoy access to a wide variety of intuitive features that you can use to their full potential without needing any coding skills.

Incorporating Omnisend into your Shopify marketing allows you to create professional-looking emails without a steep learning curve, thanks to its 250+ email templates. You can also build your own from scratch and customize every detail for complete personalization.

User reviews

Looking through Omnisend reviews, three things consistently stand out: how the platform keeps getting better, how intuitive it is even for beginners, and its fantastic support team.

Users who’ve been with Omnisend for years can’t stop talking about how it constantly evolves with new features. One long-time user mentioned being “consistently impressed” with the innovative improvements that keep coming.

What’s particularly impressive is how Omnisend manages to be powerful yet friendly on the user. Even those without marketing backgrounds find they can create professional campaigns quickly, which is no small feat in the email marketing world.

But what really sets Omnisend apart is its support team, especially how personable they are. Multiple reviews even name specific support agents who went the extra mile to solve their problems.

When’s the last time you remembered a support rep’s name? That kind of service creates the loyal users Omnisend clearly has.

Shopify-specific features

• Seamless integration with your Shopify store
• Drag-and-drop email builder to create beautiful emails, with hundreds of templates to choose from
• Pre-built automation workflows to send emails on autopilot
• Audience segmentation to tailor your emails to specific customer groups
• Multiple marketing channels, including SMS and web push notifications

Omnisend cons

• Doesn’t provide SMTP service for enterprises
• No discounts for annual plans

2. Sender — Powerful and beginner-friendly

Shopify rating: 4.3 (based on five reviews)

Best for

Sender stands out for its beginner-friendly approach and rich feature set designed to make email marketing simple and effective.

Its intuitive interface lets you create and send high-quality email campaigns without a hassle — making it a great choice for all experience levels.

Pricing

• Free forever plan: Up to 2,500 subscribers and 15,000 monthly emails
• Paid plans: Starting at $10/month

Why use Sender?

Sender offers an industry-leading free plan that includes up to 2,500 subscribers and 15,000 monthly emails. Unlike competitors that limit features on free tiers, Sender offers unlimited automation workflows at no charge.

The platform serves 180,000+ businesses with specialized features like its newsletter heatmap analytics, which shows exactly where subscribers click and engage. Its drag-and-drop builder includes 100+ mobile-responsive templates designed specifically for ecommerce conversions.

Small business owners particularly appreciate Sender’s quick setup process, with many users reporting they can create their first form in under five minutes without technical knowledge.

User reviews

When you read through Sender reviews, two key features are repeatedly noted: the incredible value it offers and how quickly users can get up and running.

The free plan seems to be a really good deal for small businesses. Unlike some platforms that severely limit free features, Sender users are delighted to be able to build substantial subscriber lists and run proper campaigns without spending a dime.

One merchant mentioned creating their “first form in under five minutes” — exactly what busy store owners need.

What’s particularly telling is how many users mention switching from more expensive platforms and finding they get similar (or better) results with Sender at a fraction of the cost.

And when they do need help, the support team seems to be right there — with several reviews naming specific support staff who provided fast, effective solutions.

For merchants watching their marketing budget, Sender strikes the perfect balance between capability and affordability. This makes it one of Shopify’s best email marketing platforms.

Shopify-specific features

• Newsletter heatmap analytics to visualize exactly where customers engage with emails
• One-click product imports that maintain your store’s branding 
• Behavior-triggered automations based on specific Shopify customer actions
• Unlimited automation workflows with pre-built templates specifically for Shopify stores
• Real-time synchronization with your Shopify customer data and purchase history

Sender cons

• Sender’s branding on the Free Forever plan
• Relatively new to the market compared to established competitors
• Some advanced features are only available on paid plans

3. Klaviyo — For advanced analytics

Shopify rating: 4.7 (based on 2,300+ reviews)

Best for 

Klaviyo is one of the best email marketing apps for Shopify. Just like Omnisend, it has all the features you might expect from a solid marketing platform — from email templates and segmentation all the way to automation workflows and SMS marketing.

For more information, dig into our detailed Omnisend vs. Klaviyo comparison.

Pricing

Klaviyo is free for sending 500 emails/month to a maximum of 250 contacts. Paid plans start at $20/month.

Why use Klaviyo? 

Klaviyo is perfect for seasoned marketers or mid-sized store owners, but scaling your business with Klaviyo can get expensive quickly.

Also, beginners may find its interface challenging to use.

User reviews

Klaviyo users consistently praise the platform’s powerful analytics and detailed reporting features. Experienced marketers with 15+ years in the field consider it “hands down the best for email marketing and reporting,” appreciating its efficiency and time-saving benefits.

The platform’s learning curve comes up in multiple reviews, with some noting it takes time to fully understand the system, but the investment pays off with powerful optimization capabilities. One user explains: “Once you’ve understood the system, it’s easy to optimize newsletters and flows.”

However, support quality receives mixed feedback. While some praise specific representatives for quick assistance, others note the AI assistant can be “more annoying than helpful.” 

Overall, users see Klaviyo as a sophisticated tool that rewards those willing to invest time in mastering its features.

Shopify-specific features

• 100+ pre-built email templates to help kickstart your campaigns
• A comprehensive suite of marketing automation workflows
• 350+ integrations with platforms like Meta, Square, and WooCommerce
• SMS marketing

Klaviyo cons

• SMS is only supported in 12 countries, including the UK, USA, Canada, Australia, and New Zealand
• Steep learning curve
• Customers on the free plan only receive email support for the first 60 days

4. ActiveCampaign — Email marketing and CRM

Shopify rating: 4.3 (based on 270+ reviews)

Best for

ActiveCampaign shines when it comes to customer relationship management. The app’s standout feature is its CRM functionality, which enables you to manage sales funnels and customer databases across different channels on top of email marketing.

Pricing

ActiveCampaign offers a 14-day free trial. Paid plans start at $15/month and can be used with Shopify.

Why use ActiveCampaign?

ActiveCampaign is a great choice for seasoned marketers with multiple ecommerce store domains looking for a solid CRM tool.

User reviews

ActiveCampaign is frequently praised for its seamless behind-the-scenes operation and comprehensive CRM functionality. Users consistently mention how it “connects seamlessly” to their Shopify account, ensuring they don’t miss important triggers like abandoned carts and site visits.

Many reviewers note they’ve used the platform for years — with one highlighting over five years of use — signaling strong user loyalty and satisfaction.

The platform’s value proposition appears in multiple reviews, with users finding it “costs less than Mailchimp” while offering more advanced segmentation and automation capabilities.

Data capabilities receive particular appreciation, with merchants valuing the “deep data” insights they can extract from customers and prospects.

The CRM functionality is highlighted as an “added bonus,” making it ideal for businesses seeking unified marketing and customer management.

Shopify-specific features

• CRM functionality to manage sales funnels and customer databases
• Integration with SMS marketing and custom Facebook audiences
• Powerful segmentation tools to accurately target your audience
• 600+ pre-built automation workflows

ActiveCampaign cons

• SMS is offered as an add-on
• Lite plan doesn’t include landing pages or popup forms
• Steep learning curve

5. GetResponse — Many features and automations

Shopify rating: 3.8 (based on three reviews)

Best for

GetResponse is a great tool for business owners who want an all-in-one email marketing and automation tool, live event functionality, and more. GetResponse is perfect for enterprise-level companies with an allocated marketing budget. 

Pricing

GetResponse offers a free plan plus a 30-day trial with the full list of features. Pricing for its email marketing tools starts at $19/month.

Why use GetResponse?

GetResponse has everything you need to create an effective email marketing campaign. One innovative feature is its AI email marketing tool, which can quickly optimize your emails based on specific keywords and industry specifics.

User reviews

GetResponse reviews reveal a platform that excels in user experience but shows inconsistency in support. Positive reviews describe the setup process as “smooth” and “easy,” with the interface consistently rated as “intuitive” and “efficient.”

The platform’s effectiveness in building customer relationships appears in multiple reviews, indicating it delivers on its core promise: helping merchants manage email marketing directly from their store.

However, support quality varies significantly across reviews. While some report excellent experiences, others mention gaps in support, including one detailing a costly technical issue that received “no responsibility” from the team.

This suggests potential challenges for merchants who may need responsive support for critical problems.

Shopify-specific features

• Marketing automation workflows based on customer actions
• AI-suggested product recommendations to past customers based on their previous purchases
• Email segmentation by factors like demographics and purchase history
• Customizable, targeted popups for gathering customer information

GetResponse cons

• Limited automation for entry-level pricing tiers
• Ecommerce features for the higher-tier pricing plans only
• No phone support

6. Mailchimp — Intuitive with lots of integrations

Shopify rating: 4.4 (based on 570+ reviews)

Best for

MailChimp’s top selling point is arguably its ease of use and accessibility. Despite its relative simplicity, it also has powerful analytics and optimization tools, as well as one of the most extensive lists of integrations with other tools and platforms.

Pricing

MailChimp has a free plan, as well as a free 14-day trial for its Standard and Essentials plans. Regular pricing starts at $13/month, depending on how many contacts you want to interact with and how many emails you plan on sending each month.

Why use MailChimp?

MailChimp provides users with all the email marketing tools they need. Its easy-to-use interface appeals to beginners, and although it lacks some of Omnisend’s interactive email elements, it has all the features you’d expect from a top email marketing app.

User reviews

Mailchimp reviews highlight exceptional customer service as the platform’s standout quality. Multiple users specifically named support representatives who resolved technical issues quickly and professionally.

One reviewer described support as “stellar,” demonstrating Mailchimp’s commitment to customer care.

The platform’s user-friendly interface and smooth Shopify integration receive frequent praise, making it accessible for small business owners creating professional campaigns without technical knowledge.

However, pricing concerns appear in multiple reviews. One user described how costs “ballooned into extreme amounts” as their business grew, eventually feeling “held ransom” by additional contact block charges.

This suggests potential scalability issues for growing businesses concerned about budget predictability.

Shopify-specific features

• Automation for welcome emails, cart abandonment emails, and others
• Seamless integration with Shopify
• Analytics for tracking key performance metrics 
• A/B testing tools for optimizing your emails

Mailchimp cons

• It can get expensive as your customer list expands
• Too simplistic for large Shopify stores

7. Seguno — Affordable email marketing

Shopify rating: 4.8 (based on 700+ reviews)

Best for

Seguno is tailored to beginner marketers. It’s built specifically for Shopify and integrates really nicely with the platform, letting you build subscriber lists, create emails, and automate them without leaving your Shopify dashboard.

Pricing

The app is free for up to 250 subscribers, $35 for 251 to 2,500 subscribers in the Standard plan, then $20/month per extra 2,500 subscribers. It also has a free 10-day trial for its marketing suite.

Why use Seguno?

Seguno is perfect for email marketing beginners who want to keep it simple.

User reviews

Seguno’s visual capabilities and native Shopify integration are highlighted as clear strengths in user reviews. The platform’s ability to design emails through Canva embedded in a full-screen editor helps merchants create “fresh and eye-catching” content that stands out in crowded inboxes.

The “Create Your Own” feature receives special mention from multiple users for its simplicity and ease of use.

Merchants appreciate how the platform makes email marketing accessible “for all ages,” indicating an intuitive design that works well across different technical skill levels.

Analytics capabilities earn praise for providing clear insights into campaign performance, with merchants valuing the ability to “quickly see the response” to emails.

The combination of visual features, easy automation, and straightforward metrics makes Seguno particularly attractive to merchants prioritizing engaging visual content.

Shopify-specific features

• Reporting that integrates with Shopify to accurately measure campaign performance
• Generated discount codes that are linked to your Shopify store
• Solid library of pre-built automation workflows
• Ability to insert user-generated product ratings from Shopify and other platforms
• Free plan offers unlimited email sends, as well as live chat

Seguno cons

• Free plan is limited to 250 contacts
• Aimed at beginners, it lacks certain advanced features, such as advanced segmentation, analytics and reporting, and list management features for large businesses 

8. Yotpo — Comprehensive platform for ecommerce

Shopify rating: 4.8 (based on 3,100+ reviews)

Best for

Yotpo is a digital marketing platform that provides Shopify store owners with tools to drive customer engagement and retention, including email and SMS marketing, product reviews, and loyalty programs. It’s easy to integrate with Shopify and customize for your particular needs.

Pricing

The app has a comprehensive free plan allowing users access to its email template library. Paid plans start from $15/month for up to 50 monthly orders and grow according to your needs.

Why use Yotpo?

Its email marketing features are easy to integrate with other tools like referral systems and loyalty programs. You can send review requests to your customers via email and SMS, even with the free plan.

User reviews

Yotpo has exceptional customer support, with particular representatives receiving frequent mentions for their helpfulness with onboarding and troubleshooting, indicating strong personalized assistance.

Users consistently describe the platform as a “go-to marketing resource” with comprehensive features across email, SMS, and customer engagement. Integration capabilities receive positive mentions, particularly the Canva connection for visual content creation.

However, several reviewers note that the interface feels “clunky” and “difficult to navigate” when compared to competitors.

One user explained they continue to use Yotpo despite the usability issues because of its comprehensive feature set, suggesting the platform prioritizes functionality over intuitive design.

Shopify-specific features

• Seamless integration with the Shopify platform
• Easy to sync with Shopify’s customer data 
• Automated email campaigns based on specific customer characteristics and interactions
• Extended functionality

Yotpo cons

• May be challenging for inexperienced users
• Focuses on ecommerce in general and not email marketing specifically 

9. Freshmarketer — Powerful email marketing analytics

Shopify rating: 4.0 (based on 10+ reviews)

Best for

Freshmarketer integrates multiple sales, marketing, and customer support features, making it an appropriate choice for small businesses looking for an all-in-one tool. The downside to this is that it lacks highly complex features. 

Pricing

Freshworks’ Freshmarketer product is free for up to 500 monthly email sends and 100 contacts. Paid plans start from $15/month and give users access to the app’s AI-powered tools.

Why use Freshmarketer?

It’s a great app for those just starting out as ecommerce professionals due to its ease of use and all-in-one functionality. It’s particularly useful for those who want to focus on customer relationships and provide quick and effective support.

User reviews

Freshmarketer reviews highlight its strong CRM capabilities at a reasonable price point. The platform earns consistent praise for being “user-friendly and intuitive,” making it easy for merchants to “manage customer interactions and track important information.”

Support quality stands out as exceptional, with multiple users noting that team members will “jump on Zoom calls” to guide setup and help businesses implement advanced features.

This hands-on approach appears particularly valuable for users looking to maximize the platform’s potential.

Cost-effectiveness appears frequently in reviews, with users describing it as “not too expensive” and “cost-effective for teams with low bandwidth.” The segmentation and tagging features receive particular praise, suggesting strong capabilities for targeted marketing efforts.

Shopify-specific features

• Simple drag-and-drop email editor
• Complex email analytics and a large email template library
• Easy integration with Shopify
• Useful segmentation tools for targeted campaigns

Freshmarketer cons

• Not the best tool if your main focus is email marketing
• Lacks many features

10. Drip — Extensive automation

Shopify rating: 4.6 (based on 60 reviews)

Best for

If you’re into managing your workflows down to the smallest detail, Drip is the app you’re looking for. Its automations cover the entire customer journey, including triggers like order placement, the total amount spent, or even what brand your customer bought.

Pricing

Drip offers a 14-day free trial. Its paid plan starts at $39/month for up to 2,500 contacts and increases based on the number of subscribers.

Why use Drip?

Drip is an awesome Shopify email marketing app for experienced marketers. However, its lack of a free plan and higher price might make it less appealing for smaller Shopify merchants.

User reviews

Drip reviews appreciate that the platform combines advanced capabilities with user-friendly execution.

Marketing consultants who have used multiple platforms particularly value Drip’s ability to “fine-tune the customer experience” based on where shoppers are in their journey with a brand.

The platform’s uniqueness comes from bridging the gap between technical power and usability. As one consultant points out, Drip succeeds where competitors fail by offering both “easy button items out-of-the-box” and a “powerful back-end that allows for more complex editing.”

Results-driven merchants appreciate Drip’s impact on business metrics, with one noting that the platform has “attributed 37-40% of our ecommerce business” through its campaigns.

This mix of powerful automation, accessibility, and measurable performance makes Drip valuable for merchants seeking sophisticated marketing without technical complexity.

Shopify-specific features

• Detailed customer journey automation workflows
• Tutorial videos to lessen the learning curve
• A/B testing
• Audience segmentation

Drip cons

• Some reviewers highlight poor customer support
• No free plan, only a 14-day trial, and a high starting price for paid plans

11. Brevo — Complex automation features

Shopify rating: 3.0 (based on six reviews)

Best for

Brevo (formerly Sendinblue) is a powerful email marketing tool with complex automation features. Small and medium-sized Shopify stores may also appreciate its integrated CRM tool.

Pricing

Brevo’s free plan allows up to 300 daily emails and also offers customizable email templates and an intuitive drag-and-drop editor. Its paid plans start at $9/month, with higher tiers having more complex functions like A/B testing and advanced statistics.

Why use Brevo?

Brevo provides all the email marketing tools you need to reach your audience, including a drag-and-drop email editor and complex segmentation and targeting features. It also has extensive automation features that can help you create workflows based on specific events.

User reviews

Brevo (formerly Sendinblue) received mixed reviews, reflecting its strengths and limitations. Pricing emerged as its main advantage.

Users appreciate the platform’s affordability compared to major competitors like Mailchimp and Klaviyo, especially for businesses managing large contact lists but sending emails less frequently.

Integration capabilities receive positive mentions, especially the connection with Privy for email transfer. The platform’s design variety also earns praise for offering “a wide range of designs and tools.”

However, usability concerns are a recurring theme. Some users describe the platform as “finicky” and “time-consuming” compared to alternatives, particularly regarding template customization.

One user mentioned returning to their previous provider despite liking Brevo’s pricing, suggesting that ease-of-use challenges may outweigh cost benefits for some merchants.

Shopify-specific features

• Feature-rich free plan
• Powerful automation and segmentation features
• Allows users to create complex automation workflows 
• Includes native CRM software

Brevo cons

• Relatively basic email design tools
• Some users report issues with customer support for lower-tier payment plans
• Brevo setup for Shopify requires more time and effort than Yotpo, Klaviyo, or Omnisend

12. SmartrMail — Simple and powerful

Shopify rating: 4.8 (based on 330+ reviews)

Best for

SmartrMail offers both email and SMS marketing features and allows you to easily automate your sends based on a variety of triggers and customer audience segments.

Pricing

SmartrMail has a 15-day free trial. It also offers a free plan for up to 250 contacts and four emails per subscriber each month. Paid plans begin at $14/month. 

Why use SmartrMail?

SmartrMail is a solid choice for small store owners looking for the best free email marketing app for Shopify that’s easy to use.

User reviews

SmartrMail reviews consistently note two key strengths: affordability and exceptional customer service. Small business owners particularly value the platform as a “life-saver” for merchants without dedicated copywriters to produce regular newsletters.

Customer service emerges as a major differentiator, with users describing their experiences as “extremely smooth and professional.”

Multiple reviews specifically name support representatives like Jesse and Mrunal, who made implementation “stress-free and enjoyable” through responsive assistance.

The automated email functionality receives special praise for helping smaller businesses maintain reliable communication with minimal time investment.

This combination of accessible pricing, strong automation, and personalized support makes SmartrMail appealing to resource-constrained merchants seeking professional email capabilities.

Shopify-specific features

• Automated email design generation based on your existing Shopify store design
• Smart audience segmentation for precise customer targeting
• Automated product recommendations in your emails

SmartrMail cons

• SMS is only available in the US, Canada, and Australia
• Free plan only offers email support
• Reviews highlight a steep learning curve

13. MailerLite — Effective and easy to use

Shopify rating: 2.2 (based on 20+ reviews)

Best for

MailerLite’s strong point is its simplicity and ease of use. That, plus its generous free plan, makes it a celebrated tool for Shopify stores just starting out.

Pricing

The app has a great free plan that allows you to send 12,000 emails/month to up to 1,000 subscribers. Paid plans start at $10/month, and you can try out its Advanced $20/month plan for up to 30 days at no charge.

Why use MailerLite?

MailerLite is a strong pick for small Shopify stores. Despite its simplicity, it still offers good automation tools, segmentation options, and complex email-building features. In addition, MailerLite offers beautiful email templates for multiple occasions and business cases.

User reviews

MailerLite reviews reveal mixed experiences based largely on user expertise level. Beginners appreciate the platform’s accessibility, with one noting it’s “easy enough to understand and follow along with stats,” even without prior experience.

Support responsiveness emerges as a standout feature, with users mentioning chat support that’s “connected in minutes” to resolve setup issues. This quick assistance proved particularly valuable for merchants who encountered initial configuration challenges.

However, pricing and support consistency show varied feedback. While some users enjoy smooth experiences, others describe frustrating discount issues and representatives who “refused to honor” promotions.

This suggests potential inconsistencies in the customer experience that could impact merchant satisfaction.

Shopify-specific features

• User-friendly email builder with multiple templates and drag-and-drop interface
• 30-day free trial for its advanced features
• Good segmentation features 

MailerLite cons

• Free plan doesn’t include email templates
• May not be suitable for larger Shopify stores

14. HubSpot — Great for larger Shopify stores

Shopify rating: No reviews

Best for

HubSpot is a suite of tools that can cover a Shopify store’s marketing, sales, and customer service needs. It also has its own CRM, seamlessly integrating with its marketing tools and giving you a comprehensive view of your customers’ journeys.

Pricing

HubSpot’s free plan includes all the basic tools to get you started, but is only available for up to two users. Paid plans start at $20/month, and the pricing structure makes it easy to scale your business.

Why use HubSpot?

HubSpot may be an appropriate choice if you’re looking for a single tool to handle all your marketing, sales, and customer support efforts. Its advanced functions at higher price tiers also make it attractive for larger Shopify stores.

User reviews

Though limited in number, HubSpot’s reviews highlight the platform’s comprehensive marketing and sales capabilities. The mention of its diverse functionality suggests value for merchants seeking unified systems.

The platform’s versatility appears to be its primary strength, with capabilities extending beyond email marketing to broader sales and marketing coordination. This makes it suitable for larger Shopify stores with more complex operational needs.

Currently, Hubspot has no reviews on Shopify, so there’s no insight into user experiences. 

Shopify-specific features

• Excellent integration with Shopify
• Great automation tools that work best for larger stores, with customizable workflows, behavioral tracking, and lead scoring
• Strong reporting and analytics tools

HubSpot cons

• May not be suitable for smaller Shopify stores

15. Constant Contact — Beginner-friendly

Shopify rating: 4.0 (based on 20+ reviews)

Best for

Constant Contact is a substantial tool for small Shopify stores, mainly due to its user-friendly approach to email marketing and intuitive email template customization. 

Pricing

Constant Contact doesn’t offer a free plan. A 30-day free trial allows you to send up to 100 emails, and paid plans start at $12/month.

Why use Constant Contact?

Constant Contact is solid if you’re an ecommerce beginner. Despite its user-friendly approach, it still offers all the tools you need to build an effective email marketing strategy, including automation features, email builders, and segmentation options. It also provides features like online event management, making it an ideal choice if you have more niche ecommerce needs.

User reviews

Constant Contact reviews reveal a platform with loyal, long-term users but mixed experiences with newer features.

Merchants who’ve used the platform for years (one mentioning 10+ years of use) appreciate its reliability and ease of list management across in-store and website channels.

Customer support quality receives particularly high marks, with one user stating they would “give it six stars if I could” for consistent assistance. Email templates and automation features also receive positive feedback for making campaign creation easy.

However, security measures create friction for some users, with one describing frustration with “two-step verification every time we log in from anywhere.”

This suggests that while the platform’s core functionality satisfies users, some operational aspects may hinder the user experience.

Shopify-specific features

• Customizable email marketing templates for a wide variety of purposes
• Automation tools that help you create workflows and trigger emails based on user actions
• Social media integration
• Excellent integration with Shopify and other apps and tools

Constant Contact cons

• Has no free plan
• Pricing doesn’t scale well 

16. Shopify Email — By Shopify, for Shopify

Shopify rating: 4.7 (based on 1,700+ reviews)

Best for

Shopify Email is Shopify’s own email marketing app. While it doesn’t offer features as advanced as Omnisend’s or Klaviyo’s, Shopify Email is incredibly beginner-friendly.

Pricing

The first 10,000 monthly emails are free. Then, Shopify pricing starts at $1 per 1,000 emails/month.

Why use Shopify Email?

This app works best for small and up-and-coming Shopify store owners experimenting with email marketing and beginner marketers with small subscriber lists.

User reviews

Shopify Email reviews show enthusiastic appreciation for the platform’s effectiveness, simplicity, and cost structure.

Multiple users express positive surprise at the performance, with one reporting “40% plus open rates” and noting it compares favorably with “popular and expensive” alternatives they’ve used for years.

The native integration receives particular praise for streamlining workflows, with merchants appreciating features like the “oops you need to fix this” notification for broken links that prevent customer experience issues.

While generally positive, some reviews note feature limitations compared to dedicated email platforms. Users mention wanting more customization options for fonts, backgrounds, and template flexibility.

However, most consider these acceptable trade-offs given the platform’s free pricing and strong performance, making it ideal for merchants seeking effective email marketing without additional costs.

Shopify-specific features

• A collection of pre-built email templates
• Audience segmentation
• Easy and informative campaign tracking features
• Create, send, and track branded emails from within Shopify

Shopify Email cons

• Reviews highlight bugs, including instability
• Users also highlight a lack of customer support
• Features aren’t as advanced as other platforms can offer

Setting up email marketing for your Shopify store

Consider taking these steps when setting up your email marketing for Shopify stores:

1. Select the right app for you

The first step is to find the best email marketing platform for your Shopify store. Using the criteria mentioned above, you should be able to pick a favorite out of this list. Omnisend’s excellent free plan and advanced email marketing features make it a good choice for Shopify stores of all sizes.

2. Try it out

Most email marketing apps include a free plan or trial. If you’re using Omnisend, you’ll be able to register, connect it to Shopify, and start using it in a matter of minutes.

3. Start using the app

After setting up the account and linking it to your Shopify store, it’s time to start creating your email marketing strategy. Your first step can be designing a welcome email series to introduce your brand to new subscribers and welcome existing subscribers into your community. If you already have an audience, you can also start working on segmenting it based on relevant criteria and automating your email marketing.

Try to avoid overwhelming your audience with emails, as that can backfire. 

You should also make sure you avoid any legal issues by looking up specific regulations, including CAN-SPAM compliance for US recipients and GDPR for European ones.

Best email marketing apps for Shopify: Summary

Choosing the right email marketing app can make or break your Shopify store’s success. The savviest merchants know this decision directly impacts both sales and customer relationships.

Our comprehensive analysis shows that Omnisend offers the perfect sweet spot of powerful capabilities without the headaches of a complex platform. This makes it ideal regardless of if you’re just starting out or rapidly scaling up.

Klaviyo is a good option if you’re all about data and analytics (and don’t mind a steeper learning curve), while Sender delivers exceptional value with its surprisingly generous free plan.

If combining CRM with email is your priority, Freshmarketer is a solid choice in relationship management. And don’t overlook Shopify’s native email solution, which delivers impressive results for absolutely no additional cost.

Finding the right fit for you depends on your unique needs, growth plans, and how comfortable you are with technology.

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