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15 Best email marketing apps for Shopify in 2024

Reading Time: 15 minutes

How we wrote these reviews: We conducted extensive research on email marketing apps for Shopify and tested the features of several available options. Additionally, we considered customer reviews and ratings on the Shopify app store to choose the best email marketing apps.

Have you heard that email marketing is dead? If so, don’t worry: this myth is completely wrong, and email has the best ROI of any marketing channel. You probably know that email marketing is a great way to win new customers.

Fortunately, Shopify has hundreds of apps for that. But choosing the right one for your Shopify store can be tough.

To help get your store on track to drive more sales and traffic, we’ve updated our list of the 15 best Shopify email marketing apps for 2024. We’re looking at both the pros and cons, and including free alternatives that won’t break the bank.

With these Shopify email marketing apps, you can automate your marketing efforts and gain valuable customer insights. Let’s talk about some of the top apps that can be a perfect fit for your business.

Skip the list and get the best email app for Shopify with best-in-class features and over 5K 5-star Shopify reviews.

Best email marketing for Shopify: How to choose an app?

With so many email marketing apps available on Shopify, it’s not easy to decide which one’s the best for your particular store.

Here’s what to look out for:

  • Ease of use. Your Shopify email marketing app shouldn’t be frustrating to use. Always check user reviews to see how other customers find it
  • Features. The app should at least offer basic automation workflows for triggers like abandoned carts and order confirmation
  • Pricing. Make sure to consider your budget—while email marketing is an affordable way to build your audience, some apps can quickly balloon your expenses as your contact list expands. Some have calculators so you can check the pricing for different audience sizes before you open an account
  • Customer support. This is often discussed in reviews, which makes it easy to find the platforms that offer the best customer support. While most paid plans include it, some platforms don’t offer chat, email or phone support on free plans
  • Deliverability. Not every email marketing app is able to deliver your messages to all of your customers. Higher email deliverability rates mean that your emails can reach more inboxes
  • Analytics. The app should have robust analytics features that make it easy to see what works best, and which of your campaigns can be improved
  • Pre-made templates. If you don’t want to spend time painstakingly creating your every email from scratch, the app should provide you with a good variety of pre-designed and easily customizable email templates
  • Opt-in forms. A good email marketing app should offer you great opt-in forms to help you seamlessly grow your contact list
  • Easy integration with Shopify. As a Shopify customer, one of your priorities will be seamless integration between the two platforms. Apps should install in a few clicks, streamlining your Shopify experience
  • Shopify store rating. If the app is highly rated by other Shopify merchants, it’s a good indicator that you might like it as well
Make the right choice

The right email service provider can save you money, improve deliverability, and help you build better relationships with your customers. Here's everything you need to know to choose the best platform for you.

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Use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them. 

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    With all that out of the way, let’s move on to our list of the best Shopify email marketing apps.

    Overview of the best email marketing apps for Shopify

    The best email marketing apps for Shopify offer a range of features to optimize marketing campaigns. They include easy email automation, in-depth analytics and reporting, and other useful features.

    Below is a table summarizing the standout features and pricing of the top email marketing for Shopify tools to help you choose the ideal one for your business.

    Best email marketing for Shopify: Top 15 apps

    Email marketing platformStandout featuresFree planPricing starts from
    OmnisendBuilt for ecommerce$16/month
    DripExtensive automation$39/month
    PrivyGreat for new ecommerce stores$12/month
    KlaviyoPowerful & versatile$20/month
    AWeberMassive library of email templates$14.99/month
    SegunoMost affordable premium plan$35/month
    MailchimpVery generous free plan$13/month
    AutomizelyLightweight email marketing$11/month
    FlowioPowerful features on a budget$9/month
    SmartrMailSimple & powerful$14/month
    TinyEmailNo subscriber limits or per-email charges$15/month
    Shopify EmailBy Shopify, for Shopify
    First 10,000 emails per month are free, then $1 per 1,000 emails
    ActiveCampaignEmail marketing + CRM$39/month
    Campaign MonitorFor brands getting started$9/month
    Avada5+ million stock image library$16/month

    Email marketing for Shopify: Top 15 apps

    The best email marketing tools can help you create targeted campaigns, automate tasks, and track results to make data-driven decisions. 

    Here’s a look at the top 15 email marketing apps for Shopify to help you achieve your marketing goals.

    1. Omnisend — Built for ecommerce, popular among Shopify store owners

    Email marketing apps for Shopify: Omnisend

    Shopify rating: 4.8 (based on 5,650+ reviews)

    Omnisend dispels the myth that email marketing has to be expensive, as it offers a free-forever plan that includes the same features as its paid plans. Integrating with Shopify seamlessly, it takes just minutes to get your email campaigns up and running. Plus, you get an extensive suite of easy-to-use features to help you grow your sales. And you can incorporate SMS marketing and web push notifications as additional communication channels.

    Omnisend also provides a powerful and user-friendly drag-and-drop email editor that lets you create stunning emails without any coding skills. You can choose from over 250+ email templates designed for different purposes and occasions. Or, you can start from scratch and customize every element to your liking.

    Don’t just take our word for it, see what our users have to say about Omnisend. Many small and mid-sized Shopify businesses have switched to Omnisend and experienced a boost in their email marketing performance. 

    They love how easy it is to create and send beautiful emails with Omnisend’s editor and templates. They also appreciate the responsive and helpful customer support that’s always ready to assist. Here’s a typical review from our happy customers:

    Omnisend customers review

    Key features:

    • Drag-and-drop email builder to create beautiful emails with ease, with hundreds of templates to choose from
    • Pre-built automation workflows to send emails on autopilot
    • Powerful ecommerce features: unique discount codes, gamified popups like Wheel of Fortune, dynamic content blocks, and more
    • Audience segmentation to tailor your emails to specific customer groups
    • High deliverability ratings to ensure your emails actually reach your customers
    • A/B campaign testing and robust reporting & analytics to see which messages work best
    • Google ads and Facebook custom audiences integrations to find lookalike audiences and reach more potential customers.
    • 24/7, award-winning live support on every plan, including the free tier
    • Multiple marketing channels, including SMS and web push notifications

    Who should use Omnisend:

    Omnisend’s ecommerce marketing features, ease of use and affordable pricing plans make it the best fit for small and medium Shopify merchants. And if you’re just starting out, it’s hard not to recommend Omnisend as your first Shopify email marketing automation app.

    Pricing:

    • Free: Up to 250 contacts and 500 emails
    • Standard plan: Starts at $16/month, 500 contacts + 6,000 emails
    • Pro plan: Starts at $59/month, unlimited contacts and emails

    For more details, see full pricing.

    Create personalized email campaigns with the best email marketing tool for Shopify

    Shopify email marketing success story

    Shopify store To’ak Chocolate raised revenues from email marketing by 460% with Omnisend. Automating its email campaigns to nurture leads helped the brand achieve impressive open and click rates.

    Learn more:  To’ak Chocolate case study

    2. Drip — Extensive automation capabilities

    Email marketing apps for Shopify: Drip

    Shopify rating: 4.6 (based on 80+ reviews)

    Biggest advantage:

    If you’re into micromanaging your workflows down to the smallest detail, Drip is the app you’re looking for. Its automations cover the entire customer journey, including triggers like order placement, total amount spent, or even what brand your customer bought.

    Key features:

    • Detailed customer journey automation workflows
    • Tutorial videos to lessen the learning curve
    • A/B testing to see what works and what doesn’t
    • Audience segmentation

    Cons:

    • Some reviewers highlight poor customer support
    • No free tier, only a 14 day trial

    Who should use this Shopify email marketing app:

    Drip is a great Shopify email marketing app for experienced marketers. However, its lack of a free plan might make it a tougher sell for smaller Shopify merchants.

    Pricing

    Drip offers a 14-day free trial; the paid plan starts at $39/mo with up to 2,500 contacts and increases based on the number of subscribers and SMS messages sent.

    3. Mailchimp — Very generous free plan

    Email marketing apps for Shopify: Mailchimp

    Shopify rating: 3.3 (based on 520+ reviews)

    Biggest advantage:

    Mailchimp offers direct integration with Shopify via the Mailchimp app. While the Mailchimp platform itself is a great starting point for new email marketers, their Shopify app reportedly has some stability and integration issues, which seems to have lowered the Shopify user rating somewhat.

    Key features:

    • Exceptionally generous free plan
    • Content optimizer with suggestions for more engaging emails
    • Great reporting features to track email campaign efficiency
    • Advanced automation to send triggered emails to subscribers

    Cons:

    • Some features, such as email scheduling, are not available on the free plan
    • Reported stability and integration issues with Shopify
    • Customers saw an average price increase of 11% in 2022
    • Except for email support for the first 30 days, free users are limited to the resource library for support and are not eligible for email, chat, or phone support

    Who should use Mailchimp:

    Mailchimp is a good pick for small merchants with fewer than 500 subscribers. Beyond that number, however, it can get quite expensive.

    Pricing:

    Mailchimp offers a generous free plan for up to 500 contacts. Paid plans begin at $13/mo, which includes advanced features and increased contact lists.

    Curious how Mailchimp compares to Omnisend? Here’s an in-depth guide: 

    Omnisend vs. Mailchimp: A feature for feature comparison

    4. Klaviyo — Powerful & versatile

    Email marketing apps for Shopify: Klaviyo

    Shopify rating: 4.1 (based on 1950+ reviews)

    Biggest advantage:

    Klaviyo is one of the best email marketing apps for Shopify. Just like Omnisend, it’s got all the features you might expect from a solid marketing platform—from email templates and segmentation, all the way to automation workflows and SMS marketing. For more information, dig into our detailed Omnisend vs Klaviyo comparison. 

    Key features:

    • Pre-built email templates to help you kickstart your campaigns
    • Well-rounded suite of marketing automation workflows 
    • 100+ integrations with services like Facebook, Smile and ShipStation
    • SMS marketing is available

    Cons:

    • SMS is only supported in the UK, USA, Canada, Australia, and New Zealand
    • Free customers only receive email support for the first 60 days

    Who should use this email marketing app for Shopify:

    Klaviyo hits the sweet spot if you’re a seasoned marketer or a mid-sized store owner. However, scaling your business with Klaviyo can get expensive quickly, and beginners may find their interface difficult to use.

    Pricing:

    Free for sending emails to a maximum of 250 contacts. Paid Klaviyo plans start at $20/mo.

    Migrate to Omnisend for better deliverability, clear pricing and unrivaled customer support. 

    Sign up with Shopify or your email today!

    5. AWeber — Massive library of email templates

    Email marketing apps for Shopify: AWeber

    Shopify rating: 3.4 (based on 50+ reviews)

    Biggest advantage:

    AWeber’s stand-out selling point is its extensive library of pre-built email templates. With more than 700 options to choose from, it’s a time saver. The usual suspects, such as audience segmentation, email testing, and automation workflows, are also included in the Pro plan.

    Key features:

    • 700+ pre-built email templates to choose from
    • Robust segmentation to target customers based on their behavior and location
    • Automation workflows to schedule your campaigns ahead of time

    Cons:

    • Automated workflows are basic
    • Paid users on the Lite plan can only have one email list and access to basic email templates
    • Support is limited to email on the free plan

    Who should use AWeber:

    AWeber is a great Shopify app if you have a small subscriber list and are just getting started with email marketing. Those who need more advanced features might want to look elsewhere.

    Pricing:

    30-day free trial; for up to 500 contacts. The paid Lite plan starts at $14.99/month, Plus starts at $29.99/month, and Unlimited starts at $899/month.

    6. Seguno — Most affordable Premium plan

    Email marketing apps for Shopify: Seguno

    Shopify rating: 4.8 (based on 1,100+ reviews)

    Biggest advantage:

    Seguno is tailored to beginner marketers. It’s built specifically for Shopify and integrates with the platform really nicely, letting you build subscriber lists, create emails and automate them without leaving your Shopify dashboard.

    Key features:

    • Reporting that integrates with Shopify to accurately measure the impact of your campaigns
    • Generated discount codes that are linked to your Shopify store
    • Solid library of pre-built automation workflows
    • Insert user-generated product ratings from Shopify and other platforms
    • Free plan offers unlimited email sends, as well as live chat

    Cons:

    • Free plan is limited to 250 contacts
    • Aimed at beginners, so lacks certain features more advanced users would look for e.g. advanced reporting and personalization

    Who should use this Shopify email marketing app:

    Seguno is perfect for email marketing beginners who want to keep it simple. If you need more complex features, however, there are better options out there.

    Pricing:

    Free for up to 250 subscribers, $35 for 251 to 2,500 subscribers in the Standard plan, then +$20/mo per extra 2,500 subscribers.

    7. Privy — Great for new stores

    Email marketing apps for Shopify: Privy

    Shopify rating: 4.6 (based on 24,850+ reviews)

    Biggest advantage:

    Privy thoroughly covers ecommerce beginners’ needs. On top of great email templates and signup forms, Privy offers basic automations like welcome, order follow-up, abandoned cart emails, and more. For a look at how Privy stacks up against other options, see this comparison of Privy alternatives.

    Key features:

    • Unlimited email sends on paid plans
    • A/B testing for multiple email campaigns
    • Dozens of audience segmentation and targeting rules
    • Basic email automation workflows

    Cons:

    • SMS is a paid add-on

    Who should use this Shopify email app:

    Privy might be the best Shopify newsletter app for ecommerce beginners who don’t use multiple marketing channels or sophisticated email automation tools for customer segmentation. For those ready for these advanced tools and features, this Omnisend vs Privy comparison presents an excellent option in Omnisend.

    Pricing:

    Privy’s paid plans start from $12/mo for up to 10,000 monthly pageviews.

    8. Automizely — Lightweight email marketing

    Email marketing apps for Shopify: Automizely

    Shopify rating: 4.9 (based on 6,190+ reviews)

    Biggest advantage:

    Automizely offers a good variety of features for Shopify merchants, including email automations, SMS, web push notifications, and a live chat widget for Facebook Messenger to keep in touch with your customers.

    Key features:

    • Website pop-ups and web push notifications to expand your subscriber list
    • A Facebook Messenger live chat widget to support your customers
    • A good variety of email automation workflows

    Cons:

    • User reviews have highlighted helpful features were removed for free users in 2022
    • User reviews also indicate customer support can be inconsistent

    Who should use this email marketing app for Shopify:

    Automizely is a lightweight email marketing app for Shopify merchants who want to build good-looking emails.

    Pricing:

    Free for up to 300 contacts. The paid plans start at $11/mo and include unlimited email sends for up to 500 contacts.

    9. Flowio — marketing automation on a budget

    Email marketing apps for Shopify: Flowio

    Shopify rating: 4.7 (based on 500+ reviews)

    Biggest advantage:

    Flowio is a well-rounded service aimed at ecommerce businesses of all sizes. Its free plan includes up to 1,000 emails a month, SMS, live chat, and 24/7 support.

    Key features:

    • Popup templates for easy list growth
    • Automated emails, SMS, and chat
    • Contact segmentation and sync with Google Ads

    Cons:

    • Users have reported slow response times for support requests
    • SMS is only supported in the US and Canada

    Who should use this Shopify email marketing app:

    Flowio offers an impressive feature set at appealing prices, making it a strong contender for small and medium businesses. Larger brands may find they need a platform with more features.

    Pricing:

    Free for up to 1,000 monthly email sends, paid plans start at $9 per/mo.

    10. SmartrMail — Simple & powerful

    Email marketing apps for Shopify: SmartrMail

    Shopify rating: 4.8 (based on 580+ reviews)

    Biggest advantage:

    SmartrMail offers both email & SMS marketing features and allows you to easily automate your sends based on a variety of triggers and customer audience segments. 

    Key features:

    • Automatic email design generation based on your existing Shopify store design
    • Smart audience segmentation for precise customer targeting
    • Automated product recommendation in your emails

    Cons:

    • SMS is only available in the US, Canada, and Australia
    • Free plan only offers email support
    • Reviews highlight a steep learning curve

    Who should use SmartrMail:

    SmartrMail is a solid choice for small store owners who are looking for an affordable and easy-to-use Shopify email marketing app.

    Pricing:

    SmartrMail has a 15-day free trial and a free plan for up to 250 contacts and 1,250 monthly email sends. Paid plans begin at $14/mo.

    11. Free Email Marketing by TinyEmail — No subscriber limits

    Email marketing apps for Shopify: TinyEmail

    Shopify rating: 4.7 (based on 90+ reviews)

    Biggest advantage:

    TinyEmail’s Free Email Marketing app for Shopify lets you send up to a whopping 25,000 branded emails a month to your customers, all with no subscriber limits or per-email charges. The catch? Email templates aren’t very eye-catching and the app isn’t super user-friendly.

    Key features:

    • Remarkably generous free plan
    • Drag-and-drop editor to craft emails quickly
    • Automatic tracking for traffic, sales, and revenue conversions

    Cons:

    • Premium templates are restricted to paid plans
    • Custom segments are limited until the more expensive Pro plan

    Who should use this best Shopify email marketing app:

    TinyEmail’s Free Email Marketing app is geared towards very budget-conscious merchants who don’t mind having to wrestle with a somewhat clunky interface.

    Pricing:

    Free for 500 contacts and up to 15,000 email sends a month. Paid plans start at $15/mo for unlimited subscribers and up to 15,000 monthly email sends, plus extra features.

    12. Shopify Email — By Shopify, for Shopify

    Email marketing apps for Shopify: Shopify Email

    Shopify rating: 4.3 (based on 1,260+ reviews)

    Biggest advantage:

    Shopify Email is — obviously — Shopify’s own email marketing app, and. While it doesn’t offer features as advanced as Omnisend’s or Klaviyo’s, Shopify Email is incredibly beginner-friendly.

    Key features:

    • An extensive collection of pre-built email templates
    • Audience segmentation for sending the right emails to the right customer
    • Easy and informative campaign tracking features
    • Create, send, and track branded emails from within Shopify

    Cons:

    • Reviews highlight bugs including instability
    • Users also highlight lacking customer support
    • Features are not as advanced as more powerful platforms

    Who should use Shopify Email:

    Small and up-and-coming Shopify store owners experimenting with email marketing, beginner marketers with small subscriber lists.

    Pricing:

    The first 10,000 monthly emails are free. Then, Shopify charges you $1 per 1,000 emails you send per month.

    Want to learn how to grow your email list? 

    12 killer strategies to build an email list quickly and easily

    13. ActiveCampaign — Email marketing + CRM

    Email marketing apps for Shopify: ActiveCampaign

    Shopify rating: 4.5 (based on 380+ reviews)

    Biggest advantage:

    ActiveCampaign shines when it comes to customer relationship management. The app’s standout feature is its CRM functionality, which enables you to manage sales funnels and customer databases across different channels on top of email marketing.

    Key features:

    • CRM functionality to manage sales funnels and customer databases
    • Integration with SMS marketing and customer Facebook audiences
    • Powerful segmentation tools to accurately target your customers
    • 600+ pre-built automation workflows

    Cons:

    • No free trial
    • Lacks SMS marketing
    • Lite plan does not include landing pages or popup forms

    Who should use this Shopify email marketing app:

    ActiveCampaign is a great choice for seasoned marketers with multiple ecommerce store domains who are looking for a solid CRM tool.

    Pricing:

    ActiveCampaign gives you a 14-day free trial, while paid plans start at $39/mo to use with Shopify.

    14. Campaign Monitor — For brands getting started

    Email marketing apps for Shopify: Campaign Monitor

    Shopify rating: 4.6 (based on 1,140+ reviews)

    Biggest advantage:

    Campaign Monitor is a solid addition to this list of best email marketing apps for Shopify. It has a great set of features, including robust segmentation and a visual journey designer for building automated workflows. Should you decide to explore more options to get a better fit, you can start with this Campaign Monitor alternatives post.

    Key features:

    • Great visual journey designer for building automated email workflows
    • Good segmentation features to leverage customer data and increase sales
    • Basic marketing automation workflows

    Cons:

    • SMS is only available to contracted customers on an annual plan, and limited to the USA
    • No free plan

    Who should use this email app for Shopify:

    Campaign Monitor is a great Shopify email marketing app for small businesses just starting out and novice users exploring the ins and outs of email marketing.

    Pricing:

    Campaign Monitor offers a free trial that allows you to send a campaign to five subscribers or less. Paid plans start at $9/mo, based on the number of contacts.

    15. Avada Email Marketing — 5+ million stock image library for your emails

    Email marketing apps for Shopify: Avada Email Marketing

    Shopify rating: 4.9 (based on 1,700+ reviews)

    Biggest advantage:

    Avada Email Marketing app is another full-featured marketing automation platform. It makes it into our list of the best email marketing software for Shopify for its standout offering of a library of 5+ million stock images to make your emails more appealing. Avada also offers a sizable feature set that includes SMS, push notifications, and WhatsApp.

    Key features:

    • Pre-built automation workflows to follow up and convert your customers
    • Segmentation based on customer profiles and shopping behavior
    • A/B testing to gauge your campaign efficiency
    • Unlimited stock images to beautify your emails

    Cons:

    • Free plan only offers basic automations and email templates
    • Email and chat support is restricted to paid plans

    Who should use this Shopify email marketing app:

    Avada Email Marketing app should appeal to larger businesses that would benefit the most from its advanced features and additional marketing channels.

    Pricing:

    Free for up to 500 contacts. Paid plans start from $16/mo, with extra fees based on the number of contacts.

    Wrap up

    Still unsure which of these top Shopify email marketing apps is the right one for you? 

    Here’s a quick recap to help you decide.

    If you’re just getting started on Shopify and want a simple and easy-to-use app to explore how email marketing works, Omnisend, Shopify Email, and Flowio are all great options.

    If you’re looking for the most affordable option to help attract more customers to your Shopify store, TinyEmail’s Free Email Marketing app or Mailchimp will get the job done. 

    If email marketing is already your bread and butter, apps like Omnisend, Klaviyo, and ActiveCampaign will help you easily set up and execute sophisticated marketing campaigns across multiple channels.

    And if you’re looking for other ways to improve your Shopify store experience, make sure to take a look at our list of 40 best Shopify apps to sell more.

    Once again, the best email marketing apps for Shopify are:

    • Omnisend (4.8)
    • Drip (4.6)
    • Mailchimp (3.3)
    • Klaviyo (4.1)
    • Aweber (3.4)
    • Seguno (4.8)
    • Privy (4.6)
    • Automizely (4.9)
    • Flowio (4.7)
    • SmartrMail (4.8)
    • Tiny Email (4.7)
    • Shopify Email (4.3)
    • ActiveCampaign (4.5)
    • Campaign Monitor (4.6)
    • Avada Email Marketing (4.9)
    Maximize your Shopify store’s potential with Omnisend’s personalized email marketing features.
    Edvardas Mikalauskas
    Article by
    Edvardas Mikalauskas

    Edvardas is a Senior Content Marketing Manager at Omnisend. Besides writing and editing all things marketing by day, Edvardas is also an avid tech geek and history buff by night.