6 Best Email Marketing Apps for Shopify


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Karolina Petraškienė
Content Marketing Manager
Reading Time: 7 minutes

Whether you’re new to Shopify email marketing or not, imagine searching for a new email marketing tool on the Shopify App store. 

You might type “email marketing” into the app store, only two find this:

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There are literally hundreds of Shopify email marketing apps on the marketplace, and all of them claim to offer great features.  

But that doesn’t mean you have to install every single Shopify email app and test it on your own. 

We already did the testing for you. We gave a free hand to our Shopify app tester and asked him to rank the Shopify email marketing apps based on the performance, and you’d like the end results.

This list will help merchants, as well as marketers, figure out which email marketing tool best matches their needs.

So let’s get started.

1. Omnisend

In recent years, Omnisend has been known for offering one of the most sophisticated omnichannel marketing solutions in the market. It means that you can add SMS messages, Facebook and Google retargeting ads, push notifications, and other channels into one smooth communication flow with your segmented audience. 

Some merchants even refer to Omnisend as “the Shopify email marketing automation app” mainly due to the 360 degree customer marketing experience it offers. 

Another reason why Shopify Omnisend app got 4,000+ positive reviews on Shopify app marketplace is that it lets you setup workflow automation and perform marketing based on customer insights, rather than spamming their inbox with forceful cart abandonment emails. 

On top of that, Omnisend for Shopify provides dynamic gamification elements, interactive signup forms, landing pages. This platform provides sales reports from every single campaign which isn’t common in other email service providers. Click maps and in-depth reports for email campaigns and automation are all there so you can make the best decisions from your data.

Omnisend Pricing


Like most other email marketing tools, Omnisend offers subscriptions based on the amount of contacts merchants have.

You can send up to 2000 emails per day and up to 15000 emails per month for free.

If you want to use automation features, SMS/MMS marketing, and other advantages, you will have to upgrade your plan to the Standard or Pro, or even Enterprise (custom price). For marketers on Pro and Enterprise plans, text messages are free.

For marketers on the Standard plan, SMS credits go on top of this price. $0.015 for an SMS.

Follow the link to calculate the exact pricing for your database.

Omnisend new pricing table
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2. Klaviyo

Klaviyo Shopify is another one of the most comprehensive Shopify email marketing tool in the market nowadays. Like Omnisend, this platform offers an entire suite of tools necessary for email marketing, starting with signup forms, robust segmentation, and email campaigns, ending with marketing automation across different channels.

However, if you are used to email editors like Omnisend, Mailerlite, or Mailchimp, Klaviyo’s email editor might look a bit bizarre. For example, instead of building a column into an existing content block, you have to add a pre-split block and then edit it. Adding products and designing the email is pretty easy, though. With Klaviyo, you can build advanced marketing automation flows. At the beginning of 2020, this Klaviyo introduced SMS marketing.

Klaviyo Pricing


Klaviyo is an advanced tool, you can see it when looking at their pricing plans.

This platform also offers a free plan up to a meager 250 contacts and 500 email sends per month. If you’re just getting started, it can work well. However, scaling with Klaviyo can get expensive quickly. Look at the table below.

At Klaviyo, SMS credits also count on top of the price you pay for their plans. Here you will pay about $0.01 for an SMS + additional costs for LVN numbers and a higher sending speed.

Klaviyo new pricing table

3. Campaign Monitor

Campaign Monitor is another great Shopify marketing app on our best email marketing list. This platform has a great set of features. Here, you can find pretty good segmentation and personalization that will help you employ your customer data in an actionable way.

Campaign Monitor has a great visual journey designer that builds automation workflows. Although it isn’t perfect for advanced triggers, you can still set up the bare bones marketing automation. Another reason why we placed it on the third position is – Campaign Monitor doesn’t offer any additional channels to email. So you won’t be able to send an SMS or include retargeting into your communication workflows. This Shopify email marketing app is limited to basic email marketing. If you feel like not being ready for more relevant omnichannel marketing, this tool may be your choice.

Campaign Monitor Pricing


Campaign Monitor doesn’t offer any free plan and it seems to be more expensive even than Klaviyo. Its pricing is as follows:

Campaign Monitor new pricing table

4. ActiveCampaign

Active Campaign Shopify is less geared towards customer relationship management and less towards email marketing. ActiveCampaign can provide you with CRM functionality: it enables you to manage sales funnels and customer databases on top of email marketing.

Also, ActiveCampaign is another platform ready-to-send text messages for you and connect with customer Facebook audiences.

One of the best things about this platform is that it works well if you need multiple domains to manage. As you don’t directly connect one domain to ActiveCampaign, you can choose which domain to assign your campaigns to.

Although ActiveCampaign provides its clients with great support, be ready to spend some time learning how the platform with all its in-depth functionality works.

ActiveCampaign Pricing


Like any other email marketing tool, ActiveCampaign’s pricing is based on the number of your subscribers and the features you want to use.

ActiveCampaign new pricing

5. Privy

Although Privy is a new player on our “Shopify email marketing services” list, it seems to be ready to cover ecommerce beginners’ needs thoroughly.

Privy was well-known for its great signup forms. On top of that, Privy significantly extended its functionality by adding email marketing, some automated emails as well as SMSes.

Here, you can find some basic automation workflows like welcome, order follow-up, cart recovery emails. In addition to that, an automated SMS after cart abandonment is available like in the tools mentioned above.

Privy Shopify might be the best bet for ecommerce beginners, who are still focused on growing their email list and don’t need a sophisticated tool for customer database segmentation and an omnichannel approach. This platform even has the sending limit – they can cover up to 200 000 mailing contacts and up to 10 000 SMS recipients.

Let’s look at their pricing.

Privy Pricing


Privy pricing, as well as its functionality, is tailored for ecommerce beginners.

On top, they charge $0.1 per SMS. It’s almost ten times more than Omnisend.

Privy new pricing table

6. Mailerlite

Mailerlite is a proper solution for those who are still getting their feet warm in email marketing and marketing in general.

This platform has an intuitive and user-friendly design, a drag-and-drop editor, beautiful newsletters, in-house signup forms, and basic automation features. So it’s good for beginner email marketing.

However, Mailerlite won’t cover your sophisticated needs such as advanced segmentation, omnichannel communication, or in-depth reporting. Which is something you’d need to get an upper hand on your competitors.

Overall, it’s good for those who want to engage their audience with eye-catchy emails.  

Mailerlite Pricing


Up to 1000 subscribers and 12000 emails per month, Mailerlite is free of charge.

Further pricing is as follow:

Mailerlite new pricing table

Which is the best Shopify email marketing app?

All tools on this list are high-end solutions for email marketing. Some of them are better in terms of functionality, and expertise level, while others have a better price.

Selecting email marketing services for Shopify depends on your needs, for instance, if you want email marketing with pretty basic automation, you can select Klaviyo. If you want to provide your customers with a 360° marketing experience, you can try Omnisend. In case, you just need to keep your customers in the loop with catchy newsletters with product mentions, you can try a free Shopify app like Mailerlite.

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Karolina Petraškienė

Karolina is a writer, content marketer, and email enthusiast at Omnisend. When she's not curating articles, you can find her in the woods challenging herself in hiking boots or off-roading her bike.

Further Reading:

9 Best Email Automation Flows to Increase Ecommerce Revenue
Email Newsletter Design: Create the best Design for 2021
5 Stunning Order Confirmation Email Examples for You to Steal Today

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