Boost Revenue by Suggesting Relevant Products Through Our Cross Selling Platform

More value from initial purchase

Although cross-selling techniques are often used as part of the on-site shopping experience (think about all kinds of bundles!), this tactic can also work perfectly with email after the purchase is already done. Just don't be overwhelmed by the great idea of selling more, as the products you cross-sell should help the customer get more value from their initial purchase. Correctly implemented, cross-selling techniques feel natural and improve the customer’s buying experience by showing them complementary items that can increase the value of the initial purchase. For example, by pairing a skirt with turtleneck top, you’re not only increasing your chances of generating more revenue from the same customer, but also showing the breadth of your product range.