Omnisend vs. Klaviyo: In-depth feature & pricing comparison

Reading Time: 24 minutes

Be honest: Would you rather have a tool with every advanced feature under the sun – or one you can actually use without pulling your hair out?

That simple question might be the key to solving your Klaviyo vs. Omnisend dilemma.

Both platforms have their perks. Klaviyo comes packed with high-end features built for data-loving marketers (and budgets that match). Omnisend, on the other hand, was designed with ecommerce teams in mind – even if you’re not a full-time marketer. It’s powerful without being overwhelming, and flexible without getting clunky.

At the heart of the comparison? How easily you can build, send, and scale campaigns. And trust us – the experience is very different depending on which tool you choose.

So let’s break it down. Features, usability, pricing, and performance – we’ll walk you through what each platform does best so you can feel 100% confident about which one’s right for your store.

Omnisend vs. Klaviyo: Pricing comparison

When it comes to email marketing, pricing is a critical factor to consider. Both marketing solutions offer tiered plans based on subscriber count. Here, we’ll compare Omnisend with Klaviyo pricing plans to see which provides the best value for your budget.

But before that, watch this Omnisend vs. Klaviyo video review of the two to get an overview:

If you’re just starting out with a few hundred contacts, both Klaviyo and Omnisend offer solid free plans:

• Klaviyo: Up to 250 active profiles, 500 emails/month, 150 SMS/MMS credits
• Omnisend: Up to 250 contacts, 500 emails/month, 500 web push notifications, $1 bonus SMS credits

Winner: Omnisend wins this round of our Omnisend vs. Klaviyo comparison. 

Here’s why: Firstly, when it comes to the free plan, Omnisend goes beyond matching Klaviyo’s email and contact limits and adds more marketing channels..

So, if you’re a new Shopify store owner with under 250 contacts, this gives you a multi-channel marketing head start — all without spending a dollar!

Now, let’s talk about once you start growing.

Scenario: a growing DTC brand with just over 2,500 active profiles/contacts

• Omnisend Standard: $50/month
• Klaviyo Email: $70/month

That’s $20 of savings every month — money you can use to reinvest into Facebook ads, loyalty perks, or upgrading your website.

If you need email and have a growing focus on SMS marketing:

• Omnisend Pro: $59/month
• Klaviyo Email and SMS: $70/month

Again, Omnisend saves you $11/month — without skimping on essential features like automation, segmentation, and analytics.

If you’re a larger brand with 50,000+ contacts, this is where the savings get even bigger:

• Omnisend Standard: $450/month
• Omnisend Pro: $784/month
• Klaviyo Email: $790/month
• Klaviyo Email and SMS: $790/month

That’s a difference of $340 each month compared to Klaviyo, which is a serious amount that could fund your next ad campaign to win new customers.

The bottom line is that if you’re scaling and want an affordable yet powerful email and SMS marketing solution, Omnisend is the clear winner. 

Want to see exactly how much you could save? Use our email pricing calculator below to quickly compare costs and features with Klaviyo. Simply input your desired number of contacts, select Klaviyo from the list, and see how Omnisend compares.

Omnisend vs. Klaviyo: Key features comparison

When comparing Omnisend vs. Klaviyo, both offer a range of marketing features, but they serve different kinds of stores best. 

Here’s a side-by-side comparison of Omnisend vs. Klaviyo features:

Omnisend vs. Klaviyo: Ease of use

Your flash sale is starting in two hours. You need to whip up a promo email ASAP. There’s no time to scroll through endless menus or watch tutorials. 

In that moment, you need a clean and clutter-free workspace that has everything exactly where you’d expect it to be. That’s Omnisend. 

Klaviyo, on the other hand, is more like an overfilled toolbox: powerful but only when you have the time to sort through what’s what.

Need an editor that’s powerful but not clunky? Pick Omnisend. Love tinkering and playing with different features? Choose Klaviyo.

Don’t take our word for it. Look at the data below to see for yourself:

Winner: Omnisend takes the lead in ease of use, especially for users seeking quick setup.

Omnisend ease of use

Omnisend is designed for efficiency: it does the heavy lifting so you can focus on your business, not the tech. Plus, with ecommerce businesses in mind, it offers a comprehensive set of tools and features for businesses of all sizes. Here’s what makes it so intuitive:

• Quick setup: There are lots of ways to sign up to Omnisend — Google account, email, or Shopify — and you can do so in seconds

• User interface: Visual icons and labeled menus mean no guesswork — so you can quickly and easily locate what you need
• Minimal learning curve: If you’re a new user, you can get started with Omnisend right away — you don’t need to be an expert to launch a successful campaign

Klaviyo’s ease of use

Klaviyo offers a very different experience with its advanced features packed into an interface that’s not very intuitive. You’ll need to dedicate some time to learn how to use it, so you can’t just start creating campaigns right off the bat.

Here’s how it stacks up in terms of ease of use:

• Feature-rich dashboard: Klaviyo’s dashboard is great for analytics and segmentation — but only once you figure out where everything is
• Advanced customization: You can customize nearly every aspect of your campaigns, from templates to automated flows — meaning Klavyo’s setup process isn’t as straightforward as Omnisend’s

• Learning resources: Its help center offers extensive resources on various topics, including tutorials and support articles — so you’ll need a little patience to get to grips with its full potential

Email builder comparison

Imagine planning a weekend sale and spending the whole weekend trying to generate compelling emails? Not being the best thing to do, right? 

This is why prioritizing speed over a host of features is important.

Even though both Omnisend and Klaviyo come with intuitive drag-and-drop editors and a library of templates, Omnisend makes the whole process feel smoother. Launch polished campaigns in minutes by selecting pre-built templates, not hours. 

Let’s check out the Omnisend vs. Klaviyo comparison for the following features:

Winner: Klaviyo emerges as the winner here due to its advanced features and flexibility. However, Omnisend takes the crown for its user-friendliness, making it ideal for professionals and newbies alike.

Drag-and-drop editor

If you’re building a campaign under time pressure, like prepping a Black Friday promo or a last-minute product launch, the last thing you want is fiddling around with clunky tools.

Let’s walk through what it’s like to design with Omnisend vs. Klaviyo.

Omnisend

Picture this: it’s the night before your big spring clearance sale, and you haven’t written a single word for your email campaign yet. To quickly get your email together, you use flexible multi-column layouts to arrange content and buttons for a polished look. 

Isn’t this better than spending ages finding sections that fit and manually aligning everything? 

Omnisend’s clean and intuitive interface allows you to write emails quickly without complex instructions. Easily drag and drop elements like images, products, headers, and buttons to set up compelling campaigns.

Never created an email campaign before? No problem. Omnisend is newbie-approved. You don’t need to be an email marketing pro. 

Its autosave functionality also prevents you from losing any work, and the inline editing function allows you to make changes instantly: 

Klaviyo

Running a business can often get hectic — and sometimes, you won’t remember until the last minute that you’ve got an email campaign to create for your weekend sale. Unfortunately, Klaviyo isn’t a great solution for such scenarios. Why? Because if you’re new to the tool, you’ll have to figure out how to use all its features.

Yes, there are tons of customization options, such as customizable text, images, buttons, and drag-and-drop content blocks. But it takes time to get used to. 

If you own an ecommerce shop, you’ll love the feature that allows you to add products directly from an integrated store. Instead of spending hours creating promotional emails, you can focus on analyzing your team’s performance or coming up with ways to improve your ROI.

If you’re more of an advanced user who wants greater control over design elements, Klaviyo is worth considering.

Pre-built templates

Not every marketer has to be a designer. But when you want to send emails for occasions like Christmas or New Year, and don’t have a designer available, a white background with plain text won’t put recipients in a festive mood.

In situations like these, you need ready-to-use templates to create email campaigns without much effort, and Omnisend excels in this.

However, if you want to go a bit more in-depth with your template design, the better choice is Klaviyo. 

Omnisend

Omnisend offers a massive library of 250+ email templates for almost any topic and occasion. This includes templates for Women’s Day newsletters, birthdays, sales, and more. 

Need a Mother’s Day email campaign just a day before? Simply pick a template, add your message and branding, and send it to your subscriber list.

Forgot to send a personalized birthday wish with an offer? No worries. Omnisend will have just the template you need, so you can still get that special offer out before their big day is over.

Like it already? Here’s something more:

With Omnisend, you’ll have access to customizable forms like popups, gamified forms, and landing pages. These forms can help you build and grow your email lists and generate leads from your website.

Klaviyo

Klaviyo provides 160+ email templates that you can use to welcome new subscribers, announce new product releases, and more. You can tailor these templates to create highly engaging emails, but they’re not ready to use like Omnisend’s. 

You’ll have creative freedom because you can add elements like product feeds, video, and advanced segmentation. However, you’ll need to put in more effort to fulfil your vision. 

In addition to email templates, Klaviyo includes 60+ customizable signup form templates and 70+ pre-built flows.

Mobile optimization

Doesn’t it bother you when you open an email, the text is cut short, the buttons aren’t working, and the images look blurry? Well, your subscribers feel the same way. 

If you fail to optimize your emails for mobile devices, you’re missing out on potential sales and engagement. So, ensure customers can read your emails on any device without scrolling left and right. 

Omnisend can help with this, even going so far as to automatically optimize your emails for mobile. 

Omnisend

With Omnisend’s templates, you don’t need to worry about how your email or popup looks on mobile. They’re automatically built to be mobile-friendly, whether it’s a cart abandonment email or a discount announcement.

The platform automatically adjusts layouts for mobile screens, and you can check how everything will look before you hit send.

You don’t need to manually tweak layouts for mobile. Just focus on what you want to say, and let the responsiveness take care of itself.

Klaviyo

Let’s say you’re a home-grown skincare brand with 500 subscribers and a tight-knit customer base. You want every email to feel handcrafted — and you’ve got the time to tweak layouts, test designs, and ensure every mobile view is perfect.

In that case, Klaviyo’s expansive mobile customization tools can be a plus. You can curate the experience exactly how you want for a smaller audience.

But that manual effort can pile up if you’re growing fast or juggling multiple channels.

Omnisend carefully balances flexibility and automation, which is great when you don’t want to spend too much effort to optimize emails for mobile. However, if you like more control and don’t mind the extra work, you’ll love Klaviyo.

A/B testing

When your ecommerce store is doing well, small mistakes might not have a huge impact on your bottom line. But when you only have 2,000 subscribers to win over, you can’t afford to get the message wrong. 

You must know what’s working and what’s not, whether it’s a subject line or a call to action.

With Omnisend, A/B testing is straightforward. You can test variations of your emails without setting up complicated rules or diving into advanced analytics. That’s why it’s great for marketers who want to quickly find out how well their campaigns are doing.

Klaviyo, on the other hand, allows you to test more elements. It’s ideal if you’re running large campaigns or have the time and resources to analyze multiple variables of your campaigns. However, if you don’t, the complexity can slow you down. 

Omnisend

You’ve already tested your subject line and it’s ticked all the boxes. What’s next? Now, you must test other elements in your email to figure out where the underperformance is coming from. 

With Omnisend’s A/B testing capabilities, you can test beyond your subject line. Experiment with other elements like sender name, email content, images, and discounts. Choose which resonates better with the customers, and optimize for higher engagement.

The best part is that you can quickly set things up and find the winning version without much manual effort.

Klaviyo

If you run a company with a larger subscriber base, like a DTC brand that speaks directly to the customer, Klaviyo allows you to experiment. 

You won’t just test subject lines — you can also test content blocks, layouts, and even send times to find out what your subscribers like.

This kind of flexibility is powerful, but here’s the catch — it takes time, effort, and a strategic testing plan to see the best results. 

If you’re part of a small team or don’t have enough resources, trust us, you may not have the time and effort to do this.

Dynamic content

While looking to increase engagement on your email campaigns, a bit of personalization can go a long way. Customers love being pampered, and just sending them generic emails with a discount won’t help. 

This is where dynamic content comes in. First things first, both platforms offer this feature. However, the difference lies in which tool is less likely to give you a headache. 

Omnisend

Imagine you’re running an online shoe store, and you have a customer who’s looking for sneakers. Wouldn’t you want to send them recommendations based on exactly what they’re looking for? Omnisend can help here. 

You can add dynamic blocks where you can show different products to customers and even provide tailored offers. This makes it more likely that subscribers will click on the links and buy. 

Omnisend provides dynamic product blocks and coupons that can be filled out automatically based on user data. You can create email templates with placeholder blocks that dynamically show relevant products or discounts.

Klaviyo

Think about a scenario where you need to send highly dynamic content to loyal customers that goes beyond user data.

In such cases, Klaviyo uses advanced customer data insights. It allows you to create highly personalized emails that adapt to individual preferences and behaviors. 

You can use Klaviyo to send emails with curated product recommendations based on a customer’s browsing history or past purchases. 

Plus, Klaviyo’s dynamic content capabilities offer more than just basic product blocks and coupons. It lets you add dynamic text, images, and even entire email layouts that change based on specific customer attributes.

Personalization

If you’re looking for a personalization tool that’s expert-approved and beginner-tested, Omnisend is for you. If your email list consists of only 10,000 or 100,000 subscribers, you can add dynamic content and segment emails. 

Meanwhile, Klaviyo is great for advanced personalization, but only if you have the time to customize every line and section.

So, it really comes down to your workflow.

Need speed and efficiency? Pick Omnisend.

Want more control and don’t mind extra effort? Klaviyo is the tool for you.

Omnisend

If you’re a small business that wants to create birthday emails with exclusive offers for your loyal customers, Omnisend can help. You don’t need a complex setup. It’s perfect for creating personal emails without spending hours building them. 

With Omnisend’s behavioral targeting, you can send tailored messages to different segments based on simple actions, such as recent purchases.

Klaviyo

Want to take personalization a step further? Klaviyo can offer in-depth customer data insights to craft more advanced campaigns.

It pulls data from multiple sources, such as browsing history, past purchases, and engagement metrics, to build emails that feel addressed directly to the customer. 

With Klaviyo, you can add personalization tags that make the email campaign less robotic. These tags can contain information about the recipient, such as name and historical data.

You can also add particular segments based on various data points to make each email more relevant.

Image editing

In instances where you just need to resize, crop, or swap an image quickly for a product promotion campaign, Omnisend will help you do this stress-free.

But if you like to fine-tune every visual detail for product launches — like adjusting brightness, layering, or tweaking alignment — Klaviyo gives you that extra room to play.

Omnisend

Omnisend’s email builder allows you to crop images to fit specific dimensions, resize them to scale, and apply filters to clean things up. 

Say you’re quickly putting together a weekend sale email and notice your product photo needs a little tweak — Omnisend lets you fix that without leaving the platform.

But if you’re aiming for more advanced edits like removing backgrounds or adjusting lighting in detail — you’ll still want to turn to a dedicated image editing tool.

However, when creating emails, you often don’t need much image editing, anyway. All you need is basic editing — unless you want your images to look straight out of a Pinterest board!

Klaviyo

Want every email to match your brand palette? Klaviyo’s image editor might be a better fit. It goes beyond basic cropping and resizing. You can adjust colors, add text overlays, and even layer design elements to stay on-brand down to the pixel.

It’s great if you’ve got a designer’s eye or need more control over visuals to match seasonal campaigns or product drops.

In short: If you prioritize visual precision, Klaviyo delivers more editing power.

However, unless you have extensive design experience, you probably won’t use most of these image editing features for sending emails. So, when comparing Klaviyo vs. Omnisend, check the features you’ll actually use.

Content blocks

Content blocks are the basic building blocks of any email. Most email editors allow you to drag and drop these to craft your perfect email.

So, in this section of our Omnisend vs. Klaviyo comparison, we’ll focus on that.

Omnisend

Designing emails with Omnisend comes without a steep learning curve, which is beneficial if you’re wearing many hats in running your online store and don’t have enough time to watch hours of tutorials. 

With 16+ pre-built content blocks, all you need to do is drop them in product listings, highlight a sale, or showcase a discount. It’s drag-drop-done!

This is especially useful if you’re a DTC brand launching new products every week and want to promote them. Normally, you’d have to upload each item manually — but with Omnisend, your store is already connected.

Just pick the products you want to showcase, and they’ll be included in the email — images, prices, links, and more.

Klaviyo

Klaviyo gives you creative freedom with a strong set of content blocks. The catch? You’ll probably need to spend a bit more time figuring out how to use them — so that flash sale might have to wait.

That’s because it doesn’t offer as many ecommerce-specific blocks as Omnisend does out of the box. It’s more hands-on.

You’ll find all the essentials — images, text, buttons, and product highlights that will definitely make things look polished. Each block is flexible, so you can tweak sizes, colors, and layouts to match your brand’s theme.

But there may be more manual setup involved, so it’s not great if you want to move fast.

Omnisend vs. Klaviyo: Subscriber list

If you want your emails to be opened, clicked, and bring in sales, you need subscribers who are actually interested in your services, not the ones who just opted in to receive a one-time offer.

Once you’ve created your ideal subscriber list, you must keep it clean and organized because a messy list is as bad as a dead list.

Both Omnisend and Klaviyo can help with that, but they go about it slightly differently.

Here’s a closer look at how they handle email list building and management, and which one might be a better fit for you.

Winner: It’s pretty much a tie between Omnisend and Klaviyo for this round.

The Klaviyo vs. Omnisend comparison in terms of subscriber list features reveals some similarities. For instance, both platforms allow you to import your subscriber lists via CSV or integrated apps.

But if you’re a bit more technical (or working with a dev team), Klaviyo gives you extra flexibility with its API integration. It enables you to extensively customize and automate your import process.

In terms of signup forms and audience growth, Omnisend and Klaviyo offer several effective tools, like popups. However, of the two platforms, only Omnisend generates landing pages. 

So, if you’re launching something new, you can quickly create a dedicated page without making changes to your website.

Omnisend also offers a gamified Wheel of Fortune signup form that entices customers to sign up so they can spin for a discount.

Email automation and omnichannel

Wouldn’t it be nice if your email marketing campaigns just ran themselves — and kept delivering results while you’re out of office or sipping piña coladas on the beach? Smart marketing, right?

Instead of manually sending every welcome email or follow-up, email automation lets you stay in touch with your customers at exactly the right moment — without lifting a finger each time.

Here’s how they compare in terms of automation workflows:

Winner: Omnisend wins this round with its straightforward automation setup and broader omnichannel marketing capabilities.

Omnisend really leans into ecommerce with pre-built workflows for ecommerce email marketing campaigns. Cart recovery, welcome emails, and post-purchase follow-ups — all designed with online stores in mind. 

From the same workflow, you can also automate SMS and push notifications. That means fewer tools to work with and a more connected experience for your customers.

Go ahead and add triggers and conditional splits based on what your customers do, like browsing a product but not buying or opening one email but ignoring another.

Klaviyo’s visual workflow feature is just as powerful. You can also create highly targeted and complex workflows using conditional and trigger splits.

Klaviyo vs. Omnisend users may find that Klaviyo’s workflows give room for more complex customization. This is great for companies with sophisticated marketing strategies and personalization at every stage.

But this extra flexibility can come at a cost.

If you’re new to email automation, Klaviyo’s setup might feel a bit overwhelming at first. It can be powerful, but you’ll need more time to learn how it works. 

So, if you’re a big brand with a clear marketing strategy, Klaviyo gives you the tools to get highly specific.

But if you’re looking for something faster to launch and easier to manage, Omnisend gives you a smoother experience.

Segmentation and targeting

Your leads aren’t just faceless emails — they’re real people who want to feel valued by the brand they trust. So, sending the same message with a robotic tone just won’t cut it. 

Dividing your audience into smaller, more specific groups will help you create messages that actually speak to them, leading to better engagement and conversions.

Omnisend and Klaviyo take different approaches when it comes to segmentation and targeting.

Winner: Both platforms are closely matched. However, Omnisend has the edge.

Omnisend gives you a flexible segment builder that lets you tap into 500+ data points — whether based on purchase history, product views, or specific campaign activity. Omnisend allows you to create particular segments that align with your goals.

This is a must-have tool for actions like targeting customers who abandoned their cart or those who haven’t bought in a while.

Klaviyo’s segmentation is more basic. It supports conditional rules that can be built around various customer behaviors and engagement metrics.

You’re asked to define “what someone has or has not done,” which could be campaign-related, shopping-related, or something else.

When it comes to ease of use, Omnisend takes the win, especially for those who prefer a hassle-free setup. For newer users or smaller teams, this is a huge time-saver. No need to dive into complex data points or spend days setting everything up.

Even though Klaviyo’s segmentation is intuitive, it requires a bit more familiarity with customer data. It’s great only if you want to get granular with customization.

Omnisend vs. Klaviyo: AI capabilities

Even if this is your first time working with an AI email builder tool, you don’t have to stare at a blank screen wondering what to do next. Omnisend puts AI to work with just a few prompts — the long setups or storytelling aren’t necessary.

From automating repetitive tasks to predicting what content your audience will like the best, AI can take your email strategy a notch higher. It also helps with targeting, personalization, and predictive analytics.

While both Omnisend and Klaviyo offer AI tools, there’s a clear difference in how the two work with AI.

Winner: Klaviyo takes the win because of its advanced AI-powered predictive analytics and dynamic content personalization.

Omnisend’s AI can help with content creation, personalization, and automation. 

Need a fun headline for your welcome email? Or maybe something quirky to update customers on their order status? Just tell the AI what you’re going for, and it’ll whip up a template in seconds.

One of Omnisend’s standout AI features is its Subject Line Generator. Simply enter the details of what you want and get catchy subject lines that will get people to click on your emails and read them:

Klaviyo excels with its AI-driven predictive analytics, behavioral insights, and automated decision-making. It can forecast things like when a customer might make their next purchase, how valuable they’ll be long-term (customer lifetime value or CLV), and even who’s at risk of leaving.

This means you can automate your marketing decisions based on what’s most likely to happen, helping you focus on the right customers at the right time.

Its AI tools also automatically generate subject lines, CTAs, and product recommendations.

You can also improve campaign performance with AI-driven automation and smart send times. Based on their previous engagement patterns, the platform automatically detects the best time to send emails and SMS to individual users.

While Omnisend provides useful AI tools for creating email campaigns, Klaviyo’s AI capabilities are more advanced, particularly when it comes to predictive analytics, personalization, and optimization. 

Its AI tools are excellent if you want to dig into customer behavior. It can predict what customers will do next and automatically adjust your campaigns based on those insights.

Omnisend vs. Klaviyo: Reporting

Do you know why analytics and reporting are so important for email marketing?

You’re partially right if you said because they help evaluate campaign performance. The thing is, the insights you get from these reports tell you what went right or wrong as well as what to do next.

Strategic insights help you make informed decisions, and that’s why we’re comparing Omnisend and Klaviyo in this aspect.

Let’s find out how they compare to each other:

Winner: Klaviyo offers a more comprehensive and customizable reporting suite. 

Omnisend focuses on fast, actionable insights with built-in ecommerce reports that are useful and easily digestible. Great for marketers who want to move quickly.

Klaviyo, on the other hand, is about deep, customizable reporting with advanced segmentation and filtering — ideal for data-driven teams that want to dig into specifics.

With Omnisend, you’ll get quick insights without much effort, but you won’t get as many customization options as Klaviyo offers.

However, you’ll like this tool if you want to track key email and SMS performance metrics quickly and without hassle.

Both Omnisend and Klaviyo provide real-time analytics, allowing you to monitor campaign results as they come in. However, Klaviyo goes further with predictive analytics that projects future outcomes based on past data trends.

Multistore accounts

Running multiple ecommerce brands can be tedious if you have to toggle between the tabs whenever you want to check their status. To manage things without sweating it out, you’ll need an email marketing tool that lets you manage everything in one place.

With Klaviyo, you’ll have to create a separate account for each store. This means there’s always the hassle of setting up different campaigns, workflows, and marketing strategies for every store. While it gives you full control over each brand, managing multiple logins and accounts can be tiring.

When you log in with an email and password linked to multiple accounts, you’ll go straight to the account you used last. This means that you’ll have to log in every time you want to access a store.

Omnisend, on the other hand, is much more intuitive. You can create a single multistore account to manage email communications for different brands or stores without the hassle of juggling logins or remembering passwords.

Switching between stores takes just one click — no friction, and no wasted time. You’ll find a list of all the stores linked to your account in the Stores tab. Want to manage a specific one? Just hit the Access button next to it. It’s built to feel natural, so you can get more done without getting slowed down by the tech.

You can even quickly share marketing assets like email templates, SMS campaigns, and automated workflows across all stores. This can save time and also help ensure your branding and messaging stay consistent. 

Winner: Omnisend takes the lead, allowing businesses to manage multiple ecommerce stores from a single account.

Integrations

Email marketing tools don’t work well in siloes. You need threads that tie the tools together, which is what integrations are for!

If you’re running an ecommerce store, for example, you’ll need to sync it with your email marketing platform to get product and order information. Imagine if you have to manually enter order information for every order confirmation message. That will take up too much time and is prone to errors. 

That’s why integrations are so important.

Omnisend and Klaviyo offer advanced integration capabilities for various business needs. Each platform connects with popular tools and services, increasing the overall marketing experience. Let’s have a look at their integration options:

Winner: Klaviyo takes the lead in this round due to its extensive range of 350+ integrations. 

However, Omnisend offers 160+ applications and 130+ pre-built integrations within its app market, connecting with ecommerce stores. You can plug Omnisend into your existing setup and start managing your marketing without worrying about technicalities.

Higher than Omnisend, Klaviyo has a strong framework of 350+ available integrations. This expansive collection includes not just ecommerce platforms but also a variety of other tools.

It has tools across categories like CRM, ad platforms, list cleaning, influencer marketing, payments, and more.

That means if you’re a fast-growing brand building out a more complex marketing stack, Klaviyo gives you the flexibility to connect the dots and customize your workflows.

While Omnisend offers built-in SMS marketing features, Klaviyo’s extensive range of integrations and APIs suffice in this area.

Customer support

Let’s say you’re in the middle of creating an automated workflow but hit a snag. Your time-sensitive email campaign has to roll out the next day, but the company doesn’t offer any customer support over the weekend.

You’ll be stuck, with no idea how to move forward. 

For time-sensitive situations, you may need immediate support, but your tool’s customer support team doesn’t respond immediately and asks you to wait 24 hours for an email reply.

Disruptions like these can significantly affect your email campaigns. This is why you need responsive and prompt customer support.

Let’s take a closer look at how the Omnisend vs. Klaviyo comparison goes in terms of customer support:

Winner: Omnisend wins due to its more accessible, prompt, and round-the-clock support — which is available even on the free plan.

Users can reach out via email or chat at any time. This ensures they receive assistance whenever they encounter issues with Omnisend. Its average response time of less than four minutes ensures that your work is never on pause.

Klaviyo offers excellent support for campaign or account issues. You can reach out to the customer team by filling out a form on the support page, and they will promptly address your concerns. 

But it has limitations in terms of availability.

The chat feature is only accessible during business hours, which may not be ideal for users who love to work at night or are building a side hustle that they can only work on outside of business hours. Filling out this long form to reach the support team can also frustrate users.

User reviews comparison of Omnisend vs. Klaviyo

This Omnisend vs. Klaviyo comparison isn’t complete without user reviews. After all, people who use these platforms are the best judges of their performance.

See what customers have to say about Omnisend and Klaviyo:

Winner: Omnisend takes this round due to its higher average rating.

Both platforms enjoy high ratings on the Shopify App Store, indicating strong satisfaction among Shopify merchants. On WordPress, Omnisend leads with a 4.9 rating. 

Omnisend also outperforms Klaviyo on Trustpilot, scoring 4.3/5 compared to Klaviyo’s much lower 2.3/5 rating. On G2, both platforms are evenly rated at 4.6/5. Meanwhile, on Capterra, Omnisend holds a slight advantage at 4.7/5 versus Klaviyo’s 4.6/5.

Overall, Omnisend has higher ratings and more positive customer reviews. Here’s what a user has to say about Omnisend:

On the other hand, users on Shopify praise Klaviyo’s support and email campaign, and automation features: 

Similarly, on G2, users have praised Omnisend for its comprehensive customer support. Here’s what a user had to say:

Klaviyo has also received good reviews for its comprehensive analytics and reporting features for marketing campaigns:

Omnisend vs. Klaviyo: Summary

Still torn between Omnisend vs. Klaviyo? Here’s a summary of these tools.

Choose Omnisend if you want an affordable yet feature-rich solution with smart automation and ecommerce-specific features. It’s powerful without being clunky, offers 24/7 customer support (even on the Free plan), and has high customer ratings.

Choose Klaviyo if you want advanced analytics, reporting, and segmentation features and are willing to spend time getting used to the interface or pay a premium.

Here’s a quick Klaviyo vs. Omnisend summary for your reference:

If you’re looking for a powerful and intuitive tool with smart automation and at a better value, Omnisend should be top of your list.