Omnisend vs. Klaviyo: A feature for feature comparison 2025

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Are you deciding between Omnisend vs. Klaviyo for your ecommerce email marketing in 2025? Don’t let Klaviyo’s market presence sway you without a closer look. Choosing the wrong platform could mean paying too much for unnecessary features.

In this comprehensive comparison, we dive deep into the distinctions between Omnisend and Klaviyo, breaking down pricing, automation capabilities, segmentation, and omnichannel marketing. Discover how Omnisend’s feature-rich platform and customer-centric approach make it a top contender for savvy ecommerce brands looking to maximize their marketing potential.

Omnisend vs. Klaviyo: Video review 2025

Here’s an insightful video comparing Klaviyo vs. Omnisend for Shopify to help you decide which email marketing platform is best for your online store:

Omnisend vs. Klaviyo pricing

When it comes to email marketing, pricing is a critical factor to consider. Both marketing solutions offer tiered plans based on subscriber count. Here, we’ll compare Omnisend vs. Klaviyo pricing plans to see which one provides the best value for your budget.

Free plans offer:

• Klaviyo: Up to 250 active profiles, 500 emails/month, 150 SMS
• Omnisend: Up to 250 contacts, 500 emails/month, 500 web push notifications, one-time $1 bonus SMS credits

Subscriber count	Klaviyo Email	Klaviyo Email & SMS	Omnisend Standard plan	Omnisend Pro plan
500	$20	$35	$16	$59
1,000	$30	$45	$20	$59
2,500	$60	$75	$44	$59
5,000	$100	$115	$81	$90
10,000	$150	$165	$132	$150
50,000	$720	$735	$413	$715
100,000	$1,380	$1,395	$900	$1,334

Winner: Omnisend wins this round of Omnisend vs. Klaviyo comparison. Its plans remain more budget-friendly even as the subscriber count grows.

When comparing Omnisend vs. Klaviyo free plans, both platforms include a generous 500 emails per month and are limited to 250 subscribers or contacts. This is particularly beneficial for small businesses. 

However, while Klaviyo includes other perks like 150 extra monthly SMS/MMS credits in its free plan, Omnisend provides 500 web push notifications and 50 published product reviews on Shopify.

As the subscriber count increases, Omnisend’s pricing remains consistently lower than Klaviyo’s. 

For 2,500 subscribers:

• Omnisend Standard: $44/month
• Klaviyo: $60/month

For 2,500 subscribers on a Pro plan:

• Omnisend Pro: $59/month
• Klaviyo: $75/month

For managing large lists (50,000+ contacts), the price gap widens significantly for the Standard plans:

• Omnisend Standard: $413/month
• Omnisend Pro: $715/month
• Klaviyo Standard: $720/month
• Klaviyo Pro: $735/month

For companies aiming to manage both email and SMS channels, Omnisend presents a less expensive option without compromising functionality.

For more information, use our email pricing calculator below to quickly compare costs and features with Klaviyo. Simply input your desired number of contacts, select Klaviyo from the list, and see how Omnisend compares.

Omnisend vs. Klaviyo: Ease of use

How easy a platform is to use and navigate can impact your workflow and save you time. Wondering which email marketing platform is the easiest to use out of Omnisend vs. Klaviyo? Let’s find out.

Users typically need fewer hours to get familiar with Omnisend. This can be attributed to its streamlined interface and intuitive setup. In contrast, Klaviyo’s advanced features present a steeper learning curve. Here’s how they compare:

Winner: Omnisend takes the lead in ease of use, especially for users seeking quick setup.

Omnisend ease of use

Omnisend is designed for simplicity and efficiency, making it an excellent choice for beginners. Here are some key aspects that highlight its user-friendliness:

• Quick setup: You’ll love Omnisend’s fast and straightforward setup process. You can sign up for Omnisend using your Google account, email, or Shopify. This flexibility speeds up the onboarding process.

• User interface: Omnisend’s interface is clean and intuitive, making its features easy to find and use. It has visual icons and labeled menus so you can easily locate what’s needed.
• Minimal learning curve: New users experience a minimal learning curve with Omnisend. The platform’s design supports new users by helping them understand essential features, allowing them to start creating their campaigns in no time. 

Klaviyo ease of use

Klaviyo is an advanced feature-packed platform. Hence, users may need more time to explore and familiarize themselves with all the functionalities available. Here’s how it stacks up in terms of ease of use:

• Feature-rich dashboard: Klaviyo’s dashboard provides marketers with a wealth of analytics, segmentation, and automation tools. While this is beneficial for users looking for advanced functionalities, it can overwhelm beginners.
• Advanced customization: Klaviyo involves several steps during the setup process, providing extensive customization options. Users can customize nearly every aspect of their campaigns, from templates to automated flows.

• Learning resources: Klaviyo offers extensive resources on various topics through its help center, including tutorials and support articles. These resources can facilitate learning and provide essential tips for maximizing the platform’s capabilities.

Email builder comparison

Omnisend and Klaviyo both offer easy-to-use drag-and-drop email builders and a variety of templates for faster campaign creation. Let’s compare Omnisend vs. Klaviyo for this feature.

Feature	Omnisend	Klaviyo
Drag-and-drop editor	User-friendly and intuitive, ideal for beginners	Flexible but more complex
Pre-built templates	Free, responsive, and customizable templates	Extensive template library
Mobile optimization	Automatic optimization for mobile devices	Manual customization for more control
A/B testing	A/B testing for subject lines	Advanced A/B testing for multiple elements
Dynamic content	Supports product blocks and coupons	Includes tailored product recommendations, loyalty credits, and unique discount codes
Personalization	Personalization based on customer behavior	Personalized campaigns based on real-time audience behavior, historical data, and predictions
Image editing	Built-in image editor for cropping, resizing, and adding filters	Visual editor with customization capabilities
Content blocks	Ready-to-use for ecommerce tasks	Flexible content blocks for customized layouts

Winner: Klaviyo emerges as the winner here due to its advanced features and flexibility. However, Omnisend takes the crown for its simplicity. 

Drag-and-drop editor

With the drag-and-drop email editor, Omnisend and Klaviyo are good at making the design process and email customization easy. Omnisend is ideal for users seeking simplicity and ease. Meanwhile, Klaviyo’s editor provides advanced features but comes with a steeper learning curve.

Omnisend

Omnisend’s editor is intuitive and easy to use for beginners. It offers flexible multi-column layouts, which lets you quickly arrange content and buttons for a polished look. You can drag and drop elements like images, products, headers, and buttons to set up attractive campaigns in no time. This feature makes it ideal for users with little experience in email design.

Its autosave functionality also prevents you from losing any work, and the inline editing function allows you to make changes instantly. 

Klaviyo

Klaviyo offers extensive customization and flexibility, which is great but may be more complex to navigate. You can add customizable text, images, buttons, and more. You simply have to drag and drop the content blocks. 

Another of its standout ecommerce features is the ability to add products directly from an integrated store. This helps save considerable time when creating promotional emails. 

If you’re more of an advanced user who wants greater control over design elements, Klaviyo is worth considering.

Pre-built templates

When it comes to templates, Omnisend is ideal for businesses looking for quicker options with some customization. In contrast, Klaviyo offers users more design flexibility for creating highly specific email campaigns.

Omnisend

Omnisend provides a vast selection of 250+ email templates covering various ecommerce campaign needs. The templates include options from holiday-themed newsletters to abandoned cart reminders, welcome emails, and more. These templates are designed to make email creation quick and efficient for ecommerce businesses.

Klaviyo

Klaviyo provides 160+ email templates designed for various strategic uses. They come with more advanced customization options, including welcome series, product announcements, and special deals. 

The templates cover customer touchpoints across multiple channels and can be tailored to highly specific designs. You can integrate elements like product feeds, video, and advanced segmentation. In addition to email templates, Klaviyo includes 60+ customizable signup form templates and 70+ pre-built flows.

Mobile optimization

When comparing Omnisend vs. Klaviyo in terms of mobile optimization, Omnisend is simpler with automatic mobile responsiveness. Meanwhile, Klaviyo allows extensive customization options but requires additional effort.

Omnisend

Omnisend’s email builder allows emails, forms, or popups to be automatically optimized for mobile devices. It also allows you to preview how it would look on the mobile screen. Each template, from discount announcements to cart abandonment emails, is responsive and adapts instantly to fit mobile dimensions. 

Since there’s no need to manually tweak layouts for mobile devices, you can save time and ensure that every campaign looks sharp on any device.

Klaviyo

Klaviyo takes a different route. It offers users more control over mobile customization. The email builder allows you to make custom adjustments specifically for mobile. You can fine-tune text sizes, image scaling, and layout specifics for mobile viewing. 

The templates can be individually tailored for a distinct look on mobile devices. Users who don’t mind putting in extra effort to fine-tune their designs will appreciate the mobile customization flexibility Klaviyo provides.

A/B testing

A/B testing is essential for optimizing email campaigns and improving engagement. Both Omnisend and Klaviyo offer this feature, but the capabilities differ.

Omnisend

Omnisend provides basic A/B testing capabilities primarily focused on subject lines. You can easily experiment with different subject lines, choose a winner, and optimize for higher open rates. This feature is simple to set up and great for businesses that want to test the basic elements of their campaigns. 

Klaviyo

Klaviyo offers advanced A/B testing capabilities that allow users to experiment with multiple elements. Beyond just subject lines, you can test different content blocks and overall designs within your emails. 

You can also test the send times for your email campaign to determine the optimal time for higher engagement. With this level of flexibility, brands can perform more in-depth tests and optimize various parts of their emails to increase engagement and conversions.

Dynamic content

Both Omnisend and Klaviyo offer distinct features for creating dynamic email experiences tailored to customer preferences. However, they cater to different levels of personalization and complexity.

Omnisend

Omnisend provides dynamic product blocks and coupons that can be automatically populated based on user data. You can create email templates with placeholder blocks that dynamically display relevant products or discounts. 

If a customer frequently browses a specific category, Omnisend can help you display related products in the email. With personalized coupons included in emails, you can incentivize purchases and increase conversion rates.

Klaviyo

Klaviyo takes dynamic content a step further by leveraging advanced customer data insights. You can create highly personalized emails that adapt to individual preferences and behaviors. For example, you can use Klaviyo to send emails with personalized product recommendations based on browsing history or past purchases. 

Moreover, Klaviyo’s dynamic content capabilities extend beyond simple product blocks and coupons. You can create dynamic text, images, and even entire email layouts that change based on specific customer attributes.

Personalization

In terms of Klaviyo vs. Omnisend personalization, both tools bring different strengths to the table.

Omnisend

Omnisend offers simple personalization options for targeted campaigns. You can easily add customer names and product recommendations to your emails. 

Additionally, Omnisend allows basic behavioral targeting. This is where you send tailored messages to different segments based on simple actions, such as recent purchases.

Klaviyo

Klaviyo takes email personalization to the next level by leveraging deep customer data insights to create more nuanced campaigns. It pulls in data from multiple sources, such as browsing history, past purchases, and engagement metrics, to create nuanced, highly tailored campaigns. 

With Klaviyo, you can add personalization tags that can populate email campaign content with information about the recipient, such as name and historical data. You can also build highly specific segments based on a wide range of data points to maximize each email’s relevance.

Image editing

In comparing the image editing capabilities of Omnisend vs. Klaviyo, Omnisend leans toward simplicity, while Klaviyo allows more detailed visual edits.

Omnisend

Omnisend provides basic in-editor image editing tools, allowing you to make simple adjustments to your visuals. You can crop images to fit specific dimensions, resize them to scale, and apply basic filters to enhance their appearance. 

While these features are sufficient for straightforward edits, they may not meet the needs of users who require more advanced image manipulation for email campaigns.

Klaviyo

Klaviyo offers a more advanced image editing functionality, providing a wider range of customization tools. Its editor allows a variety of adjustments beyond basic cropping and resizing, including color adjustments, overlays, and layered designs.

With Klaviyo, users can add overlays and text elements to images, blending content with brand guidelines and email aesthetics. The platform also allows users to make color adjustments that can match brand palettes precisely.

Content blocks

Both Omnisend and Klaviyo equip users with versatile content blocks for crafting engaging, personalized email campaigns. Here’s a closer look at the features each platform brings to the table.

Omnisend

Omnisend’s email builder makes it easy to design emails by providing 16+ pre-built content blocks. This includes ecommerce essentials like product listings, discounts, and promotions. 

With these blocks, you can insert popular items, spotlight new arrivals, and showcase special deals without much customization. Additionally, since Omnisend integrates these blocks directly with ecommerce platforms, it saves time on product syncing and inventory updates. 

Klaviyo

Similarly, Klaviyo provides several content blocks that give users flexibility in designing their emails. However, it’s not as extensive as Omnisend. Elements like images, text, buttons, social media links, tables, products, and review quotes are included. Each content block is adaptable, so you can adjust sizes, colors, and layouts to make your email unique and on-brand.

Omnisend vs. Klaviyo: Subscriber list

Both Omnisend and Klaviyo provide tools to help businesses grow their audience. However, are they the same? Let’s find out.

Feature	Omnisend	Klaviyo
List import options	CSV, Excel, and direct integration with other platforms	Offers CSV import and API integration
Signup forms	Offers customizable popups, landing pages, and gamified forms	Includes embedded forms, popups, and customizable multistep forms
Audience growth tools	Integrated SMS, email, and web push notification tools with automation flows for follow-ups	Form teasers, email and SMS capture, social media targeting ads
Data management	Simplified tagging and segmentation	Data segmentation and extensive custom fields
List cleaning	Automated unsubscribes and duplicate removal	Engagement-based filters and bounce management

Winner: It’s pretty much a tie between Omnisend and Klaviyo for this round.

The Klaviyo vs. Omnisend comparison in terms of subscriber list features reveals some similarities. For instance, both platforms allow you to import your subscriber lists via CSV or integrated apps. However, Klaviyo takes it a step further by providing API integration, enabling more extensive customization and automation of your import process.

In terms of signup forms and audience growth, Omnisend and Klaviyo offer several effective tools, including popups. However, of the two platforms, only Omnisend generates landing pages.

Omnisend also offers a gamified Wheel of Fortune signup form that entices your customer to sign up to spin for a discount.

Email automation and omnichannel

For marketers looking to automate their marketing campaigns, both platforms offer solid solutions. Here’s how Omnisend vs. Klaviyo stack up against each other in this round.

Feature	Omnisend	Klaviyo
Automation workflows	Pre-built easy-to-customize workflows for ecommerce	Extensive workflows for complex campaigns
Ease of setting up automation	Beginner-friendly interface with easy-to-use templates and a quick setup process	Intuitive visual builder but may require more initial configuration
Triggers and actions	Customer actions, including signups, purchases, and cart abandonment	Customer behavior and data attributes
A/B testing in workflows	Split testing available in email campaigns only	Comprehensive A/B testing options across various elements
Omnichannel marketing	Comprehensive omnichannel support for email, SMS, web push, and social ads	Primarily email, SMS, and Facebook through integration
Channel integration	Integrates directly with 130+ platforms, including ecommerce and social media platforms	Flexible APIs and 350+ integrations with popular tools

Winner: Omnisend wins this round with its easy automation setup and broader omnichannel marketing capabilities.

Both Omnisend and Klaviyo offer solid automation workflows. However, Omnisend’s pre-built workflows are geared toward ecommerce campaigns.

With Omnisend, you can streamline your marketing efforts by automating workflows across multiple channels. You can further customize these workflows using conditional, and trigger splits to construct intricate sequences tailored to specific user behaviors.

Klaviyo’s visual workflow feature is equally powerful. You can create highly targeted and complex workflows using conditional and trigger splits, too.

Klaviyo vs. Omnisend users may find that the former’s workflows allow more complex customization. This can be beneficial for companies with sophisticated marketing strategies. However, setting up these workflows may take extra time and involve a steeper learning curve for new users.

When it comes to omnichannel marketing, Omnisend’s broader channel support, including web push notifications and direct social integrations, adds a competitive edge. Klaviyo, on the other hand, remains focused on email and SMS, which could limit flexibility for marketers who want a wider reach. 

The Omnisend vs. Klaviyo debate here comes down to how extensively users can reach their audience across different platforms, with Omnisend offering multichannel versatility.

Segmentation and targeting

When it comes to fine-tuning subscriber lists, Omnisend and Klaviyo both offer powerful segmentation tools but in distinct ways. Here’s how the two compare on segmentation essentials.

Feature	Omnisend	Klaviyo
Segmentation flexibility	Allows segmentation based on purchase history and customer behavior	Highly flexible segments with advanced customization options
Ease of segmentation	Quick setup of basic segments	Slightly more complex
Real-time updates	Basic real-time updates are available, allowing for timely responses based on certain activities	Pinpointed real-time tracking with quick data synchronization
Behavioral targeting	Targets based on email clicks, purchases, and site visits	Advanced behavioral targeting, including browsing behavior, purchase history, and more
Custom rules	Based on basic activity and campaign history	Highly customizable rules based on various user behaviors and data points

Winner: Both platforms are closely matched. However, Omnisend has a slight edge.

When comparing Omnisend vs. Klaviyo, one key area to consider is segmentation flexibility. In this light, Omnisend offers an intuitive approach to creating complex segments compared to Klaviyo. 

It has a flexible segment builder, utilizing 500+ data points or filters to create tailored segments. Omnisend’s custom rule setup sticks to ecommerce data like campaign activity, product views, and order history.

With Klaviyo’s segmentation, the language is more basic. It supports conditional rules that can be built around various customer behaviors and engagement metrics.

You’re asked to choose a definition based on “what someone has or has not done,” which could either be campaign-related, shopping-related, or something else. 

Ease of use is another key point of difference in the Omnisend vs. Klaviyo segmentation comparison. Omnisend offers pre-set segment templates to help users set up targeted segments based on standard ecommerce metrics. Klaviyo, while also intuitive, may require familiarity with various customer data points. 

Omnisend vs. Klaviyo: Reporting

If you’re choosing between Omnisend and Klaviyo for email marketing, reporting is a key factor to consider. Both platforms provide powerful analytics and reporting features to help you track and optimize campaigns. Let’s find out how they compare to each other.

Feature	Omnisend	Klaviyo
Dashboard overview	Complete view of campaign performance and automation stats	Customizable views with engagement insights
Customizable reports	Limited customization but easy-to-read standard reports	Fully customizable reports with in-depth filters for metrics
Real-time analytics	Real-time updates for essential campaign data	Detailed, real-time analytics for granular insights
Revenue attribution	Revenue tracking linked to email and SMS marketing campaigns	Revenue attribution based on email and SMS campaigns
A/B testing reports	Standard A/B testing with essential performance breakdown, including subject line, content, and send time	Extensive A/B testing capabilities covering multiple variables
Engagement metrics	Tracks open rates, click rates, unsubscribe rates, and more	In-depth engagement metrics, including customer behavior analysis
Advanced insights	Offers insights into customer behavior and sales trends	Provides advanced segmentation and predictive analytics, helping you identify high-value customers
Exporting reports	Easy exporting options in common formats like CSV and PDF	Flexible exporting options with additional data integrations available
Ease of understanding reports	Simple, visually intuitive reports	Intuitive and easy-to-understand reports with clear visualizations

Winner: Klaviyo offers a more comprehensive and customizable reporting suite. 

Both platforms offer a clean, streamlined dashboard that provides a quick glance at core metrics. In terms of customizable reports, Klaviyo has an edge. It allows users to build tailored reports, choosing from a wide range of filters and segmentation options to refine data views. 

However, Omnisend provides a simpler approach, offering fewer customization options and making the reporting process faster and easier. You can get insights into an extensive number of essential metrics for email and SMS campaigns within a specific time. 

Both Omnisend and Klaviyo provide real-time analytics, allowing users to monitor campaign results as they come in. However, Klaviyo goes a step further with predictive analytics that projects future outcomes based on past data trends. 

When it comes to ease of understanding, Omnisend wins with its simplified and easy-to-interpret reporting. Although Klaviyo reports offer more report customization filters, it may come with a learning curve that might be challenging for some users. 

Multistore accounts

Businesses that operate multiple ecommerce brands need to manage their multistore accounts effectively.

Klaviyo requires each individual store to maintain its own separate account. While this setup allows for distinct branding and tailored marketing strategies for each store, it introduces several challenges, like managing multiple login credentials and duplicate workflows.

When you log in with an email and password linked to multiple accounts, you’ll go straight to the account you used last. This means that every time you want to access a store, you’ll have to log in.

In contrast, Omnisend offers a more streamlined approach by allowing businesses to manage their stores from a single multistore account. Users can switch between stores with a single click, eliminating the need for multiple logins.

In the Stores tab, you’ll find a list of all the stores linked to your account. To manage a specific store, simply click the Access button next to it.

Also, marketing assets like email templates, SMS campaigns, and automated workflows can be easily shared across all stores. This can save time and also help to ensure consistency in branding and messaging.

Winner: Omnisend takes the lead as it allows businesses to manage multiple ecommerce stores from a single account, saving time and reducing the hassle of handling separate logins.

Integrations

Both Omnisend and Klaviyo offer advanced integration capabilities that cater to various business needs. Each platform connects with popular tools and services, enhancing the overall marketing experience. Let’s have a look at their integration options.

Integration	Omnisend	Klaviyo
Ecommerce platform	Shopify, WooCommerce, Magento, BigCommerce, Wix, ShopPlazza, and more	Integrates with Shopify and PrestaShop
CRM	Limited native CRM integrations but offers CRM through third-party tools	30+ CRM integrations, including Zoho Desk, ZeroBounce, and more
Social media	Connects with Facebook and Google for ads and retargeting	Integrates with 27+ social media tools
Third-party integrations	Connects with Zapier for wider integrations	350+ integrations and APIs
Analytics tools	Supports Google Analytics and other tools through third-party connection	Integrates with Heap, Supermetrics, and others
SMS marketing	Built-in SMS marketing functionality	Integrates with Recart and other SMS tools

Winner: Klaviyo takes the lead in this round due to its extensive range of 350+ integrations. 

Omnisend offers a solid range of integrations, featuring 160+ applications and 130+ pre-built integrations within its app market. The platform supports popular ecommerce platforms like Shopify and WooCommerce, making it easy for online stores to manage their marketing efforts.

On the other hand, Klaviyo has a strong framework with 350+ available integrations. This expansive collection includes not just ecommerce platforms but also various other tools.

These integrations are spread across categories like customer relationship management (CRM), advertising, email list cleaning, influencer marketing, payments, and more. 

Businesses looking for a comprehensive marketing solution will appreciate Klaviyo’s extensive offerings since it provides greater flexibility in their marketing stack.

While Omnisend offers built-in SMS marketing features, Klaviyo’s extensive range of integrations and APIs suffice in this area.

Customer support

Finding the right platform for email marketing isn’t just about features. Customer support plays a vital role as well. Having access to knowledgeable support can make all the difference when you’re trying to resolve issues. Let’s take a closer look at how the Omnisend vs. Klaviyo comparison goes in terms of customer support.

Feature	Omnisend	Klaviyo
Support availability	24/7 support via email and chat	Email support, chat during business hours, and a phone option for premium plans
Response time	Generally quick response times, with an average response time of four minutes	Response times can vary based on the plan but are typically under 24 hours for email inquiries
Dedicated support	Offers dedicated account managers for higher-tier plans	Provides dedicated account managers for select clients based on their needs
Knowledge base and resources	Comprehensive resources, including guides, webinars, and video tutorials	Extensive documentation, blog articles, and webinars to assist users
Community support	Active community forums and social media support	Active community and forums for peer support and knowledge sharing

Winner: Omnisend has an edge due to its more accessible, quicker, and round-the-clock support.

Users can reach out via email or chat at any time. This ensures they receive assistance whenever they encounter issues with Omnisend. Its lesser average response time ensures that your work is never on pause.

Klaviyo offers excellent support if you’re having issues with your campaign or account. You can fill out a form on the support page to reach the customer team. They will then promptly address your concerns. 

However, it has limitations in terms of availability. The chat feature is only accessible during business hours, which may not be ideal for some users. They may also find it overwhelming to fill out a long form so they can reach out to the support team.

User reviews comparison of Omnisend vs. Klaviyo

If you’re still wondering which platform is the best fit for you between Omnisend vs. Klaviyo, here’s how they compete in terms of customer reviews:

Platform	Omnisend	Klaviyo
Shopify App Store	4.7/5 (5,958 reviews)	4.6/5 (2,892 reviews)
WooCommerce App Store	4.9/5 (126 reviews)	4.0/5 (11 reviews)
Trustpilot	3.9/5 (268 reviews)	2.9/5 (226 reviews)
G2	4.5/5 (900 reviews)	4.6/5 (1,046 reviews)
Capterra	4.7/5 (796 reviews)	4.6/5 (450 reviews)

Winner: Omnisend takes this round due to its higher average rating.

Both platforms enjoy high ratings on the Shopify App Store, indicating strong satisfaction among Shopify merchants. On WooCommerce, while Klaviyo maintains a strong four-star rating on the WooCommerce App Store, Omnisend leads with a 4.9 rating. 

Both platforms have solid ratings on Trustpilot, with Omnisend holding a slight edge. Also, both platforms perform well on G2 and Capterra, with similar average ratings. 

Overall, while both platforms boast impressive ratings, Omnisend edges out Klaviyo with slightly higher average scores on several review platforms. Here’s what a user has to say about Omnisend:

On the other hand, users on Shopify praise Klaviyo’s support and email campaign and automation features: 

Klaviyo review

Does Klaviyo’s support live up to the hype? This review video examines its various support options, weighs the pros and cons, and compares it to other platforms. 

Omnisend vs. Klaviyo: Final thoughts

On a final note, choosing between Omnisend and Klaviyo depends on your business needs and goals. However, here are some key takeaways to guide your choice:

• Omnisend outshines Klaviyo with pricing and extra email marketing features for ecommerce
• Both tools offer precise segmentation for great targeting and conditional splits in automation
• Omnisend is a winner in automation, providing an omnichannel customer experience and budget-friendly SMS pricing
• Both platforms have an extensive integration network, with Klaviyo taking the lead

When deciding between Ominsend vs. Klaviyo, consider your budget, technical expertise, and marketing goals to make the most informed decision to ensure business success.