Omnisend vs. Klaviyo: In-depth feature & pricing comparison

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Are you deciding between Omnisend vs. Klaviyo for your ecommerce email marketing in 2025? Don’t let Klaviyo’s market presence sway you without a closer look. Choosing the wrong platform could mean paying too much for unnecessary features.

In this comprehensive comparison, we dive deep into the distinctions between Omnisend and Klaviyo, breaking down pricing, automation capabilities, segmentation, and omnichannel marketing. Discover how Omnisend’s feature-rich platform and customer-centric approach make it a top contender for savvy ecommerce brands looking to maximize their marketing potential.

Omnisend vs. Klaviyo: Pricing comparison

When it comes to email marketing, pricing is a critical factor to consider. Both marketing solutions offer tiered plans based on subscriber count. Here, we’ll compare Omnisend with Klaviyo pricing plans to see which provides the best value for your budget.

Free plans offer:

• Klaviyo: Up to 250 active profiles, 500 emails/month, 150 SMS/MMS credits
• Omnisend: Up to 250 contacts, 500 emails/month, 500 web push notifications, 50 published product reviews, $1 bonus SMS credits

Active profiles	Klaviyo Email	Klaviyo Email & SMS	Contacts	Omnisend Standard plan	Omnisend Pro plan
251-500	$20	$20	251-500	$16	$59
501-1,000	$30	$30	501-1,000	$20	$59
1,001- 1,500	$45	$45	1,001-1,500	$25	$59
2,501-3,000	$70	$70	2,501-3,000	$50	$70
5,501-6,000	$130	$130	5,501-6,000	$115	$100
10,501-11,000	$200	$200	10,501-11,000	$163	$190
50,001-55,000	$790	$790	50,001-55,000	$450	$784
105,001-110,000	$1,495	$1,495	105,001-110,000	$1,040	$1,450

Winner: Omnisend wins this round of our Omnisend vs. Klaviyo comparison. Its plans remain more budget-friendly even as the subscriber count grows. Plus, Omnisend offers a better deal when you pay three months upfront, making these plans even more pocket-friendly. 

When comparing Omnisend vs. Klaviyo free plans, both platforms include 500 emails/month and are limited to 250 contacts or active profiles. This is particularly beneficial for small businesses. 

However, while Klaviyo includes other perks like 150 extra monthly SMS/MMS credits in its free plan, Omnisend provides $1 in bonus SMS to try, with 500 web push notifications and 50 published product reviews on Shopify.

For instance, for 2,500 active profiles/contacts:

• Omnisend Standard: $44/month
• Klaviyo Email: $70/month

For 2,500 subscribers on a Pro plan:

• Omnisend Pro: $59/month
• Klaviyo Email & SMS: $70/month

For managing large lists (50,000+ contacts), the price gap widens significantly for the Standard plans:

• Omnisend Standard: $450/month
• Omnisend Pro: $784/month
• Klaviyo Email: $790/month
• Klaviyo Email & SMS: $790/month

For companies aiming to manage both email and SMS channels, Omnisend presents a less expensive option, even for SMS pricing, without compromising functionality.

For more information, use our email pricing calculator below to quickly compare costs and features with Klaviyo. Simply input your desired number of contacts, select Klaviyo from the list, and see how Omnisend compares.

Omnisend vs. Klaviyo: Key features comparison

When comparing Omnisend vs. Klaviyo offerings, both offer a range of marketing features. However, key differences may influence which platform better suits your business needs. 

Here’s a side-by-side comparison of Omnisend vs. Klaviyo features:

Features	Omnisend	Klaviyo
Ease of use	Effortless interface with a drag-and-drop email builder, suitable for beginners	Intuitive platform with customizable content blocks but may have a steeper learning curve for new users
Multichannel support	Supports email, SMS, and web push notifications	Only email and SMS marketing
Automation and workflows	Pre-built automation workflows, including abandoned cart recovery	Advanced automation with customizable flows
A/B testing	A/B testing for email campaign optimization	A/B testing features for emails and workflows
Segmentation	Audience segmentation based on demographics, browsing behavior, and purchase history	Allows segmentation with detailed customer data for targeted marketing
Integration	160+ pre-built integrations and custom APIs	350+ pre-built integrations
Analytics and reporting	Advanced email campaigns and automation reports	Comprehensive reporting with real-time data and visualizations
Mobile optimization	Uses responsive designs to automatically optimize emails and forms for mobile devices	Customizable templates that require manual adjustments for mobile responsiveness
AI capabilities	AI-assisted email generation	AI-powered predictive analytics
Customer support	24/7 live chat and email support	Email and chat support
Pricing	Offers a free plan for up to 250 contacts Paid plans start at $16/month	Provides a free plan for up to 250 email subscribers Paid plans start at $20/month

Omnisend vs. Klaviyo: Ease of use

How straightforward a platform is to use and navigate can impact your workflow and save you time. Wondering which email marketing platform is the simplest to use out of Omnisend vs. Klaviyo? Let’s find out.

Users typically need fewer hours to get familiar with Omnisend. This can be attributed to its streamlined interface and intuitive setup. In contrast, Klaviyo’s advanced features present a steeper learning curve. Here’s how they compare:

Winner: Omnisend takes the lead in ease of use, especially for users seeking quick setup.

Omnisend ease of use

Omnisend is designed for simplicity and efficiency, making it an excellent choice for beginners. Here are some key aspects that highlight its intuitiviness:

• Quick setup: You’ll love Omnisend’s fast and straightforward setup process. You can sign up for Omnisend using your Google account, email, or Shopify. This flexibility speeds up the onboarding process.

• User interface: Omnisend’s interface is clean and intuitive, making its features effortless to find and use. It has visual icons and labeled menus so you can quickly locate what you need.
• Minimal learning curve: New users experience a minimal learning curve with Omnisend. The platform’s design supports new users by helping them understand essential features, allowing them to start creating their campaigns in a short amount of time. 

Klaviyo ease of use

Klaviyo is an advanced, feature-packed platform. Hence, users may need more time to explore and familiarize themselves with all the functionalities available. Here’s how it stacks up in terms of ease of use:

• Feature-rich dashboard: Klaviyo’s dashboard provides marketers with a wealth of analytics, segmentation, and automation tools. While this is beneficial for users looking for advanced functionalities, it can overwhelm beginners.
• Advanced customization: Klaviyo’s setup process involves several steps as it provides extensive customization options. Users can customize nearly every aspect of their campaigns, from templates to automated flows.

• Learning resources: Its help center offers extensive resources on various topics, including tutorials and support articles. These resources can facilitate learning and provide essential tips for maximizing the platform’s capabilities.

Email builder comparison

Omnisend and Klaviyo both offer intuitive drag-and-drop email builders and a variety of templates for faster campaign creation. 

Let’s check out the Omnisend vs. Klaviyo comparison for this feature:

Feature	Omnisend	Klaviyo
Drag-and-drop editor	Expert-approved, newbie-tested and intuitive	Flexible but more complex
Pre-built templates	Free, responsive, and customizable templates	Extensive template library
Mobile optimization	Automatic optimization for mobile devices	Manual customization for more control
A/B testing	A/B testing for multiple elements	Advanced A/B testing for multiple elements
Dynamic content	Supports product blocks and coupons	Includes tailored product recommendations, loyalty credits, and unique discount codes
Personalization	Personalization based on customer behavior	Personalized campaigns based on real-time audience behavior, historical data, and predictions
Image editing	Built-in image editor for cropping, resizing, and adding filters	Visual editor with customization capabilities
Content blocks	Ready to use for ecommerce tasks	Flexible content blocks for customized layouts

Winner: Klaviyo emerges as the winner here due to its advanced features and flexibility. However, Omnisend takes the crown for its simplicity, making it ideal for professionals and newbies alike.

Drag-and-drop editor

With their drag-and-drop email editors, Omnisend and Klaviyo make email design and customization a breeze. Omnisend is great for users seeking simplicity and intuitiviness. Meanwhile, Klaviyo’s editor provides advanced features but may come with a steeper learning curve.

Omnisend

Omnisend’s editor is straightforward for beginners. It offers flexible multi-column layouts, which let you quickly arrange content and buttons for a polished look.

You can effortlessly drag and drop elements like images, products, headers, and buttons to set up attractive campaigns. This feature makes it perfect for users with little experience in email design.

Its autosave functionality also prevents you from losing any work, and the inline editing function allows you to make changes instantly: 

Klaviyo

Klaviyo offers extensive customization and flexibility, which is beneficial but may be more complicated to navigate. You can add customizable text, images, buttons, and more. You simply have to drag and drop the content blocks. 

Another of its standout ecommerce features is the ability to add products directly from an integrated store. This helps save considerable time when creating promotional emails. 

If you’re more of an advanced user who wants greater control over design elements, Klaviyo is worth considering.

Pre-built templates

When it comes to templates, Omnisend is best suited to businesses looking for quicker options with some customization. In contrast, Klaviyo offers users more design flexibility for creating highly specific email campaigns.

Omnisend

Omnisend provides a vast selection of 250+ email templates covering various ecommerce campaign needs. The templates include options from Women’s Day theme newsletters to templates for birthdays, sales, and more. They’re designed to make email creation quick and efficient for ecommerce businesses.

Plus, Omnisend offers a variety of customizable forms, including popups, gamified forms, and landing pages.

Klaviyo

Klaviyo provides 160+ email templates designed for various strategic uses. They come with more advanced customization options, including welcome series, product announcements, and special deals. 

The templates cover customer touchpoints across multiple channels and can also be tailored to highly specific designs. You can integrate elements like product feeds, video, and advanced segmentation. 

In addition to email templates, Klaviyo includes 60+ customizable signup form templates and 70+ pre-built flows.

Mobile optimization

When comparing Omnisend vs. Klaviyo in terms of mobile optimization, Omnisend offers simpler automatic mobile responsiveness. Meanwhile, Klaviyo allows extensive customization options but requires additional effort.

Omnisend

Omnisend’s email builder allows emails, forms, or popups to be automatically optimized for mobile devices. It also allows you to preview how they would look on the mobile screen. Each template, from discount announcements to cart abandonment emails, is responsive and adapts instantly to fit mobile dimensions. 

Since there’s no need to manually tweak layouts for mobile devices, you can save time and ensure that every campaign looks sharp on any device.

Klaviyo

Klaviyo gives users more control over mobile customization. The email builder allows you to make custom adjustments for mobile. You can fine-tune text sizes, image scaling, and layout for mobile viewing. 

The templates can be individually tailored for a distinct look on mobile devices. Users who don’t mind putting in extra effort to perfect their designs will appreciate the mobile customization flexibility that Klaviyo provides.

A/B testing

A/B testing is essential for optimizing email campaigns and improving engagement. For this Omnisend vs. Klaviyo comparison section, both tools offer this feature, but the capabilities differ.

Omnisend

Omnisend provides A/B testing capabilities for various elements, including subject line, sender name, email content, images, and even your discounts. You can effortlessly experiment, choose which one yields the best results, and optimize for higher engagement. 

This feature is simple to set up and great for businesses that want to test the different elements of their campaigns.

Klaviyo

Klaviyo offers advanced A/B testing capabilities that allow users to experiment with multiple elements. Beyond subject lines, you can test different content blocks and overall designs within your emails. 

You can also test the send times for your email campaign to determine the optimal time for higher engagement. With this level of flexibility, brands can perform more in-depth tests and refine various parts of their emails to maximize engagement and conversions.

Dynamic content

Both Omnisend and Klaviyo offer distinct features for creating dynamic email experiences tailored to customer preferences. However, they cater to different levels of personalization and complexity.

Omnisend

Omnisend provides dynamic product blocks and coupons that can be automatically populated based on user data. You can create email templates with placeholder blocks that dynamically show relevant products or discounts. 

If a customer frequently browses a specific category, Omnisend can help you display related products in the email. By including personalized coupons in emails, you can incentivize purchases and increase conversion rates.

Klaviyo

Klaviyo takes dynamic content a step further by leveraging advanced customer data insights. It allows you to highly personalize emails that adapt to individual preferences and behaviors. For example, you can use Klaviyo to send emails with personalized product recommendations based on browsing history or past purchases. 

What’s more, Klaviyo’s dynamic content capabilities extend beyond basic product blocks and coupons. You can create dynamic text, images, and even entire email layouts that change based on specific customer attributes.

Personalization

In terms of Klaviyo vs. Omnisend personalization, both tools bring different strengths to the table.

Omnisend

Omnisend offers simple personalization options for targeted campaigns. You can easily add customer names and product recommendations to your emails. 

Additionally, Omnisend allows basic behavioral targeting. This is where you send tailored messages to different segments based on simple actions, such as recent purchases.

Klaviyo

Klaviyo takes email personalization to the next level by leveraging in-depth customer data insights to craft more nuanced campaigns. It pulls in data from multiple sources, such as browsing history, past purchases, and engagement metrics, to build nuanced, highly tailored campaigns. 

With Klaviyo, you can add personalization tags that can populate email campaign content with information about the recipient, such as name and historical data. You can also add highly specific segments based on a wide range of data points to maximize each email’s relevance.

Image editing

In comparing the image editing capabilities of Omnisend vs. Klaviyo, Omnisend leans toward simplicity, while Klaviyo allows more detailed visual edits.

Omnisend

Omnisend provides basic in-editor image editing tools, allowing you to make adjustments — stress-free — to your visuals. You can crop images to fit specific dimensions, resize them to scale, and apply basic filters to enhance their appearance. 

While these features are sufficient for straightforward edits, they may not meet the needs of users who require more advanced image manipulation for email campaigns.

Klaviyo

Klaviyo offers more advanced image-editing functionality and a wider range of customization tools. Its editor allows a range of adjustments beyond basic cropping and resizing, including color adjustments, overlays, and layered designs.

With Klaviyo, users can add overlays and text elements to images, blending content with brand guidelines and email aesthetics. The platform also allows users to adjust colors, ensuring precise alignment with brand palettes.

Content blocks

Both Omnisend and Klaviyo equip users with versatile content blocks for crafting engaging, personalized email campaigns. Here’s a closer look at the features each platform brings to the table:

Omnisend

Omnisend’s email builder simplifies email design by providing 16+ pre-built content blocks. This includes ecommerce essentials like product listings, discounts, and promotions. 

With these blocks, you can insert popular items, spotlight new arrivals, and showcase special deals without much customization. Additionally, since Omnisend integrates these blocks directly with ecommerce platforms, it saves time on product syncing and inventory updates.

Klaviyo

Similarly, Klaviyo provides several content blocks that give users flexibility in designing their emails. However, it’s not as extensive as Omnisend. Elements like images, text, buttons, social media links, tables, products, and review quotes are included. Each content block is adaptable, so you can adjust sizes, colors, and layouts to make your email unique and on-brand.

Omnisend vs. Klaviyo: Subscriber list

Both Omnisend and Klaviyo provide tools to help businesses grow their audience. However, are they the same? Let’s find out.

Feature	Omnisend	Klaviyo
List import options	CSV, Excel, and direct integration with other platforms	Offers CSV import and API integration
Signup forms	Offers customizable popups, landing pages, and gamified forms	Includes embedded forms, popups, and customizable multistep forms
Audience growth tools	Integrated SMS, email, and web push notification tools with automation flows for follow-ups	Form teasers, email and SMS capture, social media targeting ads
Data management	Simplified tagging and segmentation	Data segmentation and extensive custom fields
List cleaning	Automated unsubscribes and duplicate removal	Engagement-based filters and bounce management

Winner: It’s pretty much a tie between Omnisend and Klaviyo for this round.

The Klaviyo vs. Omnisend comparison in terms of subscriber list features reveals some similarities. For instance, both platforms allow you to import your subscriber lists via CSV or integrated apps. However, Klaviyo takes it a step further by providing API integration, enabling more extensive customization and automation of your import process.

In terms of signup forms and audience growth, Omnisend and Klaviyo both offer several effective tools, including popups. However, of the two platforms, only Omnisend generates landing pages.

Omnisend also offers a gamified Wheel of Fortune signup form that entices your customer to sign up to spin for a discount.

Email automation and omnichannel

For marketers looking for email automation features for their marketing campaigns, both platforms offer solid solutions. Here’s how Omnisend vs. Klaviyo stack up against each other in this round:

Feature	Omnisend	Klaviyo
Automation workflows	Pre-built easy-to-customize workflows for ecommerce	Extensive workflows for complex campaigns
Ease of setting up automation	An interface that works with you, not against you with intuitive templates and a quick setup process	Intuitive visual builder but may require more initial configuration
Triggers and actions	Customer actions, including signups, purchases, and cart abandonment	Customer behavior and data attributes
A/B testing in workflows	Split testing available in email campaigns only	Comprehensive A/B testing options across various elements
Omnichannel marketing	Comprehensive omnichannel platform support for email, SMS, web push, and social ads	Primarily email, SMS, and Facebook through integration
Channel integration	Integrates directly with 160+ platforms, including ecommerce and social media platforms	Flexible APIs and 350+ integrations with popular tools

Winner: Omnisend wins this round with its straightforward automation setup and broader omnichannel marketing capabilities.

Both Omnisend and Klaviyo offer solid automation workflows. However, Omnisend’s pre-built workflows are geared toward ecommerce email marketing campaigns.

With Omnisend, you can streamline your marketing efforts by automating workflows across multiple channels. You can further customize these workflows using conditional and trigger splits to construct intricate sequences tailored to specific user behaviors.

Klaviyo’s visual workflow feature is equally powerful. You can create highly targeted and complex workflows using conditional and trigger splits, too.

Klaviyo vs. Omnisend users may find that the former’s workflows allow for more complex customization. This can be beneficial for companies with sophisticated marketing strategies. However, setting up these workflows may take extra time and involve a steeper learning curve for new users.

When it comes to omnichannel marketing, Omnisend’s broader channel support, including web push notifications and direct social integrations, adds a competitive edge. Klaviyo, on the other hand, remains focused on email and SMS, which could limit flexibility for marketers who want a wider reach. 

The Omnisend vs. Klaviyo debate here comes down to how extensively users can reach their audience across different platforms, with Omnisend offering multichannel versatility.

Segmentation and targeting

When it comes to fine-tuning subscriber lists, Omnisend and Klaviyo both offer powerful segmentation tools but in distinct ways. Here’s how the two compare on segmentation essentials:

Feature	Omnisend	Klaviyo
Segmentation flexibility	Allows segmentation based on purchase history and customer behavior	Highly flexible segments with advanced customization options
Ease of segmentation	Quick setup of basic segments	Slightly more complex
Real-time updates	Basic real-time updates, allowing for timely responses based on certain activities	Pinpointed real-time tracking with quick data synchronization
Behavioral targeting	Targets based on email clicks, purchases, and site visits	Advanced behavioral targeting, including browsing behavior, purchase history, and more
Custom rules	Based on basic activity and campaign history	Highly customizable rules based on various user behaviors and data points

Winner: Both platforms are closely matched. However, Omnisend has the edge.

When comparing Omnisend vs. Klaviyo, a key area to consider is segmentation flexibility. In this light, Omnisend offers an intuitive approach to creating complex segments compared to Klaviyo. 

It has a flexible segment builder, utilizing 500+ data points or filters to create tailored segments. Omnisend’s custom rule setup focuses on ecommerce data like campaign activity, product views, and order history.

With Klaviyo’s segmentation, the language is more basic. It supports conditional rules that can be built around various customer behaviors and engagement metrics.

You’re asked to choose a definition based on “what someone has or has not done,” which could either be campaign-related, shopping-related, or something else.

Ease of use is another key point of difference in the Omnisend vs. Klaviyo segmentation comparison. Omnisend offers pre-set segment templates to help users set up targeted segments based on standard ecommerce metrics. Klaviyo, while also intuitive, may require familiarity with various customer data points. 

Omnisend vs. Klaviyo: AI capabilities

Artificial intelligence (AI) is crucial in email marketing, enhancing automation, personalization, and predictive analytics. Both Omnisend and Klaviyo have integrated AI-driven features to improve customer engagement and increase conversion rates.

Here’s how Omnisend vs. Klaviyo compares in terms of AI-powered capabilities:

Feature	Omnisend	Klaviyo
AI subject line generation	Generates five suggestions based on input keywords and brief	Generates subject lines using generative AI, optimized through A/B testing
AI-powered email content	Creates entire email drafts and allows real-time refinements	Generates full email content from prompts with options for A/B testing and optimization
Predictive analytics	Limited predictive insights	Advanced predictions, including customer lifetime value (CLV), churn risk, and next order date
Product recommendations	Basic recommendations based on past purchases	AI-driven recommendations tailored to individual browsing behavior
Behavioral targeting	Uses email clicks, purchases, and site visits	Advanced tracking of browsing behavior, purchase history, and engagement trends
Automated personalization	AI suggests personalized subject lines and content adjustments	AI-driven personalization optimizes campaigns for each customer
Smart send time optimization	Simple optimization to figure out the best send times	AI calculates the best send time for each customer
Multilingual AI support	Supports multiple languages, including Spanish, French, and Chinese	No built-in multilingual AI support
A/B testing and optimization	Allows A/B testing for subject lines, sender name, email content, images, and discounts	AI-driven A/B testing for subject lines, CTAs, images, and offers

Winner: When comparing the AI capabilities of Omnisend vs. Klaviyo, both tools integrate AI to enhance marketing automation and customer engagement. However, Klaviyo takes the win due to its advanced AI-powered predictive analytics and dynamic content personalization.

Omnisend’s AI-powered tools focus on efficient email marketing by assisting with content creation, personalization, and automation. One of its key features is the AI-generated subject line tool, which suggests up to five subject lines based on user input. 

Another core AI-driven feature in Omnisend is its AI writing assistant. This feature assists in drafting emails, refining text, and suggesting better phrasing for engagement. It helps users avoid writer’s block by generating email content.

Klaviyo, on the other hand, excels with its AI-driven predictive analytics, behavioral insights, and automated decision-making. You can forecast key customer behaviors, such as the next purchase date, customer lifetime value (CLV), and churn risk.

Users can create entire email or SMS messages with a simple text prompt. Its AI tools automatically generate subject lines, CTAs, and product recommendations.

It also enhances campaign performance with AI-driven automation and smart send times. The platform automatically detects the best time to send emails and SMS to individual users based on their previous engagement patterns.

While Omnisend provides useful AI tools for creating email campaigns, Klaviyo’s AI capabilities are more advanced, particularly in predictive analytics, personalization, and optimization. 

Klaviyo’s ability to analyze customer behavior, predict future actions, and dynamically adjust campaigns makes it the stronger choice for brands looking for deep AI-driven insights and automation.

Omnisend vs. Klaviyo: Reporting

If you’re choosing between Omnisend and Klaviyo for email marketing, reporting is a key factor to consider. Both platforms provide powerful analytics and reporting features to help you track and optimize campaigns. Let’s find out how they compare to each other:

Feature	Omnisend	Klaviyo
Dashboard overview	Complete view of campaign performance and automation stats	Customizable views with engagement insights
Customizable reports	Limited customization but easy-to-read standard reports	Fully customizable reports with in-depth filters for metrics
Real-time analytics	Real-time updates for essential campaign data	Detailed, real-time analytics for granular insights
Revenue attribution	Revenue tracking linked to email and SMS marketing campaigns	Revenue attribution based on email and SMS campaigns
A/B testing reports	Standard A/B testing with essential performance breakdown, including subject line, content, and send time	Extensive A/B testing capabilities covering multiple variables
Engagement metrics	Tracks click rates, unsubscribe rates, and more	In-depth engagement metrics, including customer behavior analysis
Advanced insights	Offers insights into customer behavior and sales trends	Provides advanced segmentation and predictive analytics, helping you identify high-value customers
Exporting reports	Easy exporting options in common formats like CSV and PDF	Flexible exporting options with additional data integrations
Ease of understanding reports	Simple, visually intuitive reports	Intuitive and easy-to-understand reports with clear visualizations

Winner: Klaviyo offers a more comprehensive and customizable reporting suite. 

Both platforms offer a clean, streamlined dashboard that provides a quick glance at core metrics. When it comes to report customization, Klaviyo has an edge. It allows users to build tailored reports, choosing from a wide range of filters and segmentation options to refine data views. 

However, Omnisend provides a simpler approach, offering fewer customization options and a faster and more effortless reporting process. Within a specific time frame, you gain insights into an extensive number of essential metrics for email and SMS campaigns.

Both Omnisend and Klaviyo provide real-time analytics, allowing users to monitor campaign results as they come in. However, Klaviyo goes a step further with predictive analytics that projects future outcomes based on past data trends. 

When it comes to ease of understanding, Omnisend wins with its simplified and easy-to-interpret reporting. Although Klaviyo reports offer more report customization filters, it may come with a learning curve that might be challenging for some users. 

Multistore accounts

Businesses that operate multiple ecommerce brands need to manage their multistore accounts effectively.

Klaviyo requires each individual store to maintain its own separate account. While this setup allows for distinct branding and tailored marketing strategies for each store, it also introduces several challenges, such as managing multiple login credentials and duplicate workflows.

When you log in with an email and password linked to multiple accounts, you’ll go straight to the account you used last. This means that every time you want to access a store, you’ll have to log in.

In contrast, Omnisend offers a more streamlined approach by allowing businesses to manage their stores from a single multistore account. Users can switch between stores with a single click, eliminating the need for multiple logins.

In the Stores tab, you’ll find a list of all the stores linked to your account. To manage a specific store, click the Access button next to it.

Marketing assets like email templates, SMS campaigns, and automated workflows can also be quickly shared across all stores. This can save time and also help to ensure consistency in branding and messaging.

Winner: Omnisend takes the lead as it allows businesses to manage multiple ecommerce stores from a single account, saving time and reducing the hassle of handling separate logins.

Integrations

Both Omnisend and Klaviyo offer advanced integration capabilities that cater to various business needs. Each platform connects with popular tools and services, enhancing the overall marketing experience. Let’s have a look at their integration options:

Integration	Omnisend	Klaviyo
Ecommerce platform	Integrates with major ecommerce platforms, including Shopify, WooCommerce, Magento, BigCommerce, Wix, ShopPlazza, and more	Integrates with Shopify and PrestaShop
CRM	Limited native CRM integrations but offers it through third-party tools	30+ CRM integrations, including Zoho Desk, ZeroBounce, and more
Social media	Connects with Facebook and Google for ads and retargeting	Integrates with 27+ social media tools
Third-party integrations	Connects with Zapier for wider integrations	350+ integrations and APIs
Analytics tools	Supports Google Analytics and other tools through third-party connection	Integrates with Heap, Supermetrics, and others
SMS marketing	Built-in SMS marketing functionality	Integrates with Recart and other SMS tools

Winner: Klaviyo takes the lead in this round due to its extensive range of 350+ integrations. 

Still, Omnisend offers a solid range of integrations, featuring 160+ applications and 130+ pre-built integrations within its app market. The platform supports popular ecommerce platforms like Shopify and WooCommerce, meaning online stores can manage their marketing efforts hassle-free.

On the other hand, Klaviyo has a strong framework of 350+ available integrations. This expansive collection includes not just ecommerce platforms but also a variety of other tools.

These integrations are provided across categories like customer relationship management (CRM), advertising, email list cleaning, influencer marketing, payments, and more. 

Businesses looking for a comprehensive marketing solution will appreciate Klaviyo’s extensive offerings since it provides greater flexibility in their marketing stack.

While Omnisend offers built-in SMS marketing features, Klaviyo’s extensive range of integrations and APIs suffice in this area.

Customer support

Finding the right platform for email marketing isn’t just about features. Customer support plays a vital role as well. Having access to knowledgeable support can make all the difference when you’re trying to resolve issues. Let’s take a closer look at how the Omnisend vs. Klaviyo comparison goes in terms of customer support:

Feature	Omnisend	Klaviyo
Support availability	24/7 support via email and chat	Email support, chat during business hours, and a phone option for premium plans
Response time	Generally quick response times, with an average response time of four minutes	Response times can vary based on the plan but are typically under 24 hours for email inquiries
Dedicated support	Offers dedicated account managers for higher-tier plans	Provides dedicated account managers for select clients based on their needs
Knowledge base and resources	Comprehensive resources, including guides, webinars, and video tutorials	Extensive documentation, blog articles, and webinars to assist users
Community support	Active community forums and social media support	Active community and forums for peer support and knowledge sharing

Winner: Omnisend wins due to its more accessible, quicker, and round-the-clock support.

Users can reach out via email or chat at any time. This ensures they receive assistance whenever they encounter issues with Omnisend. Its quicker average response time ensures that your work is never on pause.

Klaviyo offers excellent support for campaign or account issues. You can fill out a form on the support page to reach the customer team, who will then promptly address your concerns. 

However, it has limitations in terms of availability. The chat feature is only accessible during business hours, which may not be ideal for some users. They may also find it overwhelming to fill out a long form to reach the support team.

User reviews comparison of Omnisend vs. Klaviyo

If you’re still wondering which platform is the best fit for you between Omnisend vs. Klaviyo, here’s how they compete in terms of customer reviews:

Platform	Omnisend	Klaviyo
Shopify App Store	4.7/5 (5,981 reviews)	4.6/5 (3,258 reviews)
WordPress	4.9/5 (132 reviews)	3/5 (21 reviews)
Trustpilot	4.3/5 (312 reviews)	2.4/5 (257 reviews)
G2	4.6/5 (918 reviews)	4.6/5 (1,068 reviews)
Capterra	4.7/5 (806 reviews)	4.6/5 (473 reviews)

Winner: Omnisend takes this round due to its higher average rating.

Both platforms enjoy high ratings on the Shopify App Store, indicating strong satisfaction among Shopify merchants. On WordPress, Omnisend leads with a 4.9 rating. 

Omnisend also outperforms Klaviyo on Trustpilot, scoring 4.3/5 compared to Klaviyo’s much lower 2.4/5 rating. On G2, both platforms are evenly rated at 4.6/5. Meanwhile, on Capterra, Omnisend holds a slight advantage at 4.7/5 versus Klaviyo’s 4.6/5.

Overall, while both platforms boast impressive ratings, Omnisend takes the win with a higher average score on all review platforms. Here’s what a user has to say about Omnisend:

On the other hand, users on Shopify praise Klaviyo’s support and email campaign, and automation features: 

Similarly, on G2, users have praised Omnisend for its comprehensive customer support. Here’s what a user had to say:

Klaviyo has also received good reviews for its comprehensive analytics and reporting features for marketing campaigns:

Omnisend vs. Klaviyo: Video review

Here’s an insightful video comparing Klaviyo vs. Omnisend for Shopify to help you decide which email marketing platform is best for your online store:

Omnisend vs. Klaviyo: Summary

Ultimately, selecting the right platform comes down to what aligns best with your business strategy. However, you must keep several factors in mind, such as cost, ease of use, and the specific marketing features you need. 

If you’re still undecided on which to choose between Omnisend vs. Klaviyo, here’s a summary of which tool stands out in various aspects. 

Feature	Winner	Reason
Pricing	Omnisend	More budget-friendly as subscriber count grows
Ease of use	Omnisend	Quick setup and intuitive interface
Email builder	Klaviyo	Advanced features and flexibility, but Omnisend is simpler
Subscriber list management	Tie	Both platforms provide advanced list management
Email automation and omnichannel marketing	Omnisend	Easy automation setup and broader omnichannel marketing
Segmentation and targeting	Omnisend	Slight edge due to refined segmentation features
AI capabilities	Klaviyo	Advanced AI-powered predictive analytics and personalization
Reporting and analytics	Klaviyo	More comprehensive and customizable reporting suite
Multistore accounts	Omnisend	Allows management of multiple ecommerce stores from one account
Integrations	Klaviyo	Extensive range of 350+ integrations
Customer support	Omnisend	More accessible, quicker, and round-the-clock support
User reviews	Omnisend	Higher average rating from users