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Reports so clear, they practically explain themselves

Smart decisions deserve smart tools, so we made reporting intuitive, effective, and reliably straightforward.

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SALES Reports

Sales data that makes sense

No spreadsheets. No brain-twisting math. Get all your sales data — email, SMS, push messages — for any time period, all in one view to compare the results and learn what truly works.

CAMPAIGN AND AUTOMATION REPORTS

Know what’s driving your business

Crystal clear campaign and automation performance. From revenue to engagement, if it matters, it's here — without you needing a PhD to decode what’s actually driving sales. Stack and compare campaigns and flows side by side to see what’s performing best.

DELIVERABILITY REPORTS

Deliverability (email & SMS) monitoring

Great campaigns mean nothing if no one sees them. Our reporting tools help you spot and fix deliverability issues fast — track sender performance, keep lists clean, and compare SMS results across countries.

Actionable insights to drive your business

Know your customers better and see which marketing strategies are working with our reporting tools designed to grow your business.

Full historic data comparisons

Zoom in on any time period to compare past performance to current patterns and highlight areas that need extra attention. Your data is stored indefinitely, so you’ll always have access to it.

Cross-channel
performance

Get channel-level insights for email, SMS, and push notifications to track sales, monitor costs and deliverability metrics.

Focus on retention and loyalty

See each customer in an easy-to-read lifecycle stage map. This way, you can prioritize and personalize your retention strategies to the most valuable shoppers, keeping your brand top of mind and driving more repeat purchases.

Forms reports

Monitor the performance of your forms to see which ones get the most contacts and which ones need tweaking.

Audience growth insights

Monitor your audience and drive retention by analyzing how your email and SMS lists evolve over time.

Flexible attribution for accurate reporting

Set attribution windows and touchpoints for each channel separately to align with your strategy. When settings are updated, metrics are recalculated retroactively, ensuring consistent data across all reports.

ADVANCED REPORTS

Even more insights and trends

Powerful reporting tools — your all-seeing eye for trends and segments.

Channel trends breakdowns

Compare your key metrics in-depth across each channel over time to quickly identify trends and patterns in a single view.

Campaign sales by audience segment

Break down sales by audience segment to create more personalized content and improve future performance.

Speaking about the reports, it’s great to see so many metrics to gain in-depth insights and make comprehensive reports for our marketing campaigns. While it’s a lot of information I found it insightful and actionable.

Valesca von Memerty

Paint Vibe

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What’s new with campaigns and automations

FAQ

How does Omnisend help identify effective marketing strategies?

Omnisend provides detailed reports for campaigns and automations, helping you see which tactics drive sales and engagement.

How can I track the performance of individual messages within automations?

Omnisend’s message reports display key performance stats in the Automation Editor, enabling data-driven workflow optimization.

Does Omnisend offer insights into the engagement of different customer segments?

Yes, Omnisend's reports highlight which segments engage most, helping you focus your efforts where they matter.

What tools does Omnisend provide for monitoring audience growth?

Omnisend lets you monitor and compare email and SMS list growth from your dashboard, with detailed form reports to assess the effectiveness of your signup forms.