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10 best email marketing platforms for ecommerce (2025)
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Email marketing platforms are among the most effective tools for ecommerce businesses looking to turn casual browsers into loyal customers.
The best email marketing platforms for ecommerce offer more than just basic email-sending capabilities. They also provide features to nurture leads and drive repeat purchases.
However, features, pricing, and ease of use can vary significantly between platforms. That’s why choosing the one that aligns with the unique needs of ecommerce is crucial.
In this article, we’ve carefully curated a list of the 10 best email marketing platforms for ecommerce in 2025, catering to businesses of all sizes.
Let’s dive in to find your perfect match.
How to choose the best email marketing platform
There are quite a few email service providers (ESPs) and CRMs available, which can make it rather difficult to determine the best fit for your business.
To help you decide, we analyzed the following factors in email marketing platforms:
- Price: We considered various business sizes and needs, favoring email marketing platforms that offer free-forever plans, free trials, or good bang for your buck
- Ease of use: You shouldn’t need extensive technical skills to use email marketing platforms, so we favored platforms that both novice and experienced marketers can use with little to no difficulty
- Deliverability: Since it’s important that your emails land in your customers’ inboxes, we gave higher priority to email marketing platforms with excellent email deliverability
- Integrations: You should be able to connect your tech stack with your email marketing platform, so the number and breadth of integrations are key
- Customer support: You should receive timely help when you need it, so we assessed customer support based on ratings given on review platforms
Use our email pricing calculator below to compare costs and features quickly with other top email marketing platforms. Input your desired number of contacts, choose up to two other email marketing services from the list, and see how Omnisend stacks up against them.
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The 10 best email marketing platforms
Let’s explore the top email marketing platforms tailored to meet the diverse needs of ecommerce businesses. There’s a perfect fit for every store, from automation powerhouses to budget-friendly options. Here’s our curated list:
- 1. Omnisend — Best for ecommerce stores of all sizes
- 2. Moosend — Best for new ecommerce stores
- 3. Drip — Best for extensive automations
- 4. HubSpot — Best for SaaS businesses
- 5. Mailchimp — Best for ease of use
- 6. MailerLite — Best for small businesses, bloggers
- 7. ActiveCampaign — Best for email marketing with built-in CRM integration
- 8. Mailtrap — Best for businesses focusing on email deliverability and analytics
- 9. GetResponse — Best for small and mid-size businesses
- 10. Brevo — Best for businesses on a budget
Best email marketing services: Comparison
To help you choose the right tool, we’ve compared the key features of the best email marketing platforms. This table highlights the type of businesses each platform is best suited for, the availability of free plans, pricing, and user ratings.
| Email marketing software | Best for | Free plan | Cheapest plan | Rating from users |
| Omnisend | Ecommerce stores of all sizes | ✅ Yes | $16/month for 500 contacts and 6,000 emails | G2: 4.6 Capterra: 4.7 |
| Moosend | New ecommerce stores | ❌ No | $9/month for 500 contacts and unlimited emails | G2: 4.7 Capterra: 4.6 |
| Drip | Extensive automations | ❌ No | $39/month for unlimited emails and 2,500 contacts | G2: 4.4 Capterra: 4.4 |
| HubSpot | SaaS businesses | ✅ Yes | $20/month/seat for 1,000 marketing contacts | G2: 4.4 Capterra: 4.5 |
| Mailchimp | Ease of use | ✅ Yes | $13/month for 5,000 emails and 500 contacts | G2: 4.3 Capterra: 4.5 |
| MailerLite | Small businesses, bloggers | ✅ Yes | $10/month for 500 subscribers and unlimited monthly emails | G2: 4.6 Capterra: 4.7 |
| ActiveCampaign | Email marketing with built-in CRM integration | ❌ No | $15/month for 10,000 emails and 1,000 marketing contacts | G2: 4.5 Capterra: 4.6 |
| Mailtrap | Email deliverability and analytics | ✅ Yes | $15/month for 3 users, 10,000 emails, and 5,000 contacts | G2: 4.8 Capterra: 4.8 |
| GetResponse | Best for small and mid-size businesses | ✅ Yes | $19/month for 1,000 contacts and unlimited monthly emails | G2: 4.3 Capterra: 4.2 |
| Brevo (formerly Sendinblue) | Businesses on a budget | ✅ Yes | $9/month for 5,000 emails and 500 contacts | G2: 4.4 Capterra: 4.5 |
Best email marketing platforms for 2025
1. Omnisend
4.7
4.6
Best for ecommerce stores of all sizes
Omnisend proves that a quality marketing tool doesn’t have to break the bank.
Omnisend is an email and SMS marketing platform designed specifically for ecommerce stores to build customer loyalty and generate more sales. With one-click integration with Shopify, BigCommerce, WooCommerce, and more, you can seamlessly sync your data and start designing campaigns.
Omnisend is a powerful platform with a suite of features designed to enhance your email marketing’s return on investment — even on the free plan. If you need to send more than 500 emails each month, Omnisend offers affordable paid plans starting at just $16/month.
Get access to a large library of modern templates, automatically incorporating your store’s branding for quick and easy email customization.
Omnisend’s capabilities extend beyond email, covering the entire on-site marketing funnel. It includes tools for collecting subscribers via popups and landing pages, and automated workflows like abandoned cart recovery or welcome messages to increase sales in less time.
Key features
- Email template library with 250+ templates for newsletters
- Intuitive drag-and-drop builder for easy email template design and editing
- Integrations with major ecommerce platforms like Shopify, WooCommerce, and Magento, as well as with Zapier for custom integrations via API
- Reports for campaign performance and automation results featuring click-map reports, email engagement and sales data
- Automatic integration of your store’s branding on your email and popup templates
- Customizable and TCPA and GDPR-compliant forms for capturing visitor contact details, along with popups and landing pages
- Flexible segmentation for better customer targeting and personalized communication
- AI-assisted customer lifecycle segmentation for increased customer lifetime value
Why choose Omnisend?
Omnisend optimizes the process for ecommerce brands to attract and retain customers with high-converting email, popup, automation, and segmentation templates. Plus, on average its costs are 35% less than other leading ESPs, offering merchants a much higher ROI.
This could be why it’s a top-rated email marketing system, boasting 5,400+ five-star reviews on Shopify, a 4.1 rating on EmailTooltester and a 4.5 star expert review on Email vendor selection.
Pros and cons
Pros
✅ Award-winning 24/7 support
✅ Full-featured ecommerce email marketing
✅ High level of customization and easy-to-use interface
✅ Excellent deliverability
✅ Extensive integrations
Cons
❌ Free plan is limited to 500 emails/month
❌ Some reports are available for Pro plan customers only
Pricing
The free plan allows you to send up to 500 emails per month and includes most of the advanced features available to paid plan users.
What’s more, Omnisend provides round-the-clock email and live chat support — even on the free plan.
- Standard: $16/month for 500 contacts plus a one-time gift of $1 in SMS credits
- Pro: $59/month for 2,500 contacts plus $59 in SMS credits each month — equal to the price of your monthly plan
2. Moosend
4.6
4.7
Best for new ecommerce stores
Moosend is a newer email marketing platform that many consider cheap and effective. It's a good platform for new ecommerce stores becoming familiar with email marketing and offers tools for improving performance, such as ecommerce AI.
When testing Moosend, we found the user interface to be clean and intuitive. The campaign editor makes it simple to design professional emails, even for those without technical skills.
The template library offers a good variety, and customizing these templates is straightforward. We particularly appreciated the real-time reporting, which provides instant insights into campaign performance.
Key features
- Campaign editor for creating professional-looking emails
- Forms and popups for building your email list
- Real-time reporting, analytics, and customer insights
- Email personalization features for better customer targeting
- Ecommerce AI tool that provides suggestions to improve email marketing performance
Why choose Moosend?
Moosend offers one of the most affordable entries into email marketing, so you should consider this platform if you're a new ecommerce business.
Pros and cons
Pros
✅ Very affordable pricing
✅ Easily customizable templates
Cons
❌ Small number of integrations
❌ Not great for established or advanced marketers
❌ Poor compatibility with other marketing channels
❌ There is no native integration with Shopify
Pricing
Although it doesn’t offer a free plan, Moosend offers a 30-day free trial for up to 1,000 subscribers to allow users to test its features. For 500 subscribers, pricing is as follows:
- Pro: $9/month
- Moosend+: Custom pricing
- Enterprise: Custom pricing
3. Drip
4.4
4.4
Best for extensive automations
Drip is well-known for its great automation workflows that can be combined with segmentation. This integration allows you to better target your customers and send them relevant messages at the right time.
Drip offers 16 workflow templates that encompass the entire customer journey. They’re easy to customize, and with list targeting and segmentation, you can create more personalized experiences for various customer groups.
The email builder is user-friendly, although it could benefit from enhanced drag-and-drop functionality, product content blocks, recommendations, etc.
Key features
- Simple yet powerful customer journey automation workflows
- Email builder for creating on-brand emails
- A/B testing to identify effective strategies
- Audience segmentation
- Well-converting signup forms
Why choose Drip?
Drip offers a range of ready-made templates to help you improve your email marketing automation.
Pros and cons
Pros
✅ Easy to set up and use automated workflows
✅ Over 30 beautiful and modern signup forms
Cons
❌ Lacks some drag-and-drop features for designing email campaigns
❌ Poor compatibility with other marketing channels
❌ More expensive in comparison with some other platforms with similar offerings
❌ No customer support on weekends
Pricing
While there’s no free plan, a 14-day free trial is available. Drip offers unlimited sends for paid plans, and its pricing is based exclusively on the size of your subscriber list.
Pricing starts at $39/month for up to 2,500 contacts and scales from there. There’s no cheaper option for businesses with small subscriber lists.
4. HubSpot
4.5
4.4
Best for SaaS businesses
HubSpot is all-encompassing, equipped with a multitude of features to support your marketing, sales, affiliates, and creative teams. For that reason, we find it's best suited for larger companies, especially SaaS businesses.
HubSpot impresses with strong deliverability, native integrations, and a host of popular marketing and sales tools. The platform offers intuitive A/B testing for content and template designs, along with powerful segmentation and personalization features that enable highly targeted campaigns.
However, the sheer number of features may be overwhelming for small-to-medium businesses.
Key features
- Easy-to-use email editor and well-designed templates to adapt to your brand
- Native integration with HubSpot's free CRM to enhance sales outreach and customer communications
- A/B testing for different content and template designs
- Feature-rich landing page editor for quickly creating campaign-specific pages
- Powerful segmentation and personalization to extend customer lifetime value
Why choose HubSpot?
If you have a SaaS business, HubSpot can help you streamline customer management. Plus, you can integrate extra customer support features such as live chat and chatbots.
Pros and cons
Pros
✅ Ability to collect data on more of your marketing efforts
✅ Easy lead generation
Cons
❌ Can be overwhelming for small or medium businesses
❌ Gets expensive quickly
Pricing
There’s a free plan to generate and email to new leads for up to two users. The paid plans are as follows:
- Marketing Hub Starter: $20/month/seat for up to 1,000 contacts
- Starter Customer Platform: $20/month/seat for up to 1,000 contacts
- Marketing Hub Professional: $890/month for three seats and up to 2,000 contacts
- Marketing Hub Enterprise: $3,600/month for five seats and up to 10,000 contacts
5. Mailchimp
4.5
4.3
Best for ease of use
Mailchimp is one of the most popular email marketing platforms for good reason. It's user-friendly and effectively supports communication for businesses of all types.
Due to its focus on budding businesses and entrepreneurs, this email marketing platform doesn't offer as many advanced features for ecommerce as other tools on this list. As a result, many brands often look for Mailchimp alternatives as they grow.
Key features
- Content optimizer with suggestions for more engaging emails
- Great reporting features for tracking email campaign efficiency
- Advanced automation for sending triggered emails
- Segmentation tools to better target customers
Why choose Mailchimp?
Mailchimp is one of the easiest email marketing platforms for startup businesses. It helps beginners grasp the essentials of email marketing and effective practices. However, once you're established, you might find the need for a more advanced email marketing platform.
Pros and cons
Pros
✅ A generous free plan
✅ Mailchimp has a lot of integrations and can be easily integrated into any toolkit
✅ Easy-to-use interface for building campaigns
Cons
❌ Gets expensive for larger contact lists
❌ Mailchimp charges for email duplicates
❌ Email templates are available on paid plans only
Pricing
A free plan is available. For up to 500 contacts, the pricing is as follows:
- Essentials: $13/month
- Standard: $20/month
- Premium: $350/month
6. MailerLite
4.7
4.6
Best for small businesses, bloggers
MailerLite has earned a reputation over the years as one of the best email marketing platforms for small businesses. Its intuitive interface gives small businesses more time to focus on other areas.
It’s one of the free email marketing platforms with essential features that are useful even for established brands, although it may lack more advanced features for larger teams.
We enjoyed features such as the website builder and surveys, which can help small businesses innovate and stay competitive.
Key features
- Website builder to help you create landing pages without the need for separate apps
- Pre-built workflows to automate your marketing campaigns
- Email verifier to clean and optimize your subscriber list for better deliverability
- Drag-and-drop interface for quickly and easily designing emails
- Wide selection of email templates
Why choose MailerLite?
MailerLite isn't just easy to use — it's simple enough for small teams or solopreneurs to effectively manage essential email marketing with no problems.
Pros and cons
Pros
✅ Easy and simple to use
✅ A good number of email templates
✅ Generous free plan
Cons
❌ Not many integrations, especially with ecommerce platforms
❌ Can take a while to set up an account
Pricing
A free plan for up to 1,000 subscribers is available. Here is the pricing for up to 500 contacts:
- Growing Business: $10/month
- Advanced: $20/month
- Enterprise: Custom pricing
7. ActiveCampaign
4.6
4.5
Best for email marketing with built-in CRM integration
Like HubSpot, ActiveCampaign boasts a built-in CRM that includes sales automation. The Sales Suite includes contact lead scoring and SMS prospect nurturing.
For brands needing these features, ActiveCampaign is a powerful workhorse that could eliminate the need for subscriptions to other sales tools. However, it's best suited for larger businesses with more comprehensive processes and bigger budgets.
This tool also offers special pricing options tailored for non-profit entities.
Key features
- Easy-to-use automation workflows with a simple drag-and-drop interface
- Triggers to notify sales teams, create new tasks, and automate lead nurturing
- Segmentation options that allow you to personalize your messages
- Lead scoring to assess how contacts interact with your business and the potential for conversions
- Integration with SMS, Facebook Custom Audiences, and on-site messaging to augment your email marketing
Why choose ActiveCampaign?
If you use CRM and email marketing platforms separately, ActiveCampaign offers the best of both these features in one tool.
Pros and cons
Pros
✅ Strong automation features
✅ Friendly and responsive customer support
✅ Extended list of functionality
✅ Many advanced options
Cons
❌ Lite plan is limited (and requires Lite+ upcharge)
❌ Gets expensive quickly (with big price jumps due to contact size)
Pricing
No free plan is available, but ActiveCampaign does provide a 14-day free trial. For 1,000 contacts, paid plans are as follows:
- Starter: $15/month
- Plus: $49/month
- Pro: $79/month
- Enterprise: $145/month
8. Mailtrap
4.8
4.8
Best for businesses focusing on email deliverability and analytics
Mailtrap is an all-in-one email delivery platform designed to help development and marketing teams seamlessly test, send, and control their emails. It offers an Email Marketing suite with features for creating, scheduling, and sending marketing campaigns, newsletters, product promos, and more. Go for high deliverability, growth-focused features, and industry-best analytics.
Key features
- Intuitive drag and drop email builder with AI
- HTML email editor for template customization
- HTML email preview and Spam Checker to ensure proper formatting and high deliverability
- In-depth analytics and reports for metrics such as open, click, bounce rates, and spam complaints
- Straightforward contacts and list management, with custom fields and events included
Why choose Mailtrap?
Perfect for marketers and B2B businesses that aim for high deliverability and great analytics.
Pros and cons
Pros
✅ High deliverability rates by design
✅ Actionable analytics with helicopter-view dashboards and visual graphs
✅ Contacts and lists to group and segment your contacts
✅ Quick and responsive support from deliverability experts
Cons
❌ No dedicated A/B testing feature
❌ Lack of pre-made email templates
❌ Lack of automations and integrations
Pricing
- Free: 1K emails/month, 1 domain, 100 contacts
- Basic 10K: $15/month: 10K emails, 100 domains, 5K contacts
- Business 100K: $85/month: 100K emails, 3K domains, 100K contacts
- Enterprise 1.5M: $750/month: 1.5M emails, 3K domains, 1.5M contacts
- Custom: For high-volume & agencies (5+ accounts) – includes tailored pricing, deliverability support, onboarding & more.
9. GetResponse
4.2
4.2
Best for small and mid-size businesses
GetResponse has a lot to offer, especially with its inbound marketing features. These features, combined with affordable pricing plans, make it best suited for startups and small businesses.
The impressive visual automation builder allows you to easily create custom automated workflows. Its pre-built email templates and product recommendations also make it a great overall email marketing platform.
Key features
- Email and SMS marketing to reach customers in more ways
- Smart product recommendations to encourage upsells and cross-sells
- Behavioral targeting for more personalized messaging
- Wide-range of useful ecommerce integrations
- Website and landing page builders to acquire and engage visitors
Why choose GetResponse?
GetResponse offers a comprehensive email and SMS marketing suite, which is best suited for small and mid-size businesses focused on inbound marketing.
Pros and cons
Pros
✅ Excellent marketing automation
✅ Live chat and webinar capabilities
✅ AI features
Cons
❌ Imperfect drag-and-drop for landing pages and forms
❌ Limited customer support
❌ Ecommerce features and all advanced features are available on higher-tier plans only
Pricing
GetResponse provides a free trial for 30 days. For up to 1,000 contacts, here’s the paid plan pricing:
- Email Marketing: $19/month
- Marketing Automation: $59/month
- Ecommerce Marketing: $119/month
- GetResponse MAX: Custom pricing
10. Brevo
4.5
4.4
Best for businesses on a budget
Brevo (formerly Sendinblue) is an email marketing automation tool that integrates email and SMS marketing to boost conversions. Its most impressive feature might be its affordability: it offers 20,000 emails for just $29/month.
However, we found a catch. It costs an extra $12/month to remove the Brevo logo and extra for additional landing pages and push notifications. Nevertheless, even the basic plan can get the job done for small businesses on a tight budget.
Key features
- Integrated email and SMS marketing to reach more customers
- Easy-to-customize email templates
- User-friendly drag-and-drop editor that requires no technical knowledge
- Insightful reporting and subscriber analytics
Why choose Brevo?
If you're eager to get started with an email marketing platform but have a limited budget, Brevo offers a good suite of features for a reasonable price.
Pros and cons
Pros
✅ Easy-to-use email marketing
✅ A good variety of email templates
✅ Great compatibility with other marketing channels
✅ Platform is available in multiple languages
Cons
❌ Limited email layout options
❌ Limited customer support
❌ Ecommerce features require extra setup
Pricing
A free plan is available where you can send 300 emails per day. For 500 contacts and 5,000 emails per month, paid plans are as follows:
- Starter: $9/month
- Business: $18/month
- Enterprise: Custom pricing
Methodology: How we chose the best email marketing platforms
We examined user feedback and scores from leading review sites, such as G2 and Capterra, to create an unbiased review of the best email marketing platforms.
We prioritized platforms with high ratings (4.2+), free plan or trial availability, and excellent customer support.
Our evaluation covered features, pricing, integrations, usability, and limitations. We also tested the ease of use to gain firsthand insights into each tool’s capabilities and ensure each platform suits diverse business needs.
This allowed us to objectively compare the tools and curate this list of top email marketing platforms, which we hope will help you choose the ideal service.
Choose the best email marketing platform for your ecommerce store
Choosing the right email marketing services is crucial for building meaningful connections with your audience and driving ecommerce success.
Each of the best email marketing platforms we’ve highlighted offers tailored features to meet the specific business needs of startups and growing enterprises.
From seamless automation to budget-friendly plans, there’s an ideal option for every ecommerce store. To make an informed decision, carefully evaluate your business goals, budget, and feature preferences.
Remember, the best platform is the one that supports your growth and simplifies engaging with your customers.
Here’s a recap of the top email marketing platforms for ecommerce in 2025:
- Omnisend — Best for ecommerce stores of all sizes
- Moosend — Best for new businesses
- Drip — Best for extensive automations
- HubSpot — Best for SaaS businesses
- Mailchimp — Best for ease of use
- MailerLite — Best for small businesses
- ActiveCampaign — Best for email marketing with built-in CRM integration
- Mailtrap — Best for businesses focusing on email deliverability and analytics
- GetResponse — Best small and mid-size businesses
- Brevo — Best for businesses on a budget
The best email marketing platforms aren’t just about features. They must understand your vision to help you turn subscribers into loyal customers.
Email marketing platforms FAQ
For more info, review the FAQ below for answers to common questions about email marketing:
What is an email marketing platform?
An email marketing platform is a tool that helps businesses manage and automate email campaigns. It allows you to build email lists, segment your audience, design professional newsletters, and track results.
How do you choose an email marketing service provider?
Choosing an email marketing service provider depends on your needs. Consider factors like list size, budget, desired features, and ease of use. Popular email marketing services include:
- Omnisend
- Moosend
- Drip
- HubSpot
- Mailchimp
- MailerLite
- Mailtrap
- AWeber
- GetResponse
- Brevo
For a more detailed look at how to choose a provider, download our free guide.
Are email marketing platforms the same as CRM?
Email marketing is different from CRM. CRM software is all about managing customer relationships through contact management and lead scoring for sales teams. On the other hand, email marketing platforms focus on communication through email. They help you build subscriber lists, design and send email campaigns, and track performance.
Which are the best tools for email marketing automation?
Choosing the best email marketing automation tool depends on your specific needs and budget. Some factors to consider include the size of your contact list, the level of automation you require, industry, and budget.
Some of the email marketing platforms with strong automation capabilities include:
- Omnisend
- Drip
- MailerLite
- Moosend
Which email marketing tools are free?
Several free email marketing tools are available to jumpstart your campaigns. Some of the popular ones include:
- Omnisend
- HubSpot
- Mailchimp
- MailerLite
- Mailtrap
- Brevo
Which email marketing platforms use AI?
The best email marketing platforms that use AI are Mailchimp, Omnisend, and GetResponse. They offer AI-assisted features like personalized content recommendations, predictive analytics to optimize campaign performance, and automated customer segmentation for targeted messaging.
How do you get started with email marketing platforms?
Getting started with email marketing is easier than you think. Here are some resources to help you:
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