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The 6 best Klaviyo alternatives for ecommerce in 2024

Reading Time: 13 minutes

With Klaviyo’s recent price hike, many merchants are searching for Klaviyo alternatives that can deliver the same powerful features at a more affordable cost.

Klaviyo’s steep pricing, spotty deliverability rates, and lackluster support have left many users feeling frustrated and looking for a change. Luckily, there are several excellent Klaviyo alternatives on the market that offer robust email marketing capabilities without breaking the bank.

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The right email service provider can save you money, improve deliverability, and help you build better relationships with your customers. Here's everything you need to know to choose the best platform for you.

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These top Klaviyo alternatives, especially the standout option Omnisend, prove that you don’t need to spend a fortune on email marketing to see impressive results and ROI.

We’ve rounded up the six best Klaviyo alternatives to consider if you’re ready to switch to a more affordable, user-friendly, and feature-rich email marketing platform for your ecommerce business.

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But before we get started, we need to talk about Klaviyo so you can understand how I’ve reviewed each tool.

Our method of research

To determine the top six Klaviyo alternatives, we evaluated each platform’s key features and pricing structure. We also analyzed user reviews on trusted sites, tested the tools ourselves, and consulted numerous comparison articles. Our goal was to provide an objective, comprehensive overview of the best options on the market.

Klaviyo alternatives: comparison

PricingFree planEmail Marketing FeaturesReviews Rating (G2 Marketplace)
OmnisendStarts at $16/monthYesAutomation, Segmentation, Popups & Forms, Landing Pages, SMS Marketing4.7 out of 5 stars
MailchimpPaid plans start at $13/monthYesAutomation, Segmentation, Landing Pages4.3 out of 5 stars
Brevo Starts at $9/month Yes Automation, Segmentation, Landing Pages, Personalization 4.5 out of 5 stars
ActiveCampaignStarts at $39/monthNoAutomation, Segmentation, CRM, Landing Pages, SMS Marketing4.5 out of 5 stars
DripStarts at $39/monthYesAutomation, focused features, Segmentation, Onsite campaigns4.4 out of 5 stars
SmartrMailStarts at $14/monthYesAutomation, Segmentation, Popups & Forms, Personalization4.8 out of 5 stars
KlaviyoStarts at $45/monthNoAutomation, Ecommerce focused features, Segmentation Data Platform (CDP)4.6 out of 5 stars

Use our email pricing calculator below to quickly compare costs and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

Quick email provider pricing comparison

Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.

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    Klaviyo: why change it?

    Klaviyo is a complete email marketing tool offering campaigns, text messages, automated workflows, popups, segmentation, and more. Its drag-and-drop email builder is user-friendly, making it easy to create and customize campaigns. While the builder is generally intuitive, some elements can be questionable. However, adding products and personalizing emails is straightforward.

    Klaviyo is a great solution for automation, but as we will note, many users find it to be expensive at scale and its customer support to be lacking. These are some of the key reasons that users look for a reliable alternative. 

    Klaviyo pricing

    Klaviyo’s pricing is a common complaint, as it is the most expensive tool compared here. The free plan allows 250 contacts and 500 emails per month, but scaling quickly becomes expensive, reaching $45/month for 1001 subscribers and $70/month for 2501. Prices increase by $10-15 per 500 additional contacts up to 3000, and then per 1500 contacts beyond that, easily reaching $80/month.

    SMS is an additional cost on top of email plans. For 2500 contacts with 1250 texts, expect to pay even more. Klaviyo’s pricing can quickly become prohibitive for growing businesses.

    Klaviyo’s pricing may exceed many budgets, but affordable alternatives are available. Use the email pricing calculator to compare Klaviyo’s rates and features with other providers like Omnisend.

    Klaviyo support

    As of February 1, 2023, Klaviyo no longer offers email support to free plan users after 60 days. Instead, they must search the knowledge base for help, which can be frustrating. This change leaves new users without direct assistance when facing issues or needing guidance.

    Users have also reported Klaviyo’s support team being unavailable during crucial busy periods like Black Friday. This is problematic for free users and seasonal merchants. Fortunately, alternative providers offer better customer support, ensuring help is available when needed most.

    Useful resources:

    In-depth Klaviyo review

    Omnisend vs. Klaviyo: A feature for feature comparison

    Need an in-depth review of Klaviyo’s pricing plans?

    Check out our full guide on Klaviyo’s pricing to determine if this tool is worth it for your business.

    1. Omnisend

    G2 user rating: 4.6 out of 5

    Klaviyo alternatives: Omnisend

    Omnisend is an all-in-one email and marketing automation suite. It lets online merchants create email campaigns in minutes, build complex automation flows, and precisely target their subscribers with smart segmentation.

    Omnisend segmentation options

    Omnisend is unique in the channels that it includes in its workflows. You can add SMS messages to a campaign to pack an extra punch, or add Facebook and Google retargeting ads to provide your customers with a truly omnichannel experience.

    Abandoned cart workflow

    Omnisend is also the only tool in this list that offers Wheel of Fortune, a dynamic gamification element for building your email list, which only spins when an email address is entered.

    Another area where Omnisend is the best Klaviyo alternative — multi-store accounts. On Klaviyo, you need to have separate Klaviyo accounts for each store you’re running. That means for businesses with more than one store, you’ll need to duplicate templates and workflows, and duplicate work on third-party tools for each account.

    Omnisend solves that problem by offering multi-store accounts. These let you access all of your brands from a single Omnisend account, so no more duplicating your work on different accounts for all your stores.

    DID YOU KNOW
    Omnisend customers automate 32% of their email conversions. Are you maximizing your sales?
    AUTOMATE MY SALES

    Omnisend pricing

    Omnisend pricing

    As a Klaviyo alternative, it doesn’t get better than Omnisend. Omnisend doesn’t just compete on features, it also offers additional features and is a fraction of the price. It offers a free plan with full automation and segmentation features, free SMS credits, and up to 500 emails a month. There’s even award-winning 24/7 customer support.

    Like most other email marketing automation tools, this alternative to Klaviyo offers their plans based on the amount of contacts you have.

    And what if you don’t have a lot of subscribers but want to send more than 500 emails monthly? You can actually get the Standard plan for only $16 per month for 500 contacts

    The Standard Plan, Omnisend’s first tier, starts off at $16 per month for up to 6,000 emails sent. This plan is for those who want to do more with SMS and email marketing automation without restrictions. Plus, you can add modules to customize your plan.

    The Pro plan starts at $59 per month. This is for established or larger brands, and it offers priority support and advanced reporting tools.

    All these factors combined make Omnisend the best Klaviyo alternative on the market.

    After the switch to Omnisend, SM Global Shop’s automated emails now drive nearly 50% of all email marketing revenue while making only 5% of email sends.

    Read the SM Global Shop success story

    2. Mailchimp

    G2 user rating: 4.3 out of 5

    Klaviyo alternatives: Mailchimp homepage
    Image from Mailchimp

    Is Klaviyo or MailChimp better for ecommerce marketing? MailChimp is often touted as a standard in email marketing, and it’s one of the better Klaviyo competitors around. In terms of user-friendliness, MailChimp does well with a visual editor and clear tutorials to help you figure out how to use its features.

    MailChimp’s emails are easy to create and customize with an easy-to-use visual editor. They also offer unusual channel integrations. These include adding Instagram ads to the usual Google and Facebook ads we see with automation tools.

    Their ecommerce marketing automation also gets the job done and helps you create a robust email contacts list. All in all, Mailchimp acts as a one-stop-shop marketing platform.

    It offers a fantastic set of email template editing tools. With the help of MailChimp, you can create elegant and compelling emails that match your brand’s voice and image. In addition, it allows you to publish your own online store where you can market, advertise, and sell your products.

    Sometimes, you have to click in a few unexpected places to navigate MailChimp. Thankfully, there are plenty of tutorials to guide you. Apart from that, Mailchimp allows you to utilize robust CRM software, audience segmentation tools, and automations based on properties, segments, and tags.

    As a Klaviyo or Constant Contact alternative, MailChimp will certainly get the job done, but you might just be surprised at how much you end up paying for the tool.

    Mailchimp pricing

    Mailchimp pricing

    By far the award for the most confusing pricing plan goes to MailChimp. While it’s still a far cheaper alternative to Klaviyo, a big pain point for users is simply not understanding how much they’ll end up paying.

    Mailchimp’s pricing can seem straightforward at first glance, with the Essentials plan starting at $13/month for 500 contacts and the Standard plan starting at $20/month for 500 contacts. However, Mailchimp charges extra as your list grows between those tiers. For example, if you’re on the 500 contacts tier of the Essentials plan, you’ll pay an additional $4/month for every 500 contacts added, up to the next tier.

    If you have 10,000 contacts, the base price for Essentials would be $81/month, and you could pay an additional $20/month for an extra 2,500 contacts. This would take your monthly payment to $101/month.

    The base price for the Standard plan with 10,000 contacts is $105/month. Adding an extra 2,500 contacts would cost $30/month, bringing the total to $135/month.

    Premium pricing scales even more rapidly, starting at $350/month for 10,000 contacts. Adding an extra 5,000 contacts to the 10,000 subscriber tier would cost an additional $100/month, for a total of $450/month.

    As you can see, Mailchimp’s pricing can get complicated as your list grows. However, when comparing Klaviyo vs Mailchimp, Mailchimp is still significantly cheaper than Klaviyo, especially if you’re not on Mailchimp’s Premium plan.

    3. Brevo

    G2 user rating: 4.6 out of 5

    Klaviyo alternatives: Brevo homepage
    Image from Brevo

    Brevo is a Klaviyo alternative that offers automated email and SMS campaigns for those who are looking for something simple yet effective. Their email builder, while a bit limited, is one of the better visual builders in this list.

    They also offer SMS touches with your subscribers, something that only Omnisend and ActiveCampaign do, and MailChimp does for certain countries.

    This marketing platform also offers several kinds of workflows based on user behavior that can inspire merchants to create different automated flows. Again, the flow is very visual, which is great for seeing exactly how your automation funnel is laid out.

    Brevo allows users to access a drag-and-drop editor, a templates gallery, A/B testing, email client testing, and custom signup forms with a drag-and-drop builder.

    As a Klaviyo alternative, Brevo can work if you don’t need anything too fancy. But if you need to scale quickly, you might want to turn to another Klaviyo alternative in this list.

    Brevo pricing

    Abandoned cart automation example on Brevo
    Image via Brevo

    Brevo, unlike most other email marketing tools, bases its pricing not on subscriber count, but off of how many emails are sent per month. There is a free plan for up to 300 email sends per day. As there’s no contact limit, you can have 300,000 contacts if you wanted, as long as you’re only sending 300 per day.

    Pricing starts with the Starter plan at $9 per month for 5,000 email sends and 500 contacts, where the daily sending limit is lifted. For the same amount of contacts and email sends, but on Business plan, it’ll cost you $18 a month,and the Enterprise plan with custom pricing.

    While this way of pricing seems interesting at first glance, it may be a bit more confusing. Say you want to send your 9000 subscribers about seven emails per month (with wiggle room for your automated emails). You would easily hit the 40,000 emails per month in the Starter plan.

    But if you have a lot of subscribers and only need to contact them so often, this might work out for you.

    💡 Check out the detailed Omnisend vs Brevo (previously Sendinblue) comparison to make the right choice.

    Read more:

    9 best Brevo alternatives in 2024 (free and paid)

    4. ActiveCampaign

    G2 user rating: 4.5 out of 5

    Klaviyo alternatives: Activecampaign homepage
    Image from ActiveCampaign

    There is no denying that ActiveCampaign is a very powerful email marketing tool and an excellent alternative to Klaviyo. However, unlike many tools in this list, ActiveCampaign has the look and feel of a CRM as opposed to an email marketing tool.

    You feel this right from onboarding. Where other tools encourage you to create your first campaign and connect your online store, ActiveCampaign prompts you to add a contact list.

    One of the most beneficial things about ActiveCampaign is that it works well if you have multiple domains to manage. As you don’t directly connect one domain to ActiveCampaign, you can choose which domain to assign your campaigns to.

    ActiveCampaign email editor

    ActiveCampaign joins MailChimp and Omnisend in the best email campaign builders shortlist, and integrates with a variety of ecommerce platforms. Plus, this email automation software allows you to choose between hundreds of free, eye catching email templates to get started.

    However, ActiveCampaign comes with a pretty steep learning curve. If you’re a seasoned marketer with technical knowledge, you shouldn’t have a problem. But it’s not the most user-friendly tool I’ve tested.

    Overall, comparing Klaviyo vs. ActiveCampaign, both have most of the same features. However, you’ll have to plan time to get the tool down.

    ActiveCampaign pricing

    ActiveCampaign pricing
    Image from ActiveCampaign

    First off, ActiveCampaign offers generous sending limits. The Lite plan offers 1,000 marketing contacts at $39/month. Their second-tier plan is Plus, which has essential email marketing features. With Plus, you’ll get access to landing pages, Facebook custom audiences/lead ads, lead scoring, popup/modal forms, conditional content, and WooCommerce/Shopify/BigCommerce integrations for $49/month billed annually or $70/month billed monthly. It’s a solid choice for anyone looking to step up their email marketing game.

    But what if you need even more features? That’s where the Professional plan comes in. At $149/month billed annually or $187/month billed monthly, there’s a noticeable price jump compared to Plus, but for a good reason. The Professional plan brings predictive sending/AI, split automations, Salesforce and Microsoft Dynamics 365 integrations, website/in-app messages, and marketing attribution reporting to the table, helping you streamline your sales process and manage your customer relationships like a pro. You get a 15x email send limit for up to 2500 contacts on the Enterprise plan, which means you can focus on growing your list without worrying about hitting unexpected sending caps.

    5. Drip

    G2 user rating: 4.4 out of 5

    Klaviyo alternatives: Drip homepage
    Image from Drip

    Drip jumps right in with a very visual interface. With the focus immediately on workflows, Drip proposes a plethora of potential automations to start off with.

    Drip’s visual editor leaves a bit to be desired when compared to other email marketing tools in this list. Unlike most other campaign builders that work based on blocks, emails in Drip are divided into the header, message, and footer, without a whole lot of room to customize in between.

    One thing that stands out with Drip is the visual workflow display:

    Drip automation setup
    Image via Drip

    It’s color-coded so you see a clear funnel of communication, which many people may feel is easier to understand at a glance.

    Drip’s email builder is not only easy-to-use but also allows you to access high-quality templates, top-selling products, abandoned cart URLS, and liquid templating.

    Plus, you can curate contact lists in this email marketing tool. But ultimately, everything in Drip seems geared toward people who are really just starting out with email marketing and automation.

    Drip doesn’t offer many of the features other email marketing tools do, but it does offer the potential to have a third party provide it for you. For example, you can’t create landing pages in Drip, but you can integrate other tools like UnBounce and Instapage to get the job done.

    So comparing Klaviyo vs. Drip feature by feature, Drip may not measure up as the equivalent alternative to Klaviyo.

    However, if you just need some basic things and don’t mind integrating (and paying extra for) third parties for the rest, it might work for you.

    Drip pricing

    Drip pricing

    Drip’s pricing is based on the number of subscribers you have. It seems like the plan and features don’t vary between plans, and it’s purely based on the subscriber count.

    The Basic plan covers up to 2500 subscribers for $39, and anything more than that can be calculated for monthly cost via a site calculator.

    Drip offers several pricing plans to accommodate businesses of different sizes and email marketing needs. The Starter Plan is $39/month for 1-2,500 active contacts and unlimited email sends. The Growth Plan starts at $99/month for 2,501-5,000 active contacts. For larger lists and higher email volume, Drip provides custom pricing through their Enterprise Plan. All plans include features such as unlimited email sends, onsite campaigns, support, and personalized onboarding.

    6. SmartrMail

    G2 user rating: 4.8 out of 5

    Klaviyo alternatives: Smartrmail homepage
    Image from SmartrMail

    The first impression from SmartrMail is that it’s definitely geared towards those who just need a bit of marketing automation and emails, without any of the fancy bells and whistles. It gives you the ability to send basic automated email sequences and create simple popups for email capture.

    What’s interesting about SmartrMail is that they propose different auto-updating segments for your email lists, like customers, one-time customers, loyal customers, and at-risk customers. Plus, multiple users can share a calendar, notes, and tasks to ensure effective collaboration.

    You can also create your own segments based on profile data, campaign and shopping behavior.

    Unlike other Klaviyo alternatives, SmartrMail is purely an email marketing tool. There is no integration with Google retargeting, no landing pages, no SMS marketing. But if email is all you need, this might be enough.

    SmartrMail pricing

    SmartrMail pricing
    Image from SmartrMail

    SmartrMail offers a free plan for stores with fewer than 250 contacts, which includes five emails per contact per month, 10 free back-in-stock notifications, and chat support. You can also test any paid plan for 15 days for free.

    The Essentials plan starts at $14 per month (or $168 per year) for unlimited contacts, 12 emails per contact per month, 200 free back-in-stock notifications, and chat support.

    The Pro plan starts at $99 per month (or $1,188 per year) and includes unlimited contacts, 24 emails per contact per month, 1,000 SMS credits, 500 free back-in-stock notifications, priority chat support, a dedicated account manager, browse abandonment automation, A/B testing, smart send frequency, and $3,000 worth of agency services.

    SMS pricing is an additional $10 per month for up to 1,000 SMS credits.

    Best Klaviyo alternatives: a quick summary

    Quick reference Kalviyo alternative feature table

    Klaviyo alternativeG2 ratingPricingBest for
    Omnisend4.6/5From $16/moEcommerce
    Mailchimp4.3/5From $13/moEmail marketing beginners
    Brevo 4.6/5 From $9/mo Agencies and large businesses
    ActiveCampaign4.5/5From $29/moB2B businesses
    Drip4.4/5From $39/moMarketers and small businesses
    SmartrMail4.8/5From $14/moBasic marketing

    We’ve set up a few quick references based on each Klaviyo alternative’s key features. We’ve rated the platforms based on features and pricing, as well as their user ratings and reviews on the popular review platform G2.

    Regardless of how you want to go about your email marketing efforts, choosing the right tool is critical to your success. By weighing the pros and cons of each of the many tools out there, you can choose the right email marketing app for your ecommerce store.

    While every tool may not be for you, plenty of Klaviyo alternatives won’t cost you so much per month for the same great features.

    Ready to switch? Use discount code READY4BETTER and get 30% off your first 3 months
    Bernard Meyer
    Article by
    Bernard Meyer

    Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.