Top 10 Klaviyo competitors in 2025: In-depth comparison

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Klaviyo is a proven email marketing platform, but some businesses can’t justify its cost and don’t need its advanced features. So, are there any Klaviyo competitors with similar features for less, or a better user experience?

The answer is yes on both counts, but first, a quick primer: Klaviyo suits ecommerce stores with extensive segmentation and flow requirements. Its biggest complaints are expensive pricing, steep learning curves, and poor support levels.

You might be experiencing these challenges firsthand or becoming aware of them, and are now looking to migrate, or be new to email marketing with Klaviyo on your shortlist. In any case, we’re glad you’re here.

Join us below to discover the best Klaviyo competitors in 2025, plus tips on choosing the best-fit email platform for your business.

Why businesses are moving away from Klaviyo: Top pain points explained

“It’s good but expensive,” says one G2 user. Another says, “I do feel like some features are difficult to navigate for a new user.” On Trustpilot, a reviewer isn’t happy about Klaviyo’s support, stating it’s a “Nightmare to work with [and a] nightmare to get a hold of.”

Of course, we’ve cherry-picked these user reviews, so let’s be fair — Klaviyo has hundreds of five-star reviews and is one of the most popular email marketing platforms. It’s an excellent fit for many businesses and could be for you, too.

However, it does have pain points to consider. These include:

• It’s expensive: Klaviyo’s cheapest email marketing plan starts at $20/month for up to 500 contacts and 5,000 emails/month, and if you want to send text messages, its Email + SMS plan starts at $35/month for 1,250 SMS/MMS credits
• Pricing uncertainty: Billing changes in February 2025 brought hikes for many large-volume senders and subscription businesses already tied into the platform, and there are worries it could happen again
• Restricted features: Klaviyo’s Free plan doesn’t include generative AI or allow customer product recommendations in emails (an essential feature for ecommerce)
• Steep learning curve: Although it has documentation and video tutorials, Klaviyo’s advanced features are challenging to learn and require significant time investment
• Complicated dashboard: Not everyone finds its dashboard intuitive, and the number of options and menus can be overwhelming
• Support complaints: Several user reviews on platforms like G2 and Trustpilot complain about slow support and resolutions to problems

Top 10 Klaviyo competitors in 2025

1. Omnisend — Best for omnichannel marketing
2. Moosend — Best for basic email campaigns
3. Brevo — Best marketing suite
4. Mailchimp — Best for small businesses
5. MailerLite — Best for email marketing beginners
6. AWeber — Best for small-medium businesses 
7. GetResponse — Best for webinars
8. Constant Contact — Best for email beginners
9. Drip — Best for B2C email marketing automation
10. ActiveCampaign — Best for marketing automation

Klaviyo competitors: Pricing comparison

To help you evaluate Klaviyo competitors, we’ve created comprehensive pricing comparisons against Klaviyo:

When comparing pricing, you need to consider more than the monthly fee shown. The true measure of pricing lies in the return it delivers.

Some platforms charge based on contact list size, like Klaviyo, while others, like Brevo, use volume-based pricing, which can be more cost-effective for frequent senders with smaller lists.

Compared to Klaviyo, Omnisend provides similar features at a lower price point across all tiers. Its free plan includes all standard features, such as pre-built workflows, segmentation tools, email templates, signup forms, landing pages, and 24/7 customer support.

Additionally, Omnisend’s pricing beats Klaviyo in terms of enterprise features. Here’s a price comparison for a customer success manager with Omnisend versus Klaviyo:

Klaviyo competitors: Features comparison

If we look at each platform feature by feature, we can see that Omnisend is the closest match to Klaviyo for functionality. It offers equally complex automations, campaigns, contact management, and list-building features to cover your customer journey.

Omnisend’s advantage is that it’s more intuitive, faster to set up, and cheaper, making it the best fit for most ecommerce businesses wanting to send emails and SMS.

Some Klaviyo competitors, such as Constant Contact, Drip, and Brevo, suit small businesses and creators, while others, like MailerLite, focus more directly on mass email campaigns.

Detailed review of the 10 best Klaviyo alternatives

We’ve compared Klaviyo with more cost-effective alternatives to help you find the right email marketing platform for your business. Let’s examine each Klaviyo alternative in depth:

1. Omnisend — Best for omnichannel marketing 

G2 rating: 4.6/5 (based on 900+ reviews)

Among leading Klaviyo competitors, Omnisend distinguishes itself through powerful email and SMS marketing automation. You can create emails that match your brand’s visual identity from one platform, recover abandoned carts, and engage customers across multiple channels.

Pre-built automations, intuitive templates, and list-building features mean you’ll save time while driving more sales for your online store.

Why Omnisend is the best Klaviyo competitor

When considering Omnisend vs. Klaviyo, you should know that Omnisend stands out by offering comparable ecommerce features at a lower price point while keeping things simple. Unlike Klaviyo’s complex pricing structure, Omnisend includes advanced features in all plans, including the free one.

This top Klaviyo competitor stands out by including bonus SMS credits, unlike Klaviyo, which charges separately. With Omnisend’s Pro plan, users get $59 in SMS credits every month (or equal to the monthly fee), while the Standard and Free plans come with a one-time $1 SMS credit, offering more value without extra costs.

Feature comparison with Klaviyo

• Email automation: Both offer advanced automation, but Omnisend’s workflow setup is more intuitive and comes pre-built for common scenarios
• SMS integration: These email marketing platforms have integrated SMS, but Omnisend includes bonus credits in its Pro plan
• Customer support: Omnisend provides 24/7 live chat on all plans (even Free), while Klaviyo limits support by tier

Moving on, Omnisend’s Product Recommender feature is included in all plans. This lets you add product recommendations in your emails to encourage new personalized shopping sessions:

Omnisend vs. Klaviyo pricing

Note: Omnisend’s Pro plan includes bonus SMS credits worth your monthly payment amount, while Klaviyo charges separately for additional SMS usage beyond the allotted credits.

This comparison shows that Omnisend consistently offers more cost-effective plans than Klaviyo’s pricing plans, particularly as your subscriber count grows. Check out this illustration for a comparison of plans for 1,500 contacts:

Real user reviews about Omnisend vs. Klaviyo

One G2 user appreciates Omnisend’s support and user experience: “I like that it works much faster than Klaviyo (page loading speed basically), I like that updates ship faster, I like the speed of technical support, I like the support that agencies receive.”

Omnisend is built to be fast and intuitive and helps you build workflows, manage lists, and create campaigns with minimal steps. The editor has a drag-and-drop interface, and you get all Items (including recommended products) in all plans.

Another G2 user values Omnisend’s interface, saying, “Omnisend’s UX is the best and I have used/paid for Klaviyo, Mailchimp. The email editor/designer is fluid and it’s delightful to add the elements, save layouts, etc.”

Trustpilot users consistently praise Omnisend’s intuitiveness and ease of migration. “Switched over from Klaviyo to Omnisend,” says one reviewer, “and gotta say, the support team along with Deniz made the whole process way easier than I expected.”

Indeed, Omnisend offers a migration service to handle everything, but you can do it yourself in as little as 30 minutes — yes, it’s that fast!

How to migrate from Klaviyo to Omnisend?

Migrating to Omnisend from Klaviyo takes only a few steps:

• Connect your store to Omnisend while keeping Klaviyo active during the migration
• Generate a Private API key in Klaviyo settings and paste it into Omnisend’s Data Import Tool
• Click Sync Contacts to transfer email addresses, phone numbers, and consent timestamps
• Export segments from Klaviyo as CSV files and import them to Omnisend with tags for organization
• Copy HTML code from Klaviyo templates, remove DOCTYPE and head tags, then paste into Omnisend
• Start a server warm-up campaign targeting engaged subscribers and your sender reputation
• Test all workflows on small audience segments before finalizing your platform transition

Watch this video for additional insight into migrating to Omnisend:

2. Moosend — Best for basic email campaigns

G2 rating: 4.7/5 (based on 700+ reviews)

Next on the Klaviyo competitor list is Moosend, an email marketing platform that offers drag-and-drop newsletter creation, personalization features, and automated workflows at an affordable price point.

It caters to small businesses and agencies seeking an affordable, user-friendly Klaviyo competitor or alternative for managing email marketing campaigns.

Why choose this Klaviyo competitor

Moosend provides a comprehensive feature set for your small business. These include AI-powered product recommendations, advanced segmentation tools, real-time analytics tracking, landing page builders, subscription form tools, and CRM integrations without enterprise-level pricing.

While Klaviyo offers more advanced features, Moosend focuses on delivering essential automation features in a more streamlined, budget-friendly package.

Feature comparison with Klaviyo

• Campaign creation: Moosend emphasizes a faster campaign deployment with a three-step editor compared to Klaviyo’s more detailed but time-consuming process
• Landing page tools: A notable Klaviyo competitor, Moosend offers more versatile landing page options without requiring third-party tools, which Klaviyo doesn’t offer
• SMTP options: Unlike Klaviyo, Moosend provides SMTP server access on all plans for transactional emails

Meanwhile, the Moosend dashboard is one of the easiest to master, with editable widgets and statistics showing metrics from the last 30 days:

Moosend vs. Klaviyo pricing

Note: Moosend’s Enterprise plan includes additional features like a dedicated IP, an account manager, and custom reporting. Pricing is based on specific business needs. Moosend’s pricing structure is significantly more affordable than Klaviyo’s, making it one of the best Klaviyo competitors for small businesses and startups.

Real user reviews about Moosend vs. Klaviyo

Moosend users praise its setup time and ease of use. “I enjoyed setting up Moosend, it was very easy to use even without previous experience with email marketing software,” says one G2 user.

Another G2 user says, “Very generous free trial period (30 days), with no branding on emails. Affordable rates even if you’re just experimenting. No limit on landing pages and sign-up forms. VERY responsive online support.”

Capterra users echo these sentiments, with a reviewer saying, “Moosend offers everything I’m looking for and are eager to improve. Support is AMAZING, top notch, I’ve been blown away with the reporting features, the platform is super easy, intuitive and FUN to use.”

Many reviewers claim that Moosend feels more user-friendly, while Klaviyo offers a more advanced interface that can be confusing for beginners and takes time to learn.

How to migrate from Klaviyo to Moosend?

One of Moosend’s downsides is that it doesn’t provide migration guidance for Klaviyo or features to pull in your campaigns.

To migrate to Moosend from Klaviyo, you must:

• Create a Moosend account
• Leave your Klaviyo account active
• Export your contact data via CSV and import it into Moosend
• Recreate automations and campaigns
• Create segment groups in Moosend based on your exported Klaviyo segments
• Follow a structured warm-up schedule

3. Brevo — Best marketing suite alternative 

G2 rating: 4.5/5 (based on 2,300+ reviews)

Brevo combines email marketing, SMS, and chat in a platform priced between basic tools and complex enterprise solutions. You get more advanced features than Mailchimp without the steep learning curve and cost of Klaviyo’s deeper automation capabilities.

The platform’s intuitive drag-and-drop editor and comprehensive marketing toolset make it accessible to businesses of all sizes.

Why choose this Klaviyo competitor

Among multi-channel Klaviyo competitors and alternatives, Brevo offers a unique advantage with its volume-based pricing. While many Klaviyo competitors charge by contact count, Brevo’s approach can be more cost-effective for businesses with larger lists. 

Unlike Klaviyo’s focus on pure ecommerce, Brevo provides a broader marketing toolkit that includes features like live chat and sales CRM at a lower price point.

Feature comparison with Klaviyo

• Contact management structure: Brevo charges by email volume rather than contact count, while Klaviyo bills based on stored contacts
• Multi-channel capabilities: This Klaviyo competitor includes native chat functionality, such as native SMS and WhatsApp campaigns, a feature Klaviyo doesn’t offer
• Email templates: Brevo provides industry-specific templates with easy customization, while Klaviyo focuses on ecommerce templates

Like Moosend, the Brevo dashboard lets you view analytics data, including deliverability, opens, clicks, and bounces, as shown below: 

Brevo vs. Klaviyo pricing

Note: Unlike Klaviyo and most Klaviyo competitors, Brevo’s pricing is based on monthly email sends rather than contact count. This is more cost-effective for businesses with larger contact lists but moderate sending volumes.

Real user reviews about Brevo vs. Klaviyo

Users with large sending requirements find Brevo affordable. One G2 reviewer reveals why, “Brevo bills [are] based on total email sends rather than by total contacts, making it a much more affordable option than much of the competition.”

We should note that Klaviyo charges based on the number of active profiles, so it can get expensive if you need to send many emails.

Another G2 user loves Brevo’s ease of use. “What I really love is how easy it is to build templates, segment audiences, and set up automations without needing a developer. Their email deliverability has also been solid.”

Over on Capterra, several users find Brevo’s reporting features helpful. “Very good. Highly recommended,” says one user, “I like the way it gives reports on my actions and suggests new ways I could work.”

How to migrate from Klaviyo to Brevo?

Brevo has a Klaviyo integration feature that syncs your existing and new contacts from Klaviyo to Brevo with a custom frequency so you can migrate without losing any contact information.

Here’s how it works:

• Create a Brevo account with an appropriate plan before starting the migration process
• Access the Klaviyo integration setup page in Brevo and give your integration a name
• Retrieve the API key from Klaviyo settings and enter it to connect your accounts
• Select which Klaviyo list to import into Brevo from the dropdown menu
• Map Klaviyo contact attributes to matching Brevo fields or create new attributes
• Choose the destination list in Brevo for your imported contacts
• Set sync frequency (six hours, 12 hours, one day, seven days, or 30 days)

4. Mailchimp — Best alternative for small businesses

G2 rating: 4.4/5 (based on 5,200+ reviews)

Mailchimp offers a more user-friendly interface and lower cost than Klaviyo for sending targeted emails to customers. The platform stands out with its straightforward automation builder and pre-built workflows, making it perfect for small businesses new to email marketing.

Why choose this Klaviyo competitor

As one of the top Klaviyo competitors, Mailchimp offers a simpler entry point for businesses that want to start with email marketing.

While Klaviyo specializes in complex ecommerce automation, Mailchimp provides essential marketing tools with an intuitive interface and AI-powered features that help beginners create effective campaigns without extensive training.

Feature comparison with Klaviyo

• Email template flexibility: Mailchimp offers more design freedom with its creative assistant, while Klaviyo focuses on ecommerce templates
• Marketing channel variety: It includes social media posting and digital ad management, features that Klaviyo doesn’t offer
• Data reporting structure: This tool presents simpler, actionable insights compared to Klaviyo’s detailed but complex analytics

For instance, Mailchimp’s analytics dashboard breaks down different metrics with graphs to help you understand results. Here’s an example of the Delivery section:

Mailchimp vs. Klaviyo pricing

Note: Like most Klaviyo competitors, Mailchimp offers tiered pricing based on list size. It includes basic features in the Essential plan and adds advanced automation and optimization tools in Standard while keeping costs lower than Klaviyo across all tiers.

Additionally, Mailchimp offers a 14-day free trial on the Essentials and Standard plans, an attribute not offered by Klaviyo.

Real user reviews about Mailchimp vs. Klaviyo

A common complaint for Klaviyo is that it can be difficult to navigate and learn, which isn’t something people report about Mailchimp. 

“I think the best thing about the product is how easy it is to use,” says one G2 user, “It’s simple to navigate, with less clutter, a great collection of pre-built templates, and smooth integration.”

Another G2 reviewer expresses a similar view, “I’ve used several email marketing platforms over the years and I find that Mailchimp is the most intuitive. It provides the features I need while still being very user-friendly.”

Good customer support is another Mailchimp plus, with a Capterra reviewer saying, “There was an initial learning curve, but I found their support to be very helpful, adaptable and available. It’s refreshing not to have to talk to AI chat bots.”

How to migrate from Klaviyo to Mailchimp?

Mailchimp has user guides for self-migration, or you can get personalized onboarding with its Standard or Premium plan.

If you choose to migrate yourself, these are the steps:

• Create a Mailchimp account and verify your email domain before starting migration
• Document all Klaviyo lists, segments, templates, automations, and integrations
• Export each Klaviyo list to separate CSV files with all contact data
• Create a single Mailchimp audience and import your CSV files with proper field mapping
• Copy the HTML code from each Klaviyo email template and import it into Mailchimp as custom templates
• Recreate your segments in Mailchimp using tags, groups, and segment filters
• Build comparable automations using Mailchimp’s customer journey feature
• Send test emails to validate that template rendering matches the original designs
• Test all segments and automations to verify functionality before completing the switch

5. MailerLite — Best alternative for email automation beginners

G2 rating: 4.6/5 (based on 1,000+ reviews)

MailerLite stands out among Klaviyo competitors for its clean, modern interface and straightforward pricing. Not only that, but it’s also the most cost-effective option out of all Klaviyo competitors on this list.

Unlike Klaviyo’s complex feature set, MailerLite focuses on providing essential email marketing tools that work well without overwhelming users with too many options. Also, like some Klaviyo competitors, MailerLite includes website-building tools and digital product-selling capabilities.

Why choose this Klaviyo competitor

MailerLite excels at simplifying email marketing while maintaining professional capabilities.

Where Klaviyo offers deep but complex ecommerce features, MailerLite provides a streamlined experience. This includes everything from email campaigns to website building, making it ideal for businesses that want effective marketing without the steep learning curve.

Feature comparison with Klaviyo

• Website building tools: MailerLite includes a full website builder with hosting, a feature Klaviyo doesn’t offer
• Support accessibility: This email marketing platform offers live chat support on all paid plans, while Klaviyo restricts this by tier
• Template editing system: MailerLite’s block editor offers more creative freedom compared to Klaviyo’s structured approach

Here’s a screenshot of MailerLite’s email template gallery:

MailerLite vs. Klaviyo pricing

Note: MailerLite offers unlimited monthly emails on all paid plans and includes most features in its Growing Business plan. This provides better value than Klaviyo’s tiered feature access.

That said, MailerLite’s straightforward pricing model makes it more accessible than Klaviyo, especially for small businesses.

Real user reviews about MailerLite vs. Klaviyo

MailerLite gets top reviews for its user experience. “MailerLite first of all offers a unified experience for managing subscribers, their subscription options, email campaigns and automations,” says one reviewer on G2.

Most users find MailerLite incredibly affordable. One says, “It cannot be beaten in terms of all the features available for affordable pricing.” Another says, ” I’ve found MailerLite to be by far the most generous with its free plan, the most cost-effective, and the most helpful.”

Other reviewers love its combination of ease of use and affordable pricing, making it a worthy alternative to Klaviyo if you want basic email marketing features.

How to migrate from Klaviyo to MailerLite?

MailerLite is a self-service email platform without any migration assistance, although you can use its 24/7 live chat feature to ask questions. Additionally, MailerLite has a free migration pack to assist in moving over.

The process looks like this:

• Create a MailerLite account
• In Klaviyo, export your contact lists into a CSV or TXT file
• Import those contact lists into MailerLite — navigate to the Subscribers page, click Add subscribers, and follow the on-screen steps
• Recreate your campaigns and automations in MailerLite (but bear in mind that Klaviyo has more advanced automations you might be unable to replicate)
• Create test campaigns and send automated emails to check deliverability issues

6. AWeber — Best alternative for small-medium businesses

G2 rating: 4.2/5 (based on 630+ reviews)

AWeber streamlines email marketing with AI-powered content generation and an intuitive drag-and-drop builder for quick campaign creation. It’s a solid Klaviyo alternative for small businesses seeking user-friendly email marketing with scalable pricing options.

Why choose this Klaviyo competitor

Among established Klaviyo competitors, AWeber focuses on deliverability and content creation.

Unlike Klaviyo’s complex ecommerce automation, AWeber prioritizes getting emails to inboxes. It also makes content creation easier with AI assistance and a template library, making it particularly suitable for content-focused businesses.

Feature comparison with Klaviyo

• Template library size: AWeber offers 600+ templates versus Klaviyo’s more limited selection of 160+ templates
• Split testing options: This Klaviyo competitor allows testing different email designs and content simultaneously
• Free plan limits: It offers more features in its free plan than Klaviyo, including landing pages and email templates

Meanwhile, AWeber’s AI email builder is particularly useful as it suggests subject lines and other content to maximize your open and click rates:

AWeber vs. Klaviyo pricing

Note: AWeber offers three distinct paid plans alongside its free plan. The Lite plan includes essential features like landing pages, automation, and analytics, while the Plus plan adds advanced reporting and unlimited automation.

The Unlimited plan offers all features for up to 150,000 subscribers at a flat rate of $899/month, making it a more cost-effective option for businesses with a larger repository of contacts compared to Klaviyo.

Real user reviews about AWeber vs. Klaviyo

AWeber is rated as one of the most accessible tools and has a loyal following thanks to its tutorials and helpful features. 

“AWeber has a variety of tutorial videos and webinars that are very helpful for helping me organize my traffic needs,” says one G2 user. Another user appreciates its support, saying it’s “always friendly, very knowledgeable, and simple to follow.”

Capterra reviews highlight AWeber’s advanced personalisation and automation features. One reviewer says it “Enables advanced personalization of email campaigns” and “reduces workload through workflow automation.”

So, if you’re looking for an advanced email marketing tool that’s easier to master than Klaviyo, AWeber should be on your radar.

How to migrate from Klaviyo to AWeber?

AWeber’s Plus plan includes migration from Klaviyo, including list creation, tags, subscribers, email templates (up to three), forms, landing pages, campaigns, and automations. However, if you have a free or Lite plan, you’ll need to migrate manually, and these steps apply:

• Export your contacts from Klaviyo and import them into AWeber
• Create new forms, landing pages, and email templates in AWeber that match those in Klaviyo
• Build your campaigns and automations
• Run a warm-up campaign to assess deliverability and improve your sender score

7. GetResponse — Best alternative for webinars

G2 rating: 4.3/5 (based on 780+ reviews)

GetResponse is an all-in-one email marketing platform for running webinars and building automated email campaigns and high-conversion landing pages.

It’s a feature-rich Klaviyo alternative if you’re a content creator, ecommerce business owner, or marketer seeking comprehensive email automation tools.

Why choose this Klaviyo competitor

GetResponse stands out from Klaviyo and many other competitors by combining email marketing with built-in webinar functionality.

Unlike Klaviyo’s apparent focus on ecommerce, GetResponse provides a broader marketing toolkit that includes webinar hosting, conversion funnels, and website-building capabilities.

This makes it particularly valuable for businesses that rely on live events and educational content for marketing.

Feature comparison with Klaviyo

• Webinar capabilities: GetResponse includes native webinar hosting for up to 1,000 attendees, far exceeding Klaviyo’s webinar hosting capabilities
• Conversion funnel tools: This all-in-one email solution provides complete funnel-building features not available in Klaviyo
• Landing page templates: 200+ landing page templates available versus Klaviyo’s limited options

That said, Klaviyo might offer AI content generation for emails. However, GetResponse has a useful batch AI generator for creating newsletters, landing pages, and emails simultaneously:

GetResponse vs. Klaviyo pricing

Note: GetResponse’s Creator plan includes webinar functionality for up to 100 attendees, advanced automation features, and team management capabilities.

GetResponse’s pricing structure offers better value than Klaviyo’s, especially for businesses needing webinar capabilities.

While both platforms increase pricing with list size, GetResponse includes more diverse marketing tools at each tier, making it more cost-effective for businesses that want to combine email marketing with live events.

Real user reviews about GetResponse vs. Klaviyo

GetResponse has excellent customer service reviews. “They not only have a modern interface with all the bells and whistles and then some, but they also have a highly responsive customer support team,” says one G2 user.

Another G2 reviewer adds, “You talk to an actual human every time. The chatbot just guides you on where to go but it makes talking to a live expert immediately possible.”

Those positive reviews for GetResponse’s customer service contrast with Klaviyo, where many users report difficulty reaching support representatives when they need assistance.

Ease of use and template quality are appreciated by this reviewer, who says, “They offer well thought out tools to easily create engaging emails as well as a good selection of ready made templates that are easily adaptable for my use.”

How to migrate from Klaviyo to GetResponse?

GetResponse offers migration following a discovery call, but it’s a paid extra, and isn’t a feature of any plan. Most users handle migration themselves with these steps:

• Export subscribers from Klaviyo
• Import Klaviyo lists to GetResponse via Lists > Add Contacts
• Copy text emails from Klaviyo or send test emails to yourself
• Export HTML templates from Klaviyo to import into GetResponse
• Create newsletters in GetResponse through the Email Marketing menu
• Build workflows in GetResponse that match your Klaviyo automations

8. Constant Contact — Best alternative for email beginners

G2 rating: 4.1/5 (based on 6,600+ reviews)

Constant Contact offers your business a simpler alternative to Klaviyo’s complex marketing tools with easy-to-manage email, social media, and SMS campaigns.

While it can suit ecommerce businesses, Constant Contact’s straightforward automation and campaign tools are best for general brand marketing.

Why choose this Klaviyo competitor

When evaluating Klaviyo competitors, Constant Contact excels at event marketing and basic email campaigns. This platform offers a more approachable platform than Klaviyo’s complex ecommerce system.

It provides AI-powered content suggestions and maintains brand consistency across communications, making it ideal for businesses that want simple but effective email marketing.

Feature comparison with Klaviyo

• Event marketing tools: Constant Contact provides dedicated event management features not available in Klaviyo
• Social media posting: It offers direct social posting and ad management capabilities, which Klaviyo lacks
• Image library: This tool includes a stock photo library with over one million free images, much larger than Klaviyo’s

Here’s a screenshot of the automation builder page:

Constant Contact vs. Klaviyo pricing

Note: Constant Contact offers three comprehensive tiers without a free plan. The Lite plan includes essential features like basic segmentation, AI content recommendations, and social media tools.

The Standard plan adds A/B testing, advanced segmentation, and pre-built automation workflows. The Premium plan provides the full suite of features, including advanced analytics, unlimited users, and custom automation paths.

While Klaviyo focuses on ecommerce automation, Constant Contact provides a broader range of marketing tools across its plans, with clear feature differentiation between tiers.

Real user reviews about Constant Contact vs. Klaviyo

Constant Contact’s templates and design tools come highly recommended. “There are so many templates and the platform guides you beautifully through the process of creating emails to send to clients,” says this G2 user.

Other reviewers feel the same way. “Super easy to use, great templates and amazing tracking and analytics on your marketing projects!” says this reviewer, “I love the landing page options, for my temporary pages and event marketing.”

Constant Contact’s appeal to small businesses is evident, with reviews like “Great for beginners or small businesses that want an easy-to-use email marketing tool with strong support,” and “It has helped my small business grow,” on Capterra.

How to migrate from Klaviyo to Constant Contact?

Constant Contact offers 1:1 onboarding with experts in its Lite and Standard plans, and priority onboarding by a dedicated team in its Premium plan. During this session, you can ask questions about migration. However, you need to handle the migration yourself.

The good news is that migrating from Klaviyo to Constant Contact requires only a few steps:

• Export contact lists from Klaviyo through your account settings
• Import your Klaviyo contacts using Constant Contact’s import tool
• Create lists in Constant Contact to organize your contacts, similar to Klaviyo segments
• Add tags to contacts for more detailed categorization and targeting
• Set up a Welcome Email automation for new subscribers joining your lists
• Design emails using Constant Contact’s drag-and-drop editor with hundreds of templates
• Create automation paths that match your Klaviyo flows for triggered messaging

9. Drip — Best for B2C email marketing automation

G2 rating: 4.4/5 (based on 460+ reviews)

Drip is your Klaviyo competitor for B2C. When comparing Klaviyo competitors for segmentation functionality, Drip’s real-time capabilities stand out. It automates email marketing with powerful segmentation tools and customizable workflows for better targeting.

Through automated split testing, your email campaigns can dynamically respond to customer behaviors across email, social media, and onsite interactions.

Why choose this Klaviyo competitor

Drip excels at dynamic segmentation that automatically updates customer groups in real time as behaviors change.

While Klaviyo offers advanced ecommerce features, Drip provides more flexible behavior-based automation and simpler implementation of complex marketing workflows, making it ideal for B2C businesses focused on customer engagement.

Feature comparison with Klaviyo

• Behavior scoring: Drip adjusts scores automatically in real time, while Klaviyo requires manual setup of scoring rules
• Revenue attribution: It tracks attribution across all channels, whereas Klaviyo focuses on email and SMS attribution
• Segmentation updates: This Klaviyo competitor updates segments instantly with behavior changes, while Klaviyo refreshes periodically

Meanwhile, building automated email campaigns is as easy as it gets, with a visual drag-and-drop builder and 50+ ecommerce templates. Here’s a screenshot of Drip’s template selection page:

Drip vs. Klaviyo pricing

Note: Unlike other Klaviyo competitors on this list, Drip offers a single, all-inclusive plan that includes all features without tiered restrictions. The platform charges based on contact count but includes unlimited email sends and complete access to all automation and segmentation capabilities.

This all-inclusive plan comes with a 14-day free trial window, which Klaviyo lacks, as it offers a free but limited plan instead.

Real user reviews about Drip vs. Klaviyo

Drip gets top ratings for its customizability. “I’ve been a drip user since 2015 and the one thing that I stick around for is how custom I can go with everything,” says this G2 user. “From liquid fields to complete editing of a template, custom segments, tagging. It has everything.”

Another reviewer adds, “I like Drip because it helps you create customized journeys for all your subscribers based on what they’re really looking for without any huddle, super easy to use.”

That customizability and ease of use make Drip stand out against Klaviyo’s structured platform. Shopify integration is another strong point, with a Capterra reviewer saying, “Being able to link directly to our items, with information and pictures is incredible.”

How to migrate from Klaviyo to Drip?

Drip offers a free migration and onboarding service if you have more than 17,500 subscribers, covering up to five active workflows if you have fewer than 80,000 subscribers, and unlimited workflows if you have more than 80,000. 

If you have fewer than 17,500 subscribers, you can migrate to Drip with these steps:

• Export your contacts from Klaviyo and save as a CSV file
• In the CSV file, name the email address field email and convert spaces to underscores
• Import to Drip via People > Active > Add People > Upload a list
• Tag imported contacts with the same list name from Klaviyo
• Recreate email templates using Drip’s Visual Email Builder
• Go to Workflows and create workflows that match those in Klaviyo
• Toggle workflows ON to activate them after setup is complete

10. ActiveCampaign — Best alternative for marketing automation 

G2 rating: 4.5/5 (based on 13,900+ reviews)

ActiveCampaign is your all-in-one marketing and sales automation platform for growing your business through personalized email, SMS, and social media campaigns. With 900+ integrations and AI-powered automation, you can connect with your customers across every channel.

Why choose this Klaviyo competitor

This premium Klaviyo competitor distinguishes itself with advanced automation capabilities that extend beyond email marketing.

While Klaviyo focuses on ecommerce, ActiveCampaign provides comprehensive sales and marketing tools, including CRM features, predictive sending, and sophisticated workflow automation that helps businesses create more personalized customer journeys.

Feature comparison with Klaviyo

• Third-party integrations: It comes with 900+ integrations with key marketing tools, compared to Klaviyo’s 350+ integrations
• Contact management: This tool provides more organizational options beyond Klaviyo’s list-based system
• Automation variety: ActiveCampaign offers 250+ pre-built workflows, while Klaviyo has fewer ecommerce-focused templates

ActiveCampaign’s Designed Templates dashboard looks like this:

ActiveCampaign vs. Klaviyo pricing

Note: ActiveCampaign’s pricing structure differs significantly from Klaviyo’s all-in-one approach. While Klaviyo charges higher rates but includes most features, ActiveCampaign uses a tiered system where advanced capabilities are spread across four plans.

Real user reviews about ActiveCampaign vs. Klaviyo

ActiveCampaign excels at creating complex automation flows with minimal effort. “The platform allows you to create highly sophisticated marketing workflows without the need for extensive technical knowledge,” says this G2 user.

Another G2 reviewer says it’s “pretty easy to use once you get the hang of it, but the great thing about it is that AC gives me the ability to segment my list anyway I want.”

These reviews show that ActiveCampaign is one of the most configurable email tools without prior technical knowledge.

Capterra reviewers feel the same way, saying “ActiveCampaign allowed us to start simple and then really scale,” and “I didn’t have to code or work out sophisticated flows, I just selected triggers and actions, and it did the rest.”

How to migrate from Klaviyo to ActiveCampaign?

ActiveCampaign offers “do it with me” and “do it for me” migration options. The “do it with me” option includes a kickoff call with a specialist to plan your migration, and free migrated objects vary by plan tier (five for Starter, 10 for Plus, 20 for Pro, and 30 for Enterprise). 

The “do it for me” option limits you to five free migrated objects submitted via a support ticket without a kickoff call, regardless of your plan. Note that these migration options exclude action steps within automations that don’t have a matching function in ActiveCampaign.

Alternatively, you can migrate to ActiveCampaign without assistance with these steps:

• Configure authentication settings and sender reputation before importing data
• Export Klaviyo lists as CSV files with custom fields properly formatted
• Map contact fields during import to maintain segmentation capabilities
• Apply migration source tags to track the origin of imported subscribers
• Replace embedded Klaviyo forms with ActiveCampaign’s website forms
• Develop custom preference centers to maintain subscriber communication choices

How to choose the right Klaviyo alternative for your business

Follow these steps to choose the best-fit Klaviyo competitor for your business:

1. Map revenue drivers: Which email marketing tasks generate sales for your business? If you have an ecommerce store, abandoned cart flows are crucial, but appointment reminders are more so if you have a service business. Focus on email platforms that excel at functions directly tied to your revenue.
2. Count all costs: Monthly fees only tell part of the cost story. SMS credits, dedicated IPs, migration assistance, and staff training add up quickly. Watch for pricing models that penalize your sending patterns or growth trajectory as contact lists expand.
3. Consider ecommerce integration: Some email marketing tools have apps listed on Shopify, Wix, Squarespace, and other ecommerce platforms. For instance, Omnisend has a leading WooCommerce app that works with Contact Form 7, OptinMonster, and other popular plugins.
4. List non-negotiable integrations: What platform capabilities absolutely must exist for your marketing to function correctly? Separate must-have integrations from nice-to-have features, such as Shopify integration for store syncing, and Gorgias for help desks.
5. Assess team abilities: Consider who manages email marketing daily and their technical comfort level. For instance, visual email builders suit everyone, but your team might want HTML access to create custom designs, or API access for headless commerce.
6. Evaluate support quality: Send emails and run a live chat for customer support to assess their speed, accuracy, and thoroughness, rather than friendliness alone. Also, check reviews to see if people are complaining about poor support.
7. Run real-world trials: Test each tool’s marketing workflows, build segments matching your customer base, import sample lists, test automation sequences, see how your emails look when delivered, and create warm-up campaigns to check deliverability rates.
8. Gather peer insights: Find companies similar to yours using Klaviyo alternatives on your shortlist. G2, Trustpilot, and Capterra are good starting points. You could also ask on LinkedIn about implementation hurdles, unexpected limitations, and post-sale support experiences.
9. Probe growth limits: Marketing needs evolve rapidly with business growth. Examine API capabilities, custom field limits, segmentation depth, and multi-channel expansion potential. For example, Omnisend supports email, SMS, and push notifications.
10. Review migration ease: Some email marketing platforms offer migration services to make life easier. Omnisend’s kickstart service is a prime example, migrating your workflows, segments, and other crucial contact data from Klaviyo.

Making the switch: Key migration considerations

Consider these points when migrating from Klaviyo to another email marketing platform:

• Strategy: Create a migration plan with your marketing team so customers receive messages throughout the platform transition
• Data: Export subscribers with consent records from Klaviyo to maintain complete marketing segments in your new platform
• Assets: Transfer email designs via an HTML export or build fresh templates matching your brand on the new system
• Technical: Remove the Klaviyo tracking code from your website and redirect integration points before closing your account
• Deliverability: Start a warm-up campaign to build your sender reputation with the new provider and prevent emails from landing in spam
• Continuity: Consider operating both email platforms during the initial transition weeks to catch any gaps in customer messaging flows
• Support: Research migration assistance from your new provider that can simplify technical work and reduce downtime
• Testing: Run sample campaigns with small groups before full launch to identify problems in automation configuration
• Time: Allocate extra hours for moving complex workflows with conditional logic from Klaviyo to your new email tool

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