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See FeaturesThe 6 best Klaviyo alternatives for ecommerce in 2024
With Klaviyo’s recent price hike, many merchants are searching for Klaviyo alternatives that can deliver the same powerful features at a more affordable cost.
Klaviyo’s steep pricing, spotty deliverability rates, and lackluster support have left many users feeling frustrated, who started to look for a change. Luckily, there are several excellent Klaviyo alternatives on the market that offer robust email marketing capabilities without breaking the bank.
These top Klaviyo alternatives, especially the standout option Omnisend, prove that you don’t need to spend a fortune on email marketing to see impressive results and ROI.
We’ve rounded up the six best Klaviyo alternatives to consider if you’re ready to switch to a more affordable, user-friendly, and feature-rich email marketing platform for your ecommerce business.
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But before we get started, we need to talk about Klaviyo so you can understand how we reviewed each tool.
Our method of research
To determine the top six Klaviyo alternatives, we evaluated each platform’s key features and pricing structure. We also analyzed user reviews on trusted sites, tested the tools ourselves, and consulted numerous comparison articles. Our goal was to provide an objective, comprehensive overview of the best options on the market.
Klaviyo alternatives: Comparison
Pricing | Free plan | Email marketing features | G2 rating | |
Omnisend | Starts at $16/month | Yes | Automation, segmentation, popups & forms, landing pages, sms marketing | 4.6 out of 5 stars |
Mailchimp | Paid plans start at $13/month | Yes | Automation, segmentation, landing pages | 4.3 out of 5 stars |
Brevo | Starts at $9/month | Yes | Automation, segmentation, landing pages, personalization | 4.5 out of 5 stars |
ActiveCampaign | Starts at $15/month | No | Automation, segmentation, CRM, landing pages, sms marketing | 4.5 out of 5 stars |
Drip | Starts at $39/month | Yes | Automation, focused features, segmentation, onsite campaigns | 4.4 out of 5 stars |
SmartrMail | Starts at $14/month | Yes | Automation, segmentation, popups & forms, personalization | 4.8 out of 5 stars |
Klaviyo | Starts at $20/month | No | Automation, ecommerce focused features, segmentation data platform | 4.6 out of 5 stars |
Use our email pricing calculator below to quickly compare costs and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
Quick email provider pricing comparison
Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.
prices for:
You can compare Omnisend and 2 more providers at once.
- Omnisend
- Klaviyo
- Mailchimp
- Drip
- Moosend
- Active Campaign
- Get Response GetResponse
- MailerLite
You can compare Omnisend and 2 more providers at once.
Try out the full version of this calculator
Klaviyo: Why change it?
Klaviyo is a complete email marketing tool offering campaigns, text messages, automated workflows, popups, segmentation, and more. While the drag-and-drop email builder is generally intuitive, some elements can be questionable. However, adding products and personalizing emails is straightforward.
Klaviyo is a great solution for automation, but as we will note, many users find it to be expensive at scale and its customer support to be lacking. These are some of the key reasons that users look for a reliable alternative.
Klaviyo pricing
Klaviyo’s pricing is a common complaint, as it is the most expensive tool compared in this post.
The free plan allows 250 contacts and 500 emails per month, but scaling becomes expensive, reaching $45/month for 1,001 subscribers and $70/month for 2,501. Prices increase by $10-15 per 500 additional contacts up to 3,500, and then per 1,500 contacts beyond that, easily exceeding $100/month.
SMS is an additional cost in addition to email plans. For 2,500 contacts with 1,250 texts, expect to pay even more. Klaviyo’s pricing can quickly become prohibitive for growing businesses.
Klaviyo’s pricing may exceed many budgets, but affordable alternatives are available. Use the email pricing calculator to compare Klaviyo’s rates and features with other providers like Omnisend.
Klaviyo support
As of February 1, 2023, Klaviyo no longer offers email support to free plan users after 60 days. Instead, they must search the knowledge base for help, which can be frustrating. This change leaves new users without direct assistance when facing issues or needing guidance.
Users have also reported Klaviyo’s support team being unavailable during crucial busy periods like Black Friday. This is problematic for free users and seasonal merchants. Fortunately, alternative providers offer better customer support, ensuring help is available when needed most.
Useful resources:
Omnisend vs. Klaviyo: A feature for feature comparison
Need an in-depth review of Klaviyo’s pricing plans?
Check out our full guide on Klaviyo’s pricing to determine if this tool is worth it for your business.
Steep learning curve
Klaviyo’s robust features may be a challenge for beginners. The platform’s interface, described by some as outdated and clunky, can overwhelm new users.
Many reviewers say they spend considerable time navigating tutorials and documentation before gaining proficiency. The flow concepts integral to Klaviyo’s functionality are complicated to grasp initially.
This steep learning curve may discourage some users, especially those seeking a more intuitive solution for their ecommerce marketing needs.
While Klaviyo offers robust capabilities, the time investment required to master the platform can be daunting for small businesses or those new to email marketing automation.
1. Omnisend
G2 user rating: 4.6 out of 5
Omnisend is an all-in-one email and marketing automation suite. It lets online merchants create email campaigns in minutes, build complex automation flows, and precisely target their subscribers with smart segmentation.
Omnisend is unique in the channels that it includes in its workflows. You can add SMS messages to a campaign to pack an extra punch or add Facebook and Google retargeting ads to provide your customers with a truly omnichannel experience.
Omnisend is also the only tool in this list that offers Wheel of Fortune, a dynamic gamification element for building your email list, which only spins when an email address is entered.
Another area where Omnisend is the best Klaviyo alternative — multi-store accounts. On Klaviyo, you need to have separate Klaviyo accounts for each store you’re running. That means for businesses with more than one store, you’ll need to duplicate templates and workflows, and duplicate work on third-party tools for each account.
Omnisend solves that problem by offering multi-store accounts. These let you access all of your brands from a single Omnisend account, so no more duplicating your work on different accounts for all your stores.
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Omnisend pricing
As a Klaviyo alternative, it doesn’t get better than Omnisend. Omnisend doesn’t just compete on features, it also offers additional features and is a fraction of the price.
Omnisend offers a free plan with full automation and segmentation features, free SMS credits, and up to 500 emails a month. It also has award-winning 24/7 customer support.
Like most other email marketing automation tools, this alternative to Klaviyo offers their plans based on the number of contacts you have.
What if you don’t have many subscribers but want to send more than 500 emails monthly? The Standard plan is only $16 per month for 500 contacts.
The Standard Plan, Omnisend’s first tier, starts at $16 per month for up to 6,000 email sends. This plan is for those who want to do more with SMS and email marketing automation without restrictions. Plus, you can add modules to customize your plan.
The Pro plan starts at $59 per month and offers priority support and advanced reporting tools. This plan is for established or larger brands.
All these factors combined make Omnisend the best Klaviyo alternative on the market.
After the switch to Omnisend, SM Global Shop’s automated emails now drive nearly 50% of all email marketing revenue while making only 5% of email sends.
Read the SM Global Shop success story
2. Mailchimp
G2 user rating: 4.3 out of 5
Is Klaviyo or MailChimp better for ecommerce marketing? MailChimp is often touted as a standard in email marketing, and it’s one of the better Klaviyo competitors around. In terms of user-friendliness, MailChimp does well with a visual editor and clear tutorials to help you figure out how to use its features.
MailChimp’s emails are easy to create and customize with an easy-to-use visual editor. They also offer unusual channel integrations. These include adding Instagram ads to the usual Google and Facebook ads we see with automation tools.
Their ecommerce marketing automation also gets the job done and helps you create a robust email contacts list. All in all, Mailchimp acts as a one-stop-shop marketing platform.
It offers a fantastic set of email template editing tools. With the help of MailChimp, you can create elegant and compelling emails that match your brand’s voice and image. In addition, it allows you to publish your own online store where you can market, advertise, and sell your products.
Sometimes, you have to click in a few unexpected places to navigate MailChimp. Thankfully, there are plenty of tutorials to guide you. Apart from that, Mailchimp allows you to utilize robust CRM software, audience segmentation tools, and automations based on properties, segments, and tags.
As a Klaviyo or Constant Contact alternative, MailChimp will certainly get the job done, but you might just be surprised at how much you end up paying for the tool.
Mailchimp pricing
By far the award for the most confusing pricing plan goes to MailChimp. While it’s still a far cheaper alternative to Klaviyo, a big pain point for users is simply not understanding how much they’ll end up paying.
Mailchimp’s pricing can seem straightforward at first glance, with the Essentials plan starting at $13/month for 500 contacts and the Standard plan starting at $20/month for 500 contacts.
However, Mailchimp charges extra as your list grows between those tiers. For example, if you’re on the 500 contacts tier of the Essentials plan, you’ll pay an additional $6.50/month for every 250 contacts added up to the next tier.
If you have 10,000 contacts, the base price for Essentials would be $110/month. You would pay an additional $22/month for an extra 1,000 contacts, bringing your monthly payment to $132/month for 11,000 contacts.
The base price for the Standard plan with 10,000 contacts is $135/month. An extra 1,000 contacts would cost $22.50/month, bringing the total to $157.50/month.
Premium pricing scales even more rapidly, starting at $350/month for 10,000 contacts. Adding an extra 1,000 contacts to the 10,000 subscriber tier would cost an additional $52/month, totaling $402/month.
As you can see, Mailchimp’s pricing can get complicated as your list grows. However, when comparing Klaviyo vs Mailchimp, Mailchimp is still significantly cheaper than Klaviyo, especially if you’re not on Mailchimp’s Premium plan.
3. Brevo
G2 user rating: 4.5 out of 5
Brevo is a Klaviyo alternative that offers automated email and SMS campaigns for those who are looking for something simple yet effective. Their email builder, while a bit limited, is one of the better visual builders in this list.
They also offer SMS touches with your subscribers, something that only Omnisend and ActiveCampaign do, and MailChimp does for certain countries.
This marketing platform also offers several kinds of workflows based on user behavior that can inspire merchants to create different automated flows. Again, the flow is very visual, which is great for seeing exactly how your automation funnel is laid out.
Brevo allows users to access a drag-and-drop editor, a templates gallery, A/B testing, email client testing, and custom signup forms with a drag-and-drop builder.
As a Klaviyo alternative, Brevo can work if you don’t need anything too fancy. But if you need to scale quickly, you might want to turn to another Klaviyo alternative in this list.
Brevo pricing
Brevo, unlike most other email marketing tools, bases its pricing not on subscriber count, but off of how many emails are sent per month. There is a free plan for up to 300 email sends per day. As there’s no contact limit, you can have 300,000 contacts if you wanted, as long as you’re only sending 300 per day.
For pricing, the Starter plan costs $9 per month for 5,000 email sends and 500 contacts. The Business plan costs $18 per month for the same number of contacts and email sends. Brevo’s Enterprise plan comes with custom pricing.
While this way of pricing seems interesting at first glance, it may be a bit more confusing. Say you want to send your 9000 subscribers about seven emails per month (with wiggle room for your automated emails). You would easily hit the 40,000 emails per month in the Starter plan.
But if you have a lot of subscribers and only need to contact them so often, this might work out for you.
💡 Check out the detailed Omnisend vs Brevo (previously Sendinblue) comparison to make the right choice.
Read more:
9 best Brevo alternatives in 2024 (free and paid)
4. ActiveCampaign
G2 user rating: 4.5 out of 5
There is no denying that ActiveCampaign is a very powerful email marketing tool and an excellent alternative to Klaviyo. However, unlike many tools in this list, ActiveCampaign has the look and feel of a CRM as opposed to an email marketing tool.
You feel this right from onboarding. Where other tools encourage you to create your first campaign and connect your online store, ActiveCampaign prompts you to add a contact list.
One of the most beneficial things about ActiveCampaign is that it works well if you have multiple domains to manage. As you don’t directly connect one domain to ActiveCampaign, you can choose which domain to assign your campaigns to.
ActiveCampaign joins MailChimp and Omnisend in the best email campaign builders shortlist, and integrates with a variety of ecommerce platforms. Plus, this email automation software allows you to choose between hundreds of free, eye catching email templates to get started.
However, ActiveCampaign comes with a pretty steep learning curve. If you’re a seasoned marketer with technical knowledge, you shouldn’t have a problem. But it’s not the most user-friendly tool we’ve tested.
Overall, comparing Klaviyo vs. ActiveCampaign, both have most of the same features. However, you’ll have to plan time to get the tool down.
ActiveCampaign pricing
First off, ActiveCampaign offers generous sending limits. The Starter plan, starting at $15/month for 1,000 contacts, offers 10 times your contact limit. The second-tier plan, Plus, which starts at $49/month for 1,000 contacts, has a 10x contact limit and essential email marketing features.
With Plus, you’ll access landing pages, Facebook custom audiences/lead ads, lead scoring, popup/modal forms, conditional content, and WooCommerce/Shopify/BigCommerce integrations. It’s a solid choice for anyone looking to step up their email marketing game.
What if you need even more features? That’s where the Professional plan comes in.
At $149/month billed annually or $187/month billed monthly, there’s a noticeable price jump compared to Plus, but for a good reason.
The Professional plan brings predictive sending/AI, split automation, Salesforce and Microsoft Dynamics 365 integrations, website/in-app messages, and marketing attribution reporting, helping you streamline your sales process and manage customer relationships like a pro. You get a 15x email send limit for up to 2500 contacts on the Enterprise plan, which means you can focus on growing your list without worrying about hitting unexpected sending caps.
5. Drip
G2 user rating: 4.4 out of 5
Drip jumps right in with a very visual interface. With the focus immediately on workflows, Drip proposes a plethora of potential automations to start off with.
Drip’s visual editor leaves a bit to be desired when compared to other email marketing tools in this list. Unlike most other campaign builders that work based on blocks, emails in Drip are divided into the header, message, and footer, without a whole lot of room to customize in between.
One thing that stands out with Drip is the visual workflow display:
It’s color-coded, so you see a clear funnel of communication, which many people may feel is easier to understand at a glance.
Drip’s email builder is not only easy-to-use but also allows you to access high-quality templates, top-selling products, abandoned cart URLS, and liquid templating.
Plus, you can curate contact lists in this email marketing tool. But ultimately, everything in Drip seems geared toward people who are really just starting out with email marketing and automation.
Drip doesn’t offer many of the features other email marketing tools do, but it does offer the potential to have a third party provide it for you. For example, you can’t create landing pages in Drip, but you can integrate other tools like UnBounce and Instapage to get the job done.
So comparing Klaviyo vs. Drip feature by feature, Drip may not measure up as the equivalent alternative to Klaviyo.
However, if you just need some basic things and don’t mind integrating (and paying extra for) third parties for the rest, it might work for you.
Drip pricing
Drip’s pricing is based on the number of your active subscribers and the volume of emails you send in a month. The pricing starts at $39 for up to 2,500 subscribers, and you can calculate anything more than that for monthly cost via a site calculator.
For instance, it costs $89/month to send unlimited emails to 5,000 people, while custom pricing is available for over 190,000+ contacts. All plans include unlimited email sends, onsite campaigns, and support. A 14-day free trial is also available.
6. SmartrMail
G2 user rating: 4.8 out of 5
The first impression from SmartrMail is that it’s definitely geared towards those who just need a bit of marketing automation and emails, without any of the fancy bells and whistles. It gives you the ability to send basic automated email sequences and create simple popups for email capture.
What’s interesting about SmartrMail is that they propose different auto-updating segments for your email lists, like customers, one-time customers, loyal customers, and at-risk customers. Plus, multiple users can share a calendar, notes, and tasks to ensure effective collaboration.
You can also create your own segments based on profile data, campaign and shopping behavior.
Unlike other Klaviyo alternatives, SmartrMail is purely an email marketing tool. There is no integration with Google retargeting, no landing pages, and no SMS marketing. But if email is all you need, this might be enough.
SmartrMail pricing
SmartrMail offers a free plan for stores with fewer than 250 contacts. The free plan includes five emails per contact per month, 10 free back-in-stock notifications, and chat support. You can also test any paid plan for 15 days for free.
The Essentials plan starts at $14/month (or $117.60 when billed yearly) for unlimited contacts, 12 emails per contact per month, 200 free back-in-stock notifications, and chat support.
The Pro plan starts at $99/month (or $831.60/year) and includes unlimited contacts, 24 emails per contact per month, 1,000 SMS credits, and 500 free back-in-stock notifications. It also includes priority chat support, a dedicated account manager, browse abandonment automation, A/B testing, smart send frequency, and $3,000 worth of agency services.
SMS pricing is an additional $10 per month for up to 1,000 SMS credits.
Best Klaviyo alternatives: A quick summary
Quick reference Klaviyo alternative feature table
Klaviyo alternative | G2 rating | Pricing | Best for |
Omnisend | 4.6/5 | From $16/mo | Ecommerce |
Mailchimp | 4.3/5 | From $13/mo | Email marketing beginners |
Brevo | 4.5/5 | From $9/mo | Agencies and large businesses |
ActiveCampaign | 4.5/5 | From $15/mo | B2B businesses |
Drip | 4.4/5 | From $39/mo | Marketers and small businesses |
SmartrMail | 4.8/5 | From $14/mo | Basic marketing |
We’ve set up a few quick references based on each Klaviyo alternative’s key features. We’ve rated the platforms based on features and pricing, as well as their user ratings and reviews on the popular review platform G2.
Regardless of how you want to go about your email marketing efforts, choosing the right tool is critical to your success. By weighing the pros and cons of each of the many tools out there, you can choose the right email marketing app for your ecommerce store.
While every tool may not be for you, plenty of Klaviyo alternatives won’t cost you so much per month for the same great features.
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