Drive sales on autopilot with ecommerce-focused features
See FeaturesTop 10 Klaviyo competitors in 2025: Detailed comparison
Klaviyo is one of the most popular email marketing platforms, but its premium pricing and steep learning curve might make Klaviyo competitors a better fit for your business.
The good news is that multiple Klaviyo alternatives offer comparable features and capabilities. For instance, Omnisend gives you automation, customer segmentation, and advanced omnichannel marketing features for less.
So, which competitors are worth trying?
Join us below to explore the top 10 Klaviyo alternatives that can deliver the email marketing features you need without breaking the bank.
Top 10 Klaviyo competitors in 2025
- Omnisend: Perfect for unified SMS and email
- Moosend: Cost-effective with predictive analytics
- Mailchimp: Great for AI-powered content suggestions
- Brevo: Combines chat, email, and lead scoring
- ActiveCampaign: Excels in behavior-based customer journeys
- Drip: Multi-channel automation for B2C marketing
- GetResponse: Combines marketing with webinars
- Kit: Tailored for digital creators
- AWeber: Emphasizes deliverability for small businesses
- Constant Contact: Specializes in local event marketing email strategy
Klaviyo alternatives: Comparison
Competitor | Pricing | Free plan | Comparison with Klaviyo | G2 rating |
Omnisend | Starts at $16/month | Yes | Delivers powerful ecommerce features at a lower price point | 4.5/5 |
Moosend | Starts at $9/month | No | Offers a budget-friendly email solution for small businesses | 4.6/5 |
Mailchimp | Paid plans start at $13/month | Yes | Stands out as a simpler alternative for small businesses seeking AI assistance | 4.5/5 |
Brevo | Starts at $9/month | Yes | Functions as a complete sales and marketing suite with integrated chat capabilities | 4.5/5 |
ActiveCampaign | Starts at $15/month | No | Excels in complex automation while bridging marketing and CRM functionality | 4.5/5 |
Drip | Starts at $39/month | No | Specializes in behavior-based automation for B2C brands | 4.4/5 |
GetResponse | Starts at $19/month | Yes | Combines multichannel marketing with unique webinar features | 4.3/5 |
Kit | Starts at $15/month or $29/month, depending on whether you’re a marketer or creator | Yes | Targets creators with specialized tools for digital products and newsletters | 4.4/5 |
AWeber | Starts at $15/month | Yes | Prioritizes email deliverability for small business communication needs | 4.2/5 |
Constant Contact | Starts at $12/month | No | Makes email marketing accessible with event-focused tools for local businesses | 4.0/5 |
Klaviyo | Starts at $20/month | Yes | Powers ecommerce campaigns with deep data insights and predictive analytics, but at premium pricing | 4.6/5 |
Detailed review of the 10 best Klaviyo alternatives
These are the best alternatives to Klaviyo in 2025:
1. Omnisend — Best ecommerce Klaviyo alternative
G2 rating: 4.5/5 (based on 900+ reviews)

Omnisend grows your ecommerce business through powerful email and SMS marketing automation. You can create branded emails from one platform, recover abandoned carts, and engage customers across multiple channels.
Pre-built automations, easy-to-use templates, and list-building features mean you’ll save time while driving more sales for your online store.
Why choose this Klaviyo competitor
Omnisend is significantly less expensive than Klaviyo for most users, and offers very similar features across all plans to automate your marketing efforts.
All plans, including the free one, give you pre-built workflows and segments, 250+ email templates, popups, signup forms, landing pages, A/B testing and automation splits, 130+ integrations, and 24/7 live chat and email customer support.
Plus, you can integrate SMS right next to your emails, with Omnisend giving you bonus SMS credits too.
Omnisend’s standout features include pre-built email and SMS automation workflows for cart abandonment, welcome series, and post-purchase campaigns.
It offers sophisticated conditional split logic, interactive signup forms with Wheel of Fortune gamification, and seamless integration with ecommerce platforms.
The result: you get a premium omnichannel marketing experience for less without having to pay more to access valuable features in the future.
For instance, Omnisend’s Product Recommender feature is included in all plans, letting you add product recommendations in your emails to encourage new personalized shopping sessions:

Pros and cons
Pros | Cons |
Easy migration process from Klaviyo and other email marketing platforms | Easier to use than Klaviyo but still has a learning curve for advanced features |
Proven ROI ($68 for every $1 spent based on 2023 data) | SMS marketing requires separate credits (though the Pro plan includes bonus SMS each month) |
Strong focus on ecommerce vs general email marketing | Advanced reporting is available only for Pro plan merchants |
Real-time segment updates for better targeting | |
Integrates with all major ecommerce platforms (Shopify, WooCommerce, Wix) |
Pricing
- Free plan: 250 contacts, 500 emails, and 500 web push notifications/month
- Standard: $16/month for 500 contacts, 6,000 emails, unlimited web push notifications, and 24/7 priority support
- Pro: $59/month for 2,500 contacts + bonus SMS credits for the value of your payment each month, unlimited emails, unlimited web push notifications, 24/7 priority support, and advanced reporting to track email and SMS workflows
User reviews about Omnisend vs Klaviyo
Users consistently describe Omnisend as a more affordable alternative to Klaviyo, offering comparable core email and SMS marketing functionality.
Though Klaviyo’s advanced features and integrations draw many users, many people prefer Omnisend’s interface and more responsive 24/7 customer support.

2. Moosend — Best alternative for basic email campaigns
G2 rating: 4.6/5 (based on 690+ reviews)

Moosend is an email marketing and automation platform offering drag-and-drop newsletter creation, personalization features, and automated workflows.
It caters to small businesses and agencies seeking an affordable, user-friendly alternative to Klaviyo for managing email marketing campaigns.
Why choose this Klaviyo competitor
Moosend provides a comprehensive feature set for your small business, including AI-powered product recommendations, advanced segmentation tools, real-time analytics tracking, landing page builders, subscription form tools, and CRM integrations without enterprise-level pricing.
The Moosend dashboard is one of the easiest to master, with editable widgets and statistics of all your metrics from the last 30 days:

Moosend delivers basic automation capabilities with trigger-based workflows, where specific customer actions or events initiate automated email sequences.
Key automation examples include cart abandonment recovery emails that remind customers of unpurchased items, post-purchase follow-up sequences for customer satisfaction and reviews, and product recommendation emails based on browsing history.
While Klaviyo and Moosend offer automated email marketing capabilities, Moosend focuses on delivering essential automation features in a more streamlined, budget-friendly package.
However, if your business needs sophisticated ecommerce automation, Omnisend emerges as a compelling middle ground, offering advanced automation capabilities similar to Klaviyo’s but at a significantly lower price point.
Pros and cons
Pros | Cons |
No branding on emails, even during the free trial | Only one paid plan with disclosed pricing |
One of the cheapest email marketing platforms | Custom plans have most of the features you need for ecommerce, such as transactional emails |
Drag-and-drop automations builder | Limited email templates |
Over 20 automation triggers | There is no feature for pulling out items directly from the store |
Advanced segmentation capabilities | Poor compatibility with other marketing channels |
Comprehensive analytics/reporting capabilities | There is no native integration with Shopify |
Pricing
Moosend only offers one paid plan with disclosed pricing. Its other paid plans have custom pricing and most of the features you need for ecommerce, making it unclear exactly how much you’ll spend on this Klaviyo competitor.
- Pro: $9/month for up to 500 subscribers, unlimited emails, automation workflows, landing pages, forms, and SMTP server
- Moosend+: Custom pricing with transactional emails, audience discovery, dedicated IPs, and custom reports
- Enterprise: Custom pricing with an account manager, additional team members, priority support, and deliverability optimization
User reviews about Moosend vs Klaviyo
Users praise Moosend as an affordable, user-friendly email marketing platform with excellent customer support and strong basic features.
While suitable for small businesses, some users note limitations in templates and advanced automation for enterprise needs.

3. Mailchimp — Best alternative for small businesses
G2 rating: 4.4/5 (based on 5,200+ reviews)

Mailchimp helps you send targeted emails to your customers, is more user-friendly, and costs less than Klaviyo.
Why is Mailchimp better than Klaviyo?
Mailchimp stands out with its user-friendly interface and pre-built workflows, making it perfect for small businesses new to email marketing.
The platform’s straightforward automation builder lets you create basic workflows without advanced technical knowledge, and the drag-and-drop editor makes building and customizing professional-looking emails easy.
You’ll appreciate Mailchimp’s lower price point over Klaviyo if you have a small or medium business, especially when starting your email marketing journey.
If you want to use text messages in your marketing, you can do so with an Email and SMS add-on for an extra cost with credits.
While Klaviyo offers more advanced features, Mailchimp’s integrated tools, pre-built audience segments, and analytics provide everything most small businesses need.
For instance, its analytics dashboard breaks down different metrics with graphs to help you understand results. Here’s an example of the Delivery section:

Pros and cons
Pros | Cons |
Easy for beginners to learn | Plans below Standard have limited features |
Suited to small businesses | Lacks ecommerce focus |
Decent template customization | Automations are less capable than those of Klaviyo and Omnisend |
Automated workflows | Mailchimp charges for email duplicates, so you can’t have the same subscriber in different lists, or you pay extra for it |
Cheaper than Klaviyo | |
Supports multichannel marketing |
Pricing
Mailchimp pricing starts at 500 contacts, and plans scale based on the number of seats (the available number of individual users with access to your account) and contact list size.
- Free plan: One seat/month, 500 contacts, and an email send limit of 1,000
- Essentials: From $13/month for three seats, 500 contacts, and a 10x plan’s contact send limit
- Standard: From $20/month for five seats, 500 contacts, and a 12x plan’s contact send limit
- Premium: From $350/month for unlimited seats and a 15x plan’s contact send limit
User reviews about Mailchimp vs Klaviyo
Users describe Mailchimp as beginner-friendly and simple to use but lacking the advanced features and ecommerce capabilities of Klaviyo.
Small businesses and startups choose Mailchimp for its user-friendly interface, straightforward templates, and lower price point.

4. Brevo — Best marketing suite alternative
G2 rating: 4.5/5 (based on 2,000+ reviews)

Brevo combines email marketing, SMS, and chat in a platform that’s priced between basic tools and complex enterprise solutions.
You get more advanced features than Mailchimp without the steep learning curve and cost of Klaviyo’s deeper automation capabilities.
Why choose this Klaviyo competitor
Using Brevo’s drag-and-drop editor, your marketing team can effortlessly create professional email campaigns with no technical expertise required.
Smart segmentation tools help customize your messaging, while automated workflows handle personalized customer journeys seamlessly.
Brevo connects seamlessly with over 150 digital tools and provides dedicated multilingual support via email, chat, and phone.
The platform’s AI-powered content creation tools and detailed analytics ensure your campaigns reach inboxes and drive results.
Like Mailchimp, the Brevo dashboard lets you view analytics data, including deliverability, opens, clicks, and bounces. Here’s a screenshot:

The downside to Brevo is that its most powerful features are only available in higher-tier plans. The same can be said for Klaviyo.
Pros and cons
Pros | Cons |
Combines email, SMS, and WhatsApp marketing | Brevo logo in emails on free and Starter plans — removal costs $9/month, or it’s free on Business and Enterprise plans |
AI email content creation | WhatsApp marketing is an extra cost add-on across all plans |
Real-time analytics and click heatmaps | Only Business and Enterprise plans have a landing page builder and A/B testing |
Supports transactional emails even in the free plan | Multichannel marketing (pushes, popups, Facebook Ads) is only supported on Business and Enterprise plans |
Drag-and-drop email builder with pre-built templates | |
Offers a live chat widget to provide customer service on your store | |
Cheaper than Klaviyo |
Pricing
- Free plan: 300 emails/day sending limit
- Starter: $9/month for 5,000 emails and no daily sending limit
- Business: $18/month for 5,000 emails, plus marketing automation, landing pages, A/B testing, and AI-powered predictive sending
- Enterprise: A custom plan priced on request with unlimited contacts and monthly emails
? Check out the detailed Omnisend vs Brevo (previously Sendinblue) comparison to make the right choice.
Read more:
15 best Brevo (Sendinblue) alternatives
User reviews about Brevo vs Klaviyo
Users praise Brevo for combining email, SMS, and chat capabilities in a straightforward platform with flexible automation features.
The generous free tier and pricing based on emails sent rather than contact count (as with Klaviyo) makes it particularly appealing for small businesses starting to scale.

5. ActiveCampaign — Best alternative for marketing automation
G2 rating: 4.5/5 (based on 13,500+ reviews)

ActiveCampaign is your all-in-one marketing and sales automation platform for growing your business through personalized email, SMS, and social media campaigns.
With over 900 integrations and AI-powered automation, you can effortlessly connect with your customers across every channel, making it one of the best Klaviyo alternatives.
Why choose this Klaviyo competitor
ActiveCampaign is an automation tool that manages email, SMS, and social media marketing for your ecommerce store. The software tracks shopping behavior, cart abandonment, and purchase history across your online store.
When connected to platforms like Shopify or WooCommerce, it segments customers and triggers personalized communications. It uses AI to analyze buying patterns and can send targeted product recommendations through email campaigns.
The software excels at triggered communications, offering unlimited automation actions (except in the Starter plan), predictive sending, and conditional content.
There are 250+ email templates, all editable with a drag-and-drop editor. The Designed Templates dashboard area looks like this:

However, while ActiveCampaign offers automation features, it can be more complicated to master than Klaviyo or Omnisend. Omnisend is a top ActiveCampaign alternative for building ecommerce automations quickly.
Pros and cons
Pros | Cons |
900+ pre-built automation workflows | Steep learning curve for beginners |
Advanced customer segmentation and tracking | Interface can feel overwhelming |
AI-powered email content generation | Limited landing page features |
Built-in CRM with behavior tracking | No generative AI in Starter plan |
Multi-step cart recovery system | Conversion tracking is available only on Pro plan |
Seamless ecommerce integrations |
Pricing
ActiveCampaign doesn’t have a free plan. The paid plans include:
- Starter: $15/month for one user, 1,000 contacts, a 10x contact send limit, and five actions per automation
- Plus: $49/month for one user, 1,000 contacts, a 10x contact send limit, unlimited automation actions, landing pages, generative AI, and revenue reporting
- Pro: $79/month for three users, 1,000 contacts, a 12x contact send limit, and attribution and conversion tracking
- Enterprise: $145/month for five users, 1,000 contacts, a 15x contact send limit, custom objects, premium CRM integrations, and single sign-on (SSO)
User reviews about ActiveCampaign vs Klaviyo
Users praise ActiveCampaign’s superior automation capabilities over Klaviyo but note Klaviyo has better ecommerce features and segment-based triggers.
Most small business users agree that ActiveCampaign is a better fit for them because it more effectively bridges the gap between sales and marketing.

6. Drip — Best for B2C email marketing automation
G2 rating: 4.4/5 (based on 460+ reviews)

Drip is your Klaviyo competitor for B2C. It automates email marketing with powerful segmentation tools and customizable workflows for targeted campaigns.
Through automated split testing, your email campaigns can dynamically respond to customer behaviors across email, social media, and onsite interactions.
Why choose this Klaviyo competitor
Drip has excellent dynamic segmentation that automatically updates customer groups in real-time as behaviors change, eliminating outdated static lists plaguing traditional platforms.
Building automated email campaigns with a visual drag-and-drop builder and 50+ ecommerce templates is as easy as it gets. Here’s the template selection page:

Workflows can include triggers based on store behavior, such as abandoned carts, first purchases, page views, and product interactions. Adding automated responses that combine email and onsite popups helps maximize results.
Customer data from Shopify, WooCommerce, or BigCommerce automatically feeds into Drip’s dynamic segmentation system for targeted messaging.
Unified data collection combines store, visitor, and marketing interactions into one dashboard, allowing behavior-based automation without switching platforms.
The dashboard also displays performance metrics like delivery rates, revenue attribution, and A/B testing results in one place.
Pros and cons
Pros | Cons |
One plan with all features, with pricing based on list size | No free plan |
Unlimited sub-accounts | SMS is currently unavailable to new users |
Visual workflow builder | Email campaign builder is lagging behind Omnisend’s or Klaviyo’s. There are no ecommerce elements like recommendations, product blocks, etc. |
99.8% delivery rate | No landing pages |
100+ platform integrations | |
Market across email, social, and onsite popups |
Pricing
- Starts from $39/month for 2,500 contacts, unlimited email sends, and all features
User reviews about Drip vs Klaviyo
Users note that Drip offers similar functionality to Klaviyo at a lower price point, though it has fewer platform integrations.
Some users mention that Drip’s visual workflow builder is easier to use than Klaviyo’s, but its email builder needs improvement compared to other leading platforms.

7. GetResponse — Best alternative for webinars
G2 rating: 4.3/5 (based on 740+ reviews)

GetResponse is an all-in-one email marketing platform for running webinars and building automated email campaigns and high-conversion landing pages.
It’s a feature-rich alternative to Klaviyo if you’re a content creator, ecommerce business owner, or marketer seeking comprehensive email automation tools.
Why choose this Klaviyo competitor
GetResponse combines AI-powered content creation tools, email marketing automation, and webinars to streamline digital marketing.
With its AI email generator and writing assistant, creating engaging content is as easy as entering a few prompts and letting it generate content for you.
Klaviyo also offers AI content generation for emails, but GetResponse has a useful batch AI generator for creating newsletters, landing pages, and emails simultaneously:

The dashboard makes it easy to build automations with a drag-and-drop editor, such as cart recovery workflows and behavior-triggered emails. However, a mid or high-tier plan is necessary to access these automations.
The most expensive plans offer web push notifications, live chat, SMS marketing, webinar support, segmented campaigns, A/B testing, and track revenue attribution from newsletters.
Klaviyo offers similar features, but GetResponse’s drag-and-drop workflows are easier to understand, making it a great choice for beginners.
Pros and cons
Pros | Cons |
AI writes compelling emails instantly | Basic plans offer no SMS or push message marketing |
Visual workflow builder simplifies automation | Only the expensive Ecommerce Marketing plan has abandoned cart recovery and ecommerce features |
Plenty of ecommerce integrations | Webinars are a paid add-on at $40/month for 100 attendees (included if you choose one of the most expensive plans) |
Tracks revenue from email campaigns |
Pricing
GetResponse offers plans for marketers and creators:
Plans for marketers
- Free: Gives you 2,500 emails sends/month but no automation capabilities
- Email Marketing: $19/month for 1,000 contacts and access to all newsletters, landing pages, forms, and popups
- Marketing Automation: $59/month for 1,000 contacts plus event-based workflows, webinars, revenue statistics, push messages, and advanced segmentation
- Ecommerce Marketing: $119/month for 1,000 contacts plus abandoned cart recovery, quick transactional emails, and promo code support
- GetResponse MAX: $1,099/month for premium priority support, a dedicated IP, SSO, SMS marketing, and mobile push notifications
Plans for creators
- Content Monetization: $69/month for 1,000 contacts, up to 500 active students, unlimited courses, plus unlimited access to email marketing and automation
User reviews about GetResponse vs Klaviyo
Users praise GetResponse’s timely 24/7 customer support, highlighting the team’s quick responses and willingness to provide detailed guidance.
Customers value GetResponse’s intuitive interface, comprehensive email marketing features, and reliable deliverability, but some find of the automation triggers confusing.

8. Kit — Best alternative for digital goods
G2 rating: 4.4/5 (based on 200+ reviews)

Kit (formerly ConvertKit) is an email-focused platform designed to help content creators manage and monetize their audiences effectively.
It serves professional creators, from authors and YouTubers to bloggers and course creators, offering tools for list growth and engagement. Simply put, it’s the best Klaviyo alternative if you sell digital products and content.
Why choose this Klaviyo competitor
Kit is built for content creators selling digital goods.
With Kit’s visual journey designer, you can create personalized, goal-driven automated campaigns that respond to subscriber actions, track engagement metrics, and deliver targeted content based on customer behavior and preferences.
A valued feature is Kit Recommendations, a cross-promotional tool that connects newsletter creators. It allows you to recommend other people’s content to new subscribers via popups and newsletter blocks, driving mutual list growth.
The system matches your content with complementary creators, helping you build an audience while creating a mutually beneficial promotional ecosystem. There’s even a Tip Jar to collect tips from subscribers:

A built-in creator profile is your hub for digital products, newsletters, and audience interactions in one place. Kit handles email delivery and payment processing, with high deliverability rates and low transaction fees for digital product sales.
The battle of Klaviyo vs Kit comes down to whether you sell digital products and want to market yourself through newsletters or require a more comprehensive ecommerce solution.
Pros and cons
Pros | Cons |
Generous free plan for up to 10,000 subscribers | The free plan has Kit branding |
Creator Network helps you cross-promote content | Only the most expensive Creator Pro plan offers unlimited users |
The email designer is easy to use with blocks and custom HTML | The automations aren’t tailored for ecommerce needs |
No email sending limits | |
Customizable forms and landing pages | |
24/7 customer support |
Pricing
- Newsletter (Free): Up to 10,000 subscribers and access to unlimited landing pages, forms, and emails
- Creator: From $15/month for 300 subscribers plus the ability to cross-promote products and get paid to promote other creators
- Creator Pro: From $29/month for 300 subscribers, plus Facebook custom audiences, newsletter referrals, and subscriber engagement scoring
User reviews about Kit vs Klaviyo
Reviews highlight Kit’s strong automation capabilities and creator recommendation network, though some users note limitations in image organization and analytics.
Recent feedback suggests that customer support quality varies significantly, with extremely positive and negative experiences reported across user reviews.

9. AWeber — Best alternative for small-medium businesses
G2 rating: 4.2/5 (based on 630+ reviews)

AWeber is an email marketing platform offering automation, landing pages, and subscriber management tools for creating and sending professional newsletters.
It’s a decent Klaviyo alternative for small businesses seeking user-friendly email marketing with scalable pricing options.
Why choose this Klaviyo competitor
AWeber streamlines email marketing with AI-powered content generation and an intuitive drag-and-drop builder for quick campaign creation.
Its comprehensive toolset includes landing pages, payment systems, audience segmentation, and detailed performance analytics.
The AI email builder is particularly useful as it suggests subject lines and other content to enhance your open and click rates:

AWeber lets you automate email campaigns through pre-built journey templates, such as welcome series and lead magnets. You can also trigger personalized emails based on specific website behaviors and customer actions.
Connecting your blog, YouTube channel, and ecommerce tools to AWeber to distribute content is easy. Like Klaviyo, AWeber integrates with Shopify, WordPress, and hundreds of other business tools to complement your tech stack.
However, Klaviyo is more capable than AWeber in ecommerce automation. For instance, AWeber doesn’t offer back-in-stock communications, dynamic coupons, or product recommendations, at least not without integrations.
You should consider AWeber over Klaviyo if you want simple email marketing without complex features. It’s ideal for those focused on newsletters and basic automations, with AI-powered content creation and reliable deliverability at a lower price point.
Pros and cons
Pros | Cons |
Build emails fast with AI | Lacks Klaviyo’s slick user experience |
Basic email automations based on behavioral triggers | Sales tracking and ecommerce features are available on top-tier plans only |
List segmentation features | Many advanced features are only available through integrations |
Connects to many of the tools you probably already use (240,000+ integrations) | The platform feels a little bit outdated |
Split testing lets you test completely different emails with live results |
Pricing
- Free: Up to 500 subscribers, one email list, one landing page, and one email automation
- Lite: From $15/month for 500 subscribers, a 10x subscriber email send limit, three landing pages, and three users
- Plus: From $30/month for 500 subscribers, a 12x subscriber email send limit, unlimited landing pages, unlimited users, plus email automations and advanced reporting
- Unlimited: $899/month for up to 150,000 subscribers and access to all features
User reviews about AWeber vs Klaviyo
Users praise AWeber’s user-friendly interface and responsive customer support, highlighting its effectiveness for basic email marketing and automation features.
However, some users report frustration with pricing limitations, delayed review processes, and occasional navigation complexity for new customers.

10. Constant Contact — Best alternative for email beginners
G2 rating: 4/5 (based on 5,800+ reviews)

Constant Contact offers your business a simpler alternative to Klaviyo’s complex marketing tools with easy-to-manage email, social media, and SMS campaigns.
While it can suit ecommerce businesses, Contact Contact’s straightforward automation and campaign tools are best for general brand marketing.
Why choose this Klaviyo competitor
Constant Contact is an excellent alternative to Klaviyo if you want a simple way to connect with customers through email, social media, and SMS.
AI-powered tools help craft messages, suggest content, and automatically maintain your brand’s look across all communications.
You can set up automated customer journeys that trigger personalized messages based on how people interact with your campaigns. The most expensive Premium plan offers unlimited automation templates and is the only plan with ecommerce automation.
Here’s a screenshot of the automation builder page:

While Constant Contact can’t match Klaviyo’s ecommerce functionality, it excels at event marketing with features for driving attendance and engagement — from custom landing pages and ticket sales to automated promotional campaigns and post-event reporting.
Like Klaviyo, Constant Contact also functions as a basic CRM, centralizing your signup data with automated lead scoring and customizable fields for deeper segmentation. However, it lacks Klaviyo’s predictive analytics for deeper behavioral insights.
Pros and cons
Pros | Cons |
No hard limitations on contact list size across all plans | SMS is $10/month extra (the Premium plan includes 500 messages free) |
Minimal learning curve | Basic automation compared to Klaviyo and Omnisend |
Multichannel capabilities | Design elements/widgets can be confusing |
200+ email templates with drag-and-drop editing | |
Revenue tracking | |
Event marketing capabilities |
Pricing
Constant Contact’s pricing adjusts based on tiers as you add contacts. This means your cost will increase or decrease based on your number of contacts.
- Lite: From $12/month for one user and a 10x contact list email send limit
- Standard: From $35/month for three users and a 12x contact list email send limit, plus reach and engagement reporting, full automation, social media ads management, and campaign builder
- Premium: From $80/month for unlimited users and a 24x contact list email send limit, ecommerce automations, custom automations, Facebook lookalike targeting, and revenue reporting
User reviews about Constant Contact vs Klaviyo
Users praise Constant Contact’s simple interface and reliable email delivery but note its limited customization options and higher pricing.
Reviews consistently highlight that it’s best suited for basic marketing needs rather than advanced automation capabilities. In contrast, Klaviyo is a better fit for advanced automations.

Why consider Klaviyo competitors?
In April 2024, Klaviyo changed its pricing structure to charge based on contact list size rather than email sends, leading to significant cost increases for customers with larger lists.
Klaviyo’s pricing model for email + SMS marketing adds additional complexity, with separate charges for SMS credits and additional costs based on the geographical location of the SMS.
Of course, businesses that send frequent emails to a smaller list won’t be penalized for sending volume under the new pricing structure. Even so, competitors like Omnisend offer volume-based pricing and more flexible pricing models overall.
There’s also a learning curve with Klaviyo — small businesses will find the basic features manageable, but larger enterprises need dedicated resources to harness its capabilities.
Klaviyo’s recent Portfolio launch acknowledges these management challenges and attempts to make the platform more user-friendly. However, it still requires significant training, and many competitors are easier to learn and implement for basic marketing needs.
Need an in-depth review of Klaviyo’s pricing plans? Check out our full guide on Klaviyo’s pricing to determine if this tool is worth it for your business.
Use our email pricing calculator below to quickly compare costs and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
Quick email provider pricing comparison
Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.
prices for:
You can compare Omnisend and 2 more providers at once.
- Omnisend
- Klaviyo
- Mailchimp
- Drip
- Moosend
- Active Campaign
- Get Response GetResponse
- MailerLite
You can compare Omnisend and 2 more providers at once.
Select at least one provider.
Try out the full version of this calculator
Our method of research
We set out to discover the best Klaviyo competitors for ecommerce, SMEs, solo marketers, and complete beginners by analyzing reviews and real-world experiences.
Our research involved comparing pricing structures, feature sets, and integration capabilities based on current platform documentation.
Insights from ecommerce marketing experts and migration success stories helped validate and refine our platform recommendations.
The result is our list of the best Klaviyo alternatives for every use case.
FAQs
Omnisend is Klaviyo’s biggest competitor in the ecommerce space, as both platforms specialize in online store marketing.
While ActiveCampaign and Mailchimp are significant competitors, Omnisend focuses specifically on email, SMS, and push notifications for ecommerce, which is similar to Klaviyo’s offering but with more budget-friendly pricing and no feature paywalls.
Klaviyo’s popularity comes from its ability to reveal detailed customer stories, including when customers open emails, what products they’ve bought, and their next likely purchase date with its “Know their future” feature.
It then automates personalized messages via email and SMS around these buying patterns, making your marketing more precise.
Klaviyo is a CDP (customer data platform) and CRM (customer relationship management) platform that offers detailed customer profiles with purchase history, engagement data, and predictive analytics.
It’s not a CMS — it focuses on managing customer relationships and using that data for personalized marketing communications.
Klaviyo is better than Privy if you run a larger operation and need advanced features like AI content creation and extensive integrations. Privy is better if you want simplicity and hands-on coaching for your marketing.
The choice ultimately depends on your business size and whether you value sophisticated automation over personal guidance.
TABLE OF CONTENTS
No fluff, no spam, no corporate filler. Just a friendly letter, twice a month.