Best Klaviyo alternatives for ecommerce in 2026

The best Klaviyo alternatives are Omnisend for overall ecommerce value, Drip for subscription-based brands, Brevo for pay-per-email pricing, and ActiveCampaign for advanced automation. Other solid options include MailerLite, Campaign Monitor, HubSpot, Privy, GetResponse and Mailchimp for more specific needs.

We researched all 10 tools across their use cases, pros and cons, features, and pricing, to help you find the perfect fit. Our full review process is public, including how we handle tools that compete with us.

Klaviyo alternatives compared

Here’s how Klaviyo’s top alternatives compare based on what we see ecommerce companies primarily look for: business needs, free plan  and pricing, and how easy the  migration is:

How to choose the best Klaviyo alternative?

Unsure about which Klaviyo alternative fits your store? Start with the flows that actually make you money.

The decision tree below applies that test to the 10 tools on this list, starting with what your business needs most.

Why are ecommerce brands leaving Klaviyo in 2026?

We analyzed 300 Klaviyo reviews for user sentiment across G2, Trustpilot, and Capterra, and it shows what you may have been expecting. Ecommerce brands are leaving Klaviyo to save money on their marketing and receive more helpful customer support. Also, not every store needs such advanced email flows, segments, and reporting capabilities.

Pricing is the main pain point across G2, Trustpilot, and Capterra, mentioned as a con in 118 of 300 reviews, or roughly 39% of the reviews.

Interestingly, the complaint was rarely the price tier, but how pricing is calculated based on active profiles, which inflates plans without ongoing list management.

Customer support was the second most common pain point at 58 mentions. Reporting and attribution came third with 38 mentions, then integrations fourth at 36 mentions, followed by billing and account trust at 34 mentions.

Klaviyo’s least-cited pain points were its “learning curve” at 30 mentions, and technical bugs at 22 mentions.

Why is Klaviyo so expensive?

Klaviyo made it so that plans must match or exceed active profile counts in February 2025. Previously, you could stay on a lower tier with inactive profiles, but that has changed, and large lists pay more.

Over in r/ecommerce, u/Frequent_Funny_6632 posted that Klaviyo had overcharged him, refused a refund, and that moving to Omnisend would save $50 a month while adding SMS.

On Trustpilot, we saw a  “Klaviyo keeps changing its pricing policies” and criticism of the move toward paying for inactive profiles. Klaviyo’s overall rating on Trustpilot stands at 1.8/5, which is lower than several competitors.

When to stay on Klaviyo?

We build a Klaviyo alternative, so treat this as the honest version: switching isn’t always the right call. If someone on your team uses Klaviyo’s predictive analytics and peer benchmarks every week, or you’ve built custom integrations on its API, no tool below fully replaces those, and the rebuild often costs more than the plan you’re trying to cut. The same goes if your real issue is an unclean list or flows nobody has touched in a year. Those problems move with you.

Top 10 Klaviyo alternatives reviewed

We conducted hands-on platform testing of 10 Klaviyo alternatives. The result is our analysis of pricing, ecommerce features, automations, support quality, ease of use, and the use cases where they make most sense.

Best Klaviyo alternatives:

• Omnisend
• Drip
• Brevo
• ActiveCampaign
• MailerLite
• Campaign Monitor
• HubSpot
• Privy
• GetResponse
• Mailchimp

1. Omnisend – best overall for ecommerce

G2 rating: 4.6/5 (1,230+ reviews)

Omnisend is a top Klaviyo alternative for ecommerce brands that want advanced retention marketing, with an easy setup and attractive pricing.

It works best for stores switching from Klaviyo (or comparing tools with Klaviyo) and looking for alternatives that offer email, SMS, and web push notifications for multichannel marketing.

Best for: Stores focused on email marketing ROI, especially those on Shopify, WooCommerce, and BigCommerce thanks to its native sync. Ecommerce customers reported a 79:1 ROI across all channels in 2025.

Omnisend’s key features

• Automation workflows: Pre-built and custom multichannel automations for email, SMS, and web push notifications. Covers welcome messages, cart abandonment, browse abandonment, post-purchase follow-ups, and more. 
• Content creation and personalization: Universal layouts and dynamic content blocks speed up your production time. Personalized product recommendations match products to each customer based on their browsing and purchase behavior.
• Data integration capabilities: There are 250+ native apps for ecommerce and CRM platforms that collect product data, customer events, and more.
• List segmentation: Use 33 pre-built segments to group your audience, or create segments from scratch using the smart segment builder.
• AI tools: Omnisend’s AI can build forms, create segments, write content, and apply your brand to make on-brand templates. It also maps the customer lifecycle and predicts churn using RFM analysis:

Omnisend’s pricing

• Free Forever: Store 250 contacts and send 500 emails/month, plus 500 web push notifications
• Standard: $16/month for 500 contacts, lets you send 6,000 emails and unlimited web push notifications
• Pro: $59/month for 2,500 contacts, unlimited emails, and SMS capabilities
• Custom: This one’s a plan-by-quote for your enterprise store; you’ll get an account expert and free migration

The table below compares Omnisend with Klaviyo’s pricing per 1,000, 10,000, and 25,000 contacts:

Omnisend’s pros

• Multi-store support with one-click store switching makes it a top option if you have multiple domains
• Global SMS capabilities, letting you reach customers across the U.S., Canada, UK, EU, Asia, and more
• Easier setup and day-to-day use than many advanced alternatives (per user review trends)
• 24/7 support on paid plans (a key differentiator compared to Klaviyo)

Omnisend’s limitations

• No built-in CRM (you may still need a separate CRM)
• Pricing is the same for monthly and yearly plans (no discount)
• Fewer integrations than Klaviyo

Watch the video below for a complete comparison between Omnisend and Klaviyo:

How does Omnisend compare to Klaviyo?

Omnisend is the closest like-for-like Klaviyo alternative for ecommerce stores, combining email, SMS, and web push in a single platform at up to 35% less than Klaviyo (see also the Omnisend vs. Klaviyo comparison). It is also easier to master, but lacks Klaviyo’s custom report builder and deeper analytics.

2. Drip – best for subscription-based brands

G2 rating: 4.4/5 (1,110+ reviews)

Drip is one of the closest Klaviyo alternatives for subscription services and wellness DTCs expanding online.

With Drip, you can grow your list, email contacts, and improve the customer experience with flows that adapt to their behavior. It’s similar to Klaviyo in that respect, but is easier to master and quicker to set up.

Best for: Growing DTC and subscription model brands that want to keep as much automation across list-building and communication within one tool.

Drip’s key features

• Template library: 50+ pre-built and customizable email designs
• A/B testing: Compare four email content variations or subject lines in one go
• Dynamic content blocks: Including product blocks, available for all email types
• Real-time segmentation: Segments update automatically as customers meet the criteria
• Pre-built flows: For abandoned carts, welcome emails, a winback series, and more

Drip’s pricing

• No free forever plan, but there is a 14-day free trial
• There’s one plan (and it’s unnamed), starting from $39/month for 2,500 subscribers and unlimited monthly sends

Drip’s pros

• The flows, segments, and customer profiles are decent Klaviyo alternatives, letting you reach customers and refine their experience across most touchpoints
• It’s one of the few email tools that quotes its delivery rate, which they claim is 99.8%
• If you have a list with more than 17,500 contacts, then the Drip team will move you over from Klaviyo or whichever other tool you’re using

Drip’s limitations

• No annual or quarterly plan discounts
• Features suit ecommerce stores, not service businesses

How does Drip compare to Klaviyo?

In the Klaviyo vs Drip matchup, Drip’s automations and segments can get quite granular and cover most of the scenarios Klaviyo does. Plus, Drip undercuts Klaviyo by $21/month at the 2,500-contact starting point. Consider it if you want to automate forms, lists, and marketing in one tool.

3. Brevo – best for pay-per-email pricing

G2 rating: 4.5/5 (based on 2,600+ reviews)

Brevo is a Klaviyo alternative worth considering for teams that want a broader marketing suite in one platform, not just ecommerce email automation.

It combines email, SMS, WhatsApp, and transactional messaging with a basic CRM suitable for organizing your business and consumer subscribers.

Best for: Small to mid-sized businesses that want email + CRM + multichannel messaging in one tool (including some ecommerce use cases).

Brevo’s key features

• Multichannel flows: Build across email and SMS for ecommerce with real-time event triggers available in all plans
• WhatsApp campaigns: Available in the Professional plan for 1:1 conversations
• Sales packages: For open deals and meeting scheduling, higher-tier plans include sales automation
• AI capabilities: Product recommendations, generative content, segmentation, and send time optimization

Brevo’s pricing

• Free plan: 300 emails/day with up to 100,000 stored contacts.
• Starter: The cheapest paid plan, from $9/month
• Standard: Necessary for marketing automation and A/B testing; it’ll set you back at least $18/month
• Professional: A minimum of $499/month
• Enterprise: Custom pricing and only suitable if you have more than one million contacts

Brevo’s pros

• Handles transactional email and SMS across all plans
• The analytics covers heatmaps, geography, and device reporting, which you can use to refine your templates for more clicks
• Easier to budget for some teams because pricing is send-based, not purely contact-based

Brevo’s limitations

• The ecommerce automation triggers and retention workflows are less specialized than Klaviyo for DTC stores
• Back-in-stock alerts and AI product recommendations are only available from the $499/month Professional plan
• Analytics are solid, but often not as ecommerce-deep as Klaviyo-style reporting

How does Brevo compare to Klaviyo?

Brevo provides less automation and segmentation depth, but its affordable entry point and send-based pricing work better than Klaviyo if you send infrequently to a large list. Plus, if you also provide services, you can make use of its B2B capabilities.

4. ActiveCampaign – best for advanced automation and CRM

G2 rating: 4.4/5 (14,700+ reviews)

ActiveCampaign gives you comparable visibility over customer lifecycles to Klaviyo, with additional CRM and sales automation.

Best for: SMBs, ecommerce brands, and marketing agencies looking for a scalable email marketing alternative to Klaviyo.

ActiveCampaign’s key features

• Business Goals: AI-powered goals that show your progress, outcomes, and recommend next steps for your email marketing
• Advanced CRM add-ons: For deal records, pipelines, account records, and lead scoring, an alternative to Klaviyo’s Data Platform (KDP) 
• WhatsApp chatbox: A hub to communicate with customers from WhatsApp campaigns
• AI-suggested segments: To help you manage your audience and adapt quickly to behavioral changes
• 950+ automation recipes: More than Klaviyo and all the other alternatives on our list

ActiveCampaign’s pricing

• Starter: $19/month for 1,000 contacts, billed month-to-month
• Plus: $59/month for 1,000 contacts, billed month-to-month
• Pro: $89/month for 1,000 contacts, on an annual commitment paid monthly
• Enterprise: $159/month for 1,000 contacts, on an annual commitment, adds SSO

ActiveCampaign’s pros

• Automations for lifecycle marketing
• Large integrations ecosystem with 1,000+ apps and counting
• One platform for email + automation + CRM-style workflows

ActiveCampaign’s limitations

• More difficult to master; smaller teams often need quite some setup time to use it well
• No free plan, which makes testing less flexible for early-stage brands 
• Key functionality can depend on plan tier and add-ons (for example, enhanced CRM is an  add-on)

How does ActiveCampaign compare to Klaviyo?

ActiveCampaign’s flows are highly granular and data-rich, similar to Klaviyo’s, and it provides additional B2B features, such as pipeline management and deal records. The pricing works out around the same at scale. It’s easier to get a hang of and has more AI tools.

5. MailerLite – best for beginners and small stores

G2 rating: 4.6/5 (1,100+ reviews)

MailerLite has a completely different value proposition to Klaviyo, trading data and advanced customer journey functions (which come with complexity) for simplicity. Its pre-built automations, segments, email templates, and other elements work well for small ecommerce stores, micro businesses, bloggers, and startups.

Best for: Your first foray into email marketing, or running campaigns and basic flows on a small list.

MailerLite’s key features

• Store builder: Sell digital and physical products without a separate platform
• Landing pages: Build pages, signup forms, and popups in one place
• Surveys and quizzes: Embed them directly into your emails
• Split testing: Run A/B and multivariate tests on your campaigns
• Free-tier automation: Access flows and templates without committing to a paid plan

MailerLite’s pricing

• Free: Yes (up to 250 subscribers and 2,500 emails/month)
• Comfort: From $12/month (500 subscribers)
• Power: From $25/month (500 subscribers)

MailerLite’s pros

• Intuitive interface and quick setup
• 100+ email templates covering newsletters and ecommerce scenarios
• Analytics go into reasonable depth, spanning list growth, email click maps, sales tracking, and comparative reports
• The free plan has enough features to get your store growing its list and sending emails to customers

MailerLite’s limitations

• No native SMS marketing, which limits multichannel ecommerce retention use cases
• Ecommerce workflows are less advanced (fewer specialized triggers and retention-first automations)
• The reporting lacks Klaviyo’s depth of revenue attribution, and there isn’t a predictive element for your customer lifecycle
• Some longtime users review MailerLite quite enthusiastically, but immediately say it is not for larger senders or specific to ecommerce

How does MailerLite compare to Klaviyo?

MailerLite is a top Klaviyo alternative if you want to send loads of emails to your list with a more generous send limit. Klaviyo’s flows and segments are undoubtedly more capable but come at a higher cost.

6. Campaign Monitor – best for agencies

G2 rating: 4.1/5 (730+ reviews)

Campaign Monitor approaches email marketing from the opposite side of Klaviyo, prioritizing on-brand campaigns rather than ecommerce data. It still manages core automation with pre-built journeys and provides unlimited email sends in its Essentials plan.

Best for: Marketers wanting campaigns and automations without complexity. Also agencies with white label requirements.

Campaign Monitor’s key features

• 100+ pre-built email templates: Spanning newsletters, deals and offers, transactional messages, and more categories
• Marketing Monitor: Benchmark your open, click, and bounce rates against your industry
• Campaign Score: Rate campaigns against industry standards, with fixes to improve them
• Image gallery: Built-in stock library with over two million images
• Testing tools: Built-in A/B testing on subject, sender, and design

Campaign Monitor’s pricing

• Lite: The starting point at $13/month for 500 contacts, limits your email sends to 5x contacts
• Essentials: $31/month, removes that send limit with unlimited sends, and includes all core features
• Premier: $171/month, pitched for enterprise stores needing phone support, send time optimization, and more advanced features
• Enterprise: Custom pricing with an account manager, customer success partner, plus proactive monitoring and optimization

Campaign Monitor’s pros

• Supports transactional email in addition to marketing email
• Intuitive drag-and-drop email builder with multiple blocks and sections
• The AI features, when available in your plan, help you create segments and review email content and designs
• You can add markups to base prices, manage bills, share dashboards, and set tiers for sub-accounts as part of the agency capabilities

Campaign Monitor’s limitations

• No free plan, only a free trial
• AI features restricted in the Lite plan
• No landing page builder
• The website builder costs an extra $10/month unless you have the Enterprise plan

How does Campaign Monitor compare to Klaviyo?

Campaign Monitor suits you more than Klaviyo when campaigns and newsletters are your primary marketing channel. It lacks advanced workflow logic and behavioral triggers, so is less suited to ecommerce.

7. HubSpot – best for CRM-led marketing and sales

G2 rating: 4.4/5 (14,860+ reviews)

HubSpot is a CRM-first tool for all business types, offering email, SMS, and inbound marketing capabilities that tie into data-rich customer profiles.

Best for: Those looking for one tool to manage marketing, sales, service, and CRM, or  already in the HubSpot ecosystem.

HubSpot’s key features

• Smart CRM core: Tie every email and form to a contact record
• 2,000+ integrations: Connect apps across your marketing and sales stack
• Lead scoring: Rank contacts, with predictive scoring on Enterprise
• Custom reporting: Build up to 500 reports with multi-touch attribution
• Lead capture: Grow your list with landing pages, forms, and live chat

HubSpot’s pricing

HubSpot’s pricing has the widest range of any tool on our list across a free plan and three paid tiers. The Free and Starter plans provide an email-ready tool. The more expensive plans, from Professional, are where the automation, reporting, and campaign features live.

• Free: For up to two users, with storage for 1,000 non-marketing contacts
• Starter: $20/month per seat, with 1,000 marketing contacts and a 5x send limit
• Professional: $890/month for three core seats, also requires a one-time $3,000 onboarding fee, provides a 10x contact tier send limit
• Enterprise: $3,600/month, gives you five core seats and a 20x contact send limit, but also requires a $7,000 one-time onboarding fee

HubSpot’s pros

• Low learning curve for email campaign features
• Forms, basic marketing automation, and CRM segments included in all paid plans
• Deep reporting capabilities via custom reports, multi-touch revenue attribution, and customer journeys (Enterprise)
• There’s a bundle builder, which lets you select your email marketing capabilities and then add sales, service, content, and other HubSpot capabilities

HubSpot’s limitations

• Per-seat and credit-based pricing quickly adds up
• Less email marketing depth than Klaviyo
• The Free and Starter plans lack A/B testing and advanced personalization, and customer journey analytics is Enterprise-only

How does HubSpot compare to Klaviyo?

HubSpot’s email marketing and automation features are more lightweight, but with a more complete CRM for deal stages, pipelines, and support history. They’re more suited than Klaviyo’s for full-funnel business growth and B2B.

8. Privy – best for small Shopify stores

G2 rating: 4.6/5 (120+ reviews)

Privy is for small Shopify stores needing one tool to automate email and SMS for predictable customer journeys. It handles campaigns and flows, and syncs to Shopify via a native app rated 4.5/5 on the Shopify App Store.

Best for: Early-stage stores looking for list-building tools and email + SMS automations for predictable customer journeys.

Privy’s key features

• Multi-step forms: Capture email, SMS, and customer preferences
• Behavior triggers: Fire on exit-intent, scroll, time, and pages viewed
• Drag-and-drop editor: Customize pre-built templates without code
• 100+ templates: Pull live product data, coupons, and dynamic variables into any
• Pre-built flows: Abandoned cart, welcome series, and winback ready to run
• Behavioral segmentation: Segment by cart value, lifetime spend, and purchase history

Privy’s pricing

• The Email plan starts from $30/month for 1,500 mailable contacts, unlimited sends, and 250 SMS credits. Additional SMS credits start from $15/month for 1,250 U.S. credits.

Privy’s pros

• The contact limit is based on mailable contacts, so customers who purchased without opting into marketing don’t count toward your quota
• Easier to use than Klaviyo
• Reports include deliverability insights, time-based analysis with revenue attribution, and all flows and campaigns generate real-time data
• Supports both one-time SMS and email campaigns, plus flows

Privy’s limitations

• It lacks the advanced behavioral and engagement-based triggers of Klaviyo
• Falls short on multi-store and scaling opportunities
• Flows trigger limitations mean they can cover fewer moments in your customer journey than Klaviyo

How does Privy compare to Klaviyo?

Privy has a much greater focus on list-building and lead capture, and it undercuts Klaviyo by $15/month starting at 1,500 contacts. The Klaviyo vs. Privy decision usually comes down to store size: Privy suits small ecommerce stores, with adequate email and SMS flows, segments, and reports for basic customer journeys.

9. GetResponse – best for webinars and courses

G2 rating: 4.3/5 (1,130+ reviews)

GetResponse offers lifecycle marketing and retention features from ecommerce automation to web-triggered campaigns. It also adds webinars and courses to your toolkit. The ecommerce and data features aren’t as advanced as Klaviyos, but it’s an adequate alternative for some businesses, while a better fit for content creators.

Best for:  Online stores, enterprises, and creators that want a marketing toolkit that helps them retain customers, drive repurchases, and re-engage contacts with pricing that remains affordable.

GetResponse’s key features

• Email and automation: Create campaigns and behavior-triggered workflows
• Ecommerce automation: Recover abandoned carts, send promo codes, recommend products, and trigger purchase-based campaigns
• Segmentation: Build targeted groups based on behavior, engagement, customer data, and ecommerce activity
• Revenue attribution: Track revenue generated by newsletters, automation messages, and automation workflows
• Webinars and course creator: Host live webinars and sell on-demand courses.

GetResponse’s pricing

• Free: For 500 contacts and 2,500 email sends/month
• Starter: It costs $19/month for 1,000 contacts and unlimited email sends, but doesn’t include the features you need for your ecommerce store
• Marketer: $59/month for 1,000 contacts and unlimited automations, sales funnels, and advanced segmentation (essential for ecommerce)
• Creator: $69/month for 1,000 contacts, adds webinars, a course creator, website builder, and paid newsletters
• Enterprise: Custom pricing, with advanced ecommerce, SMS, mobile push, transactional email, dedicated IP, and AI product recommendations

GetResponse’s pros

• Paid plans include unlimited monthly email sends
• Provides landing pages, signup forms, popups, and embedded forms for lead capture
• Supports lifecycle workflows for welcome emails, abandoned carts, post-purchase follow-ups, re-engagement, and customer retention
• Ecommerce tools include promo codes, product boxes, product recommendations, ecommerce tracking, and revenue reports
• Marketing automation includes tagging, scoring, dynamic segmentation, visited URL tracking, and purchase-based workflows

GetResponse’s limitations

• Advanced ecommerce automation is only available from the Marketer plan and above
• It is less specialized than Klaviyo for deep DTC analytics, predictive segmentation, and CDP-style customer profiles
• SMS, mobile push notifications, transactional emails, dedicated IP, and AI product recommendations are Enterprise features

How does GetResponse compare to Klaviyo?

GetResponse is a better fit for teams that want retention-focused automation and ecommerce reporting at a lower entry point, while also offering content monetization options like webinars, courses, and paid newsletters. Klaviyo remains stronger for larger DTC brands that need deeper ecommerce segmentation, predictive analytics, and CDP-style customer profiles.

10. Mailchimp – best for the shortest learning curve

G2 rating: 4.4/5 (12,980+ reviews)

Mailchimp’s appeal as a Klaviyo alternative is that it covers a bit of everything, without specializing in anything. You can create email campaigns and flows, and even add SMS to your plan. If it’s only transactional email you need, there’s separate pricing for that, too.

Mailchimp earns its place, because it’s familiar, easy to learn, and has a lower entry price than Klaviyo. You’ll appreciate it for its popups, subject line helper, contact profiles, and built-in surveys, all of which are available for free.

Best for: Your small store, startup, or service business, but definitely not if you’re a growing store or have complex customer journeys.

Mailchimp’s key features

• Campaigns: Build and send emails on every plan tier
• SMS and MMS: Add texting on paid plans across the U.S., Canada, Australia, and much of Europe
• In-email surveys: Ask questions recipients answer from their inbox
• Contact profiles: Track per-contact activity, with predictive analytics on Standard+ (connected store required)

Mailchimp’s pricing

• Free plan: Yes, for 250 contacts and 500 emails/month
• Essentials: It’s $13/month for 500 contacts
• Standard: $20/month for the same contact limit as the Essentials plan, with that extra $7 providing dynamic content and letting you use 200 steps in automations
• Premium: A much more expensive plan, starting at $350/month with a 10,000 contact baseline, also gives you phone support and migration services

Mailchimp’s pros

• Cheaper than Klaviyo, albeit with feature restrictions
• All plans let you create landing pages and popup forms
• Provides a mobile app for managing your campaigns on the go

Mailchimp’s limitations

• The Free plan has feature limits, with no SMS marketing, email scheduling, A/B testing, or send time optimization
• Even if you pay for the Essentials plan, you don’t get predictive segmentation, send time optimization, or custom reports (basically, only the Standard and Premium plans provide anywhere near the capabilities of Klaviyo)

How does Mailchimp compare to Klaviyo?

Mailchimp is a stellar Klaviyo alternative for your small business if it primarily runs campaigns and only needs basic flows. It focuses more on campaigns than on automation depth, and offers a much shorter learning curve for general email marketing features.

Our verdict: the best Klaviyo alternative for ecommerce stores in 2026

For most ecommerce stores, especially Shopify and WooCommerce brands, Omnisend offers the best toolkit as an email marketing platform.

The best Klaviyo alternative depends on how complex your customer journey is and the extent of segmentation, flows, and reports you need to maximize revenue.

Some brands need custom reports for analysis, others need everything pre-built, and many want more predictable pricing as their list grows.

On the numbers, Omnisend runs up to 35% less than Klaviyo at comparable contact tiers. If you’re already on Klaviyo, the switch is taken care of as well: the migration team rebuilds your setup in five business days, available for all customers with 250+ contacts.

If you’re a Shopify or WooCommerce store and want to see how Omnisend compares to Klaviyo, start for free or book a demo.

Frequently asked questions about Klaviyo alternatives