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iOS Updates · 2 min read
· Jun 16, 2021
iOS 15 will end the era of the email marketing open rate. See how Omnisend CEO Rytis Lauris views the future of ecommerce marketing now that opens are dead.
iOS 15’s Impact on Email Marketing: A Letter From Omnisend
Top Segments to Implement Before & After iOS 15
iOS Updates · 11 min read
The iOS 15 update will impact email marketing, including segmentation. We explore the top segments you should focus on to prepare for the iOS 15 update.
Jun 18, 2021
The iOS 15 Beta Walkthrough for Email Marketers
iOS Updates · 4 min read
Want to know what iOS 15 will bring? Check out our screen-by-screen walkthrough as we focus on the features most likely to impact email marketers
Jun 17, 2021
How to Turn One-Time Shoppers into Subscription Customers
Popular · 7 min read
Customer retention is one of the most important aspects of an ecommerce subscription service. But how can you move one-time buyers into lifelong customers?
Jun 17, 2021
The Most Important iOS 15 FAQs for Email Marketers
iOS Updates · 5 min read
Apple's upcoming iOS 15 update have a lot of marketers confused, with email open rates being killed off. Get the answers to the most important iOS 15 FAQs.
Jun 16, 2021
Opens Are Dead: Here Are the Metrics That Matter
iOS Updates · 5 min read
With the iOS 15 update, open rates will be history. Considering this, we look at what remaining metrics matter for ecommerce marketing, and how to use them.
Jun 16, 2021
Start Getting Your Automations Ready for the iOS 15 Update
iOS Updates · 6 min read
Find out what you need to do today to prepare your automation workflows for the upcoming iOS update that will eliminate open rate data.
Jun 16, 2021
Why You Need RFM in the iOS 15 World
iOS Updates · 3 min read
With the new Apple iOS 15 update, marketers will have to give up the open rate as one of their measures. Instead, we encourage ecommerce marketers to adopt the RFM model.
Jun 16, 2021
How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention
Email Marketing · 7 min read
Customer lifecycle marketing can revitalize your marketing. We explore how Omnisend helps merchants, with high-impact lifecycle marketing tactics examples.
Jun 16, 2021
Introducing Customer Intelligence –
Uncover High-impact Targeting
Uncover High-impact Targeting
Product News · 5 min read
A 5% increase in retention can increase profits from 25-95%. We explore how Customer Intelligence tools help uncover targeting opportunities with the highest impact for ecommerce.
Jun 15, 2021
How NFTs Can Fight Fraud and Increase Customer Loyalty
Popular · 9 min read
NFTs go beyond digital artworks. Find out how NFTs are used for anti-fraud, loss prevention, quality assurance, and even customer loyalty and rewards.
Jun 15, 2021
Integrated Marketing Campaigns: Everything You Need to Know (+Examples)
Omnichannel Marketing · 7 min read
Combining efficiently many channels for your ecommerce business is essential for its success. Find here everything about integrated marketing campaigns.
Jun 14, 2021
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