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Product News · 8 min read
· Sep 15, 2021
Omnisend is introducing a slew of new features to help retailers navigate Apple's biggest change in the iOS 15 update - the skewing of open rate data.
Get Ready for iOS 15 with Omnisend’s New Features
7 Tips for Effective Facebook Advertising Campaigns for BFCM
Popular · 8 min read
Use these 7 tips for effective Facebook advertising campaigns to ensure your BFCM is a success in terms of both sales and new customers.
Oct 21, 2021
Omnisend Partner Program helps agency serve clients better and faster
Popular · 5 min read
The Omnisend Partner Program is helping Effigy Agency more quickly fill clients' marketing gaps with technical tools and one-on-one support.
Oct 21, 2021
Managing Risk Aversion and Accepting Failure
Popular · 19 min read
Phillip Jackson, CCO of Rightpoint, talks to us about handling risk aversion, learning from mistakes, and overcoming challenges with the right research.
Oct 11, 2021
The Elements of a Perfect Ecommerce Post-Click Experience
Popular · 6 min read
Create the perfect ecommerce post-click experience by creating specific landing pages that remove distractions and carries on the message from your ad.
Oct 11, 2021
Getting Popup Timing Right for Maximum Opt-in Rates
Popular · 6 min read
Popups encourage customers to engage with and purchase from your store. However, you need to nail your popup timing to avoid customer irritation.
Oct 07, 2021
How a Great Plan Can Prepare You for the Worst
Popular · 17 min read
Helen Trendell, Co-Founder & Managing Director of ThoughtShift, discusses proactive planning, honing strategic visions, and adapting to shifting metrics.
Oct 05, 2021
How To Create A Great Email Every Time—With Real Examples
Email Marketing · 6 min read
Every ecommerce merchant should know what makes a great email. We explore how to craft one, every time, by examining email structure, tone, and branding.
Oct 04, 2021
Small Changes Today to Increase Growth Tomorrow
Popular · 11 min read
Lucas Walker talks us through ecommerce podcasts, adapting to an ever-changing industry, and how small changes lead to an increase in growth.
Oct 01, 2021
The 5 Most Important Ecommerce Reports to Act Upon
Popular · 7 min read
With ecommerce reporting, you gain insights that allow you to act decisively with data-driven confidence. We explore how to work with and use these reports.
Oct 01, 2021
Product Returns: How to Nail Them
Popular · 5 min read
Merchants should strive to make return processes simple for their customers. We explore what you need to know about product returns.
Sep 30, 2021
How to Identify High-Risk Customers and Reduce Churn
Popular · 8 min read
Sustainable businesses need to identify customers that cease engagement and create strategies to reduce churn. We explore how to reduce customer churn.
Sep 29, 2021
Long-Term Strategies for Sustainable Growth
Popular · 9 min read
Branden Moskwa talks us through long-term strategies for sustainable growth, overcoming mistakes, and handling everything that goes into digital marketing.
Sep 24, 2021
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