When you’re just starting your ecommerce business, it’s really important that you find the right tools that will make it easier for you to grow.
When your business grows, however, you soon realize that some of your most important tools, such as your email marketing tool, just isn’t able to grow as rapidly as you need to with a high ROI. Read more
Marketing automation has allowed many ecommerce marketers to reach their customers quickly and easily. With the right message, it has allowed for good, sustainable growth.
But of all the things that it’s allowed marketers to do, there are a few bigger things that marketing automation just can’t do: provide a unified customer experience.
In fact, that unified customer experience is what helped Net-A-Porter become one of the biggest luxury online retailers. Read more
(Updated May 11th, 2018). Every time someone says that email is dead, we just roll our eyes and show the statistics: email marketing’s return on investment is much higher than any other marketing channel (including social and display advertising) and reaches up to 4000% (every $1 spent returns $40).
Usually, this fact becomes a reason why they start looking at this marketing channel from a different perspective. From meh and dead it starts looking more like a gold mine.
In our Email Lab experiment, Omnisend exit-intent popups resulted in a 19.03% conversion rate. Almost one-fifth of all new subscribers converted into customers with a single popup!
Not too shabby at all.
The exit-intent dialog box gives you an additional chance to re-engage with a visitor when he/she is about to leave your website. You might stop them from exiting by offering a signup deal.
With summer approaching, it’s important that you use high-converting, attractive summer email subject lines to get noticed in your customers’ inboxes.
But you know how hard it is to come up with something interesting that grabs customers’ attention and still stays true to the brand.
Retaining your current customers is up to 7x cheaper than acquiring new ones; however, many ecommerce businesses forget that. And that’s a major missed opportunity.
There are many ways and strategies how to make your clients feel special, and email marketing automation, including birthday emails, is one of them.
Everyone loves their Momma. This is a big holiday where grateful children, husbands, brothers and fellow sisters show their appreciation for the mothers in their lives.
Therefore, it’s important that you use the best-performing (and most creative) Mother’s Day subject lines to make sure you’re helping your customers appreciate the mothers in their lives in the best way.
