SMS & MMS MESSAGES

SMS marketing automation for ecommerce

Forget the headache (& extra costs) of running multiple tools for email & SMS. With Omnisend SMS marketing automation, you can integrate SMS right next to your emails — and we'll give you free SMS credits to do so.

Start free See pricing

Full access. No credit card required.

54% of subscribers would love to get promotions sent via SMS.

SMS IN AUTOMATION

Personalized, omnichannel messaging

Combine automated texts with email and push notifications into a single automated workflow and provide your customers with a consistent, personalized experience. Our Automations Library has pre-built workflows with SMS in cart abandonment, birthday, order & shipping confirmation automations - so you can get these up and running with only a few clicks.

SMS marketing: The definitive 2025 guide (with examples)

SMS FOR CAMPAIGNS

Hassle-free set-up, limitless use cases

At Omnisend, SMS is a fully-integrated channel that you can choose to seamlessly include in your automation or use for special, one-off campaigns. Think flash sales, hot-selling items or time-sensitive campaigns–you can reach your mobile audience with any of these messages right in their pocket.

At this point, I can’t imagine a world without SMS marketing. It’s really taken off. Our SMS subscribers are growing much faster than email subscribers. Over the first year, SMS campaigns drove $123,000 in sales.

Rob Lin

CEO Divatress

Read the success story

Simple & transparent pricing

Our SMS pricing is based on an SMS credits subscription system–these credits can be used to send both SMS and MMS messages. Feel free to start, refill and cancel your SMS credits subscription at any time.

FREE SMS credits for Pro

Our Pro plan users get a special SMS deal: free monthly credits added to their account. The amount of free SMS credits equals your monthly plan price, meaning you save on SMS costs while engaging your customers with better-converting, omnichannel messaging.

No extra throughput costs

Omnisend uses high-throughput toll-free numbers as default US sending numbers, meaning that there are no hidden fees for higher sending speed or scale.

See our pricing plans See SMS pricing per country

Global audience reach

SMS marketing automation, just like email, need not be limited to any particular country. Omnisend supports all country codes for SMS (text-only messages) sending so that you can reach your international customers and drive conversions from anywhere in the world.

Seamless SMS list building tools

Collect your site visitors’ phone numbers by making use of our integrated, TCPA-compliant SMS list building tools:

Full suite for SMS marketing automation & campaigns

No more juggling different tools for multiple channels, you can do it all from Omnisend. That's probably why we received the Tekpon SMS Marketing Award for our stellar SMS marketing software.

Pre-built SMS automation workflows

Save time using our pre-built automation workflows with texts for cart abandonment, birthday, order & shipping confirmation.

SMS
campaigns

Set up a flash sale or promote newest items with precisely targeted SMS or MMS messages. Add GIFs and images and increase engagement even further.

SMS list
building tools

Seamlessly grow your contact base using our integrated forms in a non-intrusive, TCPA compliant manner

TCPA
compliant

Your contacts can always choose to unsubscribe by replying STOP or via integrated unsubscribe links.

2-Way
SMS messaging

Engage your customers and improve retention rates with 2-way SMS, available via our integration with Gorgias.

SMS
channel reports

Track the performance of your texts with channel-level filtering. Analyze how SMS is performing compared to your other channels, and make data-driven adjustments.

Grab your SMS marketing guide

Frequently asked questions

What is SMS marketing automation?

SMS marketing automation is the use of software to send out marketing text messages automatically. This technology allows you to schedule and send promotional or transactional SMS messages to customers at predetermined times or in response to certain triggers, improving engagement and customer experience.

Can you automate SMS?

Yes, SMS can be fully automated. With Omnisend, you can integrate automated SMS into your marketing workflows. This means you can send texts based on specific actions or events, such as cart abandonment, order confirmations, or special occasions like birthdays, without manually sending each message.

Is SMS marketing illegal?

SMS marketing is legal, but it must comply with certain regulations like the TCPA in the US and GDPR in the EU. These regulations require businesses to obtain consent from recipients before sending marketing texts. Omnisend ensures compliance with these regulations, making it easy and legal to engage in SMS marketing.

How to do marketing through SMS?

To effectively market through SMS, start by using a platform like Omnisend to build a list of subscribers who have opted in to receive your messages. Then, create targeted, personalized messages or campaigns. You can send exclusive offers, product updates, and reminders.

However, always make sure to keep your messages concise, engaging, and valuable to your audience, and provide an easy way to opt out.

Explore the potential of SMS

Request demo See pricing

Full access • No credit card required