Improve your targeting with easy segmentation

Target different types of customers

Omnisend has been designed primarily for ecommerce businesses, therefore our segmentation allows you to filter your audience based on a variety of transactional events and purchase behaviors. Thanks to our full-integration with ecommerce platforms, you can leverage all of your data and segment your customers based on the items they’re buying, their average order value, their purchase recency and so much more.

Improve your deliverability

Holding full data on your audience engagement and using that for segmentation helps you build a more thoughtful sending schedule and improves all your key metrics–from getting more opens to maintaining a healthy delivery rate. Think weekly deals for your most engaged contacts or regular win-back campaigns for lapsed customers–all available with Omnisend’s easy segmentation.

Seamlessly retarget your segments

Improve your PPC targeting and tap into new, high-affinity audiences by using Omnisend's built-in audience sync with:

• Facebook custom audiences Expand and optimize your targeting across Facebook and Instagram.
• Google customer match Reach your contacts and similar audiences with paid ads on Google and Youtube.