Omnisend vs. Mailchimp: Which is best for ecommerce in 2026?

Omnisend is best for ecommerce stores wanting omnichannel and retention marketing in one tool, priced at $132/month for 10,000 contacts in Standard. Mailchimp suits small stores and service businesses and is priced at $135/month for 10,000 contacts in Standard.

Of course, there are nuances to consider, such as send limits, SMS requirements, pricing as you scale, integrations with existing tools, and onboarding (if needed).

Read on for our Omnisend vs. Mailchimp comparison. You’ll discover which platform matches your business goals, budget, and growth plans for 2026.

Omnisend vs. Mailchimp: a quick comparison

Accurate as of September 2026.

The table takeaway: Omnisend has more features included in its entry-level Standard plan and doesn’t cap daily sends in its Free plan. Mailchimp’s SMS is available in a lower-cost plan, albeit without any push notification support in any plan.

Target audience: who are these platforms for?

General audience: Mailchimp

Service and product sellers suit Mailchimp’s business tools and newsletters. Ecommerce stores can use Mailchimp, but only the Standard plan has dynamic content and generative AI, at which point the value ratio moves closer to Omnisend.

Use case examples for Mailchimp

If you’re a service business growing your list and a regular newsletter is core to your email program, Mailchimp works well. Small ecommerce stores can cheaply create email automations with up to four steps with the Mailchimp Essentials plan.

All plans can create pop-ups, landing pages, campaigns, and support social posting to automatically publish posts to Facebook, Instagram, and X when you send an email. Standard plans let you schedule these posts.

Ecommerce: Omnisend

Omnisend is best if your ecommerce store needs email, SMS, and push notifications working together. It delivers all three channels in unified flows, so your abandoned cart recovery can start with an email, escalate to text after four hours, and then send a push notification.

Use case examples for Omnisend

You’re a Shopify or WooCommerce store and want to sync behavior and purchase-based events, such as browse and product abandonment, for automated email and SMS. 

Customer lifecycles are important to your revenue and retention strategy. Omnisend has AI lifecycle stage maps, based on recency, frequency, and monetary value (RFM) analysis, in all plans. You can segment customers based on all eight stages.

There are also 30+ pre-built automations with omnichannel reach, plus standalone campaigns for all channels. You can add product blocks to your automations and campaigns, and build forms and analyze reports with AI in paid plans.

Which platform to choose based on your use case?

• You have a blog/magazine and a Shopify store. Omnisend is best; you can use the WordPress and Shopify integrations. These will consolidate your lists, forms, campaigns, and flows into a single dashboard with switchable accounts. It tracks sales/revenue metrics and provides a Customer Breakdown with average order value.
• You sell services and products. Mailchimp has more forms for consultations and service offerings, and its flows also match these. It’s suitable for selling digital and physical goods, and works well when newsletters are core to your sales.

Reviews and ratings: Omnisend vs. Mailchimp

Mailchimp scores 4.4/5 on G2 but drops to 2.5/5 on Trustpilot. G2 reviewers tend to be enterprise customers with Premium plans and dedicated support. Trustpilot? That’s where everyday businesses vent their frustrations.

Omnisend has more consistent ratings of 4.6/5 on G2 and 4.4/5 on Trustpilot, with high praise for its customer service and value-to-feature ratio.

Here’s a table comparing their ratings:

Accurate as of September 2026.

Reviews

Customers appreciate Omnisend’s fast setup and intuitive features, including pre-built automations, segments, and AI across all plans. It’s popular with Shopify, WooCommerce, and Wix stores, covering their whole customer journey.

Mailchimp customers appreciate its integrations (350+), campaign builder, and how it strips back features to focus on the basics in its free and Essentials plans. However, users complain that its email and flow-building tools are clunky.

1. Omnisend vs. Mailchimp pricing

Accurate as of September 2026.

Omnisend pricing model

Every Omnisend plan has email and web push automation, A/B testing, and an AI segment builder without add-ons. Transactional email is supported in all plans.

Omnisend plan breakdown

Omnisend has three plans: Free, Standard, and Pro.

Accurate as of September 2026.

Contact-based billing

Omnisend charges for subscribers and non-subscribers. You can lower your bill by unsubscribing non-subscribed contacts in bulk from a segment.

What makes Omnisend costs jump?

Your Omnisend bill rises as your list grows, including non-subscribers from store checkouts, with your tier adjusting at the start of each billing cycle. If a campaign would go beyond your current tier mid-cycle, you’ll be prompted to upgrade at a prorated price and can choose whether to proceed. SMS credits are billed separately and are available only on Pro for new subscribers.

How much does Omnisend SMS cost?

Omnisend’s SMS pricing starts at $10/month for approximately 1,111 SMS/month in the United States. Prices go as low as $0.007/SMS with $10,000/month in spend.

Accurate as of September 2026.

Mailchimp pricing model

Mailchimp restricts ecommerce tools like dynamic content and multivariate testing behind the Standard plan, so even though the Essentials plan is cheaper than Omnisend, it doesn’t offer as good value.

Mailchimp plan breakdown

Mailchimp has four plans: Free, Essentials, Standard, and Premium.

Accurate as of September 2026.

What makes Mailchimp costs jump?

Your Mailchimp bill will increase when your list size goes over your plan allowance or when you need to move to a higher plan to access features. Exceeding your contact limit adds charges for extra contact blocks. SMS credits are sold separately too.

Mailchimp doesn’t support transactional emails, such as order confirmations, in Free and Essentials plans. You need a Standard plan or higher for the add-on. Prices start from $20/block for 1–20 blocks, with each block supporting 25,000 emails. Omnisend includes transactional email in all plans at no extra cost.

How much does Mailchimp SMS cost?

Mailchimp SMS is sold in monthly credit bundles from 1,000 to 450,000 credits, starting from $20/month up to $2,500/month, in addition to your monthly plan price.

Accurate as of September 2026.

Omnisend vs. Mailchimp pricing comparison calculator

You can use the calculator below to compare Mailchimp vs. Omnisend pricing by contact count, with side-by-side comparisons across two tiers.

Enter the number of contacts you have (total contacts) and then click Compare with Mailchimp to see a live view of pricing:

Note: Our calculator uses pricing that’s accurate as of September 2026. Pricing may change at any time, so please check each tool’s pricing page as well.

2. Omnisend vs. Mailchimp: email marketing features

Ease of use

It takes no more than five minutes to onboard with either Mailchimp or Omnisend, including reviewing their plans. Both have native integrations with Shopify, WooCommerce, Wix, and BigCommerce, so connecting your store will likely take little time during initial setup.

The time to the first campaign in Mailchimp

• Sign up and confirm your email (30 seconds)
• Select a plan (20 seconds)
• Connect your store (three minutes)
• Build a campaign (five minutes)
• Test it and assign your list (two minutes)
  • Total time (average): Approximately 10 minutes

The time to the first campaign in Omnisend

• Sign up and confirm your email (30 seconds)
• Select a plan (20 seconds)
• Connect your store (one minute)
• Build a campaign (four minutes)
• Test it and assign your list (one minute)
  • Total time (average): Approximately seven minutes

Once you’re in Omnisend, it greets you with the next steps you should take, such as connecting your store.

The left-hand sidebar has links to Forms, Campaigns, and Automation. Clicking any of them takes you to their dashboards, where you can access template libraries (250+ email templates, 30+ automation templates, 110+ form templates) with a + Create button.

Mailchimp puts all navigation elements in a left-hand sidebar, and the Home dashboard shows a progress bar indicating what you’ve done and what to do next.

Mailchimp has template libraries for emails, automations, and forms. The pop-up forms include 114 templates, though it doesn’t have an AI form builder like Omnisend.

Drag-and-drop email builder

Both Omnisend and Mailchimp have a drag-and-drop email builder with blocks and layouts. You can save email templates and reuse them across your campaigns. Omnisend also lets you save design elements to drop into your templates.

If you’re running an ecommerce store, here’s why Omnisend’s builder is better:

• Drag-and-drop content blocks designed for ecommerce: Product grids, personalized product recommendations, discount codes, plus you can move elements freely and customize the content within each block

• No coding needed, but it’s there if you want it: You can customize layouts with content blocks, with no coding knowledge, or get hands-on with HTML and CSS if you want more control
• Automatically imports your store’s branding: Your logo, brand colors, fonts, and social media links are automatically applied, provided you have set up brand assets
• Mobile-friendly by default: Omnisend’s builder includes automatic mobile stacking, which means your two- or three-column layouts reformat perfectly on smaller screens, no manual adjusting required

Mailchimp’s builder lets you select columns and content blocks, including images and product recommendations. A unique feature is the survey block, which lets you collect feedback within Mailchimp surveys.

You’ll appreciate Mailchimp’s email builder for these reasons:

• Build emails with pre-built blocks and columns: There are 15 content blocks, including survey, code, apps, and product blocks, plus columns that combine image, text, and CTA button elements

• Optimization tips in the editor: The Optimize button recommends improvements, such as making images clickable and adding a link to your logo
• Apps block: You can install Google Business Profile, Yelp for Business, Instagram, and more apps, and add their content to your emails
• Add comments: Team members can leave comments inside the editor with an Open and Resolved queue

Email templates

Mailchimp has 380+ email templates compared to Omnisend’s 250+. However, Omnisend has a larger share of ecommerce-first email designs.

Mailchimp’s template library has filters for industry, style, and purpose. Each filter changes the total available template count, displayed at the top of the library.

Filters for goal, theme, and type let you narrow down templates for birthdays, announcements, sales, discounts, and more. Omnisend also has seven abandoned cart email designs; Mailchimp doesn’t have any templates to recover sales.

Landing page builder

Mailchimp has a library of nine pre-designed landing page templates, covering everything from product promotions to free content downloads and newsletter sign-ups.

Each landing page template pulls its images from Shutterstock and gives you 13 blocks to drag in and edit, including text, image cards, products, and promo codes.

Omnisend offers eight landing page templates for multi-step capture, event sign-up, Black Friday, next-order discounts, and other ecommerce scenarios. Any pop-up can turn into a landing page by changing the display type layout setting in the form builder.

You can change the width up to 1,000px, add background images, adjust the form placement, and add social sharing previews. You can also schedule pages to go live for time-sensitive campaigns, set expiration dates, and redirect subscribers to your store after sign-up.

Your landing page sign-up forms can sit on your own subdomain, such as forms.yourbrand.com, so visitors see your brand rather than Omnisend’s.

Pop-up forms

Mailchimp and Omnisend support pop-ups in all plans with pre-built templates: 100+ in Omnisend and 100+ in Mailchimp.

Omnisend treats pop-ups as a testing ground. For instance, you could run a Wheel of Fortune game for first-time visitors, show a discount box to cart abandoners, and target high-value customers with offers based on their browsing patterns.

Multi-step forms break signing up into digestible chunks to reduce fatigue. Instead of asking for everything up front, collect an email first, then ask for preferences or a phone number.

Mailchimp’s pop-up templates include discounts, events, webinars, consultations, and free shipping, among other categories. There’s less of an ecommerce focus than Omnisend, with multiple templates suited to services:

Only Omnisend offers popup targeting by segment and UTM parameter, custom triggers tied to actions on your site, and a page-visit count trigger. Both platforms can target by country and traffic source, while Mailchimp can also narrow geolocation down to region and city.

Both have exit intent, time-on-page, scroll triggers, page URL rules, scheduling, and frequency settings. The biggest difference for ecommerce is Omnisend’s segment-based targeting: it lets you show a different offer to past buyers than to first-time visitors.

Beyond your website, Omnisend’s Social Capture collects emails from Instagram comments and DMs, so followers who never visit your store can still join your list.

A/B testing

A/B tests are supported in all Omnisend plans for email campaigns, automations, pop-ups, flyouts, and fullscreen forms. Only paid Mailchimp plans support A/B testing of subject lines, email campaign designs, and send times, with pop-up A/B testing requiring the Standard plan.

In Omnisend campaigns, you can test a subject line, sender name, sender email, UTM tags, or content, and send the winner after a test window of one hour to seven days. Form tests finish when a version reaches 90% confidence, and automations take an A/B split at any step.

Campaign A/B tests send both versions at once and can’t test timing. A/B test segments cover that, splitting contacts to receive the same email at different times.

You can test subject lines in Mailchimp, as well as content variations, sender names, and send times. Multivariate testing is available in the Standard plan, letting you test combinations of elements at the same time.

You get flexibility when choosing your success metric in Mailchimp, too. You can pick clicks, opens, or even revenue generated as the deciding factor for your winning campaign.

Each test compares up to three variations and goes to at least 10% of your list. SMS tests pick winners on click rate, and send-time tests reach all your chosen recipients.

3. Reporting and analytics

The Omnisend Overview screen shows your sales performance and audience growth. More detailed reports are available in the Reports tab. These reports include sales, products, campaigns, automations, forms, and deliverability.

A Campaigns report shows your engagement statistics as a line chart with open rate, click rate, placed order rate, and sales. The Automations report displays the same for your flows and has a workflow performance breakdown.

Pro plans have advanced reporting with channel trends. These break down channel performance with graphs, showing email, SMS, and push.

A report Omnisend provides that Mailchimp lacks is the Customer Breakdown with AI-based RFM lifecycle stages. It groups your customers into about to lose, can’t lose, high potential, and five more stages, and lets you build segments from them.

An additional feature is Reports AI, which analyzes your statistics and can summarize your campaign and automation performance, growth, and revenue with prompts.

Mailchimp limits reports in its Free and Essentials plans. You can view campaign open rates, click rates, and revenue on the Campaigns dashboard.

The Automations dashboard shows Started, In Progress, and Completed metrics. You can click View Report to open a performance and engagement view.

Standard plans include the Marketing Dashboard with cross-channel metrics. There’s also a Conversion insights report, and you can build custom reports.

The Conversion insights dashboard has predictive analytics, including likelihood to purchase, customer lifetime value (CLV), predicted time to next purchase, and customer churn risk.

The Audience dashboard shows your contacts over time, including net contact growth and source performance, to help you track where your list growth is coming from.

4. Omnisend vs. Mailchimp: segmentation capabilities

30+ pre-built segment templates in Omnisend cover ecommerce behavior, compared to 10 in Mailchimp built around activity.

Mailchimp’s pre-built templates include new, engaged, and disengaged subscribers, and high-value, potential, repeat, lapsed, recent, and first-time customers.

Custom segments, which you must build yourself without an AI builder, can use contact details, tags, email and SMS activity, and purchase history. Order conditions cover counts, totals, dates, and the store a purchase came from.

Predictive filters give you a next order date and likelihood to purchase within 30 to 365 days, neither of which Omnisend forecasts. Predicted demographics estimate age, gender, and location without the contact supplying any of it.

Free and Essentials cap you at 10 conditions with one and/or operator; they’re suitable for predictable customer journeys. The advanced builder on Standard and above removes that cap and lets you nest logic. Omnisend doesn’t restrict segmentation capabilities in any plan.

Omnisend’s segmentation templates cover the customer scenarios your store is likely to experience: deal hunters, window shoppers, birthday celebrations, adding a product to the cart but not placing an order, using a discount code, and more.

When templates don’t cut it, you can build a custom segment based on whether someone placed an order, paid, had it fulfilled, canceled it, refunded it, or started checkout without finishing. You can narrow each of those further by product, collection, or spend.

Products viewed and added to a cart are filters too, alongside average order value and total spend, both calculated from order history.

The Customer Breakdown groups contacts by how recently they bought, how often, and how much they spent, producing stages like Champions and About to lose. Each stage carries retention tactics and saves as a segment in one click.

The AI segment builder is included in all plans. It builds segments for you with a prompt, including all filters and rules. Mailchimp doesn’t have an equivalent feature.

5. Omnisend vs. Mailchimp: marketing automation

You can access all 30+ Omnisend automation templates, regardless of your plan. 

Automation templates available in Omnisend that Mailchimp lacks include search abandonment, browse abandonment, cancellation confirmation, order follow-up, and splits that branch on cart value or on whether someone opened your last message.

Mailchimp’s flow template library also has 30+ templates. You can build a welcome series, purchase follow-ups, birthday campaigns, and re-engagement sequences. Each has default timing and content suggestions you can customize.

Both Omnisend and Mailchimp have pre-built templates for store browsing. Mailchimp has separate ones for product, page, and collection views. Omnisend’s product abandonment template covers product views, and its browse abandonment template covers page views, which you can point at pages or collections by URL.

Workflow complexity

Omnisend gives every plan the same automation builder. Mailchimp gates steps, branching, and starting points by plan.

In Omnisend, one workflow combines email, SMS, and web push. Up to 20 split blocks branch it based on order value, product, contact properties, or whether someone clicked an earlier message, and an A/B test block sits inside the flow to compare versions.

SMS is available as a channel in Pro plans only, with credits sold as a monthly subscription priced by volume.

Mailchimp’s Free plan includes only an automation preview. Essentials caps you at four flow steps with no branching or multiple starting points. For anything conditional, you need Standard, from $20/month, which supports up to 200 flows with up to five conditions per branch. 

SMS is an add-on from Mailchimp Essentials up, and MMS starts on Standard.

Trigger variety

Mailchimp and Omnisend offer multiple trigger types that you can use across different flows to target customers at each stage of the journey.

Placed, paid, fulfilled, canceled, and refunded each start their own flow in Omnisend. The Ordered product trigger can filter by price, description, and weight.

Cart and checkout abandonment triggers include billing data. Segment entry and exit start a flow on any mix of profile data, engagement, and purchase history, and custom events can use what your apps send through the application programming interface (API).

Triggers in Mailchimp are mostly based on contact activity. Sign-ups, tag changes, page views, and link clicks are primary triggers. Shopping activity triggers include abandoned cart, abandoned cart with specific products, product back in stock, and time since last purchase.

Churn risk and a forecast purchase date trigger a flow before a customer lapses. Date triggers handle birthdays and anniversaries, and survey responses have their own trigger.

Shopify stores can also use a “low inventory product added to shopping cart” trigger and “checkout action” trigger. API and integration triggers accept data from API calls, Eventbrite, LiveChat, and Zapier.

Channel integration

Email, SMS, and web push notifications are supported in any order in Omnisend’s automations. Mailchimp supports email and SMS only in workflows. Non-subscribers skip the channels they haven’t opted into in both tools.

Seven pre-built email + SMS automation templates give you a head start in Omnisend for omnichannel reach. Mailchimp has five, with additional standalone SMS automations that require adding an email.

Channels in Mailchimp’s automation builder include email and SMS in the Essentials plan. A webhook action can connect to your additional tools.

Omnisend’s automation builder lists email, SMS, and push notification as channels, which you drag into the workflow. You can edit your push notification and SMS inside the builder and assign custom delays for each channel.

Like Mailchimp, Omnisend supports webhooks, which you can use to connect your flows with customer relationship management (CRM) tools, messaging platforms, and other apps.

6. Omnisend vs. Mailchimp: deliverability

Both platforms authenticate sending domains with SPF, DKIM, and DMARC, which is now required for bulk senders from Gmail and Yahoo.

Both tools warm up your domain. They send to selected contacts first, letting you choose your most engaged contacts (based on data) to improve your sender reputation.

Omnisend’s deliverability tools

Omnisend has a Deliverability dashboard that shows sender reputation with a sender health overview with color-coded ratings (Good, Fair, No status).

Email domain performance covers messages sent, open rate, click rate, failed delivery rate, marked-as-spam rate, and unsubscribe rate.

A grading system for contacts lists those that are of good quality, disposable, unknown, and unidentified, and feeds a list-cleaning recommendation block.

Spending $400/month or more in Omnisend automatically qualifies you for an Account Expert, who can work with you to improve your deliverability.

Mailchimp’s deliverability tools

Mailchimp’s Delivery section in the Marketing Dashboard lists delivery details: emails sent, deliveries, bounces, unsubscribed, and abuse reports. A graph visualizes abuse report rate, bounce rate, delivery rate, and unsubscribe rate.

Rather than providing a pre-built dashboard for deliverability, Mailchimp lets you build custom reports in Standard and Premium plans. You can combine metrics, such as abuse reports and bounce rate, and name your reports.

Paid plans with 30,000+ contacts have a Customer Success Manager. Part of their role is to help you maximize inbox placement.

7. Omnisend vs. Mailchimp: AI features

Accurate as of September 2026.

Omnisend’s AI toolkit

Brand consistency happens automatically in Omnisend. Upload your logo, colors, and fonts once. Every template pulls them in without manual setup.

Omnisend includes AI generators for subject lines, preheaders, and body copy. Feed it your campaign goal, and get multiple versions to test. The AI Writer reviews your content based on prompts, flags unclear messaging, and suggests improvements.

The AI Campaign Booster automatically brings back lost revenue. When subscribers don’t open your first send, it follows up 48 hours later with a new subject line.

An AI segment builder creates segments with all targeting rules and filters applied, saving you time when the 30+ pre-built templates don’t cover what you need.

The AI lifecycle stage map visualizes your entire customer base by purchase behavior, highlighting champions, at-risk buyers, and everyone in between.

Product recommendations work dynamically, with AI showing items based on your customers’ recently viewed products or similar to past purchases.

The AI tools you already use, such as Claude and ChatGPT, can connect to Omnisend MCP to gather insights, create segments, and discuss strategy.

Mailchimp’s AI toolkit

Mailchimp’s Intuit Assist builds automation workflows from prompts if you’re a Standard plan customer. It supports nine of the most common ecommerce scenarios, including welcome, cart abandonment, birthdays and anniversaries, price drop alerts, and unengaged contact targeting.

Predictive analytics, available in Standard plans and above, analyzes your store data and marketing activity to predict future buying patterns. It combines that data with predictive demographics for gender and age ranges.

Mailchimp’s Brand Kit uses AI to assess your brand personality from your website, then generates on-brand graphics and layouts for emails, social posts, and automations using your uploaded logos, fonts, and colors.

8. Omnisend vs. Mailchimp: integrations

Omnisend’s integration approach

Omnisend offers 330+ integrations, focusing on complementing your ecommerce stack. Shopify and WooCommerce sync purchase-based events, tracking product views, cart contents, purchase history, and customer lifetime value.

The Shopify integration tracks which products are viewed, which are abandoned, and order status changes, with your flows then triggering based on those events.

BigCommerce and Wix connections track orders and customers just as thoroughly. Loyalty programs sync point balances. For instance, LoyaltyLion knows when someone hits VIP status, and Smile.io tracks referral rewards.

Review apps such as Yotpo and Reviews.io push ratings data into segments so you can target happy customers differently from frustrated ones.

Quiz builders like Typeform send results that trigger product recommendations. Even support tickets from Gorgias or Re:amaze can inform your messaging. 

You can also connect to Canva and Figma to automatically sync your designs into your Omnisend Image Library, ready to drop into campaign and automation emails.

Mailchimp’s integration approach

Mailchimp connects to 350+ tools, more than Omnisend, with CRM and social media integrations making up the biggest gap between them. 

Salesforce deal stages, HubSpot contact properties, and QuickBooks payment histories all feed into campaigns, so a customer who just closed a deal gets a different sequence than one with an overdue invoice. 

Instagram engagement data pulls into segments, Canva and Adobe Creative Cloud push brand assets directly into templates, and Google Analytics tracks what people do after they click through to your site.

9. Omnisend vs. Mailchimp: omnichannel marketing

Omnisend’s approach

Omnisend treats SMS and web push as core channels alongside email.

Build automation workflows that mix all three channels into a single sequence. For instance, you could start with an abandoned cart email, follow with an SMS four hours later, then send a push notification with a discount code if your customer still hasn’t purchased.

Automated push messages delivered nearly 10x higher conversion rates, 7x higher return on investment (ROI), and 37% higher open rates than push campaigns in 2025.

Omnisend also lets you create one-time and scheduled campaigns for each channel. These work well for newsletters, flash sales, contact-wide alerts, and other urgent messages.

Channel performance is broken down as a section in the Sales report for a unified view. You can see revenue from Omnisend and revenue per channel. Another report, marketing activity performance, shows revenue from campaigns and automations.

Web push notifications are supported in all Omnisend plans. SMS is a Pro plan feature, with SMS credits available with a monthly subscription from $10/month.

Mailchimp’s approach

Mailchimp supports omnichannel messaging for email and SMS only. It doesn’t support web push notifications natively.

SMS is available in all paid plans from $13/month, so the entry point for sending SMS is lower than Omnisend, which gates SMS to the $59/month Pro plan.

Automations can combine an email and an SMS in single workflows. There are pre-built email + SMS templates for welcome, abandoned cart recovery, and re-engagement, plus you can build new templates from scratch with both channels.

Standalone email and SMS campaigns are also supported for immediate and scheduled sends. You can view data for individual channels or a combined view of all marketing activity in the Marketing Dashboard, available in Standard plans and above.

10. Omnisend vs. Mailchimp: customer support options

Accurate as of September 2026.

Omnisend’s support

You get 24/7 live chat and email support on every Omnisend plan, including the Free plan. Response times average under three minutes for chat, with agents available around the clock in every time zone.

If you’re spending $400/month or more, you’ll also receive a dedicated Account Expert. Account Experts provide regular business reviews, help optimize campaigns, and offer strategic guidance beyond technical troubleshooting.

Mailchimp’s support

Mailchimp restricts support based on what you pay. If you’re on the free plan, you get email support for your first 30 days only, after which you’re limited to help articles and the AI chatbot.

Paid plans have 24/7 chat and email support. If you’re on Premium ($350/month minimum spend), you can also contact support by phone. A Customer Success Manager requires at least 30,000 contacts in your account and a paid plan.

The final verdict: should you choose Omnisend or Mailchimp?

Omnisend is a better choice than Mailchimp for ecommerce. Its Standard plan costs less than Mailchimp Standard at every contact tier up to 20,000 contacts, and adds web push, an AI segment builder, and lifecycle stages that Mailchimp doesn’t offer at any price.

The case for Mailchimp is Essentials, which undercuts Omnisend Standard from 2,500 contacts and opens SMS at $13/month where Omnisend needs Pro at $59. It also has more integrations and social posting on every plan, which suits small businesses and general marketers.

FAQs