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FORMS & POPUPS

Charm, connect, and convert

Why stop at “nice to meet you” when you can say “let’s grow together?” Omnisend’s form builder helps you create popups, landing pages, and multi-step forms that do more than collect emails — they spark real connections and set the stage for personalized marketing.

17.27%

higher CTR with custom automation workflows

$6.86

on average for every
subscribed contact

$68

ROI for every single $1 spent on Omnisend

Grow your list, your way

Collect signups, gamify your email capture, or launch a special campaign with a sleek landing page — Omnisend’s built-in forms let you do it all. Whatever your strategy, we’ve got the tools to turn clicks into connections.

Multi-step forms
Multi-step forms

Streamline your signup processes with multi-step forms and gather details to ensure your messages are always relevant.

Learn more
Popups
Popups

Right out of the box, Omnisend’s popups come with beautiful images, high-converting text and great styles.

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Landing pages
Landing pages

Build eye-catching landing pages to collect subscribers, and showcase your brand with customizable pre-made templates.

Learn more
Teasers
Teasers

Engage visitors with a sneak peek of your popups and entice them to click with teasing text.

Learn more
Wheel of Fortune
Wheel of Fortune

Entertain and reward your visitors with exciting prizes in exchange for their email addresses.

Learn more
Flyouts
Flyouts

Create a seamless and non-intrusive experience designed to grab users' attention without disrupting their journey.

With just one hour invested (and zero financial input) into Omnisend’s email capture features, our newsletter signups jumped by 150% in four weeks.

One form, countless possibilities

Imagine capturing every opportunity to connect with your audience, seamlessly. With our signup forms, you can customize, segment, and target visitors with precision, tailoring every interaction to fit your campaign strategy.

Customization
Customization

Use our intuitive drag-and-drop editor to customize your signup forms. Add or edit text, buttons, input fields, countdown timers, or even a gamified Wheel of Fortune to make your forms stand out.

Countdown timer
Countdown timer

Create urgency and encourage conversions with countdown timers built directly into your forms. Harness the power of FOMO to inspire immediate action. It's a proven strategy to turn browsers into buyers.

Targeting opportunities
Targeting opportunities

Show the right form to the right audience at the right time. Target visitors based on their behavior, segments, or the pages they visit to serve forms that feel relevant and personal.

Analytics
Analytics

Make data-driven decisions with in-depth insights. Track views, submissions, signups, and Wheel of Fortune signup rates, compare form performance, and analyze device-specific data. See what's working and optimize with confidence.

PREMADE TEMPLATES

Don’t make it a full time job
use our templates

Why waste hours building forms from scratch when Omnisend’s ready-to-go templates do the heavy lifting for you? Pick a style, customize in minutes, and launch mobile-optimized, TCPA- and GDPR-compliant signup forms effortlessly.

List-building, made simple

It's all about turning every interaction into an opportunity. And with Omnisend, it's simpler than ever. Whether it's through gamification, perfectly timed appearances, customizable designs, or clever exit-intent strategies, we've got you covered:

No frustration, just subscriptions
No frustration, just subscriptions

Say goodbye to annoying pop-ups with signup forms designed to engage visitors without disrupting their user experience.

Gamify to engage
Gamify to
engage

Turn the process of signing up into a fun activity with gamified forms. Who said list-building can't be entertaining?

Stunningly beautiful, on any screen
Stunningly beautiful, on any screen

Connect with your audience no matter what screen they're using with customizable forms that look and function beautifully on mobile devices.

Turn goodbyes into opportunities
Turn goodbyes into opportunities

Catch your visitors before they leave, and turn their exit into an opportunity to subscribe or make a purchase.

Perfectly timed, every time
Perfectly timed, every time

Decide when and where your forms appear, ensuring they show up at just the right moment to maximize engagement.

Create dedicated pages
Create dedicated
pages

Create a landing page for each campaign so your visitors see one focused message, optimized for conversions.

Popups that really sell
Popups that
really sell

Increase sales and customer spend by showing buyers other items they’d like with targeted upsell and cross-sell popups.

Get everything send-ready
from the get-go

TCPA & GDPR compliant

Collect detailed consent information with our TCPA & GDPR compliant forms.

Mobile-optimized

Our forms look great on any device and are Google Mobile-Friendly to provide the best experience to your mobile visitors.

Ready-made themes

Pick one of our pre-built themes, fill it with your images and start capturing contacts instantly.

HOW IT WORKS

From first click to loyal customer

Omnisend equips you with the tools to turn casual visitors into raving fans at every stage of their journey.

Build your audience

Effortlessly grow your email and SMS lists with signup forms and popups that feel less “salesy” and more like an invitation.

Speak their language

Segment your audience based on their unique behaviors and preferences, so your personalized marketing hits the sweet spot every time.

Automate for success

Automations deliver personalized messages to every segment, keeping engagement high and your sales growing.

We’ll help you get started

SUCCESS STORIES
5 min read
5 min read
How Organic Aromas boosted signups by 150%
BLOG POST
SMS MARKETING - 16 min READ
SMS MARKETING - 16 min READ
Smarter SMS marketing: Automate, engage, and sell more
BLOG POST
TOOLS - 14 min READ
TOOLS - 14 min READ
What is bulk SMS or mass texting?
BLOG POST
EMAIL MARKETING - 16 min READ
EMAIL MARKETING - 16 min READ
Email automation in 2025: Complete guide

FAQ

How do Omnisend's signup forms help me grow my list?

Our forms are designed to turn visitors into subscribers, fast. By using custom designs, gamification, perfectly timed appearances, and clever exit-intent strategies, you can not only grow your email list quickly but also directly upsell and cross-sell to increase sales when people have already decided to purchase from you.

Can I use Omnisend's forms to collect emails from my social media followers?

Yes! Omnisend's forms let you easily collect emails directly from your social platforms, helping you leverage your social media following and convert your fans into subscribers.

Will I have to brand my forms manually?

Absolutely not! Omnisend's Brand Assets feature lets you automatically apply your brand colors and fonts to form templates, so you don’t have to try and manually match them with your brand design. This allows you to create your first signup form 23% faster and makes it easier to create brand consistency while saving your valuable time.

Will my current email list be affected if I move to Omnisend from another provider?

Not at all! We’re constantly working hard to make migrating to Omnisend as quick and painless as possible, often having you up and running in as little as 30 minutes. We have specifically designed data import tools for Klaviyo and Mailchimp customers that allow for automatic syncing of your contacts data, including contact properties, tags, segments and engagement stats - no manual exports & imports required. Additionally, we pride ourselves on our award-winning 24/7 live support team, available around the clock, to provide assistance and answer any queries you might have.

Measure your sales potential

Get a snapshot of your potential growth by calculating how Omnisend's powerful signup forms could impact your revenue your revenue. See how many new subscribers you could attract in three months, and how that translates into sales.

Visitors per month

Enter the average number of monthly visitors to your website

This calculator shows the estimated number of email subscribers you can collect and the potential revenue you can generate from using Omnisend signup forms. It is based on industry average signup form conversion rate of 3.8% and the average revenue per subscriber of $6.86 for Omnisend customers.

New subscribers collected
57

Potential revenue $391.02