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6 best Brevo (Sendinblue) alternatives & competitors 2025

Reading Time: 10 minutes

When it comes to running an ecommerce business, the tools you use for email and SMS marketing can significantly impact how you connect with your customers. If Brevo (formerly Sendinblue) isn’t meeting your needs — or you’re simply exploring other options — knowing what some of the best Brevo alternatives are out there can empower you to find a platform that better aligns with your goals.

Switching platforms isn’t just about ticking boxes for features — you want to ensure your marketing tools work seamlessly with your business. This guide will compare six strong alternatives to Brevo, highlighting their standout features, pros and cons, and what makes them a good fit for specific scenarios.

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Why look for Brevo alternatives?

While Brevo does a good job of helping online stores manage their marketing tasks, it’s not a one-size-fits-all solution, and some of its features may not fit your needs. First, Brevo offers relatively basic features, which can be suitable for an online business that’s just starting, but as the business grows, more advanced tools like Omnisend may be a better fit.

Another reason to look for Brevo alternatives is its pricing structure. Although some users may find it affordable and scalable, others may feel it doesn’t fit their current budget and future growth goals. Its free plan lacks some features that are available with the paid plans. Overall, even if you’re currently happy with Brevo, seeing what its competitors can offer doesn’t hurt.

Comparison table of Brevo alternatives

This article will provide a more detailed image of the top available Brevo alternatives. You can then scan this table to see which platform has what you’re looking for. We included essential criteria such as each platform’s main pros and cons, whether it has a free plan, and where the paid plans begin. You’ll get a more comprehensive view by reading the full presentation for each.

Email marketing platformBest featureMain conFree planPricing starts from
OmnisendIt’s the ideal mix of complex features and great user experience, helping you create professional-looking marketing emails with little tech knowledgeIt may not integrate well with all CRM platforms$16/month
MailerLiteIt’s exceptionally simple and easy to useIt’s too simplistic for advanced ecommerce marketing needs$10/month
MoosendIntegrates a CRMLimited third-party integration options, especially ecommerce platforms$9/month
GetResponseAll-in-one sales and marketing toolEcommerce features available on higher-tier plans only$19/month
MailchimpGreat for small businessesCharge for email duplicates, advanced features on higher-tier plans only$13/month
KlaviyoGreat for large businesses and advanced usersSteep learning curve$20/month

Top 6 Brevo platform competitors & alternatives 2025

These are six of Brevo’s top competitors in 2025:

1. Omnisend

G2 rating: 4.6/5 (906 reviews)

Omnisend homepage
Image via Omnisend

Omnisend is a marketing automation platform specifically designed for ecommerce. Using it can instantly impact the effectiveness of your email marketing, as its features are complex but intuitive and don’t have a steep learning curve. It also comes with a free plan that has the same standard features as the paid plans. As your business grows, you can advance to the paid plans.

Key features

  • An extensive template library to quickly create professional-looking emails without needing any technical knowledge
  • Pre-built ecommerce workflows and a drag-and-drop automation editor to help you create an effective customer journey
  • Allows you to personalize your marketing messages based on customer data
  • Allows advanced segmentation based on relevant factors like shopping behavior and purchase history
  • Its analytics tools can help you visualize your performance and find areas that need improvement
Omnisend dashboard
Image via Omnisend

Pros

  • Powerful without clunky customer experience
  • Seamlessly integrates with all major ecommerce platforms
  • An extensive list of templates for emails, automations, and signup forms

Cons

  • Doesn’t integrate with all CRM platforms
  • No discounts for annual plans

Pricing

  • Free plan: Up to 250 contacts and 500 emails/month
  • Standard plan: $16/month
  • Pro plan: $59/month

Customer review

G2 review of Omnisend
Image via G2

2. MailerLite

G2 rating: 4.6/5 (989 reviews)

mailerlite homepage
Image via MailerLite

MailerLite stands out as a marketing platform due to its simplicity and user-friendliness. This makes it a great tool for novice marketers and small businesses wanting to find ways to engage with their audiences. It features an intuitive interface and a drag-and-drop email builder, helping users create professional-looking emails with little or no technical skills. It also has a great free plan that enables users to send up to 12,000 emails/month.

Key features

  • Simple to use and has a good free plan
  • Its drag-and-drop editor is easy to use
  • Can be used to set up automation workflows for essential functions like welcome emails and anniversaries
  • Allows segmentation based on locations, interest, email engagement
  • Its analytics help you track key metrics like email engagement rates, heat maps, etc.
mailerlite dashboard
Image via MailerLite

Pros

  • Very easy to navigate
  • Its free plan allows you to send up to 12,000 emails
  • Mailerlite has a website builder for simple landing pages
  • Stylish email designs
  • An extended list of signup forms and popup designs

Cons

  • Lacks ecommerce features like onsite behavior triggers in automation
  • No native integration with Shopify
  • The free plan doesn’t have email templates

Pricing

  • Free plan: Up to 12,000 monthly emails
  • Growing Business: $10/month
  • Advanced: $20/month

Customer review

mailerlite on g2
Image via G2

3. Moosend

G2 rating: 4.7/5 (700 reviews)

moosend homepage
Image via Moosend

Moosend is a user-friendly email marketing and automation tool that suits all online businesses but works particularly well for small ones. It comes with all standard features, including a drag-and-drop email editor, email campaign automation, landing page design templates, segmentation features, and analytics tools. It’s also affordable, as the free plan supports up to 1,000 subscribers, and paid plans scale with your growing number of users.

Key features

  • Intuitive and easy-to-use email editor
  • Landing page and subscription form editor
  • Audience management tools, such as segmentation options and CRM features
  • Comprehensive analytics helps you track relevant metrics like campaign performance and conversion rates
moosend dashboard
Image via Moosend

Pros 

  • Very user-friendly
  • Suits starting businesses due to its comprehensive free plan
  • Its automation tools are both relatively advanced and easy to use

Cons

  • No native Shopify integration
  • Poor compatibility with other marketing channels
  • Only comes with basic A/B testing features
  • Only one pricing plan has its clear price, others are custom

Pricing

  • Free trial: Includes all core features and lasts 30 days
  • Pro: $9/month
  • Moonsend+: Custom pricing based on the features you choose
  • Enterprise: Includes all features — you need to contact its sales department for exact pricing

Customer review

moosend on g2
Image via G2

4. GetResponse

G2 rating: 4.3/5 (758 reviews)

getresponse homepage
Image via GetResponse

This all-in-one marketing platform is for those who want a single solution for all their marketing and ecommerce needs. It comes with the features you’d expect from an email marketing platform, such as an email and newsletter drag-and-drop editor, a marketing automation tool, a landing page designer, and analytics tools, but it also has some sales-related features. One of the most important is its CRM, which allows you to organize your existing and potential customers and track your interactions with them.

Key features

  • Drag-and-drop email editor for marketing emails and newsletters
  • Easy to implement automated workflows for essential tasks like welcome emails and abandoned cart alerts
  • Landing page designer that you can use without having any coding skills
  • CRM tool to help organize your clients and leads
  • Integrates with major online store platforms and larger CRM tools
getresponse dashboard
Image via GetResponse

Pros

  • Being an all-in-one platform makes it easy to coordinate your sales and marketing efforts
  • Features advanced email automation tools
  • Includes a forever-free plan with limited features

Cons

  • Might be overwhelming for beginners
  • Ecommerce features are available on the higher-tier plans only
  • Its CRM is relatively basic and limited

Pricing

  • Free plan: Up to 500 subscribers
  • Email marketing: $19/month
  • Marketing automation: $59/month
  • Ecommerce marketing: $119/month
  • GetResponse MAX: $1,099/month

Customer review

getresponse on g2
Image via G2

5. Mailchimp

G2 rating: 4.3/5 (12,545 reviews)

mailchimp homepage
Image via Mailchimp

Mailchimp is a sales and marketing platform with plenty of features, including email and SMS marketing, ecommerce tools, and a CRM. It’s known for being easy to use while also providing effective analytics and optimization features. While it lacks some of Omnisend’s interactive email elements, its beginner-friendly interface and complete set of features make it very popular with small and medium-sized online businesses.

Key features

  • Has an easy-to-use email marketing campaign feature, complete with a drag-and-drop editor and predefined templates
  • Can create customer profiles and segment your audience based on predefined characteristics
  • Can automate tasks like welcome and abandoned cart messages
  • Includes a CRM that helps you coordinate your sales and marketing efforts
  • Integrates with most major ecommerce platforms
mailchimp dashboard
Image via whatagraph

Pros

  • Very beginner-friendly
  • Has all the customer management and email marketing features a new online business needs
  • Its free plan supports up to 500 contacts

Cons

  • May lack some advanced features you find with some of its competitors
  • Costs can rise significantly as you grow your contact list

Pricing

  • Free plan: Up to 500 contacts and 6,000 emails 
  • Standard: $20/month for 500+ contacts
  • Premium: $350/month for 10,000+ contacts/month

Customer reviews

mailchimp on g2
Image via G2

6. Klaviyo

G2 rating: 4.6/5 (1,056 reviews)

Klaviyo homepage
Image via Klaviyo

This is one of the most popular email marketing platforms available. It stands out due to its comprehensive analytics and segmentation features, which makes it a great pick for large ecommerce businesses needing advanced statistics to plan their marketing strategies. It has all the email marketing tools you’d expect, including email templates, segmentation features, and automation workflows. However, it’s not very beginner-friendly, so it may not suit smaller businesses.

Key features

  • Comes with over 100 email templates and a drag-and-drop editor to help you create powerful marketing emails
  • Integrates SMS marketing for an omnichannel approach
  • Integrations with a large number of third-party platforms, including Shopify, Meta, and WooCommerce
  • Includes advanced analytics tools to help improve marketing campaign effectiveness
  • Its segmentation features can create customer groups based on objective criteria like purchase history and website behavior
klaviyo dashboard
Image via Peel Insights

Pros

  • A great tool for advanced marketing professionals and large companies
  • Comes with many email templates 
  • Excellent analytics and automation functions

Cons

  • Difficult to use as a beginner
  • It doesn’t usually scale well price-wise
  • Some of the features may seem excessive and are not utilized in practice

Pricing

  • Free plan: Up to 500 emails/month
  • Email: $20/month
  • Email and SMS: $35/month

Customer reviews

klaviyo on g2
Image via G2

Free Brevo alternative

While Brevo has a free plan, it doesn’t include essential features like automation tools, A/B testing, advanced statistics, and others. When looking for a viable alternative, it helps to find one that lets you test its entire capability without having to commit to a paid plan. This can be a risk-free way to decide if it’s the right platform for you.

Omnisend is a Brevo alternative with a free-forever plan that includes all of the standard features from its paid plans. These include the ability to create professional-looking emails with the help of the drag-and-drop editor, a marketing automation tool for essential messages like confirmation orders and cart abandonment emails, segmentation options for personalized messaging, easy-to-use popup creation tools, and much more.

The only limit is the number of users and emails. You can send 500/month to up to 250 contacts. This allows you to scale your costs as your business grows.

How we tested the best Brevo alternatives

When deciding on the best alternatives for Brevo, we used objective and relevant criteria to help you make up your mind. These include:

  • User satisfaction: The ultimate purpose of these apps is to make an actual difference to new and existing online stores’ email marketing strategies, which is why having good reviews was one of our top criteria
  • Features: Email templates, an intuitive email editor, segmentation and analytics tools, automation capabilities, and integration with all major platforms were essential for making this list
  • Ease of use: All the alternatives on this list are very beginner-friendly and easy to use, with the only exception being Klaviyo, which makes up for it with its advanced capabilities
  • Pricing and scalability: These platforms have free plans or trials, and you can scale them as your marketing needs keep growing
  • Support: Having someone to help you set up and use a marketing platform can be very important, especially for beginners — these apps have above-average customer support features

Users on Reddit have expressed their frustrations with Brevo “feeling clunky” and its Starter plan “too limiting“.

How to choose the best Brevo alternative

When seeking a Brevo alternative, it may help to follow these steps:

1. Think about what stage your business is in

It helps to know exactly what you’re looking for from an email marketing platform. If you’re a small or medium-sized online store owner, having a basic, easy-to-use set of marketing-related features should be enough. These typically include an email editor with multiple templates you can use, automation features for emails and messages you send to customers, and basic analytics tools to analyze your results. As your business grows, you’ll likely want more advanced features.

2. Consider your integration needs

You have to make sure that your chosen Brevo alternative works well with the tools you’re already using. Check their integrations to make sure you won’t have any issues later on. Also, consider whether it integrates well with apps and platforms you may consider using in the future.

3. Evaluate customer reviews

It never hurts to see how others rate the platform. Read as many online reviews as you can and look for common pros and cons. If the cons are deal-breakers for you, consider other alternatives.

4. Evaluate scalability

You’re likely to want your ecommerce business to keep growing. Some email marketing platforms scale better than others. Make sure the one you choose won’t become a burden later on.

5. Try them out extensively

Once you shortlist one or two Brevo alternatives, make full use of their free plans and try out all their available features. It helps to choose one like Omnisend, which includes all its features in its free plan.

Conclusion

Having the right email marketing platform can make a world of difference to your bottom line. Ideally, you want one that can help you make professional-looking emails quickly and easily, allow you to segment your audience based on objective criteria, and has all the tools you need to create an effective customer journey. While Brevo is a good platform, consider what else is out there, as another one may be better suited for your particular needs.

Omnisend and the other Brevo alternatives included in this article can boost your email marketing efforts. Try them out and decide which one suits you best.

Take advantage of all the features that come with Omnisend’s free plan

Brevo alternatives FAQs

These are some common questions regarding Brevo and its alternatives:

What is better than Brevo?

This depends on your goals. Mailchimp may be better for you if you’re a small online business. If you have a large ecommerce business and have allocated marketing resources, Klaviyo may be the better choice. If you’re looking for a platform that fits a wide variety of online stores and offers advanced functionality without being clunky, Omnisend is a viable alternative.

Are Brevo and Sendinblue the same?

Yes, Brevo and Sendinblue are the same. The company rebranded itself in 2023 to signal its evolution from a simple newsletter service. The services it provides, such as email marketing, SMS marketing, and CRM functionality, remain essentially the same.

Richard White
Article by

Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.