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Charleston, SC March 4, 2024
Marketing experts at Omnisend notice that many brands launch awareness campaigns on International Women’s Day (March 8th) and forget to offer their female customers special deals to celebrate the occasion.
That is a big mistake because the newest data from YouGov shows that 60% of women expect discounts from beauty and fashion brands, 57% from the health sector, and 49% from home and lifestyle.
“Brands try to avoid sounding too promotional on International Women’s Day, so for many of them highlighting women’s accomplishments and skipping the special deals seems like the safest option,” says Greg Zakowicz, senior marketing expert at Omnisend. “There’s no reason brands can’t, and shouldn’t, do both. And that is why having a mixed campaign – one that includes both promotional messaging and Women’s Day awareness – is the best option.”
More ideas can be found here:
https://www.omnisend.com/blog/womens-day-marketing-statistics-tips/
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