Webinar

Creating a Merchandising Calendar

Most ecommerce teams have a calendar. Few have one that actually supports growth without overwhelming their team or their audience. So we’ll break down how a well-built merchandising calendar helps you prioritize the moments that matter, align your channels, and turn campaign planning into something that feels… manageable.

February 24

9am CST / 4 pm CET

Online | 1 hour

Speaker

The session is led by Ezra Firestone, founder of Smart Marketer and one of ecommerce’s most trusted voices. He’ll walk through the frameworks he’s used to scale multiple 7 and 8-figure brands, and how to apply them without burning out your team or your list.

Ezra Firestone

Ecommerce expert & Founder of Smart Marketer

Agenda

We’ll break down what a strong merchandising calendar really looks like – and how to build one that helps your team move faster.

01.

What a merchandising calendar is – and what it’s not

We’ll start by defining what a merchandising calendar actually is, explain its role in ecommerce growth, and walk through the common mistakes brands make when planning campaigns.

02.

Building a sustainable, high‑impact calendar

Next, we’ll show how to prioritize high-impact moments, plan campaigns that are realistic for your team, and create long-term consistency without adding more pressure.

03.

Aligning teams and channels around one calendar

A look at how merchandising, marketing, operations, and product can all work from one shared calendar – across email, SMS, inventory, and campaign planning.

04.

Real‑world examples and key takeaways

Share how Ezra approaches calendar planning in his own businesses, plus actionable principles attendees can apply right away.

05.

Fueling the calendar with paid media and content

Finally, we’ll cover how to connect your calendar to paid and organic strategy – and coordinate messaging across ads, creators, affiliates, influencers, even AR. Plus, how to build warm-up cycles before your biggest launches.

We’ve got prizes for you

Learning's great. Free money? Even better. We'll be giving away Amazon vouchers during the webinar (up to $75), plus a 30-minute coaching session with John Grimshaw. Stay sharp, join the conversation, and you could walk away with a little extra something.

Omnisend

Email and SMS marketing so good, it’s boring

Omnisend, the organizer of this event, is a leading email and SMS marketing platform, trusted by over 150,000 brands worldwide and with a 4.7-star rating from more than 6,000 Shopify reviews. With powerful tools like automation, segmentation, reporting, push notifications, and product reviews, Omnisend merchants generate $79 for every $1 spent.

Learn more