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Even if you’re sending automated messages, chances are you’re leaving money on the table. Seventy-five-percent of marketers claim they use marketing automation in their email marketing strategy, yet many fail to utilize automated messages to their full potential. This paper will explore not only the essential lifecycle messages every retailer needs to attract and retain customers but also how to use them to stand out and differentiate from the competition.
Throughout four different stages of the customer journey we’ll discuss:
How to create a more relevant welcome series that converts
Why browse abandonment messages are a must for today’s retailers
Recapturing sales with a robust cart abandonment strategy
How post-purchase messaging can increase customer retention
“When everyone implements “best practices,” this tactic becomes standard, losing its authenticity and effectiveness. How can YOU do better?”