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Live

Poor segmentation is killing retention

26 min
Fixing poor segmentation

About the session

Sending the same message to everyone is a fast track to the spam folder and declining sales. In this session, we dive into why basic segmentation isn't enough anymore and how to use data-driven groups to keep your audience engaged and your revenue growing.

You will learn:
  • The hidden costs of batch-and-blast emailing
  • How to identify high-value segments within your existing list
  • Strategies to tailor content that restores relevance and boosts retention
Speakers
Arnas
Product Education Specialist

You’ve probably seen him in many Omnisend videos. Part presenter, part education specialist, Arnas delivers the practical insights and guidance you’re looking for.

Registration

You’ll get:

Recording

Live access


What’s coming up

9 AM CT
Upcoming
The DO's & DON'Ts of email deliverability: Why your emails aren't getting read (and how to fix it)
Marketing is more than just sending emails; it is about building a strategy that respects your audience and follows industry standards. In this session, we break down the fundamental practices that separate successful email programs from those that struggle with low engagement and spam filters.

2026-07-21 14:00:00Z

Register now
9 AM CT
Upcoming
How personalization drives profit in email marketing
Personalised emails are no longer just a nice-to-have — they are a core driver of ROI. Learn how to move beyond basic tags to create data-driven experiences that resonate with your customers and significantly boost your bottom line.

2026-07-23 14:00:00Z

Register now
Smarter segmentation: discover audiences you didn't know you had
Your best segment might not exist yet. Ask AI to look at your data and surface audiences worth targeting — ones you'd never have spotted manually.

2026-07-29 00:00:00Z

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9 AM CT
Upcoming
The weirdest emails The Spark Agencies ever sent (and why they kept selling)
Most ecommerce emails try too hard to sell—and end up getting ignored. In this webinar, we’ll show you how simple, context-driven emails based on real-world moments can consistently drive revenue without feeling like marketing.

2026-07-30 14:00:00Z

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Stay tuned for more future knowledge

Smart moves start here. Drop your email — never miss a webinar again.