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Webinars / Revenue & conversion optimization / A/B testing for BFCM: Optimize now, succeed when it counts

A/B testing for BFCM: Optimize now, succeed when it counts

Alyssa Heren

2026-10-06 14:00:00Z

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About the session

The worst time to start testing is during BFCM itself. Here's how to run your experiments early so you walk into the season with answers, not guesses.

You will learn

  • What to test in Q3 that actually predicts BFCM performance (subject lines, send times, offer framing)

  • Structuring tests so results are statistically readable, not noise

  • Turning Q3 test results into a locked BFCM send calendar

Speakers
Alyssa Heren
Sr. Customer Success Manager at Omnisend
6+ years of experience
Expertise: Account retention, A/B testing, form-based list growth
She's the steady hand behind lasting customer relationships at Omnisend. As Sr. Customer Success Manager, Alyssa helps merchants get the most out of the platform, turning questions into wins and long-term partnerships.
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Karolina Petraškienė
Karolina Petraškienė

Marketing Project Lead at Omnisend

Arnas Zoluba
Arnas Zoluba

Product Education Specialist at Omnisend

Agnė Januškevičiūtė
Agnė Januškevičiūtė

Account Expert at Omnisend

Alyssa Heren
Alyssa Heren

Sr. Customer Success Manager at Omnisend

Bernard Meyer
Bernard Meyer

AI Operations Manager at Omnisend

Boris Pavlov
Boris Pavlov

Lead of Deliverability & Compliance Operations at Omnisend

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Desislava Zhivkova

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Gavin Lau

Customer Success Manager at Omnisend

John Pulliam
John Pulliam

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Karen Grier
Karen Grier

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Kristen Jordan
Kristen Jordan

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Laura Gruodytė

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Marty Bauer

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Matias Mancheno

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Milda Bernatavičiūtė

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Milvydas Mažonas

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Monika Smaliukaitė-Gudžiūnė

Sr. Account Expert at Omnisend

Motiejus Didžbalis
Motiejus Didžbalis

Product Manager at Omnisend

Timothy Medlock
Timothy Medlock

Customer Success Manager at Omnisend

Pija Ona Indriūnaitė
Pija Ona Indriūnaitė

Director of Omnisend brand

Rasa Budrytė
Rasa Budrytė

Graphic Designer at Omnisend

Tadas Pukas
Tadas Pukas

Product Manager at Omnisend

Žygimantas Eirošius
Žygimantas Eirošius

Product Manager at Omnisend

Jolanta Gudanaitė
Jolanta Gudanaitė

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Burak Gündüzalp
Burak Gündüzalp

Account Expert at Omnisend

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Genevieve Smith

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Mangirdas Masiulionis

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Sadie Arnold

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Sydney McCarthy
Sydney McCarthy

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Laurel Wolfe

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Rūta Ramanauskaitė

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Emory Courtney

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Vai

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Kosta

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Justė Cechanavičienė

Product Manager at Omnisend

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Darija Grobova

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Deniz İskenderoğlu

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Ally Doyle

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Matas Žebrauskas
Matas Žebrauskas

Sr. Account Expert at Omnisend

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Josh Hargett

Sales Team Manager & Senior Account Executive at Omnisend

Alex Kumlin
Alex Kumlin

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Greg Zakowicz

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