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Webinars / SMS & multichannel / One shopper, three channels: email, SMS, and push for BFCM

One shopper, three channels: email, SMS, and push for BFCM

John Pulliam

2026-09-22 14:00:00Z

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About the session

Your subscribers don't experience your channels separately. Here's how to orchestrate them so BFCM feels coordinated instead of relentless.

You will learn

  • Deciding which message belongs on which channel, and which shouldn't be sent twice

  • Frequency caps and suppression rules that prevent channel fatigue

  • Sequencing email, SMS, and push across the BFCM weekend, hour by hour

Speakers
John Pulliam
Sr. Customer Success Manager at Omnisend
9+ years of experience
Expertise: Customer success, account management, email and SMS strategy
He's spent years helping ecommerce brands turn scattered marketing into a system that runs itself. John focuses on the details that quietly compound — timing, segmentation, and flows that keep earning.
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Karolina Petraškienė
Karolina Petraškienė

Marketing Project Lead at Omnisend

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Arnas Zoluba

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Agnė Januškevičiūtė

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Alyssa Heren

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Bernard Meyer

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Boris Pavlov

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Desislava Zhivkova
Desislava Zhivkova

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Gavin Lau

Customer Success Manager at Omnisend

John Pulliam
John Pulliam

Sr. Customer Success Manager at Omnisend

Karen Grier
Karen Grier

Agency Success Manager at Omnisend

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Kristen Jordan

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Laura Gruodytė

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Marty Bauer

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Matias Mancheno

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Milvydas Mažonas

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Monika Smaliukaitė-Gudžiūnė

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Motiejus Didžbalis
Motiejus Didžbalis

Product Manager at Omnisend

Timothy Medlock
Timothy Medlock

Customer Success Manager at Omnisend

Pija Ona Indriūnaitė
Pija Ona Indriūnaitė

Director of Omnisend brand

Rasa Budrytė
Rasa Budrytė

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Tadas Pukas
Tadas Pukas

Product Manager at Omnisend

Žygimantas Eirošius
Žygimantas Eirošius

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Jolanta Gudanaitė

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Burak Gündüzalp

Account Expert at Omnisend

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Genevieve Smith

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Mangirdas Masiulionis
Mangirdas Masiulionis

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Sadie Arnold

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Sydney McCarthy

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Laurel Wolfe

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Rūta Ramanauskaitė

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Emory Courtney

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Vai
Vai

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Kosta

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Justė Cechanavičienė

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Darija Grobova

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